Marketing

There are various factors which contribute to the performance or non-performance of a firm in the industry with respect to its marketing. In order that the barriers to successful launching and marketing of the product are removed, the firms adopt different strategies for marketing their products. It is not only the superiority of the product […]

The article “Building Social Marketing into Your Program” by N.K. Weinreich provides overview of available techniques how to make social marketing key element of business. The author stresses the important of social marketing and social responsibility as everyone should realize the effects of own actions. Market research processes make social marketers fell exhausted and overwhelmed […]

What Is It? Marketing Framework Market Research and Buyer Behaviour Understanding the behaviour of buyers in your target group is crucial in marketing. Now more than ever, success is dependant upon market research and identifying and meeting customer needs at a profit. ‘Zara’ have recently become the world’s largest clothing retailer, ‘by focusing on understanding […]

The competitive marketing strategy serves one main goal, the creation of a competitive advantage that will help sales of the company. The management has to approach the creation of such a strategy from the point of view of the company’s strengths and weaknesses. The strategy has to be unique as each company possesses a unique […]

Nestle in China Research Report 1. objective Our objective is to provide good-tasting foods and beverages, as well as services, bring nutrition, health and wellness to Chinese consumers. 2. description of the company’s Nestle is the largest consumer packaged goods’ company in the world, founded and headquartered in Switzerland. Nestle originated in a 1905 merger […]

Competitive analysis It is the vital part of marketing . its purpose is to determine the strengths and weakness of the competitors within the market. Porter’s five forces analysis for swatch can be interpreted as follows, New entrants-Strong brand reorganization and customer loyalty- swatch is a popular brand among customers substitution. But as swatch products […]

E-commerce or Electronic Commerce, is simply the business of buying and selling products in the electronic market, in other words known as the Internet. It provides a new medium for consumers to interact and find their needed and desired goods. Today there are already a number of E-commerce business types such as Business to Consumer […]