Airlines

The purpose of the online system is to create convenient and easy-to-use online system for passengers, trying to buy airline tickets. The system is based on a relational database with its flight management and reservation functions. We will have a database supporting dozens of major cities around the world as well as hundreds of flights […]

Analysis and Comparison of Marketing Strategies – Introduction to Southwest and American Airlines: The category I have chosen for the analysis and the comparison of the marketing strategies is the Airlines. Southwest Airlines is one of the innovators and always one step ahead of its competitor. It is the lowest fare carrier on the shorter […]

Delta Airline Case 1-During the 1990’s, none of the five largest air carriers in the United States earned its cost of capital. Why do such low rates of return on investment persist in the airline industry? That’s correct, airline companies margins were below the average for US industries for a long time, especially after the […]

The external influence for Lufthansa airline was the gulf war which realized a decline of traveling passengers.  With the increased number of flights the they had to com up with a strategy to enable them to survive in the market. To do this the company started by redeveloping workshops tat would see change management instilled […]

SWOT analysis Strength 1. Innovation: * “Track check bags” 2. Market share leadership 3. Strong management team 4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition | Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the […]

Meagan Young Chapter 10 I believe that Lorenzo’s confrontation with Continental’s unions could have been conducted a different way. They could simply listen to each other’s viewpoint and not interrupt with one another is speaking. This way each other can hear their viewpoint and maybe understand one another better. If Lorenzo would have listened to […]

Introduction. This paper seeks to explore the negotiation strategies and tactics of three executives in the airline industry and the marketing strategies of the aircraft makers involved in an article critique. Mr. Leahy of Airbus is a persistent negotiator who investigates the client’s target price and carefully places his bargain around this price to ensure […]