Germany

CASE: (KONE: The MonoSpace Launch in Germany) Problem: KONE Aufzug is a new elevator business which is in the middle of planning the launch of their new product, “MonoSpace”, into Germany. KONE is challenged with the problem of how they should price and market the MonoSpace elevator without dismantling and destroying their existing product line. […]

The S. A. was, essentially, the private army of the NSDAP. During the years of endemic violence in Germany after its defeat in the First World War until 1925, and again after 1930, after the prosperity brought by the Young plan evaporated with the Wall Street Crash of October 1929, such private armies were commonplace, […]

What was life like for people living in Nazi Germany? In Nazi Germany life for the Germans was terrible. You had to know who you could trust, as trusting the wrong person may cause you to loose your life. The Nazis and mainly Hitler really disliked Jews and anyone else that was not their perfect […]

To give a clear overview of the possibilities in the wood pellet market is a SWOT-Analysis used. This analysis presents the Strengths, Weaknesses, Opportunities and Threats of the wood pellet market in general (not for a specific company!). Confrontation-matrix In this matrix are the benefits and the issues around the wood pellet market displayed against […]