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Would you like it if someone killed you just so they could wear your skin? Would you like to be somebody else’s jacket or shoe or handbag? No. So why not say no to cruelty that targets animals just because they cannot say “no”? Animals shouldn’t have to die just because people want their fur.

Have you ever seen a pup that’s skinned alive? Probably not, but I’ve seen it. Since then I can’t sleep well. Nowadays, when I look at my two year old son, I think the same thing: How would I feel if any creature that was vastly superior to human being was doing the same thing to him. This is my nightmare. Is it possible to understand how a human being kills an animal that can look into the eyes of its killer in full of pain?

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I believe many of you may wish to wear fur because it looks posh and elegant. Especially, when you are young you may not be paying attention to the things happening around you. Therefore; I would like you to imagine that someone has just killed you so they could wear your skin to look nice and feel warm. Now can you try to explain how the feeling was: What is pleasant to get killed because someone wants to wear your skin? Of course, there is no such a word describes this horror. I am sure you all who read this article think that “This horrible slaughter has to stop.”

Having made this clear, let’s consider and analyze the following scenario: A conceited young woman who is following the latest fashion wants to buy a new jacket made from animal skin, and human skin is in fashion for this year. A process has to be made, before the jacket reaches her wardrobe. A mighty corporation who specializes on human skin takes you into captivity.

They place you in a twenty squared meters cell along with a hundred others. You don’t get too much treatment. In fact you don’t get any. You are being fed up just enough to survive and you are learning how to swim in a lake full of yours and others wastes. Hardly surviving, comes the day where some of the workers drag you out of the cell in order to skin you alive. Despite your loud cries, you are left skinless and thrown away to suffer a slow painful death.

Consider for a moment all your feelings that would be resulted from the above scenario. Now pay attention because every single year 56 million animals killed for their fur worldwide.

Let us look now at the other facts;

* China is one of the world’s largest suppliers.

* Europe by itself is responsible for 70% of the fur breed.

* In a year, more than 2 million cats and hundreds of thousands of dogs and seals are killed for their fur in the world.

* The British government has banned fur farming in England and Wales in November 2000.

* However, animals continue to be killed in many parts of the world.

* The main reason of this is trade.

* It takes as many as 40 animals just to make 1 fur coat, including coyotes, bobcats, lynxes, opossums, nutria, beavers, muskrats, otters, foxes, minks, bunnies, seals and raccoons.

* Animals are often gassed, anally or genitally electrocuted, or poisoned, or their necks are broken. These methods are not always effective: some animals wake up while the skin is being torn off their bodies.

* On fur farms, inquisitive and normally free-roaming animals such as foxes, minks and chinchillas spend their entire lives confined to tiny, filthy wire cages.

There is a connection between who and what you are and what you make of yourself as a creature and the way in which you treat other living creatures, saying no to cruelty to animals and fur trade is to get closer to humanization again.

Furthermore, many celebrities are against fur, such as; Michelle Obama, Charlize Theron, Twiggy Lawson, Sarah Jessica Parker, Pamela Anderson, Pink … and so on. Some of them had very nice messages in their interview, for instance, Pink said “I’ve always felt that animals are the purest spirits in the world. They don’t fake or hide their feelings and they are the most loyal creatures on the Earth. And somehow we humans think we are smarter- what a joke.” Animals are not ours to wear, walk on or carry our possessions in.

Before animal skins reach store shelves, animals live a life of misery, pain, boredom and fear, and many are skinned alive. They suffer so much pain just so people can ‘try’ to look all pretty and classy. I don’t think its classy wearing fur and skin when you know what these poor animals have to go through for you to wear skin or fur! What are your feelings on this and why do you believe the way you do? Skinning animals can be characterized only as cruel and brutal.

Well, we are not living in pre-historic age -when we needed- to have to kill animals to get dressed. Hence, people will not suffer from cold, as we have so many materials to wear for any kind of temperature. There is no reason to wear fur, except one which is “vanity”. These people who have a false sense of what fashion is want to be different from other people. However, it is only their ignorance that makes them stand out from others.

We humans may be smarter than any other creatures in the world; however, I also think that we could be the most dangerous human beings on the earth who can kill animals for people to look stylish. How can someone do this to poor and helpless creatures? It is unbelievable.

If you cannot stand seeing the violence with your own eyes, do not wear fur as clothes. There is an organization which is called “PETA” and their aim is to stop animal cruelty. They need your support. Please, right now rush your online donation generously and push everyone to do the same thing genuinely. Together, let’s save more animals from slaughtered. It’s time that fur in fashion went the way of the crop-top and the hair scrunchie: extinct. Do not forget, wearing fur means that you are the mutual of that savageness. We would like to see showcases get bloodless, what about you?

INTRODUCTION Background of the Study Herbs are essential ingredients today. Different kinds of products made of it are now sprouting. Examples are herbal soaps for whitening the skin, herbal tea for cleansing the body, herbal hair supplements for hair growth, etc. But it is primarily used for medical and health purposes. An herb, as stated by the Microsoft Encarta Dictionaries (2007), is “a low-growing aromatic plant used fresh or dried for seasoning, for its medicinal properties. “ A common feature of Filipinos is their persuadable character.

Nowadays, because of the herb thing being shown in TV commercials and informative shows, many are starting to notice herbs and their useful properties for health purposes. Due to this increasing interest of Filipinos on herbs, the researcher chose to study about it but limited the topic to Filipino adolescents’ (ages14-19) view on herbs. The researcher is a teen herself. She wants to know if people her age have a common view and response on the subject matter. This is the main reason she limited the respondents to just Filipino teens rather than the whole age range of Filipino citizens.

Significance of the Study Studying the perspective of the young on herbs can benefit a lot of people. If proven that a larger part of the group would have a positive view on the use of herbs, meaning they are very open to the use of herbs, then there would be possibility that this study can convince: (a) foreign and local investors to invest in herb businesses in the Philippines; (b) the government to supply more herbal products for the poor and/or to support Filipino entrepreneurs who are into herb business; and (c) the medical researchers to study this topic on herbs further.

This study is interesting because herbs are in vogue today. Filipinos are now into herbal use and medication. Many herbal commodities are coming out in the market. This study, likewise, can have a hand in the prevailing knowledge of Modern Filipino lifestyles and Filipino Culture. It can also contribute to the studies of the behaviors of Filipinos on herbal products. It can negate or verify the hearsays that most Filipinos are using herbal commodities in their every day life. Statement of the Problem

Teens are willing to use herbs, a rising trend in the world, for their health and body care for reasons that their environment they have grown up influenced them and that the effects of their daily experiences also affects their behavior. Objectives of the Study This study intends to: • Enable readers to know about the Filipino Teen-agers’ attitude on the use of herbs for daily living. • Have knowledge of the factors that lead Filipino Teen-agers to be convinced or discouraged to use herbs. • Enhance people’s awareness on the issue of herbal use. Help in foreseeing the undesirable consequences of the use of herbs. • Encourage researchers to explore further the topic and research on the other applications of herbs. • Help in the economic environment of the Philippines. Review of Related Literature “And God said, Behold, I have given you every herb bearing seed, which is upon the face of all the earth, and every tree, in which is the fruit of a tree yielding seed; to you it shall be for meat…and to…everything…wherein there is life, I have given every green herb for meat: and it was so,” stated in Genesis 1: 29, 30.

There are a number of texts in the Bible that can be references to the people’s use of herbs in that time. The above text is one of them. Herminia de Guzman-Ladion interpreted this text from the Bible. She said in her book Healing Wonder of Herbs that herbs were used in God’s dietary plan for man and His creatures (de Guzman-Ladion, 1985). This is an example of how people of the positive ways in using herbs. There can be a conclusion that man, in the time when the Bible had been written, already believed in the good effect of the use of herbs for their daily living.

As a relation to this, Winston J. Craig (1996) said in his article Herbs in the March-April 1996 issue of Health & Home Magazine that a number of herbal products (plants) have been found to be beneficial for people’s health (Craig, 1996). Yes, herbal plants can be very useful for a person’s health but cautions must be taken. In the article Herbal Supplements in the same issue of the same magazine, The Mayo Clinic (1996) asserted that lack of scientific basis doesn’t mean all herbs are hazardous for anyone, but taking them is uncertain (The Mayo Clinic, 1996).

As a result of the herb’s popularity caused by declarations or overstated bits of scientific evidence, people are spending millions a year for herbal remedies. These herbs are selling like hotcakes and promise to enhance one’s well-being naturally (The Mayo Clinic, 1996). An example of the popularity of herbs is the survey assessed by the World Health Organization. The result of the said survey is it revealed 65% – 80% of the world’s population uses traditional medicine as their principal method of health care (Drew, 1997). (Herbal use is a part of the traditional medicine. This survey like the surveys of the SWS has shown that not only Filipinos use herbs but also a lot in the world. Herbs are very useful, especially for helping cure diseases. Dr. Gerard Penecilla, a Filipino pharmaceutical scientist, found out that that 2 herbal plants, banaba and tsaang-gubat, found out that these plants contain ingredients that can fight the growth and multiplication of cancer cells. (Herbs, 2003) Many Filipinos like him want to expand and explore the applications of herbs in the scientific knowledge.

Former acting health secretary Jaime Galvez Tan said, “if only we could establish more herbal processing plants (in the Philippines), importing expensive drugs and medicines will become a thing in the past. ” (Filipinos, 1996) If only what Mr. Tan’s hope would happen, there would be more convenient medicines for the less fortunate. Medicines would be affordable that people would not experience the anxiousness they feel whenever there is someone stricken by viral diseases in their families. This could happen in the near future but there are still no implications that studies are already closer today than yesterday.

Methodology The researcher’s topic is about the behavior of Filipino teens on the use of herbs or health and body care. The most appropriate way to address this matter is by the method of a survey. Though it is very expensive and time-consuming, a survey would tell the concrete ideas of the participants regarding the topic. Besides from surveys, the researcher will research about existing data from the different libraries near her home. This would help her in proving or negating her interview results. This would also provide a better understanding of the subject matter. Participants

About 20 Filipino teen-age students (ages 14-19), living or studying in Pampanga preferably in the cities of San Fernando and Angeles, will be interviewed. This age range is very suitable for the study because the younger generation is very prone to technological and scientific changes. They have the capacity to adapt in such changes, yet they can be instruments to promote or obliterate these alterations. These made them a very suitable group in studying the above concern. They should be knowledgeable of the subject matter and can give critical answers to questions raised to them. Procedure

The researcher will conduct surveys with the participants. Before she will start the discussion, the researcher will request for the participant’s permission to answer the questions in her study and will guarantee the participant that his or her private identity will not be specified in the report. The researcher will explain beforehand the purpose and goals of her study. Then, she will hand to the participant the survey questionnaire and the respondent will answer them with his or her own opinion and idea about the matter as the researcher will explain some details in the questionnaire that the participant is confused of.

The survey will take place in the school or home of the participant and will last not more than 10-20 minutes. After the dialogues, the researcher will give her utmost gratitude to the participant for lending his or her time and sharing his or her views. All the data will be summed up and run through. The researcher will give a particular consideration to the outlook of the participants on herbal use. Related studies and literatures collected will be used in analyzing the data. They will be added to support or refute the present study.

Common scenarios will be pointed out and elaborated. Outline Thesis Statement: Teens are willing to use herbs, a rising trend in the world, for their health and body care for reasons that their environment they have grown up influenced them and that the effects of their daily experiences also affects their behavior. I. There is a rising trend of the use of herbal products and medicine in the world. A. The ancient world was using herbs for centuries. 1. Man and plant are complementing one another. 2. Chinese herbology is the most popular use of herbs in the world. . The Greek physicians collected and prescribed medicinal plants and their extracts for various illnesses. 4. Writings of Egyptians containing plants for the cure of diseases were found. B. The demand and trend for herbal products and medicines were reflected on certain economic issues of different countries. 1. Germany imports medicinal plants for its people’s use. 2. The herbal market is growing in the United States. 3. Asia exports a lot of herbal plants such as Indonesia’s Jamu and Korea’s Ginseng. 4. Canada consumes a lot herbal medicines for their health. 5.

Japan will work to regulate supplements as foods instead of drugs. C. Studies and surveys were conducted to prove the popularity and effectiveness of herbal products, medicines and supplements. 1. The world Health Organization estimated 80% of people in the world use herbal medicines. 2. Unity Maketing, Business Communication Company and National Marketing Institute researched separately the herbal market. 3. The dietary supplements sales on the internet reached $40 million in 1998. 4. Supplement companies have united to increase research and education on supplements. 5.

The PCCARD revives herbal use for their services. 6. An SWS survey showed that the Filipinos are using herbal medicines to cure illnesses. II. The environment where the teens are growing up is the primary factor for their positive attitude in using herbs. A. The familys lifestyle takes part in their behaviors. 1. Beliefs and practices regarding folk medicine were handed down from ancestors. 2. Safe and natural medications are now of primary concern. B. Friends are the one of the best source of information. C. Media is also a factor. 1. Most teenagers engage with media everyday. . Television ads on herbal products are aired. 3. Teens are reading a lot of publications and browsing the web in this stage of their growth. 4. Artists have been endorsing herbal teas and organic products. III. Another factor that affects their behavior is effects of their daily experiences. A. The increasing pollution in the teens’ society becomes disturbing. B. The teens’ lack of exercise adds to their need for an instant remedy to maintain good status of their health. C. Stress is very usual to students. I. FINDINGS OF THE STUDY The World’s View

Before, man used plants in two ways. First, plants were used in religious rituals and ceremonies. They were thought to be divinatory agents. Through offering plants, people believed that gods can hear and interact with them. They also believed that this is a way to please the gods. The second way is the medical use of plants. There are illnesses that are believed to be treatable by plants. These diseases included mental illnesses, diarrhea, worm infection, lung diseases, and diabetes. Plants were known to be the medical folklore of people. They were used for centuries (Lisca, 2000).

In their introduction in Medical botany: plants affecting man’s health, Walter and Memory Lewis (1977) stated that “Man’s survival has been dependent on his innate curiosity, his desire to examine by trial and error all aspects of his environment, and to conclude, for example, which materials are remedial, which ones are harmful and which give him the greatest nourishment” (Lewis, 1977). China is very popular with its great contribution to science. In the Chinese History, the legendary Empereor Shen Nung put together the Pen T’sao where he rated 365 herbs as superior, mediocre or inferior (Modell, 1980).

At present, herbology and acupuncture blended with cosmopolitan medicine form the new Chinese medicine which Chinese are proud of because of its therapies and concepts that treat men as a whole entity (Lewis, 1977). In the Ancient Greece, medicinal plants were also used to cure diseases. Some great physicians like Hippocrates, gathered and prescribed drugs that contain herbs and medicinal plants (Modell, 1980). In Ancient Egypt, the Papyrus Ebers, an ancient text (1500 B. C. ) containing 700 herbal remedies, showed how skilled the Egyptians were in use of herbal medicines (Herbs, 2005).

Not only in the ancient world are herbs used, but also in the present world. Plants do not only benefit our health but they also benefit the economical growth of a country. People are now having interest on using herbal products. This could have been the main reason for the growing interest on the herbal market. Countries such as Germany, France, Sweden, and Australia are now on the course of licensing herbal remedies. The European Commission had made a draft directive in licensing herbal preparations where in these herbal products will be given licenses if they passed the procedures in assessing their quality and safety (De Smet, 2002).

Germany is the home of the largest pharmaceutical companies in the world. But it is also the biggest importer and consumer of medicinal plants. An example of the Germans extensive use of herbal products is the high priced herbal laxatives. These laxatives cost 10 times more than pharmaceutical chemical laxatives (Escobar, Economic). In the United States, 60 million Americans used herbs in 1996, accounting $3. 24billion in sales. The US herbal market experienced unprecedented growth as herbal medicine sales increased by 59% in 1997 (Miller, 1998). Dr.

Herbert Loveless expected the US herbal market to reach $6 to $8 billion in 1998 with an annual growth rate of 25% (US, 1999). Now, the annual sale of drugs from plants is $10 billion. Investigations on new uses of plant-derived drugs are also growing. There are more than 200 organizations are experimenting and researching on plants today (Lisca, 2000). Asia has been the largest exporter of herbal products and supplements. According to Vicenta M. Escobar, Pharm. D. , Indonesia uses “Jamu” and Korea uses “Ginseng”. Both also created export markets for their herbal products (Escobar, Economic).

Governments also help in the use of herbal medicines and products. The Canadian government allocated $10 million to establish a natural product organization in response to the growing public demand for herbs and dietary supplements in Canada (Canada, 1999). Also, over 1700 retail outlets, with an estimation of $680 million annual retail sales, are classified as health food stores or supplements/ nutrition stores there (Schleich, Herbal). In Japan, the government will work for a reclassification of vitamins, minerals, herbs, and other dietary supplements as food instead of drugs (Japan, 1999).

Aside from the government, various groups and companies do research for the development of the knowledge and use of herbs. As said by the World Health Organization, 80% of people worldwide are depending on herbal medicines for their healthcare because of the increasing cost of prescription medicines and the interest to go back to the natural remedies (Hart, 2002). The unity Marketing reported that doctors were the consumer’s best source of credible information on vitamins and herbs, followed by publications, product labels, and friends.

According to the Business Communications Company, there is an expected increase in the amount of botanical raw materials at a rate of 9. 7% annually through 2004. National Marketing Institute noted that in the next five years, the biggest sellers would be products that assist the immune system, followed by stress reducers and cognitive enhancers (Market, 2000). As stated by the Nutrition Business Journal, a $40 million supplement sales was reached on the internet in 1998 (Online, 1999). The Corporate Alliance for Integrative Medicine, composed of 10 major supplement companies, will focus on research programs at major American Universities.

It also aims to develop programs for medical professionals and consumers (Industry, 1998). In the Philippines, the PCCARD, or the Philippine Council for Agriculture Resource Research and Development, is reviving the use of herbs and medicinal plants for health care services. They encourage people by imposing simple instructions on how to grow these plants and listing the ailments that can be cured by these medical plants and herbs (Filipinos, 2008). There had been a study conducted by the Social Weather Station (SWS) in 1994.

It disclosed that 78% of Filipinos were making use of herbal medicines to cure different kinds of common ailments (Filipinos, 1996). A previous survey presented that 66 of Filipinos are availing themselves of local herbs or medicinal plants when suffering from various illness or discomfort (Filipinos, 1996). These surveys show that, even before, there is an existing knowledge of the Filipino behavior on the subject of herbs. The Filipino Teenagers’ view The word ‘herbs’ is a common word heard from the conversation of most adults. They know a lot about it and its great contribution to the society.

But does the next generation know about it? The researcher wants to know the answer to this question. In her survey, she asked if the respondents know anything about herbs and its so-called ‘natural healing powers’. The teenagers’ response was not surprising. 90% (18 out of 20) confirmed that they knew about it. Some of the respondents’ views were: “They are plants. Some of them have soft stems and can be used in cooking, medicine and cosmetics. I learned many herbal medicines in our botany class. And well, (maybe because) I’m taking up Pharmacy. ” -Female, 17 “Herbs are medicinal plants.

They contain minerals that are proven to be effective by science. ” – Female, 17 The Filipino family is the family wherein each member is very much influenced by the culture, beliefs and practices of the family. Their lifestyle would have a great part in each member’s personality and views. In the survey 100% of the respondents affirmed that their families are knowledgeable on herbs. 85% (17 out of 20) of the respondents assumed their families believe in the ‘natural healing powers’ of herbs, 10 %( 2 out of 20) answered their families wouldn’t believe, and 5% (1 out of 20) didn’t respond to the question. 0% (14 out of 20) of the respondents stated that their families use herbs, 25% (5 out of 20) stated that their families are not using herbs, and 5% (1 out of 20) didn’t respond to the question. Philippine culture is rich with beliefs and practices in folk medicine. A lot of them are still passed on from generation to generation. One of them is the belief of the herbolario’s (albularyo) capacity to cure different illnesses. From the encyclopedia of Philippine Folk Beliefs and Customs of Fr. Francisco Demetrio, S. J. , a herbolario is called as such because he uses herbs or some kind of grass in curing the sick (Demetrio, 1991).

But this belief was not very much seen on the survey. Only 40% (8 out of 20) stated that their family consulted a herbolario at least once, 35% (7 out of 20) said no, and 25% (5 out of 20) were uncertain. Many families use herbs for it is natural and safe. According to the survey, 65% (13 out of 20) said that their families use herbs due to its natural properties and 55% (11 out of 20) said their families use herbs due to its safer properties than synthetic drugs. Aside from the families, the next factor that builds the personality of a teenager is his/ her friends. They are with him or her most of the time in this stage of his or her life.

Thus, they converse a lot of different topics which makes the ‘friends’ factor one of the primary sources of information. There had been a 50-50 result on the survey regarding the teens’ conversations with their friends about herbs. 50% of the respondents said that they had conversed about herbs with their friends and the other 50% said they did not. 60% (12 out of 20) of them presumed that their friends believe in herbs’ ‘natural healing powers’, 10% (2 out of 20) didn’t think so, and the others did not respond to the question. Teenagers engage with media, such as television, internet, radio, magazines and newspapers, everyday.

It is also a source of information where they can be knowledgeable of things easily. 90% (18 out of 20) of the respondents said that they know television advertisements of some herbal products, supplements, and medicines. 80% (16 out of 20) of them stated that they have read articles talking about herbs/ herbal products in some publications and over the net. 85% (17 out of 20) of them said that they know some local and foreign artists who endorse herbal products. But only 10% (2 out of 20) of participants believed these artists use the products they endorse and 45% (9 out of 20) supposed these artists do not use the products they endorse.

Pollution is brought about by the advancing technology today. Smokes from cars and other pollutants are everywhere. With this, most teenagers are alarmed for its harmful effects to their health and to the society. 65% (13 out of 20) of the respondents stated that they are currently alarmed of the danger of their health brought about by pollution. 55% (11 out of 20) of respondents said that herbs can help them be protected against pollution. A problem that also bothers the teenagers is their lack of exercise. 85% (17 out of 20) of them said that they don’t exercise regularly. 0% (8 out of 20) of them think that taking herbal remedies can help in maintaining a good status of their health, 25% (5 out of 20) of them said they don’t think so, and 35% (7 out of 20) of them are neutral about it. The respondents are also students. Most of them are stressed out and tired of school works and activities. But only 30% (6 out of 20) of them think that herbs can help them relieve stress and tiredness, 15% (3 out of 20) don’t think so, and 55% (11 out of 20), the majority, are neutral about it. 5% (13 out of 20) of the respondents said that they prefer to use herbals due to their natural and safer properties than taking synthetic drugs. 75% (15 out of 20) stated that they are not taking herbs at present and 65% (13 out of 20) of the respondents said they are planning to use it in the future. II. CONCLUSION AND RECOMMENDATION Teenage life is the stage of a person’s learning of the society and growth of personality through culture and environment. It is affected by different factors in which the attitudes and behaviors of the teenagers are being molded upon.

At present, the world is already in the stage wherein technology is advancing fast and the teenagers have the capacity to adapt in such changes, yet they can be instruments in promoting or obliterating these alterations. But behind these technological and scientific changes, the use of herbs has still been a major notion. Practical living is the system of living the society mostly needs now due to such changes that greatly affect the people’s daily living. And one practical way is to use herbal remedies for its safer properties but cheaper price than synthetic drugs.

The world, since the ancient times, uses herbs as medicinal cures for different diseases. Writings in the Ancients China, Greece, and Egypt of the use of herbs as remedies have been found. Presently, many countries, such as Germany and the United States of America, are extensively using herbal products and remedies. They have been researching and finding ways on how to prove and further enhance the healing ingredients of herbs. In the Philippines, programs and seminars were held by the government in encouraging Filipino families to grow medicinal plants and herbs and, therefore, use them for health and care purposes.

Now, considering that Filipinos have a persuadable character and the economic crisis happening in the Philippines, it is likely possible that they would use medicinal plants and herbs in attending to their healthcare services. And because the Filipino family is the family wherein each member is very much influenced by the culture, beliefs and practices of the family, it is possible that the Filipino teenagers’ attitudes towards the use of herbs are mostly affected by their families. The survey has shown that majority of the respondents’ families are knowledgeable and using herbs.

They also believe in the ‘natural healing powers’ of herbs. Aside from their families, the respondents’ friends and daily engagement with media affected their attitudes towards using herbs. It has been shown in the survey that majority of the respondents assumed that their friends are believing in the ‘natural healing powers’ of herbs and affirmed that they have watched commercial advertisements and read articles talking about the positive results in using herbs for healthcare. Other minor factors affecting the teenagers’ behavior in using herbs are pollution, stress and their lack of exercise.

As revealed in the survey, majority of the respondents affirmed that using herbs can help them be protected from the harmful effects of pollution, be relieved from stress and tiredness, and maintain a good status of their health. Clearly, Filipino teenagers accepted the concept of herb in their daily living due to the influences and knowledge from their families, their friends, their experiences, and the media. Most of them are already conscious of their health that they are also considering the use of herbs for their health and body care.

But still, some are not yet greatly bothered by it or concerned on the possible benefits or consequences they can get from using it. But because of what they hear and learn about it, they are, somewhat, expressing their interest on the subject matter. The research has shown how some of the Filipino teenagers address the issue of herbs for health and body care. But due to the limited time given and a small sample size used for the said research, the researchers does not recommend her research to be used in basing the whole standing of the Filipino Teenagers on the issue.

It is not suitable because, aside from being small to be relied on, the sample used in the survey consists of students, either living or studying in the cities of Angeles and San Fernando in Pampanga. It would have been better if a larger sample size consisting of both literate and illiterate teenagers from different parts of the Philippines should be used. But time and money has been very limited so the researcher opted to use the present sample. The researcher also recommends that if another research will be based from the said research, a wider range of factors should be taken into notice.

Aside from the factors used, other factors affecting Filipino teenagers’ attitudes and behaviors should be studied and pointed out. A wider range of factors would significantly help in showing the nature of general stand of the Filipino teenagers regarding the issue. Survey and library research are the two methods used in accomplishing the present research. These two methods are the most appropriate methods to be used because of the limited time given. But if time will not be a great consideration, the researcher recommends that the method of interviewing should be used instead of conducting a survey.

The interview method would really reveal, in details, how Filipino teenagers address the issue of using herbs for health care purposes. It would greatly help in identifying the stand of the Filipino teenagers’ on the matter. But using this method would be very time-consuming and money-spending. Man and plant really cannot live without the other. They coexist in this world to benefit one another. References: Canada forms new federal natural products organization. (June 1999). Natural foods merchandiser. Retrieved January 27, 2008 from the World Wide Website: http://herbs. rg/current/canorg. html Craig, J. (1996 March-April). Herbs. Health & home: The national journal of better living, 2, 10-11. Demetrio, F. (1991). Herbolario of ancient Philppines. Encyclopedia of Philippine folk beliefs and customs (Vol. 2). Cagayan de Oro City, Philippines: Xavier University. De Smet, P. (19 December 2002). Herbal remedies. The New England journal of medicine. Retrieved February 2, 2008 from the World Wide Website: https://content. nejm. org/cgi/content/extract/347/25/2046 De Guzman-Ladion, H. (1985). Healing wonder of herbs.

Manila, Philippines: Philippine Publishing House. Drew, Anna & Stephen Myers. (18 February 1997). Safety issues in herbal medicine: Implications for the health professions. The medical journal of Australia. Retrieved Dec. 15, 2007 from the world wide website: mja. com. Escobar, V. M. (n. d. ). Economic issues in medicinal plants. Retrieved from DOST regional office library (region 3). Filipinos are using herbal medicine. (2001-2008). Living in the Philippines Inc. Retrieved January 27, 2008 from the World Wide Website: https://www. livinginthephiluippines. om/herbalmedicine/filipino_uses_herbal_medicine. html Filipinos go herbal. (1996 May-June). Health & home: The national journal of better living, 3, 2. Hart, J. & Shumake, L. (1 December 2002). Herbal medicine. Retrieved January 27, 2008 from the World Wide Website: http://www. umm. edu/altmed/articles/herbal-medicine-000351. htm “Herb. ” Microsoft Encarta. 2007. Herbs to cure cancer? (2003 May-June). Health & home: The national journal of better living, 3, 2. Herbs of Egypt. (2005). Retrieved January 27, 2008 from the World Wide Website: http://www. erbsofegypt. com/ Industry alliance formed to increase research and education on supplements. (8 October 1998). Retrieved Dec. 15, 2007 from the world wide website: http://www. herbs. org/current/indallies. html Jocano, F. L. (1973). Major specialists. Folk medicine in a Philippine municipality. Diliman,QC: Punlad Research House, Inc. Japan moves to regulate supplements as foods. (17 May 1999). The Tan sheet. Retrieved January 27, 2008 from the World Wide Website: http://herbs. org/current/japansup. html Lewis, W. & M. P. F. 1977). Medical botany: Plants affecting man’s health. Missouri: John Wiley & Sons, Inc. Lisca, K. (2000). Drugs and the human body (with implications for society). Diliman,QC: Punlad Research House, Inc. Market research and predictions summarized. (July / August2000). Nutritional outlook. Retrieved Dec. 15, 2007 from the world wide website: http://www. herbs. org/current/mktresearchsumm. htm The Mayo Clinic. (1996 March-April). Herbal supplements. Health & Home: The national journal of better living, 2, 10-11. Miller, Lucinda. (10 June 1998).

Selected clinical considerations focusing on known or potential drug-herb interactions. Retrieved Dec. 15, 2007 from the world wide website: archinte. ama-assn. org Modell, W. et. al. (1980). Life science library: Drugs. Hong Kong: Time Life Books. Online sales of dietary supplements reach $40 million. (May 1999). Natural business. Retrieved Dec. 15, 2007 from the world wide website: http://www. herbs. org/current/onlinesup. html Schleich, David John (n. d. ). Herbal medicine a continuing trend. Retrieved from DOST regional office library (region 3). US herbal market nearing

At the completion of the Darby Department Store audit, the president asks about the meaning of the phrase “in conformity with generally accepted accounting principles,” which appears in your audit report on the management’s financial statements. He observes that the meaning of the phrase must include more than what he thinks of as “principles.”

Required: s ources of accounting standards

a. Explain the meaning of the term accounting principles as used in the audit ?report. (Do not in this part discuss the significance of “generally accepted.”) The meaning of “accounting principles” in the phrase “in conformity with generally accepted accounting principles” that was used in the audit report refers to “accounting principle promulgated by bodies designated by Council to establish such principles that has a material effect on the statements or data taken as a whole” (AICPA, 1988).

b. The president wants to know how you determine whether or not an accounting principle is generally accepted. Discuss the sources of evidence for determining whether an accounting principle has substantial authoritative support. As of today, for accountants to determine whether an accounting principle is generally accepted or not, an accountant would research FASB ASC. In 2009, the main source of authoritative nongovernmental GAAP resides in the FASB codification. The codification contains up-to-date accounting authoritative literature from several difference sources such as: AICPA, APB, FASB, and SEC and is now provided in one location for accountants to research GAAP literature.

In addition, nonauthoritative sources that can provide accountants guidance are: accounting handbooks, textbooks, and articles. c. The president believes that diversity in accounting practice will always exist among independent entities despite continual improvements in comparability. Discuss the arguments that support his belief. Diversity among independent entities will constantly exist in accounting practice “because a variety of parties are interested in and affected by the development of accounting standards.

Various users of accounting information have found that the best way to influence the formulation of accounting standards is to attempt to influence the standard setters” (Schroeder, Clark, & Cathey, 2011, p. 15).

“Business people have got to be the instigators of change. They have the money and the power to make a difference. A company that makes a profit from society has a responsibility to return something to that society.”

This statement, by Anita Roddick OBE, founder of ‘The Body Shop’, demonstrates the strong ethical dimension of the company’s way of doing business. She opened her first shop in Brighton on March 26th 1976 selling 25 varieties of 100-percent natural skin and hair care products inspired by cultural knowledge from around the world. The company has expanded dramatically since its origins and now has over 1900 stores worldwide.

Despite its rapid growth, the strong beliefs and values existent in 1976 remain deeply embedded within the organisational culture. Throughout this writing I will discuss these beliefs and values in the context of corporate strategy and decision-making, and demonstrate how it relates to theoretical frameworks within the corporate strategy field. I will analyse The Body Shop’s strategies using these theoretical models, and compare and contrast the models themselves.

The strategy of The Body Shop in comparison to other businesses within the cosmetics and toiletries industry was unconventional. Their rapid growth, achieved mainly through franchising, was primarily due to the ‘green’ nature of the organisation, prioritising ethical practice over making profits. “Ever since she started The Body Shop in 1976, Roddick had made a habit of going against the tide of the industry’s established business practices.”

This quotation reinforces the notion of The Body Shop’s alternative approach to strategy. Unlike other companies within the industry, they didn’t make miraculous claims for their products; they allowed labels with detailed lists of the ingredients and properties of products to tell customers about each good. This links in with the fact that a major component of The Body Shop’s strategy was that they never engaged in any advertising. Throughout history and in contemporary advertising, organisations within the health and beauty sector have constantly bombarded the public with claims and promises associated with their products through the use of adverts and promotions. “The cosmetics industry makes its money through packaging and advertising, which together are 85 per cent of its costs.”

This is a cost that The Body Shop’s strategy enabled them to avoid. The business was started with just a $6000 bank loan, and so it wasn’t possible to engage in expensive advertising campaigns, moreover, it was against the values of the organisation, who preferred to rely on word-of-mouth and publicity to secure sales. It is said that the initial success of the first store was a lot to do with the curiosity and publicity acquired through a local newspaper article illustrating the fact that it was called “The Body Shop” and was located close to a funeral parlour.

Their strategy exploits the fact that they are a socially responsible organisation, meaning that customers buy their products knowing that nothing has been artificially manufactured and are produced with 100 percent natural ingredients. This unique selling point, together with their prominent beliefs and values, has the affect of providing The Body Shop with a competitive advantage over other firms in the industry. This will be developed in more depth later in the writing.

The Body Shop’s strong social message is reflected in every aspect of their mission statement. From dedicating the business to the pursuit of social and environmental change, to meaningfully contributing to local, national and international communities in which they trade. “The company is significantly involved in local communities and is prepared to get political and talk about big issues in countries where it does business. No company in the world campaigns at the level we do, or turns their shops into action stations, or challenges the role of business like we do.”

Throughout history The Body Shop has rapidly expanded geographically as well as in terms of their sales and product portfolio, however, in the late 1990s their performance began to suffer. As a result, February 2000 saw fundamental changes to the organisation and management, including substantial changes to the board of directors, and the outsourcing of manufacturing to a company named ‘Creative Outsourcing Solutions International Limited’. Anita and Gordon Roddick became non-executive directors and there were five new appointments to the board, including a new CEO. Despite these changes The Body Shop’s performance failed to be rejuvenated, which forced them into more drastic changes.

“In the most recent annual report, Peter Saunders (CEO) commented that the group’s objective now was to apply a strategy to drive performance across the global business…The single most important priority, he added, was to improve comparable sales performance across stores through effective new product launches.”

These new objectives seem to have the effect of diluting the self-proclaimed visions and primary concerns of The Body Shop. It could be said that the current management have somewhat contradicted Anita Roddick’s earlier philosophies. “Too many businesses have gotten distracted with management structures and…making money.”

One of the main underlying reasons why they have encountered their current problems is because many companies within the health and beauty industry have noted the success of The Body Shop and are responding to the ever-increasing ‘green consumer’ themselves through the release of their own versions of ‘all-natural’ products. Examples being ‘Est�e Lauder Origins’, ‘Revlon New Age Naturals’, and ‘Clairol Herbal Essences’. Competition erodes profit, and, as a result of the increase in competition, The Body Shop have lost their competitive advantage of being able to supply what others cannot.

The strategies of The Body Shop can be analysed using several theoretical models from within the strategy discipline. Situation analysis can be used to determine what advantages BS have, or have had, over their competitors, and can illustrate how The Body Shop was so successful for many years. This theory, termed by Mintzberg as the ‘Design School’, was based upon work by Professor Kenneth Andrews and addresses, amongst others, the view that: “Strategy is concerned with identifying opportunities in the enterprise’s external environment which it is better qualified to exploit than its competitors.”

The current situation of The Body Shop was analysed by Mintel and appears in their February 2003 publication on health and beauty retailing in the UK.

The above analysis was compiled after The Body Shop’s decline in performance – it is clear that all the threats from the external environment are modern occurrences that wouldn’t have been an issue during their period of rapid growth in the 1980s. Throughout this time they effectively maintained a portfolio of differentiated products and, perhaps more prominently, a unique and differentiated brand image, which enabled The Body Shop to compete and be successful.

“Product differentiation means that established firms have brand identification and customer loyalties, which stem from product differences, or simply being first into the industry.”

The environmentally friendly and ethical practices that The Body Shop claim they dedicate their business to could be described as their core competence within the industry. Even to this date Anita Roddick and the organisation actively campaign in issues such as animal testing, human rights, and protecting our planet. No other business within the health and beauty industry is as heavily associated with ethical and environmental practices as The Body Shop. The core competence of an organisation characterises its whole range, take for example, Sony’s ability to miniaturise electronics or Aston Martin’s competence in producing flawless motorcars. It is clear to see that The Body Shop’s core competence is not only reflected throughout their product range, but is evident throughout all their business activities, from their minimal use of product packaging, to the layout of stores. “Core competencies and market-led strategy are nowadays the only pathways toward success.”

The strategy that The Body Shop employed can be analysed with another useful framework in the field of strategy, namely “The Five Competitive Forces that Determine Industry Profitability” by Michael E. Porter. This cannot be applied directly to The Body Shop, but can be used to analyse the external environment in which they operated in the past, and how it changed in the late 90s.

The main principle behind this model is that the profitability of an organisation is determined by the collective strength of the five forces; in other words, the industry structure directly affects industry profitability. The Body Shop initially operated within a niche market where there were no real competitors offering the same products nor backing the same principles that they were. The threat of substitutes was minimal because if customers wanted all-natural products they would almost certainly have had to buy them from The Body Shop. In relation to the threat of new entrants, initially there was nothing stopping rival firms from competing within the all-natural cosmetics and toiletries sector, however, no other companies actively engaged in the ethical and environmental practices to the extent that The Body Shop did.

The barriers to market entry increased in relation to the amount of stores opened by The Body Shop, and during their period of rapid growth, their power within the niche market could have been regarded almost as monopolistic. However, customers who preferred to buy all-natural products but didn’t regard it as being entirely necessary could easily have turned to other companies’ products within the wider industry, that didn’t exercise such dominant views on ethical and environmental issues.

The low threat of ‘all-natural’ substitution that existed in the earlier stages of The Body Shop, coupled with the fact that the arrival of new entrants was particularly low, provided them with the opportunity to control the prices they charged for their products. The argument becomes more complex when trying to categorise The Body Shop into a particular market. They could be regarded as operating completely within their own sector, but can also be viewed as just another cosmetics company with the advantage of having a differentiated product range and image. “Differentiation, if achieved, is a viable strategy for earning above-average returns in an industry because it creates a defensible position for coping with the five competitive forces.”

To justify this quotation in relation to The Body Shop we must consider them to be in the wider cosmetics industry, which has a high level of competitors. Their differentiation led to customers’ increased loyalty in The Body Shop brand, which resulted in a lower sensitivity in price. This had the effect of protecting the company from competition and rivalry. However, as time progressed, other companies intentionally sought to compete directly in the field of environmentally friendly products.

The Body Shop was able to gain an advantage over competitors by not utilising traditional distribution channels – for many years they only sold their products through their own shops. This reduced the threat of new direct competition from other companies, as the level of investment required by a new entrant would be extortionate considering they would have to open an abundance of specialist shops. However, to overcome these problems the new competitors emerged using traditional distribution channels, such as through supermarkets and department stores. “The strength of the five forces varies from industry to industry, and can change as an industry evolves.”

The above statement from Porter’s work in 1985 is related to the case of the cosmetics and toiletries industry in that the emergence of greater competition in the 90s meant that the strength of the competitive rivalry aspect of the five forces within the industry increased. In addition, customers now have the ability to simply pick and choose alternative brands’ all-natural products in confidence – an increase in the threat of substitution.

Through the use of Porter’s five forces model we can see that the changes in the strength of the forces within the cosmetics and toiletries market have accounted for the recent decline in performance of The Body Shop. In the early days of the company, the threat of like-for-like substitutes and the associated power of customers were relatively low in comparison to the modern day situation. Competitors have increasingly matched the core competences of The Body Shop, and, as a result, the significant competitive advantage that they once had has been reduced. “Competition in an industry goes well beyond the established players. Customers, suppliers, substitutes, and all potential entrants are all ‘competitors’ to firms in an industry.”

This quotation by Porter reveals that the five forces model has limitations with regard to The Body Shop case. The Body Shop do not regard their suppliers as competitors; in fact they want to actually financially support their suppliers. This is evident from their mission statement in their aim of balancing the financial and human needs of their suppliers. These more esoteric aspects of The Body Shop’s strategy, termed by Anita Roddick as them doing ‘business as unusual’, highlights another main drawback of the five forces model, in that it is geared around profit being the primary concern of an organisation and doesn’t provide any flexibility or scope for change.

The Body Shop’s early successes can be partly attributed to the strong customer base they secured due to the general movement in society towards being more environmentally and ethically aware. The framework doesn’t deal effectively with this idea of customer preference or changes in trends, nor does it cope with the notion that customers were gained through the fact that they appreciated, and could relate to, the values and beliefs of The Body Shop and their efforts to pursue social and environmental change, and not just because of factors relating to price.

On the other hand, the SWOT analysis model is useful for clearly displaying the advantages of an organisation in relation to the market within which it operates, together with the negative aspects of the internal organisation and external environment. As with all theories, however, there are a number of limitations associated with it. All of a business’s strengths do not necessarily directly contribute towards providing a competitive advantage, SWOT analysis also has the tendency to take a single dimension of a firm’s strategy over-emphasise it.

It is difficult to prove which strengths are likely to provide the most benefit to an organisation, and also determine which opportunity should be given more attention to shape the overall strategy of the business in question. The findings of SWOT analysis are greatly shaped by the opinions and perceptions of managers or analysts, meaning that they can be regarded as subjective in nature as opposed to the, perhaps initial appearance of being objective and rationally constructed. “What we are dealing with here is not the organisation or environment ‘in itself’, rather we are attempting to extract and combine the perceptions of these entities that exist in the minds of managers.”

In conclusion, after analysing the strategy of The Body Shop using frameworks from the strategy discipline, it is apparent that SWOT analysis deals well with the unique aspects of The Body Shop’s strategy. Although the analysis of The Body Shop’s situation is greatly dependent upon personal judgement, their strengths shown in figure 1 give an accurate account of the 25-year success story, which was primarily based upon The Body Shop’s core competence in displaying continuous proactive dedication towards ethical and environmentally friendly practices, together with their prime high street and inner-city shop locations, and famous and respected global brand.

The reasons for their decline in performance during the late 90s are clearly displayed in the ‘threats’ category of the analysis, prominently highlighting the emergence of increased competition from other companies operating within the health and beauty industry, who are reaching consumers through traditional distribution channels and via supermarkets.

Michael Porter’s model of the five competitive forces is valuable in that it offers a simple, structured analysis of the industry, but is limited in the sense that it’s unable to satisfactorily consider the dynamics of markets, for example, the movement of consumer preferences towards environmentally friendly products. It can provide a helpful starting point for further analysis, but simplified versions alone can prove inadequate. It provides an account of how conventional, profit-maximising firms are affected by the structure and occurrences of the external environment, and how those firms can work towards shaping and exploiting the environment to their advantages, but fails to comprehensively account for the successes of unorthodox firms like The Body Shop, who do not, at least in their own claims, follow the usual route of or towards profit maximisation.

The Subtle Body System is made of 7 energy beds that can be found in the energy field, or aura, around a individual ‘s physical organic structure. Each of these beds has a different quiver and it is connected to one of the 7 chief chakras. See below a diagram of the Subtle Body System.

These beds are of import to our wellbeing because they are frequently connected to the physical, psychological, and emotional operation and esthesiss of the physical organic structure. These beds are made of miniscule lines of energy, and are sensitive to alter. They can impact and be affected by other beds, and illness in the physical organic structure. While some beds cover all anatomic countries and variety meats of the physical organic structure, others will protect the religious and psychological domains. Problems in theses beds will be manifested in the physical organic structure of a individual.

The Seventh Layer ( The Ketheric Template or Causal Body )

This is the mental degree of the religious plane ( whereas the heavenly organic structure is the emotional degree of the religious plane ) . This organic structure contains all the other organic structures within it and extends up to three and a half pess from the organic structure, frequently in the form of an egg. Its construction is made of a gold, or silvery-gold, and appears as a grid type construction, which is really lasting. It pulsates and vibrates at a really high velocity and within this degree ; we “ know ” we are one with God. This organic structure besides contains the chief Kundalini force that runs up and down the organic structure.

First Layer ( The Etheric Body )

This is the closest energy organic structure to the physical. It is what is made apparent through Kirlian picture taking. The etheric organic structure extends one one-fourth to two inches beyond the physical organic structure and pulsates at about 15-20 rhythms per minute. The full organic structure, including variety meats, can be perceived but it is made of a blue ( emotional ) or grey visible radiation ( extremely active ) .

Subtle Body Systems

Second Layer ( The Emotional Body )

Since this is the emotional organic structure, it is associated with feelings. It is more unstable in nature, and does non double the organic structure, as does the etheric organic structure. This organic structure is about one to three inches from the physical organic structure. Unlike the etheric organic structure, which is bluish or gray in nature, this is more like coloured clouds that change color depending on what sort of emotions the individual is traveling through. Love, joy, exhilaration, and even anger will ensue in really superb chromaticities, whereas confused emotions will ensue in muddy tones. This organic structure contains all the colors in the rainbow.

The Sixth Layer ( The Celestial Body )

This is the religious emotional plane where a individual will experience things such as cloud nine, and religious rapture. When we reach the topographic point of Godhead love, interconnection ( by and large through deep speculation ) we are touching on this plane, which is felt through our heavenly organic structure. When we raise our degree of consciousness, or consciousness, to the 6th degree of the aura, we have allowed a connexion to go on from the bosom chakra and the heavenly chakra. Through this, we can love non merely our fellow adult male ( the bosom chakra ) but do so with godly love ( heavenly chakra ) . The colors of this organic structure are really soft in nature ( pastel ) and glow quietly from the organic structure.

Third Layer ( The Mental Body )

With an even more elusive composing, the mental organic structure holds our ideas and mental procedures. It extends three to eight inches from the organic structure, and by and large has a xanthous visible radiation, which radiates around the caput and shoulders, and extends to the organic structure below. This yellow will lighten up if a individual is deep in idea, or concentrating on mental activities. Although the coloring material associated with this organic structure is xanthous, other colorss are apparent if there is an emotion associated with the idea ( stemming from the emotional organic structure ) .

The Fifth Layer ( The Etheric Body )

This is what you would name a templet for the lower templet organic structure ( the first organic structure referenced ) . This is the templet that exists before the physical organic structure is formed. Although this co-exists in a different dimension, it besides extends one and one half to two pess from the organic structure and can merely be seen by clairvoyants and really advanced therapists. This is an of import bed in mending if the lower etheric organic structure becomes disfigured as this is the true edifice block to the lower etheric. This templet has a dark blue chromaticity to it.

Fourth Layer ( The Astral degree )

This is the true p to the religious plane! When we start to work with this plane, and supra, our perceptual experience and abilities leap from the physical to the subtle. Here we will get down to comprehend energies that are non of this vibrational frequence. The organic structure of the stellar is composed of gorgeous clouds of coloring material, which extend six inches or one pes from the organic structure. Not merely does it hold the same colors of the rainbow like the emotional organic structure, but a pink, or rose chromaticity is frequently present with these colorss, particularly if the individual is a loving one. The stellar plane is besides called the “ emotional ” plane, which ties it strongly to the bosom chakra and the 2nd subtle organic structure ( the emotional organic structure ) . Because it is so closely tied to the emotions, when people fall in love, great chromaticities of pink can be seen hiting from their bosom chakra. This is besides why when we are in the stellar, our emotions are greatly enhanced either manner. When I am with my love in the stellar, it is by and large free of any lower organic structure emotions, and our love is able to flux, without limitation.

Why is it of import non to know apart between clients ( or co-workers ) and esteem their cultural background?

Discriminating is against the jurisprudence, and everyone has the right to similar intervention. Discrimination comes in varied formats and we need to be cognizant of the little behaviors, words or thoughts that might pique people and their cultural background. We need to look everyone the same manner. If healers discriminate, they can be taken to tribunal, and even lose their licence.

Besides, as good professionals and healers we should non know apart because we need people to come back and their regard. If we discriminate people we will lose their regard for ourselves and our work. If a healer does non hold clients or co-workers to work with, they will hold to close their concern.

Furthermore, if a healer discriminates he/she will convey negativeness to their work. That feeling and attitude will alter the class of a therapy, and may even convey opposing consequences to the 1s desired. If a healer is ever discriminatory and negative, people will non come back and their concern will endure.

How might you have to accommodate processs when giving interventions to a member of the opposite sex ; a minor, or person from a different cultural background?

Adapting processs can come in assorted formats. For illustration, if handling bush leagues they have to ever be accompanied by their parents or responsible relation. Either the relations will be in the room detecting the intervention, or they can be outside the room with the door unfastened where they can detect from a certain distance. I would besides hold to explicate the child, prior to the intervention, what the intervention entitles and in an accessible format. Crystals have to be adapted to the kid in footings of size, weight, and that crystals do non hold excessively strong energy that the childs can non manage.

To handle people of the opposite sex I would supply the client all available information, to explicate that certain crystals would be put into certain countries of the organic structure. I would offer and blanket or towel to cover the individual ‘s organic structure, to do certain the individual is experiencing comfy and safe, and to avoid touching countries of their organic structure whilst puting or taking crystals. I could disrupt the intervention if the lady needed to utilize the lavatory for personal grounds, for illustration if they were pregnant or had the period.

When handling people from a different cultural background, I would do certain that any of my information or parts of the intervention would non pique the individual. For illustration, if the individual was an atheist or agnostic, and did non believe in angels, I would non advert any of that to them. On the other manus, if the individual is a Buddhist or Hindu, I would non advert God to them, to esteem their ain beliefs. However if they asked I would be ever available to reply any of their inquiries with honestness and unity.

What statute law exists to forestall favoritism on evidences of sex, race, faith or disablement?

Peoples who provide services or installations to the populace or a subdivision of the populace must non know apart on evidences of sex, race, faith or disablement in declining or intentionally excluding to supply services or installations to others. There are other types of favoritism, sing sexual orientation, gender and age. There are some exclusions covered by the jurisprudence, but in general, everyone should be given the right to entree services independently of their diverseness. This means, if a healer breaks the jurisprudence they can be taken to tribunal, and they can be fined or their services stopped.

The chief relevant act in disputing favoritism is the Human Rights Act 1998, which incorporates the rights contained in the European Convention of Human Rights in the UK jurisprudence. However this Act is more relevant for public organic structures, such as constabularies, local governments, or other private organic structures exerting public maps. In certain circumstance favoritism needs to be achieved, for illustration if an organisation needs to use a adult female to provide for female customers/clients. Other illustration of justified favoritism would be an organisation who would merely accept a healer if they trained in the UK. Furthermore, a healer may decline to see a client if they are under age, or have certain conditions, such as epilepsy, or are even pregnant. These types of favoritism would necessitate to be justified and made clear during first contact between client and healer.

Otherwise, statute law to protect people from favoritism is as follows, including to protect from direct and indirect favoritism, positive and negative favoritism, exploitation and torment.

Sexual activity Discrimination – It is improper to know apart against person on evidences that they are female or male, on evidences that they are pregnant, on evidences of their matrimonial position or on evidences of their gender reassignment position ( i.e. whether the individual has undergone, or programs to undergo, gender reassignment ) .A The chief pieces of statute law here are the Equal Pay Act 1970 and Sex Discrimination Act 1976.A As with many of the anti-discrimination Acts, these pieces of statute law have been amended several times since they were foremost introduced. In some circumstance I could decline to see a client who is pregnant or merely been into recent childbearing, with the justification that the therapy is unsuitable due to the degrees of energy involved. ACHO codification of behavior provinces: Practitioners must non go to adult females in childbearing or handle them for 10 yearss thenceforth unless they hold an appropriate making in obstetrics.

Race Discrimination – The Race Relations Act 1976 is the chief piece of statute law, and screens race favoritism in employment, preparation, instruction, lodging, proviso of goods and services, and advertisement. This means that it is improper to know apart against person on evidences of their: race ( e.g. whether they are African or Caucasic ) , their coloring material ( e.g. whether they are black or white ) , nationality ( e.g. whether person is Polish or Indian ) , their national beginning ( e.g. whether person is Scots or English ) or their cultural beginning ( e.g. whether person is a Gypsy Traveller ) . In 2001 this act was amended by the Race Relations Act 2000 to include favoritism by all public organic structures. As a healer it would be against the jurisprudence to handle person different because of any facet of their race, unless this would collide with their wants or civilization. I could accommodate a service to provide for a client specific demand, but I could non do the intervention less or more just because of their race. I could know apart in declining and intervention if a client asked me to supply a peculiar service to which I would non be to the full trained.

Religious Discrimination – It is improper to know apart against person because of their faith or belief. The chief pieces of statute law here are the Employment Equality ( Religion or Belief ) Regulations 2003 and the Equality Act 2006. Again, employment issues and the bringing of educational chances, goods and services are covered by these ordinances. Everyone is covered by the ordinances, irrespective of whether or non they have a spiritual belief. It is hence possible to be unlawfully discriminated against because you do non hold a spiritual belief ( e.g. because you are an atheist ) . So, once more whilst supplying a service I have to do certain I treat my client reasonably irrespectively of their personal beliefs. My therapy should so non be guided by a peculiar religion, but be holistic in attack and eclectic in nature.

Disability Discrimination – The Disability Discrimination Act 1995 ( DDA ) protects handicapped people from discrimination.A In kernel, a handicapped individual is defined as being anyone who has a long-run mental or physical damage which has a important impact on the individual ‘s ability to transport out usually daily activities.A This is a wide definition, which does non merely cover people with a centripetal damage ( e.g. person who is deaf, hard of hearing, blind or partially-sighted ) or person with a mobility impairment.A It can besides cover people with important mental wellness troubles, person with a important facial disfiguration, or person with a long-run medical status – such as HIV, malignant neoplastic disease, diabetes or epilepsy. However, in certain circumstance a healer may decline to handle people with certain mental damage or under alcohol/drug influence. For illustration, the ACHO codification of behavior provinces “ Discretion must be used for the protection of the practician when transporting out private intervention with patients/clients who are mentally unstable, addicted to drugs, intoxicant, badly down, self-destructive or enduring from hallucinations. Such patients/clients must be treated merely by a practician with relevant competence. A practician must non handle a patient/client in any instance which exceeds their capacity, preparation and competency. Where appropriate, the practician must rede referral to a more qualified individual. ” This discretion is for the protection of both practician and client.

What is meant by a Code of Conduct? Give illustrations of how this might impact you as a healer?

A Code of Conduct is a set of guidelines to pass on an outlook of ethical behavior to members of an organisation. For illustration, therapists that pattern under a regulative organic structure will hold a codification of behavior to steer them. In this instance duty for ethical behavior is a personal duty and every practician will be held accountable for his or her behavior. The Code of Conduct is a model within which all healers are expected to run. Although a Code of Conduct addresses a figure of specific issues, it should non be regarded as a comprehensive listing of conformity issues. Alternatively, the Code of Conduct should be regarded as a steering rule that applies to everything that we do.

As a healer I am bound by the contents of the Code of Conduct. For illustration:

I should maintain client confidentiality, and ne’er unwrap personal inside informations about clients in ways which the information can be linked to the patient unless required to make so under statutory authorization or at the petition of a legal authorization, such as a justice, or in the public involvement. If I break this regulation I can be taken to tribunal, be prosecuted and loose rank of the organisation.

Detailss of clients medical status, history, current medicine and intervention ( if any ) along with intervention, advancement and notes, peculiarly if an incident occurs, must be written down for mention. This could be critical if any incident resulting from intervention goes to tribunal, and can protect my work if I was non responsible for the incident or unwellness.

Therapists should hold appropriate professional liability insurance screen for their work. This is besides reassuring to the organisation and clients that I am serious about my work.

Why should you non seek to name medical conditions?

First of all, I am non medically trained to make so. It is non portion of this therapy to name any medical conditions. I understand that some people may be medically trained, but since this therapy is portion of the complementary wellness scope it is non appropriate to name any medical conditions with the limited cognition or appraisals used in crystal therapy. Even if I found that by utilizing my custodies or a crystal a client had some specific jobs I would non propose to the client any earnestness of any country, instead to see their physician if they complained about it to me.

Which professional organic structures could you fall in? What would be the advantages of fall ining one of these administrations?

At present there is no statutory regulative organic structure that requires all crystal healers to register. Besides, crystal therapy is non a protected profession and the rubric is non being regulated by the authorities. Alternatively, at present, there are many organisations with voluntary registries and healers may fall in. Each organisation has their ain rank standards and preparation demands, and some of these organisations will merely accept healers who have studied in their ain approved schools or class suppliers.

For illustration, the class supplier for this class is associated with the Affiliation of Crystal Healing Organisations ( ACHO ) , and follows their ain Code of Conduct and rank standards. ACHO besides holds their ain voluntary registry for healers, and people may fall in to demo they are ethical and are interested in protecting the populace from mal-practice. At this point I would presume that organisations may hold with most portion of their codifications of behavior and Ethical motives, in specific for the protection of the populace and the advancement of the profession. Unfortunately, the diverseness of such organic structures, and the relaxation in which some accept any healer, may antagonize with reassuring the populace that a certain healer might be more or less ethical than others.

However, any organisation that holds a registry is a soothing manner to demo other professions and the populace that they are serious about what they do, and their healers follow their codification of behavior, are qualified to a good criterion, and keep some kind of insurance.

Examples of organisations I, or anyone practicing crystal therapy, could fall in are:

PRACTITIONER REGISTER FOR HOLISTIC THERAPY – The Practitioner Register for Holistic Therapies is unfastened to all Practitioners, which have achieved the criterion set by the association.A The association sets a Code of behavior and a grudge process. PRHT, is a Member Organisation of the British Complementary Medicine Association ( BCMA ) – www.bcma.co.uk. Their website isA hypertext transfer protocol: //www.christinestar.org.uk/PRHT.html.

Association of Energy Therapists – Membership of the Association is unfastened to good develop experient practicians in a comprehensive scope of energy therapies, integrating an energy component in their nucleus methodological analysis. Their web site is: hypertext transfer protocol: //www.energytherapists.org.uk/join.html

The Healer Foundation – Membership is unfastened for new members and we welcome attacks from qualified healers across UK. Their web site is: hypertext transfer protocol: //www.healerfound.co.uk/joinus.htm

Affiliation of Crystal Healing Organisations ( ACHO ) – promotes preparation and competency in crystal healing therapy and to move as portion of a nationally recognised representative organic structure for crystal healing. ACHO is a member of the British Crystal Healers ( BCH ) , which is the lead organic structure for crystal therapy and member of the General Regulatory Council for Complementary Therapies ( GRCCT ) . ACHO maintains a Practitioner Register of qualified crystal therapists throughout the U.K. Their web site is: hypertext transfer protocol: //www.crystal-healing.org.

Crystal and Healing Federation ( CHF ) – an umbrella organisation whose intent is to put and uphold changeless high professional criterions of preparation and pattern in the undermentioned Fieldss. They hold a Practitioner Register of qualified crystal therapists. The CHF is a member of the British Crystal Healers ( BCH ) and the Complementary Medical Association ( CMA ) . Their web site is: hypertext transfer protocol: //new.crystalandhealing.com/

Benefits of fall ining one of these organisations include:

Community experience and Peer support

The chance to be portion of a web of like- minded equals and co-workers.

Be in their website registry

This means the pattern is approved, more concern, ethical, and reassuring to the populace. Clients can happen you either from the regional listing or straight after seeking the cyberspace

Promotion for the therapy

Advertise to web members and to the populace on the organisation ‘s web site and via bases at complementary wellness carnivals

Occasional meetings

Meet co-workers, exchange experiences and thoughts

CPD & A ; ongoing preparation

Keep your making and develop your accomplishments with a pick of workshops and meetings that qualify for CPD

Learn new therapy accomplishments

Sometimes other instruction programmes are developed to supply an extended scope of developing from one-day workshops to a two- twelvemonth Professional Healer Practitioner Course

Privileged insurance rates

Specially negotiated with a taking insurance company – frequently better value than traditional insurance companies

Membership recognized and accepted by other allied organisations

An confederation with the taking and ethical umbrella group for crystal healing and holistic therapies.

Guidelines For Good Practice

A manual covering ethical and legal guidelines for complementary pattern

Action for future ordinance

Working in partnership with other organisations in readying for future authorities ordinance that will one twenty-four hours impact all healers.

List the benefits of networking and pass oning with other professional healers?

One of the chief benefits is to larn from each other, to acquire peer support from more experient practicians, and to guarantee that together as a group we make this therapy more well-thought-of and recognizable by the populace and by other organisations. Sometimes I have inquiries and uncertainties, and if I have entree to other people ‘s cognition I will larn and turn and go a better healer. Other practicians might hold other ways of working that would profit me excessively.

Besides, other practicians might hold clients with households and relations in my country, who might be looking for a dependable healer. If I show myself as a respectful and integrative healer to my co-workers, I will hold more opportunities that they will state their clients to state their friends and relations who live in my country to see me.

How could you do a professional contact with all parts of the community to promote integrating and common regard?

I think that by take parting in activities that involve holistic healing, and particularly crystal therapy, by interchanging thoughts, and give a good illustration and free taste testers, will promote people to look more for this therapy. Besides, sharing information with people allows them to larn and acquire involved. Puting up a good illustration in the community shows people that crystal therapy is more than merely a pattern ; it is a manner of life. I besides think that by taking portion in conferences is a good manner to spread out cognition and webs. I could besides intercede with healer of other patterns, and even my local GP pattern, to publicize my work. This would let other practician and ballad people, who can frequently be doubting of crystal therapy, to admit that my work and I would hold a topographic point in the complex field of wellness therapies. Above everything, if I uphold an honest, forward-thinking, and ethical attack to my work, other professionals and general populace will turn regard for me.

List some thoughts on how you could advance your professional intervention service in the local community?

Ad in local newspapers and magazines

Word of oral cavity through old clients and friends

Internet web site

Talking to local holistic stores and complementary wellness clinics

Distributing cusps and brochures in the street

Offer services in my local GP pattern

Free taste testers in local shows, or even at place

Volunteer work

Offering free Sessionss to clients if they introduce a friend

When considering the product Dove it is a deodorant which gives extra protection for people who have body odor and it helps when a person needs it to protect from getting body odor, therefore Dove deodorant won’t make the move, the tag line that Unilever use for Dove will be used by unity Consultant to promote the product by using a new promotional campaign. Basically Dove has wide range of antiperspirant deodorants to protect people from getting body odor and it gives 24 hours protection, further, it gives physically freshness and mentally confident, even in the toughest moments. . 1 Target Market The promotional campaigns of Dove was mainly focused on it’s primary consumers who were young adult females involved in sports, and of course the working population of women and not-working women 16-45 who want to stay fresh and have an active life style and have the confidence to spend the rest of the day without having to worry about body odor. . 4. 2 Communication Objectives •Increase Dove brands market share by 10% within one year. Create awareness among the target group within one year to 30%. •Create positive feelings about the brand among 30% and preference among 15% of the target audience. •Communicate key benefits of the Dove deodorant that appeal to the target market. (www. uniliversrilanka. lk) 4. 3 Campaign Idea • Increase brand awareness. • Build brand image. • Increase customer traffic. • Increase inquiries from end users. • Provide information Increasing consumption of an established brand They followed IMC tools as follows, 4. 4 Advertising The main objective in advertising this was to create awareness and provide information about Dove and to make Dove the best product in the deodorant industry. Every major medium had been used to deliver these messages, including television, radio, magazines, newspapers, the Internet, carrier bags and billboards.

Benjamin Town 31 August 2012 A Ray of Hope “Sinners in the hands of an angry God” was preached by Jonathan Edwards during a time when the people were relying on science more than their saviour in heaven, a time when people were lacking in their spiritual needs. This speech opened the eyes of many, and was so powerful it may very well have been the trigger of the great awakening. But why was this speech so powerful? Why did this speech change the lives of thousands?

As we can see he used plenty of persuasive techniques, he is very descriptive in his imagery and uses simple metaphors to persuade thousands to repent of their sinful ways and turn to Christ. He planted fear and guilt into their hearts. This sermon is a sermon full of anger and fright, a sermon powerful enough to make the strongest man cry and weep. But the true purpose of this sermon was to bring hope to a nation in need.

It ultimately was a message of redemption, a message that Jonathan Edwards believed people needed to hear. Although Edward’s message was designed to torment and terrify the listeners it was ultimately a message of hope to all people who were sinning and turning on God. He uses simple imagery to connect to his audience who were mostly illiterate. He compares God’s wrath to “Great Waters” he says “the wrath of God is like great waters that area dammed for the present, they increase more and more and rise higher and higher”.

Just by knowing that an all-powerful God is mad at you would cause fear, but to know that His wrath towards you is growing greater and greater would cause even more fear and uneasiness to the listeners. But he then says God’s wrath will flood the earth only if he chooses to open the flood gates which give the listeners a glimpse of hope. Jonathan Edwards uses metaphors to connect to the people’s everyday lives.

He tells them that their sin is as “heavy as led” and will pull them straight down to hell. “Your wickedness makes you as it were as heavy as lead, and to tend downward with great weight and pressure toward hell, and if God should let you go you would immediately sink and swiftly descend and plunge into the bottomless gulf” by knowing that God holding you is the only thing that’s keeping you from hell would put fear and guilt into the listeners hearts, but as we can see he once again says “if”. If God should let you go”, he is continually reminding them that God is in control of everything, and will only destroy them if they do not repent from there sinful ways. There is still a chance to change, there is still hope. “Sinners in the hands of an angry God” was an exceptionally well thought and written sermon. Jonathan Edwards was effectively able to move the hearts of many by using simple imagery and metaphors that connected to the people’s everyday lives.

Jonathan Edwards also managed to effectively connected to people’s emotions, he struck fear and guilt to all those who heard his sermon. He wanted his listeners to be aware that their behaviour on earth was important, that they were doomed to certain hell. But when they thought all was lost they were given a ray of hope, the realization that God can forgive them of their sins and that they will not go to hell if and only if they repent of their sinful ways.