Customer

In today’s modern world, competition is so stiff. With this, companies are into the invention and implementation of newer technologies which can help them compete in the local and global market and eventually win more and more customers. In the creation of an e-commerce site, the information of the products must be well-provided in order […]

In the offline world, products and services are advertised based on their unique selling point (USP). In the online world, an organisation’s website must be able to convey the online equivalent of the USP, the Internet Value Proposition (IVP). As organisations develop their e-business and create corporate, micro, product, and brand sites, it is extremely […]

Customer experience is practically the complete make up of a client’s transaction over the internet. It is the general p of a customer’s behavior on how he perceives the products and services, how much he avails of these commodities and how he reacts passively to the presented info on the company’s websites. One more approach […]

Cosmetic products are not placed under warranty conditions as soon as they are purchased by the customer. Brazil adopted the Consumer Protection Law in 1992. All companies must guarantee quality after-sale servicing for all products (6, p. 17). To make the product more competitive, and to improve the overall customer care in Brazilian cosmetic market, […]

It is of knowledge in marketing literature that the producer or the marketer should have focus on what the customer needs and wants in order to achieve success in business. A customer greatly affects a company’s strategy. Customers have undeniable affects to how each producer in the market works and strategize. This concept is referred […]

MKT 711 9/4/2012 1. The purpose of the study dealt with customer defection. It talks about how the customers are slowly not becoming as loyal as they use to be. They seen a pattern after five years, the customer does not stay loyal to the company. There are different stages of the process of losing […]

Value-chain analysis is used for many purposes, but the process of examining customers’ value chains is relatively new. In our five-step process, Step 1 explains how internal and external value chains can be used separately and in related ways. Step 2 shows how to construct a customer’s value chain. Step 3 shows how to identify […]