Hong Kong

The use of befoul Is not desirable, since It Is not commonly use. It would be difficult for the government to promote because not many people in Hong Kong drive cars and there are other car fuel options, for example LAP. From the economic perspective, developing befoul involves high production cost. Befoul is not the only option to fight against air pollution. The demand of befoul is not very high and the Hong Kong government could spend the budget on other aspects. Or else people who cannot be benefit from the scheme would just protest, which adversely affect social harmony.

On the other hand, from the experience and research of other countries, it is know that developing befoul would cause deforestation and loss of habitat. It would be difficult for the government to develop befoul because people may think that spending heavy cost to do so Just couldn’t solve the problem in a sustainable way. The support from its people would not be enough. From the safety perspective, , since Hong Kong has no experience in handling befoul, accidents may happen. If befoul exploited on a large scale, it would be very dangerous.

Accidents not only happen in plants, but also cars, fuel leak could be one of the possibilities that cause harm to the people using befoul. To conclude there are many difficulties In developing and promote befouls to replace peritoneum as car fuels, the government should do consultation and consider the needs of different people before the Implementation. Discuss How Difficult Would It Be for Hong Kong to Develop and Promote Befouls to Replace Petroleum as Car Fee By caterpillar From geographical perspective, bodiless feedstock available in Hong Kong is waste cooking oil and animal fats.

Due to the limited space, it is not possible to build many bodiless production plants in Hong Kong, as a result the supply of befoul would not be enough. Moreover, Hong Kong has heavy use of petroleum, since it is cheaper, more efficient and can be imported easily. The use of befoul is not desirable, since it is not commonly use. It would be difficult for the government to promote because not aspects. Or else people who cannot be benefit from the scheme would Just protest, To conclude there are many difficulties in developing and promote befouls to the needs of different people before the implementation.

The characteristic of Hong Kong culture, the identity of Hong Kong citizen is always a hot topic. In the decade, post-modern has become a new verb to describe Hong Kong. So, this treatise is going to find out if Hong Kong is in post-modern period and emotions of authors and citizens, through the picture of Hong Kong society in food literatures. Methodology This treatise alms to find out the picture of Hong Kong post-modern society from Hong Kong Diet Literature. In this treatise, the definition of “diet literature” Is generalized to all texts using “Food” as the theme of literary writing.

And the narrowed definition of “Hong Kong Diet Literature” is all texts using “Food” as the hem of literary writing, which written and published in HOOK by Hong Kong authors, writing Hong Kong places. By observation, Hong Kong diet literature is absented in the study of Hong Kong literature history. The phenomenon, “Food” is being popular as a theme in HOOK literature, Is worth to be concerned; it Is proved by using the record from the categories of food culture In the online bookstore, Hong Kong Cookbooks Ltd..

As the study Is to find out the picture of Hong Kong post-modern society, post-modern theories by Jacques Deride and Jean-François Leotard are used. In this treatise, first, would describe the characteristics of postmodern and a city in post-modern period. Second, shows the velveteen of Hong Kong literature and the relationship with the society. Then show the change of the writing methods and styles in Hong Kong food literatures, by the comparison of the most representative and popular authors in different decades. Thirdly, shows the analysis of post-modern phenomenon shown in literatures. At the end, a respond will be made in conclusion. . Theories of Post-modernism First of all, we should definite clearly about the term “Post-modern” and “Post- dermis”; ” ‘Post-modern’ Is a historic concept, slaying the post-industrial society or the era of Information In the postwar period of World War II. “; ” ‘Post- modernism’ is a cultural ideological trend of western society… It is an offspring of morels anon Leganes Walt mayoralty Ana auto It ” (Roding, 1 differences between Modernism and Post-modernism are, modernism advocates rationality, eccentricity of metaphysics, integrity; Post-modernism is the opposite of modernism.

Theories of Post-modernism are based on two important philosophers: Jacques Deride (1930 – 2004–), “There is nothing outside of the text. (Deride, 1965), his idea means written text, also everything beside text owns and exhibit their meanings in context; also he advocates “There is nothing outside context”, means text would have different meaning interpreted by different contexts, and the context would interpreted by another context; which means there is no truth, or only one treatise to explain a thing, nothing is immobile.

It is a critique of modern rationalism empire. Jean-François Leotard (1925 – 1998) “Under this modern society and culture-?post-industry and post-modern culture, the legitimacy of science are questioned in different ways. Meta-narration has lost its credibility, whether it is a unified approach adopted. ‘ (Williams, 1998) In the post- modern society, there are no “only truth” (meta-narrative), only mint-narratives, language games which have their own rules, vales; it is full of differences.

Science, emphasizing evidence, rationality, and accuracy is not a meta-narrative anymore, it is only a small-narrative, as the others. Everything is uncertain, “Emotion is evidence or a description of incomplete-events in any kind of language games or 1998) also it is evidence to determine “the boundary between two language games. (Williams, 1998) II. Delimiting meta-narrative in Hong Kong On society aspect After 1 July 1997, meta-narrative “one country, two systems” has been intervened by China; lots of historical buildings had been broken down; also, financial tsunami, CARS led to great unemployment.

In 1 July march in 2003, a large public had attended to the march, opposing the legislation of the Basic law Article 23; over million people were protesting for liberty and democracy. Protestors were come from different social communities, such as businessmen, retired people, young couples and democrats, with anger and anxiety. “Hong Kong people march”, 2003) Different communities–language games, march in 1 July continually each year; the false utopian meta-narrative and the disappearance of memorable buildings and places create a crake between modern society, which bring Hong Kong in to a post-modern period.

On literature In ass’s, ass’s, there are binary oppositions in Hong Kong literature, they are: rightist/ leftist, elegance/earthliness, realism [modernism. (Lung,2008); The concept of the binary between elegance and earthliness of popular culture, high-end and low-end is stall De accuses In Hong Kong, alter literature(cueing ) Nine concept Is developed by a group of intellectual, who brought it to the organizational structure. Besides, traditional study of literature and the study of culture are opposed to each other. In this recent decade, literature becomes important in cultural studies under a multicultural society.

The boundary between two studies has become vague; the argument between elegance and earthliness is doubted in cultural studies, while there are different groups of people in popular, the studies would be confined by the boundary. (Chemung & Chug, 2007) Ill. Picture of post-modern society from food literature Development of food literature The change of Hong Kong food literature is very significant, but did not be noted by cultural scholars. In the past, food literature is published in the form of recipes, which is instruction of cooking without author’s feelings; the most famous and representative author is called Chain Mongo Yang (1910 – 1997).

His prose published in a book “Bible of Eat”, first posted in newspaper column, got popular because of the principle and stories of food and cooking. (Chain, 2007) Authors’ feelings and his/her point of views are reflected in nowadays food literature using colloquial language; ampere with literature written by Chain Mongo Yang, the tone of voice is more casual nowadays, and the main purpose is to express authors’ feelings rather than instructing reader. “There is nothing outside of the text. ” Each author is a small- narrative, part of Hong Kong; the study of their works can help to make a more holistic picture of Hong Kong culture.

A. The past is always better Nostalgic “Nostalgic describes an emotional structure. In the formation of a larger cultural context, nostalgic has social and psychological stability and re-negotiation function on human cognition and position on the world. (Lie, 2004) “It’s feeling more than ‘substantial old”. In Haying Au Youngest (Ar J) and Lung Aka Skunk’s(Lung) writings, they recall the past by using a lot of food symbols, like stall, hot pot, herbal tea; to express their helpless feelings about the current social changes, and cherish the past as the past is always better. Then his eyes with a bit confused, winked his eyes, again, even shook his head unconsciously. Oh, no, this is not a (dish of) “salt and pepper fresh squid” I used to. Of course we cannot go back, especially when we are fortunately living in this era of horn-sighted speeding, among the personnel of social blundering. We proved impossible to preserve landmarks around the streets, only some vague shadows, distracting thoughts; it is only an echo of a particular verbose complaint which has just finished. ” (Au Young, 2007) Ar J saw disappointment from his friend’s eyes and actions, because the taste can no longer be reproduced.

The evaluation of taste may be affected by personal feelings. Ar J and his friend got emotion in this rapid changeable era. “In the last day of the old Star Ferry Pier, I parked my car especially at the Central Star Ferry Car Park for the sake to take Star Ferry at the old Star Ferry Pier. It’s still in Green Ana went colors, out I Tell strange suddenly, sort Ice-cream was gone, Toulouse ending of the ride was doomed… Finally the new Star Ferry Pier was opened, more food stores opened than before, but they all can be bought in Central Airport Railway Station, soft ice-cream will not come back.

I am not nostalgia whether the building of Star Ferry Pier is old or new, I would like to keep the way we were. ” (Lung, 2005) The 48-years-old old Star Ferry Pier had been destructed by government under Hong Kong citizens’ dissatisfaction and opposition, which increased public awareness of local culture conservation, also undermined public trust in government. Lung deliberately took a ride in the last operation day of the old Star Ferry Pier, the new ferry pier was built, but the absence of soft ice-cream, Lung was lost in the imagination of the old days.

Emotion is the only evidence “Emotion is evidence or a description of incomplete-events in any kind of language games or girds. “(Williams, 1998) The destruction of old buildings, reconstructed by new commercial buildings shows the opposition between Ar J , his friend and the immemorial world; Lung and the government. Old building is a signifier which has an inter subjectivity function, representing the intercommunicate and sharing, and is the common knowledge and experience in a group of people with same cultural background can cognizance.

Roland Berates reported “For many individuals who are there, so in itself contains 1999) However, those “stable” signifier are erased; Flattened and oversimplified signifier are only plays and unstable in this rapid consumerism era. Sense of loss, the emotions expressed is the only articulate evidence. B. Contradiction between language games Western and Local ” I have not eaten traditional pancake (Boo-change) for a long time. Thought it had been lost, and no one will do; because today pizza is much popular… Pancake’ sounds old, outmoded, who will to eat? Also, nowhere sell. Fast-food chain restaurants launched nostalgic tea meals: fried sweet potato, red and white-steamed clay-pot cake, four stuffed treasures, and salt pancake… Their salt pancake of course does not as delicious as childhood, perhaps its deliciousness is scored by memories… Pan cake has a tenacious 2008) Under the influence of western fast-food culture, western fast-food becomes the main stream; the raise of sense of local identity, create a wave of nostalgia in Hong Kong food industry.

Pack Way Lee used salt pancake-?”Boo Change” which means “thin- support” as a signifier, to signify the tenacious vitality of local culture, which would not be buried so easy. The legislation of western culture has been doubted, the wave of nostalgic tea meal is a way to decentralized the eccentricity of western fast-food. Commerce and Culture In the era of globalization and the development of high-technique, the exchange of economy, culture has become easier and faster; boundaries between countries are Duller c, local culture Decodes ten capital In ten commercial game. Across the road in front of Lung Fun Restaurant, is King Way restaurant, introduced red bean paste moon cake, which is regarded as exceptional alternative moon cake. But in these last ten years, moon cake has dazzling means. Moon cake is getting more and more unlike moon cake. Crystal moon cake is glutting in the market, now chocolate is used as a moon cake, I very much doubt it is moon cake or cake (xi being). Cakes are supplied over 365 days; Moon cake, the real role in legend is, as a media to pass the message of uprising when full moon.

The World Bank is currently advising newly industrialized countries on how to encourage growth and they have asked for your help. Using the internet and other resources, write a 2 page essay researching the factors behind economic growth in Hong Kong and Singapore. Which of these methods of encouraging growth would you suggest to a newly industrialized economy?

            Hong Kong and Singapore together with Korea and Taiwan are considered to be the newly industrialized economies in South East Asia (Wong, 2003). Due to their rapid economic growth these countries has been referred to as Asia’s “Four Little Dragons” (Tega, 2007). This paper aims to examine the different factors behind the economic growth of Hong Kong and Singapore respectively. Afterwards, I would extract the features that could be utilized by other newly industrialized economies in order to encourage and increase their own economic growth.

            The manner in which the Hong Kong has encouraged economic growth is reflected in the manner in which it conducts its economic policies. Economists have utilized the slow growth formula in their analysis of the said economy and have revealed that on of the factors of its success (which is for them inconsistent, at times progressive and in other aspects lagging); is its focus on proper allocation of sources, economic scales and education. However, although Hong Kong has done well on prepping up these three factors, it has to a certain been most fruitful in its current move to be a leader in focusing on becoming a prolific user of information technology in its attempt to sustain economic growth.

            The economy of Hong Kong is heavily reliant on its manufacturing and service oriented industries. This well developed service sector is considered to a vital role in promoting economic growth. In a nation anchored on such development, communication and information are significant (Tega, 2007). The government of Hong Kong has led full intervention with regards to technology initiatives in line with this need. This is seen to include the promotion of IT in local manufacturing enterprises as well as the increase in support for research and development in the academe and other sectors. As a result, the TFP growth of Hong Kong, an important basis for economic success has tremendously increased to level other competing economies.

            Singapore today promotes its economic strategic plan as a high technology economy. It has focused on developing education and training to include competitiveness technical skills development. The plan includes encouraging the development of human resources; promoting national teamwork; being globally competitive; creating a conducive climate for innovation; and improving manufacturing and service clusters (Tan, 1997).

            This is placed into reality by the government’s move to intensify the technology availability in schools as well as intensifying technical training in both secondary and tertiary education. In doing so, Singapore is able to maximize technology by having a skilled and able work force. 1.6 percent of Singapore’s GDP is allocated for R&D (research and development) in the year 2000. Doing so allowed the said country to match technological capacity with industrial demands; and taking the front line in toning itself with the demand of stronger states in the global economy (Tan, 1997). This repositioning of education and training as a prime consideration in economic growth has been fruitful in maintaining sustenance and progress in the era of globalization.

            As such it appears that two points should be taken in by those who wish to follow the foot steps of Hong Kong and Singapore; these are the focus on technology and education (development of HR) in order to encourage economic growth. In an age when economies are machinized and cyberspace is just as close to reality; the ability to cope with such demands of innovation and technical aptness is a make or break situation. Other NIEs should emulate the example of Singapore and Hong Kong in building a national economy that can sit itself among other economies in the 21st century. IT and R&D— keep this strong and surely a country would be able to have economic growth.

References:

Tan, P.B. (1997). Human Resource Development For Continued Economic Growth: The Singapore Experience. In ilo.org. Retrieved September 6, 2007 from http://www.ilo.org/public/english/dialogue/actemp/papers/1998/tanhrd1.htm#c2_1

Tega, D. (2007). A Study on Technological Progress and Economic Growth in Hong Kong. In Associated Content Media. Retrieved September 7, 2007 from http://www.associatedcontent.com/article/299876/a_study_on_technological_progress_and.html?page=4

Wong, R. Y. C. (2003).Understanding Rapid Economic Growth:A New Tale of the Four Asian Dragons. In the Economist.com. Retrieved September 7, 2007

Advantages of using EV (Electric Vehicles) in Hong Kong Improved air quality Electric vehicles have zero emissions at the tailpipe. The wider use of EVs can greatly improve roadside air quality and reduce exhaust emission. Better suited to the urban environment: saving up to 1800-1900 gear changes a day helps reduce driver fatigue, while reduced noise pollution is a benefit to services delivered in residential areas Reduced noise Noise from traffic and transport is a major or fairly major problem.

At high speeds, most noise is down to wind and tyres so there is little difference between ICE and electric vehicles. However, electric vehicles are almost silent whilst idling. Incentives Government would extend the waiver of the first registration tax on electric vehicles for five years from April 1, 2009 to March 31, 2014. Low running costs EVs also have higher fuel efficiency than conventional petrol/diesel vehicles. It costs about HK$2. 20 for a normal petrol seven-seater to run for about one kilometre and HK$1 for better ones. However, it apparently only costs about 10 Hong Kong cents for EV.

To fully charge up EV, all it takes is about HK$10. That is enough for it to run about 100 kilometres. It is probably cheaper than riding on a bus. Cost savings not only in fuel (up to 10 times cheaper), but also in maintenance (less wear and tear, fewer services). There are also potential significant cost savings in the long-term. Travel distance of EV without recharging the battery In general, electric vehicles today can travel over 100km with a fully charged battery. The distance of 100km can suit most of the drivers in Hong Kong daily.

Monastery in the early ass’s to supply bottled fresh milk for Landau Island. The small operation carried on until as recently as the early ass’s when Therapist Dairy relocated from Landau to Yen Long in order to meet increasing demand for the Therapist brand fresh milk from the public. Therapist Dairy also carries a wide range of delicious flavored milk drinks and unique milk drinks. Because the milk industry in Hong Kong is very competitive, to ensure continuing growth, Therapist is looking to extent its products and develops a new product to customers, based on the reasonable price, good-quality milk in Hong Kong.

And I hired by Therapist Dairy, I will develop a marketing plan to capitalize on an opportunity identified in Hong Kong. Three parts are included in this marketing plan, including introduction, current market situation and marketing objective. I will investigate the current market situation deeply by analyzing the market and my company. I will then conduct SOOT (Strength, weakness, opportunity and threat) analysis, competitor analysis and customer analysis. Finally, I will recommend a target market and position of Therapist Dairy. Marketing plan By small The market analysis includes both the internal and external business environment.

It is vital for Therapist Dairy to carefully monitor both the internal and external aspects regarding it’s business as both the internal and external environment and their respective influences will be decisive traits in relation to Therapist Dairy success and survival in the milk industry. Internal Business Environment The internal business environment and its influence is that which is to some extent within the business’s control. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels.

External Business Environment The External business environment and its influences are usually powerful forces that can affect a whole industry and, in fact, a whole economy. Changes in the external environment will create opportunities or threats in the market place Therapist Dairy must be aware off. Fluctuations in the economy, changing customer attitudes and values, and demographic patterns heavily influence the success of Therapist Dairy products on the market and the reception they receive from the consumers. Therapist Dairy is concerned with overall state of milk market in Hong Kong.

According to the Therapist Dairy’s research, about 31. 3% people like to drink fresh milk, 28. 3% Hi- Cal low fat milk drink, 1. 5% Skimmed milk drink, 1. 5% Pure milk drink, 15. 6% Chocolate milk drink, 21. 8% other milk favorite taste. The demand for Hong Kong grew at around 5-10% per annum from 1999 to 2006. Current sales of imported milk are less to foreigners. Less than 10% market of milk import from USA, Canada, Mainland China, Europe, Australia, New Zealand etc. The sales volume for the milk segment in Hong Kong reached $36. 2 million in 2006 for a volume of 130 million liters.

It has shown a steady growth since 1980: an increase of 9. 5% over a period of 26 years. The consumption rate per new product in 1995 has reached 0. 98 liters, which represents a 4. 0% increase compared to 1999. The growth of new market is largely due to a consumer trends. Company Analysis Therapist Dairy is a medium sized company with a large amount of market share in Hong Kong. It produces products of high quality and good taste. The company currently produces ten products in three product lines, namely pure fresh milk, delicious flavored milk drinks and Low Fat Yogurt Drink.

Pure fresh milk is a Calcium Low Fat Milk Drink contains one-third more natural calcium than average milk products with level of fat as low as 1 . G, Skimmed milk with 0% fat but no cholesterol, Chocolate Milk with a perfect blend of intense aroma and sophisticated mouth feel. Therapist Dairy also provides another favor taste such as Mango Papaya Low Fat Milk Drink and Ginger Low Fat Milk Drink. Therapist Dairy can manufacture competitive drinks at competitive prices with implementation of its newer and cutting edge technologies. Therapist Dairy believes in total quality control.

For fresh milk, quality control starts from the selection of feed. Therapist Dairy monitors the health and living conditions of the dairy cows to ensure that Therapist Dairy can deliver supreme good taste and nutritious milk. Therapist Dairy production lines run daily to ensure fresh delivery every day to customers, while Therapist Dairy salesmen and telesales team are dedicated to deliver the best service to satisfy customer needs. So they can gain overriding market share. Competitor Analysis In Hong Kong, the milk industry is quite competitive. The industry is divided into milk, soy milk and yogurt.

Compared to soy milk and yogurt, the market for milk is very argue because Hong Kong people think that milk is an essential and health drink. Also, Government and school always promote milk and its health benefits, from baby to adult, the milk market has been growing since 1980. Hong Songs three largest milk producers control approximately 90% of the local’s milk market. There are two major competitors in below. The Kowloon Dairy LTD was founded in 1940. Today, It produced fresh milk in Tune Mum factory, employ nearly 500 people and had distribution network reaches almost all corners of Hong Kong and Macaw.

They have diversified to produce a variety of combined milk drinks, such as HI-calcium milk, skimmed milk, different flavored milk, and other ice cream products. Vitas Group was bringing the milk drink made from this healthy little bean to a wider market began in 1940. They introduced paper packed products and were the first Hong Kong company to introduce Tetra Pack packaging technology for drinks production. The Tetra Pack packaging system, which ensures that, a drink product can be kept for months without refrigeration. The Group pushed into overseas markets in ass.

The group’s products sell in over 40 markets around the world – including the USA, Canada, Mainland China, Europe etc. There are other competitors such as foreigner brand or small local brand. However, they are less competitive compared with these two brands (Kowloon Dairy ; Vistas) Customer Analysis Given the size of the Hong Kong market, Therapist Dairy will concentrate on entering the market in the supermarket, Convenience stores and some classic stores. This is a wealthy segment of the market, consisting primarily of aged 3-80 years and interested in purchasing milk as a health and keeping nutrition like calcium recovery.

Targeting this group will allow Therapist Dairy to enter the market at the top and peeping competition with another brand of product. A strategy could be to target on the price and quality. An advantage of targeting all age is that they have a great need on milk, it regards as the potential to become long-term customers and have not yet developed taste of milk segmentation. If Therapist Dairy can satisfy this market, it will theoretically be easy to penetrate and expand to Hong Kong or other markets. A number of behavioral and attitudinal descriptors are identified in the table on the following below.

Segmentation parameters 3-80 years sex Future Hong Kong market Age Male or Female or Both Income Above average $6000/m Geographic Hong Kong Attitude advantages Lifestyle daily users Benefits desired reasonable price health and keeping nutrition and seek long-term young, mature, old Usage rates Buys for the benefits of health, quality and Furthermore, within this market it is possible to further segment the preferred target market for Therapist Dairy’s offering. Age can be used to further segment the market.

Although older members of the family have a large influence on purchase decisions in Hong Kong, these older people are part of the ‘late majority group, which is not an attractive group for new products. Therefore the age of the target segment will be 18 to 44, as these individuals should be more likely to adopt new products or at least be influenced by ‘early adopters. These individuals make up almost 50% of the total population, and so form a profitable target segment. SOOT Analysts In the following SOOT analysis, I investigate the strengths and weakness of Therapist Dairy.

Also, I try to find out the opportunities and threats facing Therapist Dairy. Strength Staff are highly trained and always be aware of the nee of customers Therapist Dairy offers quality and healthy beverages at reasonable price. Ђ A strong brand of Therapist Dairy is built through brand building and promotion Therapist Dairy provides is able to maintain good relationship with customers’ e. G. Faceable Pangaea The strengths are a devotion to customer service, and the tastes and innovativeness of the products.

Customer service is a essential level in Hong Kong in terms of building relationships with new customers. Therapist Dairy offers outstanding after sales service, with teams located in every major superstores. The Therapist Dairy also has a follow-up strategy that includes phone calls and emails to new customers giving hem the chance to open dialogues with the firm. Also, Therapist Dairy are proud to highlight four of new and unique milk drinks: Low Lactose Low Fat Milk Drink, Ginger Low Fat Milk Drink, Mango-papaya Low Fat Milk Drink and Oats HI-calcium Milk Drink.

They offer unique flavors and functions for the needs of different customers. Has been operating successfully for over a century. Is known world-wide and operates in more than 20 countries. Therapist Dairy has a large share of the milk segment – holding approximately 40 per cent. The Therapist Dairy Company is one of most recognized trademark in the world. Weakness line extensions The time taken to do business in China will stretch human resources Capital is required for expansion into exporting The prices could not be fitted by all. Lack of prior exposure to Chinese market.

Experiencing Chinese Distribution system will be a greater challenge. Introduction of new organizational practices and employees with lack of experience will be a challenging part. Opportunity Image of Therapist Dairy is clear and it is good for developing the brand name of Therapist Dairy Marketing becomes more easy as people is familiar with the brand name of Therapist Dairy As Therapist Dairy has launched in Hong Kong for long time, it knows the taste and preference of Hong Kong people well and it can develop popular food more easily. Milk is perceived as healthy.

Milk consumption is growing Has significant growth opportunities. Has sufficient capital to expand. Has the potential to innovate and differentiate the company’s products to sustain a competitive advantage. May merge with other global businesses to eliminate competitors. Capable of expanding into other markets other than the soft drink market. Has many major global competitors with its main one being Turner Dairy. Therapist Dairy can be substituted by other milk drink products made by its competitors. These competitors may develop marketing strategies to eliminate The Therapist Dairy Company.

Product diversification According to an analysis of the external environment, two major opportunities exist. These are an increase on sales of milk over the past year, and a minimum of Ginger Discuss Forum, the new taste of milk drinks increased by 8% in 2009. This shows that there is an increasing market for the new of taste milk drinks. Threat Language and cultural differences exist Business relationships take a long time to forge Less ability to make a family image to another country customers Hong Kong and China Government are very concern the quality and ingredients. Ђ There is keen competition from competitors selling similar products e. G. Kowloon Dairy LTD, Vitas etc. Biggest threat would be Hong Gong’s local of milk brand. Existing companies like Kowloon Dairy LTD would add-up to the threat. Young people like to choose the new things such as new taste of milk or product from Kowloon Dairy LTD presented. Recommended Target Market This is a wealthy segment of the market, which will allow Therapist Dairy to keep the market at the top and filter its product down easily.

Because Hong Kong people are familiar with Therapist Dairy, and Therapist Dairy has already occurred in Hong Kong over 50 years. It is the main place for Therapist Dairy to get money. Also, Therapist Dairy had already doing many research and have a big piece of milk market penetration. It regards as a star with a long term development. A strategy could be to target the Hong Kong through many advertisements. It is a very effective to target all-aged. If Therapist Dairy can satisfy this market, it will theoretically be easy to expand to other markets.

China A large potential market for milk in China remains. With relatively low capita consumption of milk, this market has a great opportunity to growth. According to China Gob news, many production milk of company can’t provide a good quality to their resident, even worst that made their body get harm. The reason is that they are not very focus on quality control and ingredient. They are Just focus on the money. This is a very great of opportunity for Therapist Dairy becoming a success, if Therapist Dairy provides a good quality and reasonable price to Chinese.

Chinese is also focusing on health and nutrition. Therapist Dairy can shows the performance like Hong Kong to let them know that Therapist Dairy is a brand which is dedicated to providing dairy products of the best quality and family’s daily consumption. Recommended Position The intended position for Therapist Dairy product is to be at the middle to high of the local or imported milk. That position may be interpreted as a high-quality, health, fitted all-aged and many taste provided. The retail price range of the Therapist Dairy et the same or lower than their price.

Marketing Objectives Goal

To increase flesh milk and daily market share and product awareness .Objective: To obtain 60% market share of the milk market in Hong Kong within January 2012 to December 2015. To obtain 13% market share of milk market in China Future: Therapist Dairy’s will develop new marketing strategies end of 2013 . We aim to increase earnings per share by at least 10% every year for the foreseeable future. Functional objectives: We aim to build customer database of at least 250,000 households within the next 12 months. We aim to achieve a market share of 60%.

We aim to achieve 80% customer awareness of our brand in our target markets. Overall Marketing Objectives: -Predicting and satisfying customer needs. -Analyzing marketing trends. -Monitoring competition. -Anticipating change and overcoming its effects. -Increasing positive perception among its customers. -To identify distinctive, compelling and competitive positioning in promoting Therapist Dairy -To increase overall awareness of Therapist Dairy by health and aggressive advertising.

Reference

1. http://trepidations. Heck/
2. http://www. Lark. Com. Heck/dairy_chi. HTML
3. http://www. Impalas. Com/sample_marketing_plans. PH

The purpose of this project is to analyze the job related motivators and job related barriers to creativity as perceived by hotel employees with supervisory level or higher positions in Hong Kong. In addition to a literature review, a total of four pilot tests will be conducted. Two tests will be by individual in-depth interviews and dichotomous selection, which will be conducted to identify possible motivators and barriers to creativity. An additional two tests will be implemented through a questionnaire which will be distributed to other hotel professionals.

Based upon approximately 180 respondents, an analysis will be conducted according to five critical areas:

1. Training and Development;
2. Support and Motivation from the Top;
3. Open Policy;
4. Recognition and
5. Autonomy and Flexibility.

Additionally, four major dimensions of job-related barriers are also listed:

1. Time and Work Pressure;
2. Low Commitment to Organization and System;
3. Rigid Rules and Company Style and
4. Fear of Change and Criticism.

Since there is an increased recognition of the roles of creativity and innovation in most businesses, as well as the realization that these can be fostered and developed, there have been recommendations developed that can lead to enhanced employee creativity. Among these innovations are budget allocation for employee training and development, management initiation of support and motivation, providing a clear concept of the 2 company’s vision and mission to every employee, and providing recognition for all employees that become involved in creativity and decision making. Also learn which political factors affecting hotel industry

It is also critical to find ways to reduce barriers that effectively hamper creativity in the workplace. Some methods that have proven successful in this regard are; assuring there is enough staffing on hand at all times to avoid over-burdening some employees, attempting to allow all employees to be able to share a common understanding of objectives, relax conservative tendencies that tend to thwart creativity and be willing to accept change.

Creativity is required for any entity in the hospitality industry to compete in the current global marketplace. Tourists and travelers simply have too many options for hotels or other hospitality-related businesses to fail to find creative ways to attract new, or returning, business. Among the creative methods that Hong Kong developed, was one created out of necessity after a regional health epidemic temporarily decimated the tourism industry.

The wave of SARS cases that occurred in Hong Kong from March to June 2003 resulted in an acute decrease in the number of visitors (both Mainland and overseas), to a minimal level that was unparalleled in recent years. The hospitality and tourism industries of Hong Kong were both negatively affected. As a result of this drop in tourism, the government established the Individual Visit Scheme, in order to boost the economy of Hong Kong and Macau. Under the initial stage of the proposal, citizens of Beijing, Shanghai, and 8 Guangdong province cities 3 (Dongguan, Foshan, Guangzhou, Huizhou, Jiangmen, Shenzhen, Zhongshan and Zhuhai) could apply for visas to visit Hong Kong individually. Eventually, in May 2004, the plan was extended to all 21 cities of Guangdong, and then to 9 other cities in Jiangsu, Zhejiang, and Fujian provinces by July 2004. The visas, issued by the Public Security Bureau of the People’s Republic of China, were valid for 7 days and the individual could reapply after their return from Hong Kong to the Mainland.

This creative plan brought about an immediate growth in the number of Mainland visitors. From July 28 to November 4, 2003, over 600,000 individuals from the Mainland applied for visas, and 450,000 visas were issued. The number of visitors under the scheme reached two million in May 2004. (Six Month Review on Hong Kong 2004) Millions of tourists are drawn to Hong Kong each year, to enjoy all of its wonders. These visitors are desirous of a variety of attractions – from natural wonders to entertainment offerings of a modern metropolis.

The most popular attractions during the past few years have included: Victoria Peak, Open-Air Markets, Ocean Park, Repulse Bay, Sik Sik Yuen Wong Tai Sin Temple, Aberdeen, Hong Kong Convention and Exhibition Centre, Stanley Market. With Hong Kong Disney opening in 2005, it is sure to become one of the leading destinations as well. The HKTB (Hong Kong Tourism Board) is an officially authorized entity which was established to promote Hong Kong globally as both a preferred pleasure and business destination and make proposals that would add to the experience of visitors after they arrive.

Much of the work they do is based on creative thinking. For example, the HKTB continues to promote Hong Kong through its worldwide “Hong Kong – Live it, Love it! ” 4 campaign. It also organizes a series of popular mega-events. In 2005, the HKTB continued to place special emphasis on attracting more visitors in the hospitality areas that are both upscale and family oriented. Emphasizing the opening of several new attractions beginning in 2005, the HKTB named the year 2006 as ‘Discover Hong Kong Year’.

This creative worldwide marketing campaign makes use of a series of well-timed promotions to emphasize a new image of Hong Kong and promote it as a “must-visit” destination in 2006. The HKTB already initiated its promotions to the travel industry in May of 2005, and also introduced consumer promotions worldwide in the latter months of 2005. In addition to promoting Hong Kong as a preferred tourist destination in Asia, the HKTB is putting much effort into developing combined marketing efforts with strategic partners to promote multi-destination tourism and develop new markets.

Building on the recent Pan-Pearl River Delta co-operation agreement, a series of joint overseas marketing initiatives is being conducted with Macau and the nine provincial tourism bureau concerned. The Government supports the HKTB and the hospitality and tourism industries to further these efforts. In the years ahead, the Government seems desirous of continuing to work creatively with the HKTB and the hospitality industry to preserve Hong Kong’s status as Asia’s World City.

Regardless of Hong Kong’s position in the world of hospitality and tourism, nothing can or should be taken for granted. Every effort must be made to continually ‘raise the bar’, and creativity is the primary method that will accomplish that goal. The goal of this research is to attempt to provide hotel employees in Hong Kong with 5 information that will assist them to identify factors that will motivate creativity, as well as identify factors that are viewed as barriers to creativity.

References 19 1. Introduction 6 The purpose of this project is to develop an international marketing plan for Hong Kong Airlines to expand to the India market. The first part of the project will cover the current marketing mix and strategies of Hong Kong Airlines, as well as the SOOT analysis. The second part will analyze the India market and explore the feasibility for Hong Kong Airlines to enter this market as a low-cost carrier, or commonly known as a budget airline. It will be followed by some foreseeable challenges, with the relevant remedial measures. 2.

Current Marketing Mix This section will illustrate the current marketing mix of Hong Kong Airlines. Hong Kong Airlines Marketing Plan for India By Launching Hong Kong Airlines is a full service carrier which provides both scheduled regional flights and cargo services within the Asia-pacific Region. Price The airfare for Hong Kong Airlines is relatively lower than that of its competitors such as Catchy Pacific and Dragon. Place Hong Kong Airlines is a Hong Kong-based airline with its main hub and corporate head office at the Hong Kong International Airport.

It uses the banning flower, the emblem of Hong Kong, as its logo. People Hong Kong Airlines emphasizes that their staff are young and energetic. It is expected that the size of employees will reach 2,600 in the near future. Physical Evidence As of February 2013, Hong Kong Airlines’ fleet consists of 25 aircrafts with an average age of 3. 9 years. This is relatively new when comparing with other airlines. Processes Hong Kong Airlines adopts both direct and indirect process – direct online sales via its corporate website and indirect sales via travel agencies.

Promotion Currently Hong Kong Airlines promotes mainly via advertising, incentives, customer relationship management and public relations. Advertising Hong Kong Airlines does both hard and soft selling through digital platforms, including its corporate website, Faceable, Webb and Mobile APS. Positioning as a young and enthusiastic airline, Hong Kong Airlines has invested a considerable amount on online channels in order to reach its potential customers. Besides, Hong Kong Airlines has utilized television commercials, printed advertisements and advertorials in magazines.

Incentives Hong Kong Airlines collaborates with local travel agencies, such as China Travel Service (Hong Kong) Limited. The travel agencies bundle air tickets with hotel accommodation and offer seasonal packages with appealing discounts. Customer Relationship Management Hong Kong Airlines has a customer loyalty programmer – the Fortune Wing Club. The baggage allowance to its frequent flyers. Public Relations Hong Kong Airlines highly involves in charity projects and sponsorship events.