Communication

In this essay I will talk about advertising, and the affect it has on the people who view these adverts. Advertising is the way people show consumers what they are selling.

There are many types of advertisements including print and verbal, they affect people in many ways, mainly by showing people things they need or want for aspirational reasons.

The adverts which I have chosen are an advert from Perfect Pizza. The company sells pre-cooked pizzas which you can buy in store or have delivered.

My first impressions of the advert are that it’s very colorful and you are instantly drawn to the images of the pizzas, and the large bold writing. I found this advert in my letterbox as they deliver them to you, so you know what they are selling.

The advert uses formal as well as informal language; many bits of the informal text are explanation texts, and the formal parts for information. It’s presented in different colors and sizes, and is spaced out in different places. The text informs you of what is being sold and what the prices are, it also draws attention to itself.

The sentences are short, only five words per sentence, but there are a few writing techniques including alliteration.

The text is basically factual or as factual as they want you to believe, but when you advertise prices you have to be correct and factual.

On the whole the text is very informative, it tells you everything you need to know that will convince you to buy the product, and the information helps you to make the decision by showing you what you could be having.

The figures that are used are in pounds and are bold, maybe this is to draw the attention of the reader, so they can be amazed at how cheap the product is. And this would link in with the company slogan, which is ‘Great Taste, Great Value’ this really speaks for itself, a great taste for great value.

The key words in this advert are the words deal and only. These words suggest that the sale is part of a deal, or that it’s not at the ordinary price. And only, suggests that the price is very low, or the ‘deal’ does not last long. Maybe because the deal is that good it can not last forever, otherwise the company would go into bankruptcy.

The images are of the pizzas, which they are selling. They are spaced out all over the advert, around the writing. Finally there is also a picture or potato skins, which show they sell more than pizzas.

There are no people in the picture which is quite surprising as they might have included a picture of a person cooking the pizzas. I believe that this would make the advert more appealing to the consumer.

The advert is in color, a reason for this would be so that it appeals to the younger generations, who are more likely to buy these pizzas. But I know that it was done in color for a specific purpose.

There are no patterns in the picture, but there is red strip that runs along the top and the bottom. This is to bring attention to the text inside of it, which is very important as it contains the small print. It’s the small print which can usually trick many people.

The whole advert is laid out professionally, the images; the information, the logo and the slogan are all put on the front to draw attention to it. Perfect Pizza is placed at the top of the advert so it’s the first thing you see. The fact that is a family corporation would be enough to convince me that the pizzas would be well made and would taste great.

This advert is similar to the Domino’s Pizzas adverts, which sponsor The Simpson’s. Because the Simpson’s are so famous I know that Domino’s will have an advantage over Perfect Pizza.

This advert appears in food magazines, because it’s selling food. It’s trying to sell itself by showing you what you could have, but I think that this company is in the shadow of another company.

I will now analyze my second advert. The company ‘French Connection’ is trying to sell people a sale.

French Connection makes quality clothes and sells them off at really fair prices. The advert attracts my attention really well for the following reasons.

I found this advert near to the front of the newspaper, so it must be very important because only important adverts get to the front of the paper.

The advert uses formal language in the advert. The language is bold and stands out well, the sentences are short but get the message across well, it just tells you what you need to know.

The key words in this advert are ‘Sale’ and ‘French Connection’ mainly because the word sale means a cut in price, and French Connection is a well respected country.

The slogan is not on the advert, which is a bit unusual as it’s the slogan that sells most of their clothes.

In the illustrations the words ‘ Last Big Deal’ are superimposed so that they stand out. The text is yellow and the effect is red, the background though is black. So it looks attractive and stands out.

There is no picture of the product, but the company is well known, so people know what they are selling anyway. Because French Connection specialize in clothes.

This advert links in with the adverts from ‘NEXT’ and ‘Adams’ which are both major clothes producers. French Connection; seem to have some competition from these brands, which would increase the popularity of the company.

This advert appears in many women’s magazines and a few men’s, because they sell both male and female clothing. This is because they want to broaden their horizons, so more people see their adverts.

It’s trying to sell the sale which they are holding at one of the bigger stores. So if you want great products at cheap prices you should take note of this advert.

Both adverts appeal to me greatly as I am fond of both companies, and they both use good advertising techniques. I would buy both of the products as the pizzas are great and the clothes are really fashionable.

I believe that the adverts would appeal to their target audiences, as they are really well made, and really stand out to the consumers.

The creative brief c. Look at the Sepals ad ND formulate backwards the positioning. Task 4: Debriefing: Take the case of the client brief of ANT (National Authority for Tourism) and imagine that you are an account person and put all the questions that you would put to a client within a debriefing session in order to clarify yourself so that you can come up with a creative brief. Task 5: Communication channels – Identify relevant communication channels for Avoidance Passport service and define what would be the role of each one in a communication campaign aiming to increase subscription of this service.

Task 1 – Sony Triton- Formulate the Position Backwards [Target/need] To mime, entertainment. _Sony_Trillion_ people that watch TV as a means of Information. Spending is the brand of TV sets competitive framework] competing designed by Sony [perceptual mostly with other brands counterclaiming TV sets, as well as with other image- sharing equipment (videophone’s, recorders, computers). That best satisfies your need [brand benefit] for brightness and clarity of the portrayed image The reason why is 1 .

ART crystal-clear image at an affordable price 2. ROW it is based on a technological innovation – “triton” which is used specifically for a clearer and brighter image. I en Drank contracted Is reality. Brighter, clearer image , more vivid and resembling Competition a. Formulate the positioning of top 5 players on anti-aging face cream market as you can understand it from their communication in 2008 / 2009. B. Draw up 3: Briefing: Look at the ad named Maxillae and imagine backwards the following: a.

Task 2 – Anti-Aging Cream – Formulate the Position Backwards The 5 brands which I will be discussing are: ; Naive QUOI Plus – anti-aging cream, based on commence QUOI for daily or night time usage. This is an anti-aging product, used by both males(Naive Men) and women, with both day and night time editions based on the same key ingredient – commence QUOI, at an affordable price. Product Pop: contains commence QUOI ; Given Power Youth – cream designed for the first signs of aging , based on natural ingredients and for a smoother, more hydrated effect of the skin. This is a cream which most women use regularly, during day time.

Consumer Pop: natural ingredients ; La Prairie Anti-Aging Complex Cellular Intervention Cream – advanced anti-aging cream, includes collagen in addition to retinal and hydroxyl acids to reduce the appearance of lines. A more luxurious product, with an estimated price of 200$/ ounce. Product Pop: collagen addition, retinal and hydroxyl acids Task 2 – Anti-Aging Cream – Formulate the Position Backwards ;Erne Laszlo Timeless Skin Age – anti-aging cream appropriate for all skin types. Minimizes under-eye disconsolation, reduces appearance of fine lines and wrinkles, eliminates cow’s feet and fine dry lines in eye zone.

Formulated with Marine Collagen Complex and vitamins to reduce lines and signs of fatigue. A cream for mass- consumption. Consumer Pop: marine natural ingredients to reduce lines caused by fatigue ; Clique Anti-Gravity Firming Lift Cream – the cream lifts and firms up skin. Helps erase the looks of lines as it tightens. Renews elasticity by rebuilding natural collagen. Adds cushion into thinning skin through patent-pending technology. This is a cream witch women use mostly during night-time, at an affordable price. Product pop: contains a self-registered formula designed to create a special cushion into skin tangling Ana telling.

Task 2 – Anti-Aging Cream – Naive QUOI Plus [Target/need] To modern, dynamic and always on the move women that seek a youthful and Jovial aspect in their skin tone and texture, approximately from 35-4 years old. Is the brand of skin-care, anti-wrinkles cream [perceptual competitive framework] omitting mostly with other brands counterclaiming skin _Naive QUOI Plus _ care products (creams, serums) , as well as with other products which aim at reducing the signs of aging – natural or chemical substances, medical interventions, additional ways of achieving the same result (massage, a particular diet).

Writing assignment: Write a well-organized, 2-3 paragraph response to Wallach’s speech. Your response should be typed, double-spaced, and in a reasonable-sized font. This required writing will not be marked with a letter-grade. However, you will receive written comments in response to your paper, and this paper will prepare you for your first formal essay assignment. Questions to consider as you write your response: 1 . What are some of your favorite ideas from the speech, and why are these Ideas compelling to you? For Wallace, what Is Important about a college education? 3. What do you think about Wallach’s Ideas regarding education? 4. For you, what Is Important about a college education? You do not need to answer each of these questions In order. Rather, synthesize your ideas into a well-organized response that captures your views about Wallach’s speech, and your views about education. For next class, please come prepared to discuss a few quotes from the Wallace essay that you found particularly compelling.

More importantly, please be prepared to discuss why these quotes were compelling to you. As this is your first writing assignment, and as this is the first day of class, you’re probably wondering what I want to see in your writing. While each of your writing assignments will require different approaches, generally speaking I want to see the following: Passion/Excellent/Engagement with topic: Do you really try to make 1) discoveries? Do you really explore your Ideas and experiences, and the Ideas presented by the writers to whom you are responding?

In other words, do you take your position as writer and thinker seriously? Do you make this essay your own? Do you care about what you are saying? Do you want your readers to care about what you are saying? 2) Organization: Does you have an introduction that sets up a blueprint for what the rest of the essay will look like? Does your essay have a conclusion? Do you organize your topics and ideas into neat paragraphs and units? 3) Style: Is your essay written in an appropriate, academic tone? Do you project authority? Logic and Support: Do your ideas make sense, and are they presented in a logical order? Are your claims supported by relevant details? 5) Clear writing, grammar, and mechanics: Is your essay free from serious sentence- level errors. 6) Creativity: Does your essay surprise? Do you use colorful language, Images, and examples? Do you go In unexpected and Interesting directions? Do you reveal yourself In this essay and do you truly try to write about ideas that are important to you? Class with some questions about the syllabus.

Walgreen has faced over the past two years are changing their brand and the process needed to make that change. We can see that Walgreen has made some good decisions over the years . This is evident by the fact that there are still many Walgreen stores across the country and they are continuing to build new ones every year. If we take a look into how they made such crucial decisions we will find them using good decision making techniques such as predetermination’s evidence, and good old fashioned Intuition.

The first element we can find within Walgreen decision making process Is rainstorm. We can see that before changing the brand from old to new the mangers In the higher ranks of the corporation all got together and started throwing out Ideas. They did some research and based upon fact they made educated guesses on what may work and what probably would not work. The managers of Walgreen TLD a fantastic Job with their research and brainstorming. Walgreen wanted to stand out among their competition so In order to do that they had to know what the competitor was doing.

It seemed the competitor was not much different from Walgreen. This is where we see the brainstorming really become effective. The managers began to come up with ideas on how to make the stores an experience instead of just a cash and carry drugstore. They really used the tools of good decision making to begin the process of changing the brand for good. Second we can look at the gathering of evidence. Walgreen knew if they were to be different then they had to study their competition. The head honchos did their homework well.

They gathered information from research and surveys and listened to the customer needs. They not only listened they decided to take a chance and build their new brand on the customer experience. Now we have seen a company go from a rational model of decision making and step into the new age. They admitted that old manager models were out dated and they were ready to step into a fresh new approach. It is interesting that we see them heading into a very modern direction but using old fashioned decision making techniques to arrive there.

Walgreen management team took their job seriously by making sure they followed through with pouring over statistics and studying successful companies with different brands than their own to see what was giving them the success. They decided that it Just had to be the customer service levels and the approach. Surprisingly enough we can also see the big bosses at Walgreen using their Intuition to make the final decision on whether to change the brand or not. They are customers at other places and they take their family and friends out to eat and do different things.

When out and about they kept track of what businesses were full and why. If they went out to eat and there was a two hour wait they would pay close attention to why. This process gave them the Intuition, or experience to know what or how a person wants to be treated when they are spending their money with a company. They brought their Intuition to the drawing room and along with good brainstorming and gathering of evidence, the management staff of Walgreen was able to make a good business decision.

We sometimes see ethics compromised when decisions are made and Walgreen is not a when they admittedly failed to control the sales of controlled substances in a few of its pharmacies. The effects of this could have ruined the company but lucky for them they were able to pay a hefty fine and shut the door on what could have been an ethical disaster for them. It seems the Federal government agreed to dismiss the ease when the fines were paid.

At the very beginning the message is encoded in a particular channel then it is sent and as soon as it is sent the message gets decoded by the receiver and then a feedback is sent back to let the sender know that message was received and understood.The functions are very simple and easy, communication is used for exchanging information, instructions, opinions and reinforce the establishment of all the relationships and even discuss problems.

Through this, organizations meritoriously communicate with their employee’s by giving instructions and informing them about NY changes in the organization. They also use it to motivate or even argue with some employees and it also helps to ask for approval or even show proposals in particular. The functions of communication are very simple that is required to forward clear-cut information only to the proposed precipitant in a suitable way. It should help identifying the users needs and wants. Telephonic devices:- Its is a primary source of communication, that can be used between two or even more individuals.

Video and web conferencing:- A form of visual communication used by the organization to connect with their outer source ND their shareholders Social networking sites:- Each organization has page in the social networking sites in order to keep their customers, fans updated with their all new and their upcoming products. Online chat tools:- This tool is used mainly between the customers and organization. For example:- An Apple’s customer has a problem with of the Apple products and it is late at night or even the customer is far from any Apple repair shop so this chat tool is to connect them.

Fax:- Fax machines are an old sources of communication, which still exists. It provides the exact copies of comments, which is made through telecommunication. People who use this tool are suppliers, managers, Employees, etc. Emails:- They are electronically letters that are sent electronically to a number of accounts. It is one of the most preferred tools. Managers, suppliers, employees, government, and customers use it. Letters:- It is a written form of communication. Reports:- written reports of an earlier investigations and observations.

Posters:- it is large printed posters that is a mixture of drawings, pictures and written information that is mainly used advertising, publication etc. It used used by government, supervisors to customers, suppliers and the general public. Flyers:- It is given out to large amount of people, it’s a form of advertising. Organizations, suppliers and government to the customers and the general public use it. Billboards:- Large boards that is placed outside used for advertisements or even announcements. MEMO:- It provides the organization with permanent records for internal messages which also adds formality to internal communication.

Meetings:- It helps with knowing everyone’s ideas and opinions and discuses the ideas and also discuses did range of problems and resolve them. Training:-it provides the employees a better knowledge about the up coming products with the upcoming software’s. Advertisements:- It is an important tool in Apple. Len, to communicate with their customers. They use different types of advertisement tools such as news paper adds, magazines, websites, social media, news letters, television ads, Youth ads etc.

Time: – The time that is needed in order to prepare a message and the time time that is needed to forward the message by any form of tool, when there is a solution within he urgency of the message then only Apple can choose a form of communication. Distance:- The distance the message travels in by any form of tool. Apple needs to consider how much time will a massage need to be transmitted. Written records:- Written records can be used as proof, conformation, legal purposes or even stored which also can be copied and sent to the other party. Feed back:- For an effective communication instant feedback is needed.

Confidentiality:- Due to the tools that are chosen the confidentiality might be lost. Such as telephone calls can be over heard, mails can be hacked, faxes can be read by any standing by the machine and letters can be read. Recipient:- Apple needs to consider the type of recipient in order for it send the message to be sent. Cost:- The cost of the message must not exceed the cost, in which Apple needs to find the least conceivable expense. Telephone:- Telephonic conversation needs time, confidentiality and the distance needs to looked after.

The telephonic conversations are one of the steadiest ways to communicate to any one, but according to research, Apple uses this to communicate tit their shareholders. And it also depends on the urgency of the information that needs quick actions upon it. This tool could be taken as a confidential tool to exchange or pass out information. Even though, this tool is an easy way of communicating with all their shareholders but there are cases were there will be a problem with networking system or no response from the other person. So if the information is very important and can’t wait.

And incase of international calls, Apple has to check the time zone. Even if it is the fastest and easiest but the risk beaming. Over-heard is heard. Emails:- It is one o the tools that communication in an easy to the customers, stakeholders this is where are able to communicate faster. They can send their feed distance is a no problem, emails can be sent to were ever the stakeholder is delivered easily. Some times, stakeholders don’t replay back to emails sent due to some reasons. 3. 3 – Implement improvements to ensure greater integration of systems of communication in Apple Inc.

Apple is all about simple marketing and effective communication, but there is always room for simplicity. According to Apple it should be smarter, functional, better and easier to use, they have this thing as that the business is all about problems and solving them for some one else, so the simplify all the process for all the clients. Apple’s communication are:- Apple’s images Apple’s connections Apple associates weak communication with weak product or the opposite. To Apple,Len. Visual matters are very important, Apple’s ads has lots of white space in it, they are designed that show the sense of openness.

So it makes it easy on the customers to understand the key message. There commercials aren’t even the length of a song but within the few that short minute the message is understood and it makes customers want the new lunching product. Its like you understand what they want you to understand. “Corporate communications teams need to Join the dots between strategy, behaviors and technology, to improve the flow and quality of communication and collaboration. ” 3. 4 – Create personal plan to improve own personal communication skills.

A Self Reflection: While working on the communication project, we were fortunate to have had Ron Howard’s “Apollo 13” movie for reference to comprehend the complexity the team faced upon the incident that befell the mission. Both Gene Kranz (Lead Flight Director and Project Manager) and Jim Lovell (Apollo’s commander) maintained absolute control of a chaotic situation.

While the team was becoming intractable, Kranz reigned in by channeling the ideas with “one at a time people” and asking his engineers to “quiet down, Let’s stay cool, let’s work the problem” successfully taming an already chaotic situation through effective communications. In this dire situation, the only possible way to get the astronauts home was through extraordinary teamwork and ingenuity, led by Kranz, who was adamant that “Failure is not an option. ” It was an unprecedented display of resolve, inventiveness and above all an exhibition of the utmost emotional intelligence there is.

Awed by the interpersonal skills and assertiveness of Gene Kranz, I reflected back on my own life experiences where I could have been on more solid footings had I been able to control my emotions and use them wisely for a better outcome. This assignment really served as a virtual lab where I repeatedly found myself asking what if it were me in their stead? What would I do? How would I behave? What would I say? And above all would I have what it takes to bring the astronauts back home?

This exercise asserted that the need to clearly define roles, responsibilities and objectives, and to communicate them to the stakeholders is paramount. We are, each of us, part of the system. We all serve an equally important role, and objectives cannot be achieved without the contribution of all. Aucoin states in chapter nine “the projects are all “right-brain” projects…” One can appreciate the value of this sentence after working the communication exercise, as the inspiration it conveyed was truly boundless.

Indeed I will put forward and utilize the right-brain capabilities in my own projects moving forward. Applying those right-brain concepts to the information technology sphere of work would definitely put a positive spin on projects as we often manipulate ideas, concepts, and models before committing to the implementation. We frequently fail because we focus on technology ignoring the communication and collaboration piece and rarely utilize the right-brain concepts that can help us align our technology with the common goal.

I will be grading it relatively harshly, but… If you want to raise your grade, you can make the edits I have suggested, and turn the new paper in ALONG WITH the original, edited paper, and that will raise your grade quite a bit. Goal: the goal here is to work on 3 things: allowing you to investigate a memory related topic of your choice, increasing your military with research/scientific methodology, and working on your writing and editing skills. Due Date: there will be 3 times in this semester when papers will be handed in to me, but you only have to do ONE paper.

I’m having you all not turn them all in at once because that would take me forever to grade, as I put in a lot of effort to helping you edit and learn to do scientific writing. First Batch of Papers, due: 2/10 Second Batch of Papers, due: 317 Third Batch of Papers, due: 3/31 You will sign up for which date you want to turn in your paper during class. I will pass around 3 sheets and it will be first come first serve. As such, I’m guessing most people will sign in for the latest date, but if you do get stuck with the early ones, it will probably be a good thing.

The semester always gets busier as you go, so I bet it will help to get this out of the way early so you can focus on other classes. Sons Studies. Simply sign-up and participate in 4 credits worth of Sons studies. If you do that, this portion of your grade will be the full 20%. These are GAME POINTS, so easy to get full credit here, so get them done early. Participation. We will have numerous in-class discussions, which should give you n opportunity for me to learn who you are. Definitely speak up and don’t be shy; being active in your education is very important.

Another opportunity for participation points will be in-class activities! I will have you do various things and put your name on it, if you do a good Job and take the activities seriously, that will count towards your participation grade. Extra Credit. I will randomly give out pop quizzes in class, but they will be worth extra credit only. They can’t hurt your grade. There will also be extra credit available to the winning teams during our Jeopardy view days. Warning: on top of the usual topics, there will be an “random” category of question.

If you’d like additional extra credit, you can sign-up to present your article in front of the class (see course calendar). The presentation will be about 10 minutes long. You will describe the topic/article you read about, discuss your critique of it, and discuss your idea for future studies. Email me EARLY to reserve a spot. Slots will be filled on a first come first serve basis. Course Policies: Attendance is NOT mandatory. There is no way to take attendance in a class like this. However, you will miss out on some opportunities if you don’t show up.

Participation is highly encouraged. I will be calling on people, some who raise their hands and some who do not raise their hands. If this makes you really anxious, you may email Honesty: This course operates on the University’s Code of Academic Integrity. This Code of Academic Integrity reflects the values articulated in the Student Code of Standards. All students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of Florida International University. No cheating, no popularizing.