Customer

Whether you’re selling a product or service, your website is an important revenue-driving tool for your business. Design it with conversion in mind using ideas from this event, the final in the Biz Tech Webinar Series organized by Entrepreneur and Comcast Business. and learn how to optimize your website to increase sales, use neuroscience principles […]

Chapter 5: Creating Customer Value, Satisfaction, and Loyalty GENERAL CONCEPT QUESTIONS Multiple Choice 1. ________ are adept at building customer relationships, not just products; they are skilled in market engineering, not just product engineering. a. Profit-centered companies b. Customer-centered companies c. Production-centered companies d. Sales-centered companies e. Promotion-centered companies Answer: bPage: 119Difficulty: EasyAACSB: Reflective Thinking […]

After conducting our survey it seems as though our primary customer/target market will be owners of public places with restrooms (26.8% of surveyed) and women who are married with or without children (89.5% said of surveyed said they would buy). Also, 94.3% of women found toilet cleanliness to be very or extremely important. Men seem […]

All of the mentioned leaders in the hospitality industry have well-established loyalty programs created to reward their customers. In most cases, it appears much more profitable for the customer to use the services of just one hotel because he gets large discounts by being a loyal customer. By launching efficient reward programs, hotels are likely […]

What’s the point of a top-notch content strategy when your writing doesn’t appeal to your target audience? The answer is, there is no point. You can write status updates for eternity, and you can kneel before the Google gods. But without engaging, quality content, you’ll still struggle to win customers. The best content strategy for entrepreneurs […]

In August of 2001, just months after Cisco System reported its first loss a a public company ($ 2. 7 billion), John Chambers, president and CEO, announced a major restructuring that would transform Cisco from a decentralized operation organized around customer groups to a centralized one focused on technologies. This restructuring not only risked destabilizing […]

Customer value is what buyers get in a form of utility from products and services they are paying for. This demonstrates that there is a difference in how different groups perceive customer value. While trying to increase the value customers get from products and services, those who are manufacturing products will have to arrive at […]