News

What is bias-free language? Provide several examples of biased language and bias- free alternative? C] Bias-free language Is language that Is sensitive to people’s sex. Ace, age, physical condition and many other categories. CLC Example: Foreman, flagman, workman Businessman, salesman Teachers… They lead worker, flagged, worker businessperson, sales representative 6. What is you’ view? Why do you need to use the you’ view in business writing? Briefly explain with examples. 0 You’ view is among the most important adaptive writing techniques are developing audience benefits and cultivating. Because it focus on audience benefits. When your goal is to inform, persuade, or promote goodwill, the catchiest words you can use are you and your. For example: Your order will be delivered by UPS in time for your sales promotion December 1 . 7. Why should business writers strive for conciseness? 0 Because conciseness allows for an easier conveying of messages. You only have 1-7 seconds to convince a reader and 90 second to confirm their attention, so concise messages are more likely to capture the attention and keep it. 8. In proofreading, is it difficult to find your own error?

How can you overcome this barrier? 0 Because most of us read what we “thought” we wrote. To help: allow 24 hours or longer to “cool” the document before proofreading. Also try changing the font or renting on different paper so that you feel you are reading something different. Cambodia Mekong University 9. What is different between “Direct strategies” and “Indirect strategies”? What each benefits of both strategies? 0 Direct Strategies: Placing the main idea at the beginning of the message. 0 Benefits of direct strategies: 0 Saves the reader’s time.

Many of today’s businesspeople can devote only a few moments to each message. Messages that take too long to get to the point may lose their readers along the way. 0 Sets a proper frame of mind. Learning the purpose up front helps the reader put he subsequent details and explanations in perspective. Without a clear opening, the reader may be thinking, why am I being told this? 0 Prevents frustration. Readers forced to struggle through excessive verbiage before reaching the main idea become frustrated. They resent the writer. Poorly organized messages create a negative impression of the writer.

Indirect Strategies: Placing the main idea later in the message (after the details, Benefits of indirect strategies: 0 Respects the feelings of the audience. Bad news is always painful, but the trauma can be lessened when the receiver is prepared for it. Encourages a fair hearing. Messages that may upset the reader are more likely to be read when the main idea is delayed. Beginning immediately with a piece of bad news or a persuasive request, for example, may cause the receiver to stop reading or listening. 0 Minimizes a negative reaction.

A reader’s overall reaction to a negative message is generally improved if the news is delivered gently. 10. What are some of the danger of e-mail? A hasty e-mail may end up in the boss’s mailbox or be forwarded to an enemy. An erased messages can remain on multiple servers that are backed up by companies or ISP. E-mail turned into the “smoking gun” uncovered by prosecutors to prove indelicate or even illegal intentions. 11 . What are blobs, and how does business use them? Blob are the web-page which allow business people can access their advertising, announcement, company information etc.

Business people use blob to convenient communication though the customer and investor by Communication. 12. How can you make messages delivering instruction most readable? The way to make your message readable are: 0 Employing Whiteface 0 Understanding Margin and Text alignment 0 Choosing an appropriate typeface 0 Capitalize typeface and size Numbering and bullet list for quick 0 Add heading for visual impact. 13. What are the business communicator’s most important goals in communicating The are: most importance goal for business communicator in negative message Explaining clearly and completely Projecting a professional image.

Conveying empathy and sensitivity Being Fair Maintaining friendly relations. 14. When is the direct strategy in communicating bad news preferable? The direct strategy in communication bad news is preferred when: 0 When the bad news is not damaged 0 When the receiver may overlook the bad news 0 When the organization is prefer the directness. When firmness is necessary 15. How can the passive voice be used effectively in bad-news messages? Provide an original example. Passive Voice verb enable you to deforestation action.

Whereas the active voice focus attention on a person. The passive voice can also highlight the action as well. Ex: Although franchise scoop shop owner cannot be required to lower their frozen yogurt price, we are happy to pass along your comment for their consideration. 16. What is communication? And what is effective communication? The process of sending and receiving message through verbal or nonverbal means– beech (oral communication), writing (written communication), signs, signals, or understood by the receiver. 17. What are the steps in sending negative message?

The bookstore’s website can be found at http://shop. Bookstore. NCSC. Du/. The online bookstore sells the same apparel found in the bookstore and offers delivery or pickup services for its products. The Go Pack online store can be found at http://kopeck. Escapologist. Com/store. CFML? Store_id=465. The Go Pack online store sells the same apparel found in the store and offers delivery services as well. Market Areas Sells To NC State basketball sells to several markets and attempts to segment their marketing.

The organization concentrates its’ marketing locally in the Triangle. The total market area include: The Triangle of Raleigh, Durham and Chapel Hill The Western region of North Carolina The Coastal region Of North Carolina The Piedmont region of North Carolina Major North Carolina cities such as Charlotte and Greensboro The teams’ television broadcasts from the AC Network can be seen regionally across in the East Coast, in states that feature an AC school (North Carolina, South Carolina, Georgia, Florida, Virginia, etc. ) The team has over 50 radio affiliates in the state of North Carolina.

All major North Carolina cities have an NC State radio affiliate, including Raleigh, Durham, Charlotte, Greensboro, Asheville, Winston-Salem and the Outer Banks area. Product/Service Being Marketed Description of Product/service The main product being marketed is tickets to NC State basketball home games. Ticket packages available to fans include: Full season tickets Lifetime seats Ledge Lounge Private Suites Champion’s Club Individual game tickets Group tickets (1 5+ people) Features and Capabilities The main focus of the product is the play that occurs during the game.

The entertainment at a game include: On-court performance by the team. Halftime and timeout performances by various entertainment groups. Games n the video board, such as the “Kiss Cam”. Interaction on the concourse with other fans. Food and beverage needs provided by the concession stands or vendors. Full season ticket plans include tickets to each NC State home game, often at a cheaper price than just buying individual tickets for each game. Season ticket holders may also be eligible for special deals on the AC Tournament or NCAA Tournament tickets.

Season ticket holders are automatically entered into a drawing in September in which they are eligible for prizes such as gift cards, autographed memorabilia and AC Tournament tickets. NC State offers incentives to other potential customers as well: Group tickets can be purchased at a discount off box office prices, as well as arranged seating in the same section and group recognition on the scoreboard. Other promotions for individual tickets, such as special “Black Friday’ offers, vary each season. Product/Service Life Cycle The life cycle is roughly 5-6 months per year.

The regular season lasts from November-March and the conference and postseason tournaments such as the NCAA Tournament and National Invitation Tournament (NIT) can extend into late March-early April. Market of Product/Service Customers for Product/Service The primary customers are the fans: Dedicated basketball fans who follow the team game to game and frequently attend games. Interested fans who follow the team during the course of the season and often attend games. Fans who are aware of the team and will occasionally attend games. Fans who follow the team, but only watch the television broadcasts of the games and rarely attend games.

Fans who are aware of the team and are interested in attending games. People who are not familiar with basketball but are aware of the NC State basketball team. For racketing tickets, the team first focuses on season ticket packages, which are marketed to: Families Individuals For individual games, the organization segments the market into: Small businesses Families College students Young adults Why Product/Service Needed The NC State basketball team is a member of the famous “Tobacco Road”, a place famous for its rich tradition in basketball.

With the state of North Carolina itself having a large history in the sport, basketball is a traditional pastime for the locals, who usually become fans of the respective local teams. NC State itself has an outstanding tradition in basketball, as a founding ember Of the AC and holds two national titles. The school’s background in the sport provides great pride for NC State students, fans and alumni of the university and also creates a demand for basketball tickets and apparel. NC State men’s basketball functions as one of two “revenue sports” at the university (the other being football).

This means that the team helps the athletic department produce a profit and provide funding for smaller “non- revenue” sports, such as tennis, volleyball, soccer, etc. NC State also participates with several charitable organizations, and they focus their efforts n four core areas: Fighting cancer Fighting hunger Supporting education Why Product/Service Needed (Cone. ) Military appreciation How product/Service Used Fans present their tickets to the ticket scanner when they enter PAN Arena and make their way to their seat to enjoy the game. College basketball games are two halves long, with each half lasting twenty minutes.

If the game is tied after two halves, the game enters overtime, in which the teams engage in a brief, five minute period to see who scores more points. The teams continue overtime possessions until one team outscores the other. Other entertainment is provided during timeouts, thanks to performances by the NC State pep band, dance team and cheerleaders. Halftime performances vary throughout the year, but are also provided for games. Fans can watch games on multiple high-definition television channels. Channels include ESP., ASPEN, JSPELL, and the AC Digital Network Local fans can listen to NC State basketball on the radio at 101. *Channels vary outside of the Triangle area. A full list of radio channel affiliates for various cities and towns can be found here: http://www. kopeck. Com/multimedia/football-radio-affiliates. HTML When Product/Service Bought Tickets to games can be purchased prior to and throughout the college basketball season. NC State provides 4,500 tickets for its student body. Students are not charged for tickets, but must have a valid student ID with their ticket in order to enter PAN Arena. For individual games: Tickets are on sale from early September until early March.

Also dependent on if the Halfback makes a postseason tournament (NCAA or NIT). For season tickets: Season tickets must be purchased before September 15. There is no deadline to be entered into the random drawings for prizes, revived you purchase them before the September 15 deadline. If you are unable to attend a game for which you have season tickets for, NC State will allow you to transfer these tickets online to your family and friends for them to use. For group tickets: Group ticket packages are available for companies, school, team or any other kind of group of 15 or more people.

Group ticket packages include: Discount off box office ticket prices (for select games). Block of seating in the same section (based on availability). Group recognition on the scoreboard (Optional). When Product/Service Bought (Cone. ) Customized flyers for promotion of your group outing (Optional). No individual ticket surcharge. For NCAA tournament tickets: NCAA ticket applications are first distributed to Halfback Club members Applications must be submitted by March 5 Halfback Club members have first priority on NCAA tickets, followed by the general public.

Quantity limits on tickets vary based on location of sites and the current “round” Of the tournament the team is playing in (Regional, Final Four, etc. ). Product/Service position Competitors Offering Products/Services The NC State Halfback are one of four major NCAA basketball teams in the Tobacco Road” area. Duke University (Durham), Wake Forest University (Winston-Salem) and University of North Carolina-Chapel Hill are the other three. Duke and UNC-CHI are located with NC State in the Triangle area. There is also competition with three professional sport franchises who operate during NC State’s basketball season.

Carolina Panthers (NFG), Carolina Hurricanes (NIL) and Charlotte Bobcats (NAB) Competing Products/Services Features/Capabilities College basketball: Duke University 4 National Championships University of North Carolina-Chapel Hill 5 National Championships Wake Forest University Final Four Appearance Professional Football: Carolina Panthers 5 NFG playoff appearances 1 Super Bowl Appearance Professional basketball: Charlotte Bobcats 1 NAB playoff appearance Professional ice hockey: Carolina Hurricanes 1 Stanley Cup Championship How Competing Products/Services Different NC State has one of the largest arenas in the country for college basketball, seating 19,772 fans. PAN Arena also holds the record the loudest noise record for an indoor sporting event. NC State is the only college basketball team in the Triangle region that shares its arena with a professional sports team Nil’s Carolina Hurricanes), making it a more attractive and modern stadium experience.

Competing Products/Services Evaluations The AC is one of the nation’s most well known conferences in NCAA college basketball, which means we will see several highly ranked teams playing against NC State at PAN Arena. Attending a NC State basketball game IS usually less time-consuming than attending an NFG or NIL game. PAN Arena offers a wide variety of food and beverages that can be found on the concourse. There are 3,800 parking spots at PAN Arena and nearby Carter- Finley Stadium. The parking lot opens two and half-hours prior to the start of he game as well, making parking hassle free for the most part. Compared to individual and season tickets at Duke and UNC-CHI, NC State is much more affordable. All Products/Seen. Ices Market Share The NC State Halfback are one of three “major” NCAA schools in the Triangle area. The next closest major team outside of the Triangle is Wake Forest, which is 104 miles away. The closest professional basketball (NAB) team is the Charlotte Bobcats, who are 164 miles away. Product/Service Marketing Channels Current Product/Service Ma reeking Channels The main marketing channels used by NC State basketball include: Television AC Digital Network WRAP Internet http://www. kopeck. Com/sports/m-bask/NCSC-m-bask-body. HTML Social Media Twitter Faceable Youth anagram Radio Billboards Online editions of the newspaper: www. Newsreader. Mom Competitor(s) Marketing Channels The main marketing tools used by the competitors of NC State basketball include: Television Social Media Magazines Newspapers (Print and Online) Venue Sponsorship Advantages/Disadvantages of Current Channels Advantages The internet is the best source for tracking the return on investment (ROI) Fans can watch highlights of the team on http://win. Pack. Com/sports/m- bask/NCSC-m-bask;body. HTML or on the team’s Youth channel at HTTPS:// www. Youth. Com/channel/Soulfully-XpsnNfb2MU31UQ. Fans can visit the team website to learn about a vast amount Of information regarding the team. Fans can also purchase tickets online to see upcoming games..

Television raises awareness of the team and allows fans to watch the team from their homes. All of NC State’s games were aired on television this past season, including a visit from Aspen’s College Someday for the UNC-CHI game. Advantages/Disadvantages of Current Channels (Cone. ) Television coverage usually includes a prename, halftime and postages show. Social media allows the coaches and players to interact with fans. Allows coaches and players to talk “with fans” instead of “at them”. Fans feel more emotionally invested with the team thanks to this personal interaction. Radio allows fans to follow games if they can’t watch it on television.

All basketball games are aired on radio thanks to current contract. Includes a prename and postages show. Fans can call in and ask questions/make comments about team during postages show. Billboards raise awareness of the team, make the basketball rand more recognizable. The online edition of the newspaper can be updated to show current news and final scores. Disadvantages It is difficult to quantify the ROI from television and radio. NC State basketball is not always televised on ESP. and as a result, does not receive as much exposure as larger markets. Billboards may not be as effective in the current technological age. Social media is usually used by the most dedicated fans.

Players may come under criticism for making unprofessional remarks The program may alienate fans by ignoring questions on social media Those who only use the hardcopy of the newspaper will miss the most recent team news.

The alumni association plays an important role in any educational institutions or organizations. It exhibits the excellence of quality education imparted to every students, gives comprehensive development for all the students, and helps them become academically strong. The kind of education provided by the school gives a good reputation to their alma mater. Like most alumni, they would like to come back to their school which has played a very important part of their memory.

The alumni association organizes several vents, publishes news and updates, and helps gather every members of the association. SST. Paul College of Magmata (SPAM) is a coeducational catholic private school located at D. M. Riviera Street, publication, Magmata City. It was established in the year 1942 under the administration of the Sisters of SST. Paul of Chartres. The school offers preschool, grade school and high school. Originally, the SPAM had only one department that offered education to students in grade school. As years passed by, the school then had its first batch of graduates in 1949.

In 2002, the SPAM accommodated further velveteen plans such as the operation of the High School Department. In which, the school administration constructed a new building to house the High School Department which later on turned over its first batch of high school graduates of 1 33 students in 2006. In 2007, the High School Department was given full government recon action by the Department of Education. SST. Paul College of Magmata Alumni Association (SPAM) was established in 2002 and was registered in Security and Exchange Commission (SEC) in 2014 with the mission that serves to strengthen links among fellow

Pauline graduates of SSL Paul College of Magmata. SPAM aims to encourage and gather SPAM alumni to reconnect with one another and revisit their alma mater. For in reconnecting and revisiting, they will remember their foundation which is anchored on Pauline values and ideals. Just as they were molded into holistic individuals, SPAM takes part to ensure the continuing Pauline Ian path to excellence and spiritual inspiration from generation to generation.

SPAM envisions a community of Philippians who are active participants in pursuing the Pauline mission as they set out to the world. As they endeavor towards these ideals, they will be able to renew their ties as one Pauline family strongly linked to their alma mater – their second home. As to what the school would say “the love of Christ impels us”, they as well extend service and love to fellow Pauline graduates and undergraduates, to society at large, and to anyone in need.

As of 2014, the SPAM has a total of 1,444 high school alumni since 2006. Currently, the SPAM has a set of officers who organizes the association. The officers are composed of president, vice president, secretary, assistant secretary, reassure, assistant treasurer, auditor, public relation officer. The school principal/directress regulates and oversees the overall activities of the association. Before the association was developed, Drab. Celeriac V. Papa- Militant, MD, CAP was the one who entrusted in the position as the President of the SPAM.

Every alumni association must have a person who is in charge of the many tasks. Recently Ms. Rosemary Gambit was appointed by the school administration to be the alumni moderator or coordinator of the association. Ms. Gambit is responsible In communicating with the alumni, in- hare in organizing the social gathering, events and other agendas of SPAM. All information of each alumni members are being maintained by the guidance personnel which helps the alumni coordinator maintain the connections between the association and the alumni.

BUSINESS PROCESS AND RULES Updating of Alumni Information Alumni information are updated through statuses posted in SST. Paul College of Magmata Guidance official Faceable page. The guidance personnel who are responsible to update alumni information post statuses and send messages informing alumni to update their Current information such as education, org, civil status and other alumni details. Often times, alumni do not respond immediately to the statuses and messages in Faceable.

The information of alumni who provide their updated details are being consolidated in an Excel file. The guidance personnel also send emails to update their information as the same process used in Faceable. For some instance when alumni visit the school for whatever purposes like requesting school documents, they are being asked to fill up a form called Visiting Graduates’ Log Sheet. The information provided in the Visiting Graduates’ Log Sheet are not consolidated in an effective and stable database as the information stay written on the log sheet.

When alumni are asked to provide the information in Visiting Graduates’ Log Sheet, it is necessary to supply all the information as required. Tracing of Alumni Same as updating of alumni information, tracking the whereabouts of alumni is being done through Faceable status and messages, emails, and school visits. Alumni fill up the SPAM Registration Form to provide their whereabouts when they visit the school. The information provided in the SPAM Registration Form are not compiled in an effective and stable database as the information stay written on the form.

When alumni are asked to provide the information in SPAM Registration Form, it is necessary to supply all the information as required. Dissemination of News and Updates, Events and All Other Announcements The dissemination of news and updates, events and all other announcements is done through Faceable statuses and messages, emails, posters, barraging and parish announcements by the alumni coordinator. Announcement regarding alumni events are published and broadcasted when there are upcoming gatherings and activities.

India is the biggest bicycle polo playing country in the world. Some of you must be hearing about this sport for the first time but the game of cycle polo found its roots in India in early 1900’s.This game was originally so popular that it featured in the 1908 Olympics.

Raghuvendra Singh Dundlod, President, Cycle Polo Federation of India comes from the noble family of Dundlod, who are descendants of Rao Shekha. Associated with Cycle Polo Federation of India (CPFI) since 1966, Dundlod conducts state and national level cycle polo championships. Along with his partner Francesca Kelly, he has created the Indigenous Horse Society of India. Moreover, he was also the part of the Indian team that won the gold in the first World Cycle Polo Championship held in 1996 in Richmond, USA.

How it gained fame?

On asking Sir Dundlod about the game becoming famous, he recalls, Britishers when came to India they began playing polo on horse. But the extreme weather condition did not allow them to play the game on the horses. Finding the alternative to it, Britishers started playing polo on bicycles and from here a birth of new sport took place.

Cycle Polo: bringing bicycle back to limelight

Sir Dundlod is bringing bicycle back into the limelight by playing Polo on bicycle. According to him, in Horse polo it is a horse that plays the game but in cycle polo it is the player that plays the game. Both have the same rules it just the mode of playing changes. With the increasing number of players every year, Sir Dundlod is hoping to organize Medal Championship in India. If all goes well then the championship will be held in November.

At the Franchise India 2016 show, he spoke about the importance of brand licensing and how it can benefit an entrepreneur.

Let us take a look on four things we learned from Sir Dundlod on why brand licensing is the best way for budding entrepreneurs to promote their product.

1. Media Exposure: Brand Licensing gives you an opportunity of media exposure. Licensing will allow your brand to engage with customers. It also promotes your business in the market. “With the help of brand licensing we will bring Cycle polo to that level where we will not be very far from Olympics,” said Sir Dundlod.

2. Attracts the masses:  “The best example to justify the role of brand licensing is U.S Polo Assn. (USPA). A lot of people wear Polo t-shirts but I am sure that half of them don’t know the meaning of number on their t-shirt. Licensing will bring this sport to masses and we will be able to make a bigger mark in the international market,” said Sir Dundlod.

3. Brand Recognition: Licensing allows more and more people to know about your brand resulting in a greater amount of credibility and recognition. As per Sir Dundlod, there are 15 countries playing this game but branding for cycle polo hasn’t happened in other countries. Through brand licensing, they will find people who will promote their sport and will be used as brand ambassadors.

4. International spotlight: Through licensing, one can move its brand to new countries by offering a higher margin. It continues to be a powerful option for speeding up growth and extending the value of brands. “In India people still don’t understand what actually brand is licensing is. To us it was a surprise also. When we saw the presentation we realized that this is the opportunity for not only any sport but also for budding entrepreneur to promote their product on national and international level,” opined Sir Dundlod.

There are 15 countries playing this game but brand licensing for cycle polo hasn’t happened in other countries yet.

What is the purpose of the daily news?

Many will answer and say that the news is there to inform the public, but is that really their purpose. Most of the news that is shown on television is shown in less than two to three-minute segments; a person cannot become informed on certain topics in that little amount of time.

The three-minute segments of news that are displayed on television only give the viewer a watered down version of information from a biased point of view. When a person watches the news one can see that many of images shown are negative towards a certain subject. The viewer may not see it but the shocking or exciting images being displayed constantly on the daily news must have some greater purpose than to inform the viewer.

The greater purpose is to provoke public interest and excitement; this provocation of public interest an excitement through the use of exciting or shocking images, stories, and language is called news sensationalism. Many people think they are being informed by the news but what they do not realize is that it is not always enlightening, as it should be, but it is instead very captivating.

Through the use of sensationalism the news that is displayed on television everyday impacts and influences a person by showing them negative images, using “buzz” words, providing one-sided information, and by restricting boundaries of information.

What types of images are displayed daily on the news?

Tune into the news and the first image that are shown are images on something negative like murder, war, violence, and death. News stations display these types of negative images in order to acquire your attention. Negative images on the news grab people’s attention because they rarely happen in a person’s life. People are attracted to negative images of violence and death because they find them fascinating.

These negative images are fascinating because many people have not experienced them first hand; there exists less violence and death now than in any other time in human history. Humans are creatures who have evolved over time from a civilization of violence and death to one that has become more sophisticated and educated.

Therefore, when images of violence and death are displayed on television they show people a part of the human past that was more violent. This shows that humans have some type wickedness inside them because if they did not humans would not sit in front of their television watching news on people’s death.

Now when horrible events occur in this world people can see it on the news, therefore, one can say that human beings have become desensitized to negative images because they are being shown constantly in a continual loop. Consequently, the negative images of violence and death may be showed on the news in order to remind humans of their violent past and to show that these events do occur in real life. In addition, the negative images help people manage with their current situations by showing them that their lives are not so bad and could be much worse.

The continual loop of negative images reflects that society likes the negative because it reminds humans of their fascination for violence and helps people cope with their current situations. The news media use “buzz” words constantly in their news and headlines to capture a viewer’s attention in order to instill fear and make profit. “Buzz” words, according to the American Heritage Dictionary of the English Language, are type of words or phrases that usually sound important or technical and are used primarily to impress people without knowledge in a particular subject (“buzzword”).

First off when a news station tries to grab the viewers attention they usually use the headline “We just got breaking news,” this phrase immediately captures a person’s attention because one does not know what to expect. After that phrase is said some type of “buzz” word usually follows it immediately because people will not know about the subject since it is breaking news. For example, when 9/11 occurred it was breaking news and president Bush followed right after the attack with a small speech.

In that speech president Bush used the “buzz” words terrorism, bombing, and extremism because they sounded technical to the situation. President Bush’s words captured the people’s attention and impressed them so much that they were instilled with fear and eventually lead to the war in Iraq.

Moreover, by obtaining people’s attention through the use of “buzz” words news stations draw more views, which in turn allows them to get higher ratings and make profit. News stations make profit by selling airtime to commercials, so a news station with a lot of viewers will make a great quantity of money. Therefore, “buzz” words are used more now than ever before because using them allows news stations to instill fear and gather more viewers which amounts to more profit.

When people watch the news they tend to trust the information they are getting because many people are lazy to go searching for information on their own, as a result the news seems real and authentic but in reality the news merely provides biased information. The news provides one-sided information because it is in the news stations best interest to do so; being biased allows news stations to attract specific types of viewers.

By attracting a specific type of viewer it allows news stations to push a distinct viewpoint. For example, Fox news is a conservative media outlet that attracts conservatives, while MSNBC is liberal media outlet that attracts liberals. They each have their different point of view but they cater to people who have the same view as them. Therefore, when people watch the news on one of these networks they shall only be informed on one side of the argument.

This also shows something about the viewers; it shows that the viewers only watch specific news networks in order to reinforce their side of the argument. Every human has their own one-sided view when it comes to specific subjects, so in order to prove that their view is right to individuals they have to reinforce their biased view in some way and that way is through the news (Eveland).

For example, when a person thinks of a Muslim they usually think of a person who is a terrorist and from the Middle East. Their belief on what a Muslim person is was reinforced by the news coverage on 9/11. This gave many people biased views on what type of people are terrorists; the news coverage gave Americans the false perception that all Muslim people must be terrorists that hail from the Middle East.

Therefore, most of the biased views that come from the news can be attributed to the viewer’s self-centered ideology that they have to be right because the news intention is only to give viewers what they want to hear. In essence, the daily news that is shown is always biased because different media outlets want to attract and give specific viewers what they want.  News stations have created restricted boundaries so that people don’t searching for information outside of them.

One must first ask what are those restricted boundaries?

These restricted boundaries are the information that is not shown to the public. National governments hold many secrets and if they were to be exposed by the news to the citizens many of them would feel betrayed.

If people could not trust their government they would most likely rebel so in order to keep their trust the government works behind the scenes controlling what is shown on the news. Many governments do this by regulating the media through the use of money by either fining the news companies or allowing them to be tax exempt.

Therefore the news can be used to keep people under control and manipulate them. For example, the media coverage on the 9/11 terrorist attacks was used to manipulate American citizens to go to war with Iraq even though Iraq had nothing do with it. President Bush’s administration manipulated “evidence” on the news so that he could get Americans citizens to agree with him to invade Iraq (Hutchinson). Everyone in America at that time was so focused on revenge that no one dared question the information that was provided on the news.

At that time it was a restricted boundary to question whether the war in Iraq was just; everyone just assumed it was justifiable after what had happened. It was not until many years later that Americans went outside the restricted boundary to uncover the truth about why they had invaded Iraq.

The news was and continues to be manipulated so that people never search for information outside of restricted boundaries because what they might find may not be what they were shown. The news original intention was to inform the public and provide accurate information. It has changed drastically through the use of news sensationalism.

Negative images are now shown so constantly in a continual loop that humans have become attracted to them, which in turn, has helped people cope with their current living situations. “Buzz” words have also gone on the rise because they have enticed more viewers, which have helped news stations instill fear into people and make more profit.

Information on the news has now become biased in order to cater to certain types of people because viewers now only want to reinforce that they are right and justified in their opinions. Restricted boundaries have also been created by the news so that viewers do not go searching for information outside of them because many people may find out that they have been manipulated in some way by the news that was presented to them. To sum it up, the daily news that is presented now is not what it used to be; it is now a tool used by media outlets to distort the truth.

How have the mass media affected human life? The role of mass media in the civilized society is still provoking much controversy. Some individuals claim that mass media converts the world into a better place to live in, others, in the meantime, argue that it brings us nothing but trouble. From my perspective, mass media is widely acknowledged for its merits regarding entertainment and information purposes. In the first place, mass media is considered a source of entertainment.

To the present day, television and the Internet offer a surprisingly broad variety of ecreational forms such as films, music, games, comics and so on. This wide range, coupled with the blossom of multi-channel technology, facilitates viewers’s relaxation after a hard-working day. Such is the popularity of mass media that hardly any day goes by without tens of thousands of users turning to it for entertainment. In addition, mass media functions as a means of Information.

It contains a truly large amount of information of all types: from economic, political to environmental news, which assists onlookers or subscribers in keeping up with the current affairs In the world. For example, It Is mass media that helps broadcast the Fukushima’s nuclear explosion all over the world, hence enabling us to be Informed of the catastrophe within seconds. But for the information purpose of mass media, human beings would have been kept In the dark about the outside world.

Those holding the reverse view argue that mass for utilizers. Overexposure to televisions, computers or even newspapers can lead to eye disorders, headache, backache, so on. Should their heath suffer, how can they live normally, let alone comfortably? Nevertheless, the majority of victims are seen In sers of young age whose awareness of the bad effects of the mass media has not been fully developed. As long as they are educated, the Impact of mass media will not be so Intense. On balance, mass media Is one of the focuses of todays concern.

Although It possesses some drawbacks, It Is my strong belief that mass media play such an Indispensable part In human lives that hardly anyone can Imagine a world without Its appearance. In addition, mass media functions as a means of information. It contains a truly news, which assists onlookers or subscribers in keeping up with the current affairs in the world. For example, it is mass media that helps broadcast the Fukushima’s nuclear explosion all over the world, hence enabling us to be informed of the beings would have been kept in the dark about the outside world. ive normally, let alone comfortably? Nevertheless, the majority of victims are seen in been fully developed. As long as they are educated, the impact of mass media will not be so intense. On balance, mass media is one of the focuses of todays concern. Although it possesses some drawbacks, it is my strong belief that mass media play such an indispensable part in human lives that hardly anyone can imagine a world without its

The world is an increasingly dangerous place to live in.

It seems that everyday we are hearing more and more stories of murder, kidnapping and terrible crimes; but is the world really getting more dangerous?

I believe the media has a vital role to play in this picture with the arrival of 24-hour news channels and live news feeds; it seems we are constantly being bombarded with horrific incidents, giving the false illusion that crime is rising at the same rate as well. We look back to the First World War, with the millions of casualties and mass destruction which was not reported back to England in the same way that it would be if it was taking place now; so people had a different perspective and saw the war as something completely different to the actual reality. There is paranoia amongst people that they are more likely to get murdered or assaulted today, because the news reports on killings and assaults dominates the headlines. The truth being they are less likely to be a subject of crime than fifty years ago.

Terrorism is also a word used a lot in recent years; it sparks fear in a lot of people especially because the media have created an image that all of the Muslim race are a part of Al Qaeda something we are all in danger of apparently. People believe they are in danger when the reality is terrorism has been occurring for centuries with the IRA pning most of the 1900s and the KKK that began in the mid 19th century. Really you are in no more danger now than you would have been centuries ago when it comes to terrorism. In fact, with security now becoming increasingly tight, you will find yourself even safer, because even twenty years ago they didn’t have the security checks and thorough searches that now exist.

This leads on to my next point, being the state and legal system that is run in this day and age. People are constantly hounding the police force for doing a terrible job when the reality is far from it. The police in our era now work to protect us extremely well and of course they don’t stop all crime, but the detective work and response team is incredible, for example.

Even in places of poverty the police system does more than catch the odd criminal – it deters people, of course not everyone, but quite a vast percentage which makes me feel personally very safe in the current world. Look to the riots of just a few years ago – many people criticized our nation for allowing it to happen when really I look upon it and see the amazing clean up afterwards and the many arrests. China in the 20s and 30s was in a state of anarchy with rioting type behaviour completely widespread – the dealing of the riots only comforts me more in my knowledge that the world is not increasingly more dangerous.