Shopping

It was pretty hard to find house is once there are so many and this is what did over the summer. First of all, there was not much going on over the summer and there was a lot going on at the same time. Over the summer I worked for my uncle and it was a very busy summer for me. At beginning of summer I went to his new office to set u p some new computers and printers. It took me about two week before I was complete Ely finished with the setup and the installation. After I was finished with the setup. Went t o do some shopping for myself . When I was done went back to the office the next day t o help my uncle finding new listing of houses. I started listing house for new customer a ND investors. And was officially started my study. The most exciting part about my summer was to find the house that will be moving in. There was a lot of listing of house. It spend about a month Loki Eng for new available houses for sale. And I also spend a lot of time going into houses that are for ale in Michigan.

Choosing houses can be a headache because you have to do background check in every single one of them you see. I didn’t really have a g DOD summer, but I was happy about the new house. And finally there a was house that found that everybody in my family really liked. And now it was almost end of s mummer and I was getting worried about school. Now I was getting ready for next school year. And now I was almost done working with my uncle. Did some shopping over the Summer, and getting re dad school trials like notebooks and papers.

I didn’t actually go anywhere special eve r the summer, but I think my summer went pretty well than past summer vacations that I had. This was also the summer with the most responsibilities that I had. In conclusion my summer vacation went very well. There was a lot of work an responsibilities. Enjoyed working with my uncle. He taught me a lot of new t wings that I did not knew, and I am really excited to move in the new home, and I hope m y next summer vacation would be even better than this.

Still, the experience of internet shopping is still imperfect for both the retailer and the consumer. One of the problems still omnipresent via e-tailing avenues is that of retailer misguidance. Many retailers treat the Internet as different from a store, however, consensus is increasingly recognizing that all retailers need to put proper systems in position. He thinks that the effectiveness of security tagging in stores should be adapted to meet the demands of the online world. This would be a deterrent against Internet fraud and the numerous different types of scams.

There is something beyond even those practical concerns which has caused wariness amongst retailers, at least over the course of the first generation of e-commerce sites. Our discussion above on the subject of catalogue shopping as it compares unfavorably to the e-tail shopping, as well as our examination of some of the more innovative measures being used to counter spatial challenges, together address many of the perceptible physical drawbacks to online fashion shopping. In a cultural sense, it would be difficult for many habitual shoppers as well as retailers to consider radical a departure from the traditional shopping experience.

The notion of making a purchase without the opportunity to appreciate a wide range of physical characteristics about the object being acquired is one which would require the imaginative flexibility of both the consumer and the retailer, with each being forced to overcome limitations in the conception of the experience which the consumer must have in order to make an informed decision Certainly, it would be incorrect to simply assert that the growth in the influence of ecommerce is a phenomenon separate from the path of growth in the traditional retail context.

Such traditional retail organizations as the mega-bookstore Barnes and Noble, for an example, have through their partnership with Internet giant Amazon. com, established themselves as the dominant presence in their field in both physical and virtual space. This example, however, may be countered by the probability that an item selling on Amazon. com may likewise be located for a lower price through any number of independent online retailers, Ebay auctioneers or even private citizen offerings on such increasingly popular free-classified sites like Craigslist. com

Thus is demonstrative of the power of ecommerce to channel opportunity for both the resourceful retail organization and the perceptive consumer. In this regard, it mirrors the frontiers of economic opportunity in American history such as the independent homesteaders of the 19th century or the retail entrepreneurs of the early 20th century industrial boom. In its earliest phases, the internet is very much a frontier where fortunes may be made and saved by all.

Bibliography:

AERI. (2003). As the Internet Goes Mainstream, Shoppers Hit Send Earlier. American Express. Online at <http://home3. americanexpress. com/corp/pc/2003/holiday_index.asp>. Childers, Terry L. ; Christopher L. Carr; Joann Peck & Stephen Carson. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, Vol. 77. Online at <http://www. ukecomm. org/Downloads/HedonicArticle. pdf>. Dennis, C, Fenech, T, and Merrilees, B, (2006) E- Retailing, Routledge. Goldsmith, Ronald E. & Leisa R. Flynn. (2005). Bricks, clicks, and pix: apparel buyers’ use of stores, internet, and catalogs compared. Emerald: International Journal of Retail & Distribution Management, Vol. 33, Issue 4. Gowan, Michael. (2003). Apple’s ITunes Music Store Is a Winner. PC World. Ret.

Online at http://www. pcworld. com/article/id,110991-page,1/article. html Mintel, (2006) ‘Clothing Retailing- UK. Online at www. academic. mintel. com Richardson, Professor Tim G. (September 16, 2001). Internet, WWW and e-commerce history. Witiger. Online at ;http://www. witiger. com/ecommerce/internethistory. htm;. Steiner, Ina. (Dec. 2002). Studies Reveal Online Shopping Trends. Auction Bytes. Ret. Online at http://www. auctionbytes. com/cab/abn/y02/m12/i19/s01. Vargas, Melody. (2005). Cyberspace Vs. Parking Mall Space. About the Retail Industry. Online at ;http://retailindustry. about. com/library/weekly/aa001101b. htm;.a

General Introduction Introduction of the Study

Retailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players like Wal-Mart, Tesco and Metro group are eying to capture a pie of this market but also the domestic corporate behemoths like Reliance, K K Modi, Aditya Birla group, and Bharti group too are at some stage of retail development. Reliance, announced that it will invest $3. 4 billion to become the country’s largest modern retailer by establishing a chain of 1,575 stores by March 2007.

The last couple of years have been rosy for real estate developers and the retailers are finding suitable retail space in prominent locations. The industry is buoyant about growth and the early starters are in expansion mood. There is increased sophistication in the shopping pattern of consumers, which has resulted in big retail chains coming up in most metros; mini metros and towns being the next target. Consumer taste and preferences are changing leading to radical alteration in lifestyles and spending patterns which in turn is giving rise to new business opportunities.

Companies need to be dynamic and proactive while responding to the ever-changing trends in consumer lifestyle and behavior. Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a “retailer” buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user.

Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term “retailer” is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation.

Online retailing, a type of electronic commerce used for business to consumer (B2C) transactions and mail order are forms of non shop retailing. Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. The retail industry in India is currently growing at a great pace and is expected to go up to US$ 833 billion by the year 2013. It is further expected to reach US$ 1. 3 trillion by the year 2018 at a CAGR of 10%.

As the country has got a high growth rates, the consumer spending has also gone up and is also expected to go up further in the future. In the last four year, the consumer spending in India climbed up to 75%. As a result, the India retail industry is expected to grow further in the future days. By the year 2013, the organized sector is also expected to grow at a CAGR of 40%.

Objective of Organisational Study

• To understand the role and relevance of retailing for business and economy.
• To understand the different departmental functions associated with Aditya Birla Retail Ltd. Understanding the importance of store location for a outlet
• To Study the Consumer Behaviour of MORE outlet

Methodology

This organization study is the mixture of theoretical as well as practical knowledge. Also it containsideas and information imparted by the guide. The secondary data required for the organization study was collected from various websites and books of reputed authors. The organizational study started with sorting all the raw data and arranging them in perfect order. To add value to the organization study and to understand the practicality of etailing business, I have visited various MORE stores Kerala.

Limitation

• The study was conducted within different outlets of Cochin city, so the findings are restricted to some outlets only.
• The method used in this Organization study for collecting the information is very time consuming and slow.
• The major limitation was that some of the outlet managers, staff and customers were busy with their work.

Industry Profile Industry Profile

Retail is not only an important aspect of the economic structure but very much a part of our lives. Although trading of goods have been in existence since the olden days.

It is only in the recent past that the buying and selling of goods have become more of format and a brand dominated activity. The traditional form of independently owned businesses co-exist along with the organized retail. Organized retail has emerged in a big way since 2000 onward and with that we are witnessing the emergence of new forms of retailing. Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain.

Subsequently Aditya Birla Retail Ltd. expanded its presence across the country under the brand “more. ” with 2 formats Supermarket ; Hypermarket. Supermarket Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits ; vegetables, groceries, personal care, home care, general merchandise; a basic range of apparels. Currently, there are over 600 more supermarkets across the country. Hypermarket More. MEGASTORE – is a one-stop shopping destination for the entire family.

Besides a large range of products across fruits; vegetables, groceries, FMCG products, more. MEGASTORE also has a strong emphasis on general merchandise, apparels ; CDIT. Currently, nine hypermarkets operate under the brand more. MEGASTORE in Mysore, Vadodara, Aurangabad, Indore, Bengaluru, Mumbai, New Delhi, Hyderabad and Vashi. Aditya Birla Retail Limited. currently has an employee strength of over 11,000. Key functions are headed by professionals with vast retail experience in India; globally. Quality, value through own labels:

Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and are followed. All manufacturing partners are the best in their class.

Types of Retail Format

• Convenience store
• Chain of stores
• Franchise
• Speciality store
• Departmental store
• Supermarket
• Hypermarket
• Shopping mall
• Shopping plaza
• Factory outlet

Origin and Development of the Industry

Retail is India’s largest industry.

It accounts for over 10 per cent of the India’s GDP and around eight per cent of the employment. Retail sector is one of India’s fastest growing sectors with a 5 per cent compounded annual growth rate. India’s huge middle class base and its untapped retail industry are key attractions for global retail giants planning to enter newer markets. Driven by changing lifestyles, strong income growth and favorable demographic patterns, Indian retail is expected to grow 25 per cent annually. It is expected that retail in India could be worth US$ 175-200 billion by 2016. The organized retail industry in India had not evolved till the early 1990s.

Until then, the industry was dominated by the un-organized sector. It was a sellers market, with a limited number of brands, and little choice available to customers. Lack of trained manpower, tax laws and government regulations all discouraged the growth of organized retailing in India during that period. Lack of consumer awareness and restrictions over entry of foreign players into the sector also contributed to the delay in the growth of organized retailing. Foundation for organized retail in India was laid by Kishore Biyani of Pantaloon Retails India Limited (PRIL).

Following Pantaloon’s successful venture a host of Indian business giants such as Reliance, Bharti, Birla and others are now entering into retail sector. Retailing is the most active and attractive sector of last decade. While the retailing industry itself has been present since ages in our country, it is only the recent past that it has witnessed so much dynamism. The emergence of retailing in India has more to do with the increased purchasing power of buyers, especially post-liberalization, increase in product variety, and increase in economies of scale, with the aid of modern supply and distributions solution.

Indian retailing today is at an interesting crossroads. The retail sales are at the highest point in history and new technologies are improving retail productivity. though there are many opportunities to start a new retail business, retailers are facing numerous challenges. A number of factors are driving India’s retail market. These include: increase in the young working population, hefty pay-packets, nuclear families in urban areas, increasing working-women population, increase in disposable income and customer aspiration, increase in expenditure for luxury items, and low share of organized retailing.

India’s retail boom is manifested in sprawling shopping centers, multiplex- malls and huge complexes that offer shopping, entertainment and food all under one roof. But there is a flip side to the boom in the retail sector. It is feared that the entry of global business giants into organized retail would make redundant the neighbourhood kiryana stores resulting in dislocation in traditional economic structure. Also, the growth path for organized retail in India is not hurdle free. The taxation system still favours small retail business.

With the intrinsic complexities of retailing such as rapid price changes, constant threat of product obsolescence and low margins there is always a threat that the venture may turn out to be a loss making one.

Management Team of Aditya Birla Retail Ltd

• Thomas Varghese, CEO – Aditya Birla Retail Ltd.
• Russell Berman, CEO – Hypermarket
• Satendra Aggarwal, CEO – Supermarket
• Daga, Head Finance
• Ramesh Mitragotri, CPO
• Manoj Krishnan, CIO
• Shiv Murti, Chief Merchandising Officer
• T V. Venkataraman, Head – Internal Audit
• V. Gopalakrishnan, Head – Quality

Growth & Present Status of the Industry

Retailing is emerging as a sunrise industry in India and is presently the largest employer after agriculture. In the year 2004, the size of Indian organized retail industry was Rs 28,000 Crore, which was only 3% of the total retailing market. Retailing in its present form started in the latter half of 20th Century in USA and Europe and today constitutes 20% of US GDP. It is the 3rd largest employer segment in USA. Organized retailing in India is projected to grow at the rate of 25%-30% p. a. and is estimated to reach an astounding Rs 1,00,000 Crore by 2010.

The contribution of organized retail is expected to rise from 3% to 9% by the end of the decade. The projection for the current year ie 2005 is Rs 35,000 Crore. In India it has been found out that the top 6 cities contribute for 66% of total organized retailing. With the metros already been exploited, the focus has now been shifted towards the tier-II cities. The ‘retail boom’, 85% of which has so far been concentrated in the metros is beginning to percolate down to these smaller cities and towns. The contribution of these tier-II cities to total organized retailing sales is expected to grow to 20-25%.

In the year 2004, Rs 28,000 Crore organized retail industry had Clothing, Textiles & fashion accessories as the highest contributor (39%), where as health & beauty had a contribution of 2%. Food & Grocery contributed to 18% whereas Pharma had a contribution of 2%. Globally, the retail industry has grown at a brisk pace with a Compounded Annual Growth Rate (CAGR) of 7. 77% during the period 2001-2006. The growing expanse of the top global retailers has ensured globalization of the industry; however the opportunity for growth of organized retail is immense in countries such as India, S.

Korea, and Vietnam etc. where organized retailing is still at an ascent stage. The Indian retail industry has witnessed a massive transition during the last few decades. The Indian retail has grown at a CAGR of 11. 2% during the period FY04-FY07, with food and grocery accounting for the major share. Despite the industry being dominated by the unorganized retailers, the organised retailing revenues have soared at a CAGR of 19. 5% during the period FY04-FY07. The apparel & footwear segment occupies the major share in the organised retail pie.

The Indian retail industry has strong linkages with the economic growth and Development of the economy. It is primarily characterized by its hierarchical growth structure, high working capital requirements etc. The factors such as rising urbanization, growing consumer class, growing per capita expenditure, greater interest evinced by the Venture capitalists / Private equity firms in the industry etc. have been driving the growth of organised retail. The growth of modern retailing has led to the emergence of varied formats such as Departmental stores, Supermarkets etc.

In addition, few other formats such as rural retailing, E-retailing, luxury retailing etc. too have found favours with the Indian retailers. Each format being distinct from the other, the viability of their operations depends upon various factors such as average footfalls, sales per sq. ft etc. However the numerous licensing requirements as compared to other countries have proved to be a bottleneck in the growth of Indian retailing. We have identified further requirements, advantages and disadvantages associated with the organized as well as unorganized retailing in India.

On the basis of a detailed analysis incorporating the experience of other retailing locations across the globe, We feel that the co-existence of the organized and unorganized retailing in the Indian context cannot be denied. To estimate the size of the Indian retail industry and the penetration levels of organized retail in the urban and rural Indian markets for the period FY08-FY11, we have evolved an industry model incorporating three different scenarios i. e. Optimistic, Most Likely & Pessimistic. We expect that with the growing reach of modern retailers in the rural and urban reas, the penetration level of organized retailing would continue to grow, thereby resulting in the organized retail growth, surpassing the growth of total Indian retail during the period FY08-FY11. The Indian retail though largely dominated by the unorganized retailers has witnessed a massive transition in the last decade. Of the total retail sales, the food & grocery segment constitutes the major chunk. However in case of organized retail, the apparel & footwear segment stands as the major contributor. With varied segments of retailing i. e. Food & Grocery, Clothing & Footwear, Furniture & Furnishing, Jewellery, Beverages.

The Indian population is whooping 1 billion with 75% of the people living in villages and small towns. It is only natural that the agricultural sector is the biggest employer with its contribution to GDP pegged at 26. 7%. Retail is India’s larges industry after Agriculture with around 20% of the economically active population engaged in it and generation 10% of our country’s GDP. The growth of the efficient small store culture can be attributed to the 6 million villages distributed across the length and breadth of the country.

The 12 million retail outlets in India are the highest in the world, and cater to the purchase need of its pole. It is interesting to note, that the Urban Population although just 25% of the total, is an astounding 250 million in size and is growing at a healthy rate of 7% per annum. The chief driver of growth in the retail sector has been the consumer, with the spending increasing at an average of 11% per annum. The Core and the Lower middle have increased their share in the Growth/

Factors Affecting the Industry

• Demographic
• Psychological Environmental
• LifeStyle

Demographic Factors

Demographic factors are unique to a particular person. They are objective, quantifiable and easily identifiable population data such as sex, income, age, marital status etc. It also involves identification of who is responsible for the decision-making or buying and who is the ultimate consumer

Psychological Factors

Psychological factors refer to the intrinsic or inner aspects of the individual. An understanding of consumers’ psychology guides the marketers’ segmentation strategy.

Environmental Factors

Environmental factors cover all the physical and social characteristics of a consumer’s external world, including physical objects, spatial relationships, the social factors , customers, reference groups, social class . The environmental factors influence consumers’ wants, learning, motives, which in turn influence effective and cognitive responses and among other things the shopping behaviour of the individual.

Lifestyle

Lifestyle refers to an individual’s mode of living as identified by his or her activities, interests and opinions.

Lifestyle variables have been measured by identifying a consumer’s day-to-day activities and interests. Lifestyle is considered to be highly correlated with consumer’s values and personality. An individual’s lifestyle is influenced by, among other things, the social group he belongs to and his occupation. For example, double-income-no-kids (DINKS) families in metros shop very regularly at the super malls because of the limited time at their disposal and they also look for entertainment while shopping on weekends. At the same time, they are higher spenders than, for e. . , single-income families. A study by imagesfashion. com highlights that Indian working women have to balance their wardrobe collection based on requirements of different occasions related to professional workplace or family gathering.

Company Profile Company Profile

Aditya Birla Retail Limited is a part of the Aditya Birla Group. The Group has named it ‘More’. It offers products such as fruits, vegetables, grocery, frozen food, bakery, homecare, personal care and pharmacy. It also provides FMCG products and house brands.

Aditya Birla Retail Limited has acquired Trinethra to assist it in creating a retail stronghold in south India. Trinethra, with its own chain of stores, will enable the company to expand its operations all over the country. The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India’s arduous times of the 1850s, the Birla business expanded rapidly.

In the early part of the 20th century, our Group’s founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminium, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at “Birla House” in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj.

Ghanshyamdas Birla found no contradiction in pursuing business goals with the dedication of a saint, emerging as one of the foremost industrialists of pre-independence India. The principles by which he lived were soaked up by his grandson, Aditya Vikram Birla, our Group’s legendary leader. | A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalisation became a buzzword in India.

In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalisation was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. Interestingly, for Mr. Aditya Birla, globalisation meant more than just geographic reach.

He believed that a business could be global even whilst being based in India. Therefore, back in his home-territory, he drove single-mindedly to put together the building blocks to make our Indian business a global force. Under his stewardship, his companies rose to be the world’s largest producer of viscose staple fibre, the largest refiner of palm oil, the third largest producer of insulators and the sixth largest producer of carbon black. In India, they attained the status of the largest single producer of viscose filament yarn, apart from being a producer of cement, grey cement and rayon grade pulp.

The Group is also the largest producer of aluminium in the private sector, the lowest first cost producers in the world and the only producer of linen in the textile industry in India. At the time of his untimely demise, the Group’s revenues crossed Rs. 8,000 crore globally, with assets of over Rs. 9,000 crore, comprising of 55 benchmark quality plants, an employee strength of 75,000 and a shareholder community of 600,000. Under the leadership of our Chairman, Mr. Kumar Mangalam Birla, the Group has sustained and established a leadership position in its key businesses through continuous value-creation.

Spearheaded by Grasim, Hindalco, Aditya Birla Nuvo, Indo Gulf Fertilisers and companies in Thailand, Malaysia, Indonesia, the Philippines and Egypt, the Aditya Birla Group is a leader in a swathe of products — viscose staple fibre, aluminium, cement, copper, carbon black, palm oil, insulators, garments. And with successful forays into financial services, telecom, software and BPO, the Group is today one of Asia’s most diversified business groups.

Mr. Kumar Mangalam Birla Chairman, The Aditya Birla Group

Mr. Kumar Mangalam Birla is Chairman of the US$ 28 billion Aditya Birla Group and India’s first truly multinational corporation.

An iconic figure, Mr. Birla holds several key positions on various regulatory and professional boards. MANAGEMENT The Aditya Birla Management Corporation Private Limited, is the Group’s apex decision making body and provides strategic direction to Group companies. Its Board of Directors comprises:

• Mr. Kumar Mangalam Birla, Chairman
• Mr. S. Aga
• Mr. D. Bhattacharya
• Mr. S. K. Jain
• Dr. S. Misra
• Mr. S. Misra
• Dr. B. K. Singh
• Mr. K. K. Maheshwari
• Mr. Vikram Rao
• Mr. Ajay Srinivasan

Future Plans of the Organisation

After acquiring south based Trinethra and plans to buy Pyramid Retail, the Aditya Birla group doesn’t want itself to be left behind in the race for getting their pie in the pecializ retail market. Instead of tying with Tesco, Carrefour, Woolworth, they have decided to go all alone. They plan to open 172 hypermarkets and supermarkets starting from Pune. While Subhiksha is mainly into neighbourhood stores, Future Group has a strategy of having single brand outlets to multi-brand seamless malls, similarly Reliance Retail has started with Fresh stores and Reliance Digital to be followed by opening up of hypermarkets and pecialized stores.

Birla’s business style is perceived to be a little conservative, and they are investing Rs. 9,000 crores in this venture which will enable it to establish a pan-India footprint. The retail venture would be aided by the group’s companies like Madura Garments (a key component of retail sales), IDEA cellular (for technical and communication requirements of stores), financial services (for providing consumer loans on its goods). Organised retail sector’s growth is expected to be rapid, thus making it a valid and natural choice for AVB group to diversify in this sector.

But, competition and late entry may somewhat derail the company’s retail growth rate to the overall industry rate. The sector may also face hurdles as owing to non-clarity of FDI in retail, foreign chains have postponed their plans of entry into India. “Our Mission is to Change the Way People Shop. We Will Give Them More. ”

Product and Service Profile

At more. for you are committed to deliver quality; value to our customers and have a range of private label brands as well as commercially branded products, offering – 100% satisfaction on the quality of the products; services offered. ore. for you hosts a range of private label brands across various categories that follow stringent quality norms, and are available in attractive prices and packaging. Our premium products give you the opportunity to enjoy the difference and quality that is equal to or better than the market’s leading brands, but at competitive prices. Recently our private label brands received the coveted “The Most Admired Private Label” Golden Spoon award at the Food Forum India. We offer a wide range of assortment of over 4000 products, ranging from fresh food to beverages, grocery to household care products.

Our range covers everything, from day-to-day essentials to traditional favorites, from delicious treats, to healthy alternatives. To ensure the freshest supply of fruits and vegetables for you, we have built direct linkage with the farmers. MORE provide some private labels also, More. label Food Brands :

• Feasters
• Kitchen’s Promise
• Best of India

Market Profile of the Organization

Birla group instead of setting up its own retail outlets apart from their own Madhura garment outlets, are trying to enter into the retail business by acquiring already established retail chains. The company is mainly concentrating to establish its foot in Southern India than competing with others in most affluent metro and northern regions. To start with Birla group acquired Trinethra Super Retail chain that mainly operated in Andhra Pradesh with some presence in Kerala and Karnataka.

Trinethra started retail business much before anyone could imagine the growth of the sector as it is today. Trinethra started in way back 1986 in the twin cities of Hyderabad-Secunderabad had revenues of Rs 250 crores from its 172 stores which are mostly the size of Reliance Fresh groceries stores [2,500 sft – 3,000 sft]. Apart from its grocery retail chain, Trinethra has also brought online shopping portal Fabmall to the fold of AV Birla group. Birla’s acquiring march does not stop here. The company is planning to acquire Piramid Retail and Niligiris.

The latter will give Birla Retail, pan south-India presence. They are also planning to open 172 hypermarkets and supermarkets starting from Pune. Apart from operating two hypermarket stores under the umbrella brand name of “More.. for you” at Mysore and Vadodara, the retail arm of the group operates around 670 supermaket format, neighbourhood food, grocery, and general merchandise, stores across the country. These stores include the erstwhile stores of Trinethra retail chain, which after the acquisition were also rechristened as ‘More’ stores.

More, under the stewardship of its new CEO Thomas Varghese, an old Birla hand, who was roped in after the Sumant Sinha, has taken several initiatives to revamp the operations of the loss making chain. Some of the initiatives include:

• Close some of the non performing stores.
• Take a re-look at the design, positioning and merchandise offered by the retail chain.
• Focus more on large sized stores.

The retailer will set up hypermarts of 30,000 to 40,000 sq. ft. spce each. Aggressively expanding the retail network; add 200 Supermarket stores and 12 Hyper Ymart stores in 2009- 10.

Renegotiation of property rentals for almost all leased properties with their landlords. The rents in some cases have come down by 30 to 40 percent. Introduction of private labels, mostly in fast moving consumer products category, to increase share of private labels to 40 per cent in the next 4 to 5 years. Look for earning rent from ’shop-in-shop’ opportunities. Recently, ‘Dial for Health’ wellness retail chain owned by Zydus group has inked an agreement to set up such outlets in Gujarat and Maharashtra. Look for a financial partner. “We are not looking at a strategic partner. We will be happy to have a financial partner.

We have received lots of preliminary interest from investors. We would be open to this idea,” said Kumar Mangalam Birla. Some private equity firms like Warburg Pincus are believed to have shown interest equity stake in the company. Aditya Birla group, incidentally, also operates 340 apparel stores across the country of brands like Louis Phillippe, Van Heusen, Allen Solly and Esprit in the lifestyle and value fashion segments. These stores are operated by Madura Garments Lifestyle; Retail and Peter England Fashions; Retail, which are part the group’s flagship company Aditya Birla Nuvo.

The garments business, which clocked Q4 turnover of 273. 3 crore (2008-09) and a nett loss of Rs. 82. 2 crore during the quarter, has also embarked on several measures to stem the rot, including closure of 30 stores that will save around Rs 100 crore a year COMPANY’S VISION To consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India’s Top retailers, while delivering superior returns to all stakeholders

Company’s Mission

To deliver superior value to our customers, shareholders, employees and society at large.

Company’s Values

1. Integrity
2. Commitment
3. Passion
4. Seamlessness
5. Speed

Company’s Milestones

The Aditya Birla Group, India’s first multinational corporation, traces its origins back to the tiny village of Pilani in the Rajasthan desert, where Seth Shiv Narayan Birla started cotton trading operations in 1857. Today, the Group’s footprint extends to 25 countries and its revenues are US$ 28 billion. We retrace the highlights of this remarkable journey, starting from the present:

• 2011 – Retail Icon Award 2010- Most Admired Retail Face of the Year
• 2009- Reid & Taylor Awards
• 2008 – The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials
• 2007 – The Aditya Birla Group was honoured with the India Today Group’s Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Reader’s Digest.
• 2006 – Hindalco in a joint venture with Almex USA Inc. Hindalco awarded the Greentech Safety Silver Award for its outstanding safety performance during 2005-06.
• 2005 -Indian Rayon re-christened as Aditya Birla Nuvo.
• 2004 -Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman.
• 2003 -Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business India’s Businessman of the Year 2003.
• 2002 -The Grasim board approves an open offer for the purchase of up to 20 per cent of the equity of L; T, in accordance with the provisions and guidelines issued by the Securities; Exchange Board of India Regulations, 1997.
• 2001 -Grasim acquires 2. 50 crore shares — representing just over 10 per cent of the equity – in L&T from Reliance Industries Ltd.
• 2000 -Indian Rayon acquires Madura Garments and selected overseas brand rights, taking the Group to the top of the league in the branded apparels sector.
• 1999 -A joint venture with financial services major Sun Life of Canada is inked, as part of the overall restructuring of the Group’s financial services business.
• 1998 -The Group forms a 50:50 joint venture company with Tembec Inc. of Canada, called A. V. Cell Inc., to supply pulp for the Group’s VSF operations.
• 1996 -To honour the memory of the late Aditya Birla, a new corporate logo – Aditya, the rising sun – is launched.
• 1995 -The Group enters the telecommunications sector through a joint venture with AT&T (USA).
• 1994 -The Birla Growth Fund is renamed Birla Global Finance Limited, as its p of operations expands.
• 1992 -Thai Epoxy and Allied Products commences production of Epoxy Resins in Thailand.
• 1991 -Pan Century Oleochemicals commences production of fatty acids and glycerine in Malaysia.
• 1990 -Mr Kumar Mangalam Birla gets actively involved in the Group’s operations.
• 1989 -Thai Peroxide commences manufacturing of hygrogen peroxide solutions in Thailand.
• 1988 -The government liberalises the petroleum industry. The Aditya Birla Group enters into a joint venture with Hindustan Petroleum Corporation Ltd to set up a three-million-tonne refinery, Mangalore Refineries and Petrochemicals Ltd (MRPL), at Mangalore, Karnataka.
• 1987 -Indian Rayon is renamed as Indian Rayon and Industries Limited (IRIL), to reflect its wide horizon of activities.
• 1986 -The Birla Growth Fund is set up to finance industrial equipment, plant and machinery and consumer durables, as well as for stock market operations.
• 1985 -India’s first gas-based fertiliser plant in the private sector – Indo Gulf – goes on stream at Jagdishpur, UP.
• 1984 -Thai Polyphosphates and Chemicals commences production of sodium phosphates in Thailand.
• 1982 – Indo Bharat Rayon is established. It is the first producer of Viscose Staple Fibre in Indonesia.

Departmental Profile

Functional Department of the Organisation

• HR AND TRAINING
• PROJECT AND BUSINESS DEVELOPMENT
• COMMERCIAL AND ACCOUNTS
• ADMINISTRATION
•  =IT
• LOSS PREVENTION AND RISK MANAGEMENT
• MARKETING
• SUPPLY CHAIN

Functional Areas in Business

In a large organisation, it is usually easier to identify separate functional areas because people work together in departments. Each department carries out the tasks that relate to its particular area. The purposes of functional areas- The main purpose of functional areas is to ensure that all important business activities are carried out efficiently. This is essential if the business is to achieve its aims and objectives. In addition, specific areas will be responsibility for supporting specific types of aims and objectives,

HR and Training Department

The human resources (HR) and training function- HR is responsible for recruiting new employees and ensuring that each vacancy is filled by the best person for the job. This is important because the recruitment process is expensive and time-consuming. Hiring the wrong person can be costly and cause problems both for the individual and the firm.. HR aims to ensure that the business retains good, experienced staff. Analysing staff-turnover figures will show the rate at which people leave the organisation The department includes-Human resources functions such us:

• Advertising job vacancies
• Notifying staff of promotion opportunities
• Receiving and recording all job applications, arranging interviews and notifying candidates of the result
• Sending a contract of employment and other essential information to new staff
• Arranging staff training and encouraging continuous professional development
• Monitoring the working conditions of staff
• Checking health and safety and keeping accident records
• Recording sick leave and reasons for absence
• Carrying out company welfare policies, e. g. long-service awards and company loans
• Advising managers on the legal rights and responsibilities of the company and its employees
• Keeping records of grievances and disciplinary actions and their outcome
• Monitoring the terms and conditions of employment, including wage rates
• Maintaining staff records
• Liaising with staff associations or trade unions which represent the workforce

Project and Business Development Department

The field of commerce, business development comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets.

Techniques used include:

• Intelligence gathering on customers and competitors
• Generating leads for possible sales
• Advising on, drafting and enforcing sales policies and processes
• Follow-up sales activity
• Formal proposal and presentation management and writing
• Business model design
• Account planning and performance monitoring
• Proposition development and campaign development

The department includes:

1. Business research – gathering, studying, analyzing information: This is one of the main functions of business development department. Team of analysts, statisticians and experts work at regular studying and monitoring of external environment – clients, industry, market, company’s image, macro economy etc. in order to find potential opportunities and determine their feasibility, expediency and prospect, to analyze different scenarios and support elaboration of business development strategies.
2. Short-term and long-term business planning: When certain business opportunity is defined and well-grounded it should be discussed with specialists of concerning departments and company management. Information obtained by business development department is a background for elaborating of short-term and long-term business plans. When opportunity and objectives are considered and agreed with all participants of the process the plan of opportunity realization can be developed and development project initiated. As a result of cooperation of a cross-department team the plan is elaborated into specific tasks that can be assigned to executers and controlled by specialists of business development department, so they can be aware about progress of development plan realization. ).
3. Collaboration with other departments: One of the functions of business development department is to give recommendations and consultations regarding questions of development of other departments and general company organization. For effective performance of this function good internal communications should be established. Analysts from business development department should be able to share and discuss documents, tasks and projects with specialists from other departments.

Commercial and Accounts Department Management Accountants

Management accountants perform three functions. Scorekeeping-accumulate data and report reliable results to all levels of management Attention-directing-make visible opportunities and problems on which managers need to focus Problem-solving-conduct comparative analysis to identify the best alternatives in relation to the organization’s goals.

Financial Accountants

They are concerned with the preparation of the statutory accounts. All outlets must provide a Balance Sheet and Profit and Loss Account each year, and most produce a cash flow statement as well.

The objective of financial statements is to provide information about the financial position, performance and changes in financial position of an entity that is useful to a wide range of users in making economic decisions. Financial statements prepared for this purpose meet the common needs of most users. Financial statements do not provide all the information that users may need to make economic decisions since they largely portray the financial effects of past events and do not necessarily provide non-financial information.

A credit controller- Finance staff support the accountants by keeping financial records, chasing up late payments and paying for items purchased. Use computer accounting packages to record financial transactions and prepare their accounts as well as spreadsheets to analyse financial data. Finance departments prepare the payroll and pay staff salaries

Administration Department

Senior administrators carry out a wide range of tasks, from monitoring budgets to interviewing new staff for their departments. Routine administrative tasks include opening the mail, preparing and filing documents, sending emails and faxes.

Others require more creativity and flexibility, such as arranging travel or important events, from staff meetings to visits by foreign customers. Administrators also deal with external customers who judge the business on the way their enquiry is handled. Administrative function includes:

• Collecting, distributing and dispatching the mail
• Storing and retrieving paper and electronic records
• Organising meetings and preparing meetings documents
• Responding promptly to enquiries
• Preparing documents using word processing, spreadsheet and presentation packages, such as PowerPoint
• Researching information Sending and receiving messages by telephone, fax and email
• Making arrangements for visitors.
• Making travel arrangements
• Purchasing supplies of office stationery and equipment
• Making arrangements for events, such as interviews or sales conferences

It Department

The Functions are:

• IT department carry out strategically important projects which are intended for improving of company’s IT infrastructure. Such projects are performed by IT specialists of different professions and are controlled not only by IT department managers, but supervised by company management as well. IT department supervisors fulfill the technological management according to their duties and business supervisors control the financial, time and strategic part of the project and need to be in touch with project performance.
• System administrators perform a number of periodical tasks which are required for stable and effective work of IT systems and for informational security.
• Ensuring that the network infrastructure is up and running, applying operating system updates, patches, and configuration changes, performing backups and restores, hardware monitoring and troubleshooting, etc.

Loss Prevention and Risk Management Department

Functions performed in this department are:

• Frequent checking of stock
• Provides security against man made loss theft (Alarm system)
• Look after the arrangements in the warehouse
• They are concerned with the returning of the expired products

Marketing Department

Marketing is all about identifying and meeting customer needs. Many businesses consider this so important that they are said to be marketing led. In this case, everyone in the organisation is trained to put the ustomer first from the production worker, who has to produce high quality goods, to the accounts clerk, who must respond to a customer enquiry promptly and accurately. Marketing function includes:

• Carrying out market research to obtain feedback on potential and existing products and/or services
• Analysing market research responses and advising senior managers of the results and implications
• Promoting products and services through a variety of advertising and promotional methods
• Obtaining and updating a profile of existing customers to target advertising and promotions appropriately
• Producing and distributing publicity materials, such as catalogues or Brochures
• Designing, updating and promoting the company website

Supply Chain Department

Supply chain department function include:

• Supply Planning and Sales; Operations Planning (S;OP)
• Distribution Requirement Planning (DRP)
• Supply Chain Operations – Warehousing; Transportation
• Materials Requirement Planning (MRP)
• Purchasing
• Imports; Exports

SWOT Analysis

Strength

• Pattern of consumption changing along with shopping trends.
• A Growing population will translate to move consumers.
• Consumer spending increasing at 11% annually.
• Paradigm shift in shopping experience for consumers pulling in more people.

Weaknesses

• Shortage of quality retail spaces at affordable rates. Government regulations on development of real estate(Urban Land Ceiling Act)
• Need to provide Value for Money-squeezing margins
• Lack of industry status.
• Footfalls not a clear indicator of sales as actual consumers lower in number.
• Lack of huge investments for expansion.

Opportunities

• Increasing urban population
• Increase in consuming middle class population.
• Social factors like dual household income has enhanced spending power.
• Spends moving towards lifestyle products and esteem enhancing products.
• Average grocery spends at 42% of monthly spends-presents a huge opportunity. Increase in use of credit cards.

Threats

• Personalized service offered by other stores.
• Unavailability of qualified personnel to support exponential growth in stores
• Differentiate taxation laws hindering expansion.
• Competed stores
• Lake of development infrastructural needs
• Dissimilarity in consumer groups
• Shortage of trained manpower
• Low retail management skill

Findings, Suggestions and Conclusion

 Findings

• The current contribution sector of retail sector 14% and its expected to climb up in the coming years. The different depts. of Aditya Birla ltd are functioning smoothly
• Understood the factors regarding the location of business outlet.
• Consumers generaly not satisfied with product range. They need more variety of products.

Suggestions

• People generally search for the product on offer so the high margin product should be up fronted that means those item should be in such a way that it easily catches customers attention and generate impulse purchase.
• Some of the measures taken by Loss and Prevention department are not applicable. The IT Department should provide solutions for basic problems to the store managers in outlets.
• New outlets should be open at convenient locations.
• The outlet should introduce new and attractive promotional offers.
• The retail outlet should new products range.
• The outlet should have enough parking spaces for vehicles.

Conclusion

Through my ORGANISATION STUDY and job responsibilities I handled in the organization, I came to a conclusion that the company should provide information to stores to concentrate more on the fruits and vegetables section as it is perishable in nature and has a short shelf life.

The company should be flexible to adapt to the changes which occurs in the retailing industry. Store should take more care on promotional activities because all other retail stores are giving more promotional activities than More. Most people are not aware about the seasonal offers in More stores.

References

1. RETAIL MANAGEMENT BY S. G SHARMA
2. www. info. com
3. www. morestore. com

History Waitress started out as a small grocery shop in west London in 1904 by Wallace Waite, Arthur Rose and David Taylor. The John Lewis partnership acquired the business in 1937, opening the first Waitress supermarket in 1955. There are now 280 branches, all dedicated to offering quality, value and customer service. Waitress is now one of the country’s leading food retailers employing over 37,000 people. Price Kellogg cornflakes (egg) – E. 09 Waitress have a high reputation for quality and do not try to grab the headlines with price-cuts the way other supermarkets do.

Although they are quite expensive they do check the price each week of selected everyday items such as milk, toothpaste, bread, etc. Against those in other supermarkets to make sure customers are getting a consistent good value for money. They are also working hard to help people spend less when shopping at Waitress by lowering prices and in the last few months they have lowered over 1 500 branded favorites. They have also introduced bigger, better and more frequent special offers too. Customer Service Waitress have an excellent customer service, they provide many services to improve he customers experience when in store.

They provide: packing at checkouts where you Just ask and they can pack your shopping for you, carry to car service where a member of staff can carry your shopping to your car and pack it away and accompanied shopping where members of staff are available to accompany you around the shop to help with your selections. For others who may find it difficult to get around the store they provide wheelchairs that customers can use, and specially designed trolleys for customers who use a wheelchair also the stores are fitted out with toilets that have wheelchair access.

For the convenience of shoppers they provide other services such as a free minicab phone, customer collection point in food and home branches where all purchases can be delivered to the collection point to then be collected by car, a service call facility at their petrol stations where if help is needed a button can be pressed for a member of staff to fill your car for you and finally there is the option to order things such as wine, flowers and gifts online to be delivered to your home. Product Waitress take great pride in that the food on their shelves is traceable.

Each of their buyers is an expert in his or her own field and their Job is to seek out the best sources of quality food and unusual ingredients that cannot be found in other supermarkets. They spend a lot of time with the farmers, growers and suppliers to build relationships based on trust and respect. Waitress aim to buy the majority of their produce British, they are also sourcing local produce from small growers and suppliers close to each Waitress store. Promotion Although Waitress do not advertise as much as other supermarkets they are still well known by many.

They do however run many television adverts alongside with John Lewis of whom they are in a partnership together, which help to bring extra attention to Waitress. Weston Blumenthal and Delia Smith both lead Waitress’s Advertising campaigns. Competition between supermarkets By outlandishly Ginsburg in London and has grown to become one of the Auk’s largest retailers. Today they run over 1 ,OHO stores, including 440 convenience stores and employ around 1 50,000 colleagues. They believe that their strong culture and values are part of their identity and integral to their success.

In 2005 they became the first retailer to introduce the traffic light nutritional labeling and campaign for transparency of the front of packaging. Also in 2005 they began their Active Kids programmer and have now donated over El 20 million worth of equipment and experiences to 49,000 schools, groups and clubs. In 2012 alone they opened 5 new supermarket stores, 3 extensions and 49 convenience stores, equivalent to 283,000 sq. Ft. Of gross new space. Product Kingsbury provide a range of high quality products and have been working closely with British farmers to provide British products.

Everything from their milk to meat is brought in from British farmers. A third of all British pears are sold in Kingsbury stores, they sale 1 in 4 of British apples which builds up to 21 million during apple season, they work with small local producers to sell over 85,000 tones of potatoes a year and thanks to their partnership with Welsh young farmers, you can buy quality Welsh lamb all year round. Customer service They provide an online service where groceries and non-food sales can be brought, saving customer’s time and are convenient for people who may be unable to come into a store.

The click and collect service allows customers the freedom to pick up non-food items ordered online at a store and time convenient for them. Kingsbury was the first major British supermarket to open a bank. Kingsbury bank which opened in February 1997 provides a range of quality goods including Insurances, Credit Cards, Savings and Loans. This rewards customers for shopping with Kingsbury for their shopping and finance needs. Kingsbury energy launched in 2011, they have a team of energy expert’s in-store with a focus on simplifying energy tariffs and providing energy efficiency advice for customers’ homes.

They also have a call centre in Cardiff to deal with customer enquiries and constantly offer a great level of service. Price Kingsbury have a range of own brands including Sunburst’s basics, by Sunburst’s, Sunburst’s SO organics and Taste the Difference. They also provide a page on their website with recipes to make meats stretch further, for example how to make three meals out of one chicken. Also on the website are various pages on how to cut down your food bill when shopping in a Kingsbury store. Promotion Kingsbury have a lot of television adverts with Jamie Oliver leading the advertisement campaigns.

Kingsbury also have newspaper adverts featuring things such as coupons to save money when shopping in store; this helps to bring in more customers. Lid was founded in Germany in the sass’s as a grocery wholesaler and today Lid is by the sass Lid was a household name throughout Germany. During the sass Lid started to open stores outside of Germany and today Lid stores can be found in nearly every country in Europe. Lid believe that they provide top quality products at the lowest possible prices and that they have dedicated store staff who are helping to establish and develop the success of the company. Product

Lid support Fair-trade certified producer organizations in Africa, Asia and Latin America. They have recently introduced their FAIRGOER range for this reason and to raise public awareness of sustainable produce grown in developing countries. Purchasing their FAIRGOER products gives customers the chance to support the producers in these countries and improve their standard of living and working conditions. Lid offer a range of produce that is grown and packed in Britain. All of their eggs are laid and packed in Britain and covered by either the lion quality mark or the laid in Britain quality assurance scheme.

They source a wide variety of fruit and vegetables from British farms and the short transport time means that you are receiving fresh and nutritional produce. They carefully select farmers that adhere to some of the strictest animal welfare standards when rearing their chickens, ensuring comfortable conditions with free access to food and water. Customer service Lid state that customer satisfaction is their top priority and because of that they provide a money back guarantee if you are not entirely satisfied with your purchase.

Any non-food item that is faulty or damaged will automatically be exchanged or funded. Any non-food product that is found to be “unsuitable” will be refunded in full within 28 days of purchase. Lid runs an online photo service which gives you the opportunity to order high-quality prints from only up per print. They also offer a wide range of photo books, customizable canvas enlargements and photo gifts at the Lid prices you come to expect. Price Walker’s crisps (multipart) – E Lid sell a lot of foreign food brands as well as well-known brands at relatively low prices.

Lid is a very affordable store and perfect for people on low incomes. Lid send out a fortnightly flyer featuring new products and special offers which can also be read as a PDF online if the leaflets are not delivered in your area. The website also features a page of special offers which can be narrowed down by postcode to view offers in your local store, this is good as customers can view what’s in store before going in. In 1899 egg and butter merchant, William Morrison, opened a Bradford market stall which became the company that we know today.

In 1958 their first town centre shop opened with three checkouts and the first in Bradford to have a self service and to feature prices on its products. In 1961 the first Morrison supermarket opens in fresh meat, green grocery and other provisions with free parking available. Today they are the Auk’s fourth largest food retailer with over 400 stores. Every week nine million customers pass through their doors and 132,000 colleagues across the business work hard each day to deliver great service to them.

Product Morrison are passionate about fresh food and the British farmers who supply them with it. Morrison now have their very own farm in Scotland – The Morrison Farm at Dummies House – they are also running a I-J-wide farm research programmer aimed t helping to build a sustainable British farming industry. By farming themselves, they get a better idea of the challenges that face farmers and they hope that the lessons they learn will benefit not only their suppliers but many other farmers in Scotland and the rest of the I-J.

In the future they plan to open the Morrison farm at Dummies house to visits from schools taking part in Let’s Grow, so kids can see for themselves where their food comes from. Price Kellogg cornflakes (egg) – E. 09 Morrison have a page on their website featuring tips on how to keep food so that it will stay fresher for longer, how to make ore meals out of your ingredients and a forum for people to submit their own tips all in order to help customers save money. They also have a variety of special offers and online competitions to win Morrison vouchers and other experiences.

Customer service Morrison run an in store photo service which gives you the opportunity to order high-quality prints from only up per print which can be done over 24 hours or over 1 hour. They also offer a wide range of photo books, customizable canvas enlargements and photo gifts at relatively low prices. For the convenience of shoppers they provide services such a minicab phone and accompanied shopping where a member of staff can accompany you around the store and help you choose products.

For shoppers who may find it difficult to get around the store they provide wheelchairs that customers can use, and specially designed trolleys for customers who use a wheelchair also the stores are fitted out with toilets that have wheelchair access. Promotion Morrison have many newspaper adverts featuring things such as coupons to save money when shopping in store; this helps to bring more customers to the store and can also encourage them to spend more.

Introduction

Masters Home Improvement is one of Australian home improvement and hardware store which only have two years’ experience. The beginning of Masters Home Improvement was established under the program of joint venture between Australian retailer, Woolworths Limited and American home improvement and appliance stores, Lowe’s. The very first store opened on 1 September 2011 in Braybrook, Melbourne. Now there are 33 stores in Australia. In 2012, the transactional website was launched that made Masters Home Improvement win the title of Australia’s first online hardware and home improvement retailer. Masters Home Improvement strives to provide marvellous shopping experience that consumer have never experienced before via marketing strategies. This essay will outline the marketing environment analysis of Masters Home Improvement in terms of macro and micro factors. Then, it will discuss the marketing approach. In the end, some recommends will be given to Masters Home Improvement.

Marketing Environment Analysis—Micro Trends

Customers

According to Kotler and Armstrong (2012, p. 93), Customers are the most important factors in company’s microenvironment and the target of establish value delivery network between company and customers is that satisfy customers’ demands and create strong relationship. Retailing is a business with extremely people-focused, well-trained and professional employee satisfies the demands from customers that create triumph (Masters Home Improvement, 2013). Masters Home Improvement has involved in training and education programmes which require every employee to participate at least 100 hours job training before working to ensure that they can provide the professional services and assists to customers. Most of customers who try to furnish or decorate their house are not experts. Customers always confuses from materials, sizes to assemblage. Therefore, it is an opportunity for Masters Home Improvement professional to operate with the strategy of well- trained employee. Read more about

Competitors

A company must understand their competitors. The acquirement of competitor’s
information helps company to adjust marketing strategies. Kotler and Armstrong (2012, p. 92) said that offering greater customer value and satisfaction than their competitors is a marketing concept to be successful. For Masters Home Improvement, Bunnings is their biggest competitors. There are many similar strategies in Masters Home Improvement and Bunnings such as return policy and price promise. Both Masters Home Improvement and Bunnings offer return without reasons and 10 precents beat price policy (Masters Home Improvement, 2013 and Bunnings, 2013). In addition, Masters Home Improvement and Bunnings accept any reason for return, yet there is a little different. If return without receipt, Bunnings will provide exchange voucher as refund (Bunnings, 2013). Conversely, Masters Home Improvement will provide returns card as refund which must be used within 6 months is less flexible. Therefore, Masters Home Improvement needs to adjust those strategies which are identifiable against Bunnings. Moreover, the number of available store location in Bunnings is nearly 7 times higher than Masters Home Improvement. On the other hand, Masters Home Improvement is inconvenient and unavailable for most customers. Roy Morgan Research (2013) indicated that the annual average visit to Bunnings is 7 times while Masters Home Improvement only has 3 times. The way of competition with Bunnings is in terms of convenient and more shop cites. 2. Marketing Environment Analysis—Macro Trends

Natural

The natural environment refers to the natural resources which are the materials of producing or which are influenced by marketing activities (Kotler and Armstrong, 2012, p. 102). While the human activities have become prosperous, the pollutions and damages of environment have increased dramatically. The thought of concerning and protecting environment has been proposed for many years. The hardware field is one of the heaviest consuming businesses in natural resources, forests in particular. Masters Home Improvement (Masters Home Improvement, 2013) said that they recognizes the importance of protecting environment and deliver the beliefs through their product. The actions of protecting environment including using the timbers within the concept of sustainability and well-managed or which are certificated by global forest certification organization such as PEFC. In addition, Masters Home Improvement developed a program to recycle and re-use timbers for increasing the efficiency of using timbers. However, essential elements of operating a store including electricity and water should also be considered under environmentally friendly.

Technological

Technology is one of most significant element which shapes our life in contemporary society and plays an influential role in marketing strategies (Kotler and Armstrong, 2012, p. 104). Technologies not only create new products but also create opportunities to marketers. Applications on smart phones and tablet computers are the typical innovation in this generation, and the of power influence of applications in marketing are unpredicted. Masters Home Improvement valued and launched an application on iPhone (Masters launches real-time customer service app, 2013). This application not only provides the basic function such as searching information and purchasing products but also offers some special functions such as “chat now” which connects directly with Masters’ service representative can answer all the questions as facing a real employee. “Scanner” is another feature which is a price comparing tool. And “projects” provides the information of product and using methods via articles or videos. Those functions realize all the requirements which can be completed online rather than only can be done in stores in the past.

Marketing Mix—Evaluation and Critique

Overview of Current Marketing Approach

According to Treacy and Wiersema (1993), the strategy for company to achieve leadership positions is transferring superior value to their target customers. The concept of operating of Masters Home Improvement is “The stores are designed with you in mind” (Masters Home Improvement, 2013). On the other hand, Masters Home Improvement offers the customer-first shopping experience that involves in satisfaction of customers’ demands from products to services. This statement can be classified into four main principles including price guarantee, product diversity, professional assistance and well shopping environment (appendix A).

Price guarantee

Masters Home Improvement is a corporate chain which has advantage to buy in large quantities at lower price. And the primary message of Masters Home Improvement is to change customer behaviour from other stores to Masters Home Improvement to save more. Thus, Masters Home Improvement deliveries this concept through setting competition-based pricing that develops the price guarantee strategy. Price guarantee strategy promises to beat it 10% if the price is lower than Masters’ (appendix B).

Product diversity

Masters Home Improvement emphasizes the , so Masters Home Improvement provides more than 35,000 products which are up to 62 categories (Masters opens first store, 2011). Although Masters Home Improvement develops the strategy of price leadership, this does not mean that Masters Home Improvement provides lower quality product. In fact, there are many famous brands which are available in Masters Home Improvement. Moreover, product diversity helps consumers to reduce costs in terms of searching and comparing products.

Professional assistance

Service is one of the most influences in shaping consumer behaviour. Masters Home Improvement increases service variability on the concept of product leadership by offering complete both hardware and software assist. Every employee in Masters Home Improvement trains for 10,000 hours to ensure obtaining enough professional knowledge to assist customers (Masters Home Improvement, 2013). In addition, there are help buttons which are set throughout the store to avoid missing staffer. Moreover, after-sale service such as return or assemble is concerned by Masters Home Improvement. As a result, Masters Home Improvement creates a field of diy-based information in their website, and is willing to solve any purchasing problem.

Well shopping environment

Shopping environment is the most silent influence in marketing, yet shopping environment can generate unconsciously positive connection with consumers. Therefore, Masters Home Improvement operates in a way of elaborateness
instead of the stereotype of warehouse which was rough and simple, changes the situation that only men or who are interested in diy go to warehouse into no gender and household activity. Masters Home Improvement focuses on provide a comfortable shopping environment through air-condition, bright space and roomy pavement. The relaxing places such as restaurant and toilet which are also available in Masters Home Improvement are important traits of well shopping environment to make shopping time more flexible. Also, playground for kids can make consumers shop without other worries (Masters Home Improvement, 2013).

Evaluation of Effectiveness

• Technology leader by developing first online shopping system in housewares campaign and versatile application on apple store. Supply professional staffers who offer more assistance;
• Strong connection with environment issue by using timbers with sustainability and well-managed principle. Well shopping environment;
• Wide range of products, in consequence, management barrier and extra cost Insufficient number of store;
• Similar strategies refer to return policy and price policy;
• Developing other advanced technology;
• Establishing brand image;
• Strengthen positive perspective refers to connection with environment protect. Similar price policy refers to price guarantee which reduce identification of Masters Home Improvement from other stores Similar return policy also reduce identification of Masters Home Improvement from other stores;

Marketing Mix – Redesign

Product

Product refers to the connection of goods-and-services which company offers
to target customers (Kotler and Armstrong, 2012, p. 75). Masters Home Improvement not only provides diverse products (up to 35,000) but also offers many famous brands (Appendix B). Diverse products basically contribute to various options that have the advantage to help consumers to save costs such as searching time and transferring time and energy. Masters Home Improvement views this benefit as one of attractive strategy.

Masters Home Improvement should concentrate on the products which are in the warehouse field. Because, there are a lot of products which are not belong to warehouse campaign such as household electric appliances. In general, customers think that buying things in specialized stores has pledge to quality and lower price. Thus, some products such as wash machines and air conditions will not be consumed. Consequently, those products should be removed from stores to reduce cost on storage, space and employee.

Price

Masters Home Improvement develops a strategy of price guarantee to ensure lowest price. However strategy is easy to imitate and is less identification.

Price guarantee is an important promise to ensure Masters Home Improvement provide better price than others. However, price guarantee cannot deliver brand concept and image which only be viewed competitive policy. Masters Home Improvement should emphasize price advance through brand image rather than policy.

Place

There are only thirty-three stores available in Australia since Masters Home Improvement opened their first store in 2011. Also, the location of Masters Home Improvement is near suburb. On the other hand, Masters Home Improvement is inconvenient.

Masters Home Improvement should extend more stores in recent years. Masters Home Improvement said that they will execute the plan of opening 150 sites in the next five years (as cited in Reilly, 2012). In addition, Masters Home Improvement selects the locations in the condition of distance concerned which are close to population centre (Reilly, 2013).

Promotion

There are three main types of promotion including trade month, special trade and trade member program (Appendix C). In general, catalogue refers to sale information or introduce of new products and there are many kinds of media to deliver message such as television, and websites. Masters Home Improvement successfully provides information through website and application on smart phones and tablets. However, Masters Home Improvement lacks development of paper catalogue. In addition, some prices in the catalogue are not apparent on sale (Appendix D) that leads consumer to distrust Masters Home Improvement and decreases the aspiration of going Masters Home Improvement.

Masters Home Improvement should put clear tag for sale items and new products in catalogue. If products in catalogue only have price without any illustration, consumer needs to search extra information to understand the price that reduce the desire of going Masters Home Improvement. Masters Home Improvement should value the development of paper catalogue. There are some customers who are active to connect information suit online information. Nerveless, most of customers are passive to wait for information. Paper catalogue is a key trigger to first effect which actively connects customers and helps consumer to recognize the brand or company.

Physical Evidence

The atmosphere of Masters Home Improvement will keep the elements which refer to bright light, spacious sidewalk and offer food service to match the concept of elaborateness (Appendix E). However, Masters Home Improvement should modernize which is in terms of free wifi. 4.5.1 Redesign

Masters Home Improvement should provide free wifi in their stores. Most customer searched information on their smart phone or tablet computer before consuming. However, not every customer has wireless. Thus, if free wifi is available in store, customers can demonstrate what they want and have more efficient communication with staffer.

Process

There have self-checkout and staffed-checkout available in Masters Home Improvement (Appendix A). Delivery policies not only have general delivery, but also offer express delivery that satisfies different demand (Appendix A). Besides, the cost of delivery which is two to three days is efficient excluding special order items and country locations (Masters Home Improvement, 2013). However, most of customers need to work weekday, they can only receive at night or on weekend.

Masters Home Improvement should develop the program of special delivery which delivery the product on weekend or at night without extra charges to provide convenience to customers.

People

Every employee in Masters Home Improvement needs to train for 10,000 hours. On the other hand, every employee is expert in limited field. Yet, Masters Home Improvement provides a huge category of products. If people want acquire different type of information, people need to walk around the whole store that is really inconvenient and exhaust customers’ energy before they really purchase. Alternatively, if there is absent staffer in this field, customers are unable to gain appropriate assistances (Appendix F).

Masters Home Improvement should ensure that there have enough available employees in every department at any time. Masters Home Improvement should consider training their staff in development of multiple skills that can timely support each other.

Recommendations

Recommendation One

Masters Home Improvement should increase the number of available to develop market share. Also, the location of stores should close to urban to increase the convenience.

Recommendation Two

Masters Home Improvement should focus on advanced technology which refers to develop application on Android and Windows phone. Sadauskas (2013) said that Android which was the most popular smartphone platform claimed 62.1% of the market on August 2013; and Apple grew its slice of the Australian smartphone market to 28.7% from 25.8% a year ago; still Windows Phone grew from 3.7% to 6.5% Australian market share over the past year.

Recommendation Three

Masters Home Improvement should clearly remain strategy of penetration pricing to increase competitiveness to achieve boosting market share and establish brand image. Masters Home Improvement should also confirm position which is lowest price with advanced quality and service by clear building brand image. Building brand image helps increase brand identification and market share. Building brand image can emphasize strongly market position. In addition, Masters Home Improvement should more clearly identify their segment by efficient use operating input. Developing professional operating which only targets at warehouse campaign instead of diverse and complex products.

Sony adopted a selective distribution strategy for its laptop products by consolidating authorized distributors (Bicheno). Sony laptops can be bought at authorized Sony product retailers, which are collectively dubbed Sony Style stores. The Sony Style stores comprise exclusive stores found in malls, office or business establishments, separate shops in the business and shopping districts. These malls comprise local but popular malls frequented by shoppers looking for alternatives and options.

(Sony) Apart from the exclusive Sony Style stores, Sony laptops can also be bought at department stores, particularly those with an electronics section selling various brands of laptops and other electronic products. 2. How do they match your product’s type which is a shopping product type? Sony laptops are shopping products. A shopping product has five distinguishing characteristics. First is the buying behavior of consumers towards the product is fewer purchases.

Second is the exertion of consumers of greater concern and effort towards comparison across brands for a similar product type. Third is the pricing of the product at a level higher than the pricing of convenience products. Fourth is the selective distribution of the product in a limited number of outlets. Fifth is the preference for advertising and personal selling as promotional strategies. (Mallen 11-13) These cuts across the marketing mix and should reflect consistency to link consumers with the aspects of the marketing mix such as distribution (Baker 186).

The mode and range of distribution need to coincide with the type of the product to support a cohesive marketing strategy. Since Sony laptops are shopping products, the manner of distributing these products should be selective via a limited number of outlets and support comparison. Retailers match the product type of Sony laptops as shopping products through exclusive Sony Style stores located in malls or independent stores in the business and shopping districts by comprising selective distribution outlets from which customers can access Sony laptops.

Customers looking for laptops who go to malls can visit the Sony Style stores to select models, features and specifications, as well as prices of Sony laptops. There is a guarantee that all the Sony laptops bought at Sony Style stores carry the added value of customer service and repairs contained in the warranty. However, distribution through exclusive stores in malls or separate shops limits the ability to address the concern of customers with product comparison.

Customers could compare features and prices with other exclusive stores of other brands if these are present at the mall. In distribution through the department stores, these retailers match the nature of Sony laptops as shopping products to a greater extent by establishing a section for electronics, sometimes even specific sub-sections per product line such as laptops, digital cameras, or mobile phones.

This mode of retailing provides customers with a means of easy comparison in terms of product specifications, price and value added service. This allows companies such as Sony to capitalize on differentiation to distinguish its laptops products for consumers. The assignment of a store personnel for a particular brand of electronic products or a range of product line such as laptops also support personal selling. Arrangements with department stores for in-store advertising displays also ensure promotion.

As such, by considering distribution through an allotted displace space alongside other brands in department stores where different brands of laptops are usually displayed alongside each other, this would add value to consumers by giving them the convenience of comparing products in the same place without having to go around the mall checking exclusive stores of laptops that may not be contiguously located. Doing this would address the comparison concerns of customers while still limiting the distribution outlets and supporting promotional activities. Works Cited Baker, Michael. Marketing.

New York: Routledge, 2001. Bicheno, Scott. “Sony Consolidates Distribution Network to Ensure Highest Levels of Service and Expertise. ” Hexus. channel. 23 October 2008. 15 February 2009 <http://channel. hexus. net/content/item. php? item=16029> Mallen, Bruce. “Selecting Channels of Distribution: A Multi-Stage Process. ” International Journal of Physical Distribution & Logistics Management 26. 5 (1996): 5-21 Sony. “Sony Style. ” 15 February 2009 <http://www. sonystyle. com/webapp/wcs/stores/servlet/CategoryDisplay? catalogId=10551&storeId=10151&langId=-1&identifier=S_BrandShowcase_Retail_Locations>

Aditya brila retail: more- general view

The Group’s foray into the retail sector began in December 2006 when it acquired Trinethra, the chain of stores based in south India. May 2007 saw Aditya Birla Retail Limited (ABRL) launch their own brand of stores called ‘More. ‘ ABRL’s vision is “to consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India’s top retailers while delivering superior returns to all stakeholders” Currently, there are over 575 supermarkets and 12 hypermarkets.

All the supermarkets are branded ‘More. ‘ and the hypermarkets are branded ‘More Megastore’. The company has over 11,000 employees and has a pan-India presence. More. supermarkets are neighbourhood stores with the core proposition of offering value, convenience and trust to the customers and averaging 2,500 sq ft area. The hypermarkets are self-service superstores offering value and range in food and non-food products and services at a single location.

Hypermarkets are located in large catchment areas and encourage mass consumption with discount prices and substantial depth of assortment with an average store size of 55,000 sq ft shopping area. n May 2009 Aditya Birla Retail introduced a value proposition for its supermarkets and encapsulated it into a promise of giving its customers “Hamesha Extra” which has resonated with the consumer. “Hamesha Extra” is the core essence of More. It means customers will always feel that they have got something extra while shopping at More.

Within a short p of less than three years, More. has more than one million members as part of its loyalty programme. More. has also launched a huge range of private labels in food and grocery, staples and apparel which have already obtained a significant share of category as well as salience with the consumer. Aditya Birla Retail was presented the ‘Retail Best Employer of the Year’ award at the Reid and Taylor Awards for Retail Excellence, by the global jury of the Asia Retail Congress 2009 and again in 2011. In the same forum, ABRL’s CEO, Mr.

Thomas Varghese was awarded the Prestigious Retail Icon Award by the global jury of the Asia Retail Congress 2011. Aditya Birla Retail Limited was also awarded the Reid & Taylor Award for Retail Excellence by the global jury of Asia Retail Congress 2010 for the best marketing campaign of the year – Launch of Hamesha Extra. It was also presented the Golden Star Award 2009-2010 for the most admired Retailer of the year (Food & Grocery) for excellence in Food, Hospitality, Service and Retailing.

In March 2011, the 10th Indira Award for Marketing Excellence was awarded to Aditya Birla Retail Limited CEO, Mr. Thomas Varghese for his outstanding contribution to brand building. Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, $40 billion corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently, Aditya Birla Retail Ltd. expanded its presence across the country under the brand “more” with 2 formats Supermarket & Hypermarket. Supermarket more. – Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers.

The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise and a basic range of apparels. Currently, there are over 483 more. supermarkets across the country. Hypermarket more. MEGASTORE – is a one-stop shopping destination for the entire family. Besides a large range of products across fruits & vegetables, groceries, FMCG products,more. MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT. Currently, fourteen hypermarkets operate under the brand more.

MEGASTORE in Mysore, Vadodara, Indore, Mahadevpura, Old Madras Road, Bull Temple Road & 4th Block Jayangar in Bengaluru, Mumbai, Saroor Nagar & Kukatpally in Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik Clubmore. – our loyalty program, currently has a strong membership base of 3 million members. Aditya Birla Retail Limited currently has employee strength of around 9,000 people. Key functions are headed by professionals with vast retail experience in India and globally. Quality & Value through own labels: Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels.

The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and are followed. All manufacturing partners are the best in their class. Own label Food Brands more. , Feasters, Kitchen’s Promise, and Best of India Home & Personal care brands more , Enriche, 110%, Pestex, Paradise, and Germex Super markets

Supermarkets Glance

With a vision to be among the leading retail players in India, Aditya Birla Retail launched its first supermarket, more. May, 2007. Since its launch, the more. has had an aggressive roll out, reaching a total count of over 483 stores across India today. more. is your neighborhood supermarket which takes care of your everyday household needs. Spread across a wide range of products of food and non food items, ranging from basic necessities such as, fruits and vegetables, staples, personal care, home care, household care products, general merchandise, and dairy products, more. provides a one stop solution for your grocery shopping needs.

Also in store are essentials such as, innerwear, kids essentials, etc. With a range of over 4,000 products, we are able to fulfill your daily shopping needs all under one roof, at a convenient location close to you. The more. promises a world class shopping experience, with a modern store layout, easy to shop with friendly staff at hand to provide assistance, electronic billing facilities and a colorful ambience. At more. we offer branded food and grocery products sourced from the leading brands from all over India, along with private label brands from our own ortfolio – available in a broad selection for you, always giving you the best possible value for your money.

Product & services

At more. we are committed to deliver quality and value to our customers and have a range of private label brands as well as commercially branded products, offering – 100% satisfaction on the quality of the products and services offered. more. hosts a range of private label brands across various categories that follow stringent quality norms, and are available in attractive prices and packaging.

Our premium products give you the opportunity to enjoy these superior brands at competitive prices. We offer a wide choice of over 4000 products, ranging from fresh food to beverages, grocery to household care products. Our assortment covers everything, from day-to-day essentials to traditional favorites, from delicious treats, to healthy alternatives. To ensure the freshest supply of fruits and vegetables for you, we have built direct linkages with the farmers for daily supplies of farm fresh produce.

Our stores are built with a modern and comfortable ambience, air conditioned and with speedy automated cashiering to help you shop better. We also have friendly in-store policies on exchange and returns that help you shop with ease and comfort. Furthermore, to make your shopping experience more rewarding with us, we at more. offer a membership program Clubmore. which reinforces our commitment to consistently add value to your shopping experience, and also to thank you for choosing to be a part ofmore.. As a Clubmore. member, you are entitled to special benefits, besides the regular offers and promotions at more.

Clubmore. members will also have the benefit of receiving exclusive SMS alerts for special offers on our products and services. Currently Clubmore. has 3 million members enrolled for its loyalty program. Please refer to the table below for the product categories available in our stores:

• Bakery
• Beauty Concepts
• Beverages
• Basic Apparels
• Cutlery & Cookware
• Fruits & Vegetables
• Frozen & Dairy Products
• FMCG Products
• Grocery
• General Merchandise
• Home Care Products
• Home Needs & Home Upkeep
• Home Decor Products
• Mobile Store
• Personal Care & Cosmetics
• Processed Food
• Pharmacy
• Ready to Cook/Prepared Food
• Small White Appliances
• Staples
• Stationery
• Women’s Accessories

Offers and promotions

At more. , we have adopted a competitive pricing policy ensuring that you receive the best possible value. We retail a wide range of products below MRP. We also have a wide selection of products on attractive offers and promotions that help you get more. from your shopping.

You can expect to be pleasantly surprised at every visit to our store with attractive promotions such as ” Buy and Get Free “, discounts and special offers. From time to time, we also run festival promotions that help you shop for special and festive occasions. We also promote traditional favorites and local specialties during festivals to make your shopping experience convenient. At any given point in time, you will find a wide range of products on promotion which we offer to enable you to make the most of your shopping, help you try new products and get you better deals.

We also run celebratory promotions that give you an opportunity to win attractive prizes such as cars, two wheelers, holiday packages, gift hampers and much more.

Hypermarkets Glance

With the launch of more. MEGASTORE – a hypermarket, in March 2008, Aditya Birla Retail Ltd. expanded its footprint in large format retailing, which features both food and non-food products. Hypermarkets are what can be described as a complete destination shopping area, where one can enjoy a day out with the entire family because of a simple fact that hypermarket consists of variety of options under just one roof.

The result is a very large retail facility which carries an enormous range of products like grocery, fruits & vegetables, general merchandise, electronics, computers, mobile phones, apparel, footwear sports and FMCG products, with national, international and house brands all under a single roof. Currently, fourteen hypermarkets operate under the brand more. MEGASTORE in Mysore, Vadodara, Indore, Mahadevpura, Old Madras Road, Bull Temple Road & 4th Block Jayangar in Bengaluru, Mumbai, Saroor Nagar & Kukatpally in Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik.

Products & services

Shopping was never more interesting and easy!! Now no more shop hopping from one shop to another, just to get your weekly shopping done, shopping for your various requirements are easily available at just one stop at more. MEGASTORE Products Covering large and spacious area, more. MEGASTORE offers you a wide range of products pning across grocery, fruits & vegetables, general merchandise, electronic products, computers & accessories, mobile phones & accessories, apparels, footwear, sports and FMCG products and more at amazing prices and offers.

Please refer to the table below for the product categories available in our stores:

• Apparels – Men/ Women
• Audio & Video (A & V)
• Bakery
• Beverages
• Books and Audio & Video Products
• Computer & Accessories
• Do it yourself & Auto Accessories
• Electronics
• FMCG Products
• Footwear
• Frozen & Dairy Products
• Fruits & Vegetables
• Furniture
• General Merchandise
• Home Care Products
• Home Decor Products
• Home Needs & Home Upkeep
• Infant & Children’s Apparels
• Information Technology Products
• Large White Appliances
• Luggage
• Mobile Phone & Accessories
• Personal Care & Cosmetics
• Processed Food
• Ready to Cook/Prepared Food
• Small White Appliances
• Sporting Goods
• Staples
• Stationery
• Sun Glasses & Fine Jewellery
• Two Wheelers
• Toys

Services

For your additional benefit, Consumer Finance on electronics products such as: Audio & Video and Large White Appliance are available at more.

MEGASTORE Friendly Return & Exchange Policy

Hassle free Return & Exchange policy at more

In case you change your mind, we at more. MEGASTORE would be pleased to exchange the same for you – no questions asked, as long as it is in its original packaging and accompanied by its invoice. In case, an exchange is not required, you will be issued a gift card equal to the billed value, which can be utilized within the store as per your convenience. Can’t decide on the right gift? Run out of time? Let your friends and family get exactly what they want! Pick the perfect gift with – more. MEGASTORE Gift Card smart, practical, and truly appreciated. Our gift cards are always the perfect gift which can be used at themore. MEGASTORE by the recipient to purchase any gift of his/her choice any time. Offer and promotions:- Our destination hypermarket caters to your monthly, weekly and special occasion-based shopping requirements. more.

MEGASTORE is a one-stop shopping destination for your entire family, where we offer you a top-notch experience by giving you a wide spectrum of products, while making shopping affordable for you and your family. more. MEGASTORE aims to bring international standards and operations on par with the rest of the global retailers, along with following the best quality norms for our private labels as well as for our manufacturers and partners which too abide by the same rule. Weekend getaway destination for the entire family Whether it’s shopping for your daily / weekly household needs, checking out the latest in technology, trying out the bakery for freshly baked goodies, or simply relaxing at the cafe more. with your friends and family, more. MEGASTORE has it all.

From our wide array of new gadgets and latest fashion offered by our private label brand, as well as national & international brands, more. MEGASTORE offers you an extensive selection to choose from. Our goal at more. MEGASTORE is to ensure that you get an exceptional value for money, with great savings from our everyday low prices, and offers with megabuy, and our private label’s promotional offers from maha. saver, freya, essentials, pebble rock andbig feet – there are always plenty of reasons to have a good time at more. MEGASTORE http://www. morestore. com/index. html

Big bazar

Big Bazaar is a chain of hypermarket in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq. ft. of retail space.

Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group, which also owns the Central Hypermarket, Brand Factory, Pantaloons, eZONE, HomeTown, futurebazaar. com, KB’s Fair Price to name a few and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited.

History

Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a p of ten years, there are now 161 Big Bazaar stores in 90 cities and towns across India. By September 2012 BIG BAZAAR will have two more stores in North east namely SILCHAR and JORHAT in Assam.

Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloon Retail India. Though Big Bazaar was launched purely as a fashion format including apparel, cosmetics, accessory and general merchandise, over the years Big Bazaar has included a wide range of products and service offerings under their retail chain. The current formats includes Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. The inspiration behind this entire retail format was from Saravana Stores, a local store in T. Nagar, Chennai The stores are customized to provide the feel of mandis and melas [2] while offering the modern retail features like Quality, Choice and Convenience.

As the modern Indian family’s favorite retail store, Big Bazaar is popularly known as the “Indian Walmart”. On successful completion of ten years in Indian retail industry, in 2011, Big Bazaar has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’, replacing the earlier one: ‘Isse Sasta Aur Accha Kahin Nahin’. [3] Strategy:- 3-C Theory According to Kishore Biyani’s 3-C theory, Change and Confidence among the entire population is leading to rise in Consumption, through better employment and income which in turn is creating value to the agricultural products across the country. [4] Big Bazaar has divided India into three segments: India one: Consuming class which includes upper middle and lower middle class (14% of India’s population).

India two: Serving class which includes people like drivers, household helps, office peons, liftmen, washermen, etc. (55% of India’s population) and India three: Struggling class (remaining 31% of India’s population). While Big Bazaar is targeted at the population across India one and India two segments, Aadhaar Wholesale is aimed at reaching the population in India three segment. With this, Future Groupemerged as a retail destination for consumers across all classes in the Indian society.

Operations

Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products.

Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet (4,600 m2) of retail space. While the larger metropolises have Big Bazaar Family centres measuring between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800 m2). Big Bazaar has the facility to purchase products online through its official web page, and offers free shipping on some of their products.

Innovations

• Wednesday bazaar

Big Bazaar introduced the Wednesday Bazaar concept and promoted it as “Hafte Ka Sabse Sasta Din”.

It was mainly to draw customers to the stores on Wednesdays, when least number of customers are observed. According to the chain, the aim of the concept is “to give home makers the power to save the most and even the stores in the city don a fresh look to make customers feel that it is their day”. [6]

• Sabse sasta din

With a desire to achieve sales of Rs 26 Crore in a one single day, Big Bazaar introduced the concept of “Sabse Sasta Din”. The idea was to simply create a day in a year that truly belonged to Big Bazaar. This was launched on January 26, 2006 and the result was exceptional that police had to come in to control the mammoth crowd.

The concept was such a huge hit that the offer was increased from one day to three days in 2009 (24 to 26 Jan) and to five days in 2011 (22-26 Jan).

• Maha bachat

Maha Bachat was started off in 2006 as a single day campaign with attractive promotional offers across all Big Bazaar stores. Over the years it has grown into a 6 days biannual campaign. It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar – catering to the entire needs of a consumer. On February 12, 2009 Big Bazaar launched “The Great Exchange Offer”, through with the customers can exchange their old goods in for Big Bazaar coupons. Later, consumers can redeem these coupons for brand new goods across the nation.