Marketing

In the first class in Intensive in American Business, we discussed the reading assignment John D. Rockefeller and the Modern Corporation in Forbes. During the discussion, the professor mentioned Wal-Mart, a well-known retailer that owns large supply chain as The Standard Oil Company did to achieve its success. Being the largest retailer in the world, […]

Software is composed of many programs that all together fulfill a certain task. Programs are strict instructions that tell the computer what to do. A computer is a complex machine that uses directions like programs and software to operate, without it it”s useless. In other words, software brings life to a computer”s hardware. More precisely, […]

New Heights Business Academy of Sports Leadership and Development (NHBA), a start-up charter school, located in the warehouse district of Southeast section of Memphis, Tennessee, will have its first class in August 2011. NHBA will enhance the charter school movement by introducing students to the business-side of athletics. Educators, supporters, and parents became concern after […]

Introduction This paper is set in order to demonstrate the research proposal on the subject of the role of line managers in reward in the context of human resource management. The main covered areas will include the presentation of research objectives and rationale, brief critical investigation of the recent studies and research methodology. The ethical […]

With the growing complexity and sophistication of the marketing function, marketers need to choose the right set of marketing technology based on a marketing maturity model. Peter Drucker once elevated the marketing function in his quote, “The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce […]

Introduction The process of globalization enforce many multinational company like McDonald and Starbucks need to modify their marketing strategy to adapt the cultural difference. Cross-culture marketing is one specific knowledge that is increasing needed for marketers to learn and perform. Within Marketing across culture, marketing mix is the most common tools for marketers to analysis […]