Commercial Tourism

Tourism is an activity of visiting new places for the purpose of leisure. There is domestic or local tourism where people visit places in their own home country while in international tourism people visit other countries apart from their home country. The basic activity of tourism in the past years had been to see the wonder of nature and the aesthetic beauty of the natural environment and the different rich biodiversity that is unique to each and every country.

However in the recent years the activity of tourism has taken a different course and people no longer visit places to see the natural environment but go to see the modern improvements characterized by commercial ego. This work will closely examine the commercialization of tourism in America and its influence on the American culture. The point of reference to a typical commercialization of tourism is the Mall of America that has over the years taken tourism to a different level. Tourism in the Mall of America

The mall of America in Minnesota was established back in the year 1992 and is the largest undercover shopping center in the world. It occupies an area of 78 acres of land and has all types of business activities aimed for entertainment purpose. It has over 500 shops with Macy’s Blooming dales, Nordstrom and the Sears which are giant American shops. This alone attracts millions of people every year to America and also the Americans who frequently visit the place more often than any tourist attraction sites like the national parks, game reserves and museums.

There are nightclubs, restaurants, cinemas and children ride games. There is also a theme park inside the Mall called the Camp Snoopy that occupies seven acre space of land in the park and an underwater Aquarium that is a home for over 300,000 sea species that can be seen face to face by visitors. The mall is a commercial site as its entrance is free just like a market but individuals are charged on the services rendered inside the Mall. There is far much for the tourism that used to be in the world and America in particular.

The people’s culture has changed towards tourism and people nowadays are visiting modern sites designed with high level of technology to boost tourism in the Malls. The true definition of the culture of touring has completely been commercialized. In America for example, people prefer going to places with modern facilities for maximum comfort. This is demonstrated by the increase in the number of classic hotels surrounding the tourist attraction sites such as the beaches, national parks and other unique places with natural aesthetic.

The improvement in modern technology has also contributed to the change of culture for the Americans. The effect of globalization has in particular influenced the theme of tourism in several parts of the world. The internet has been used intensively to advertise the different sites across the globe and most of them are aimed at the beautiful beach resorts and five star hotels neighboring the tourist sites which have given tourism a commercial perspective. In Minnesota, there are several tourism offers that have been favored through a partnership with the Malls of America.

In the real sense the idea of tourism has been outdone by the luxurious modern facilities that have become a major concern for many people in the American culture. The people in America have changed their attitude towards touring in the natural environment in the preserved animal orphanage and prefer to visit modern Malls with a wide range of modern facilities as well as animals in special beautiful cages. People tend to tour to the places that have beautiful holiday packages.

In most occasions, the holiday packages in the United States have been accompanied by several money making activities. The car hiring companies are in the increase in the name of tourism as well as credit vouchers for the luxurious Hotels in the city for tourists. Tourism is no longer a natural adventure; people often go for holiday in places with a variety of packages for maximum comfort during their holiday but not in a natural environment with a lot of adventure. The American’s culture associated to tourism was initially a matter of adventure with nature.

The visiting of the natural scenes in the wild has been taken by other adventurous activities such as mountain climbing activities, sporting activities such as skiing, skating which have a commercial attachment. However these changes might be changing with the culture of the Americans and the generations have taken different perspective of tourism (Melanie, 2006). Cuisine on the other hand has participated in the change and commercialization of tourism, the variety of foods in the American culture is a major attraction to the tourists in America.

People in the US visit different websites to find an ideal package for their holiday in the worlds best tourist sites but the first consideration is the presence of the beautiful luxurious hotels to fit for their holidays. The cuisine also advertised in the company of the tourism destination has a factor in the choice of the place of visit. Conclusion The American’s culture has changed adversely in the world of tourism. These changes have come from the past love for the physical natural environment to modernism.

The majority of the people in America are looking forward for a more comprehensive place to spend their holidays. The idea of modernized shopping malls, with modern lifestyles and modern food has been given preference over the natural biodiversity that is a major tourist attraction in most countries. As a result of this, several countries across the globe has designed modern tourist facilities in their countries to encourage tourists. The Malls of America is one of the best malls in the world and has tourism impact (Melanie, 2006).

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Different Types of Shoppers

Shopping is a usually stereotyped as a female pastime. How many times are commercials shown where men are sitting around watching a sporting event on television and their wives or girlfriends are out taking advantage of a sale? Women often squeal over shopping and men often avoid it. However, everyone has to shop, if by necessity only. We all need food to survive, and we have to clothe ourselves and furnish our homes. While seemingly trite in nature, shopping is actually one of the factors that helps to fuel economies.

People shop in a variety of different way and for millions of different items every day. The availability of online shopping has even allowed more people access to be powerful consumers from their own homes. If you have ever sat and people watched at the mall, like I have, it is easy to pick out trends in shoppers after awhile. While most everyone shops, I have narrowed down the different types of shoppers into four categories: bargain shoppers, trend shoppers, necessity shoppers, and returns shoppers. Bargain shoppers are shoppers who are constantly on the look for deals and great buys.

These shoppers talk about shopping all the time. If complimented on an item of apparel, the bargain shopper, instead of saying thank you and smiling, will quickly ramble off where she got it and how much she paid for it, “Target. $1.99. Couldn’t pass it up. ” Bargain shoppers shop as a hobby, not necessarily because they really need something. They shop at least once a week and try to hit as many stores as possible, but if they have time, they will stop in a store every day to buy something that it on sale or to compare prices on items they are considering buying.

Bargain shoppers shop at all kinds of stores from major department stores to small privately owned retail shops. They are also the first customers at garage sales, scouring for great bargains and often bargaining for even lower prices. They will also come back on the last day of the sale to try to find a deal on what is left. They are also the shoppers who will try to buy the display items or get a discount for a missing button. They never pay full price. They also visit outlet malls and will drive great distances to see what kind of bargains are offered at different shopping venues.

Completely opposite from the bargain shoppers are the trend shoppers. These shoppers are always on the lookout for the new things. You will find the trend shoppers shopping at all of the hot, youthful stores.

They seek popular items that many times go out of style rather quickly, so these shoppers are also shopping quite a bit. Some trend shoppers spend big money. If complimented on their attire, trend shoppers will reply something along the lines of, “totally hot, don’t you think so? I got this in NYC at this exclusive little boutique that Paris Hilton shops in. It cost me a fortune, but hey, it’s sooooooooooo worth it.”

Trend shoppers will buy things as soon as they come out to ensure that they get one and get the best. Once that item goes on clearance, they have already discarded it and are shopping the new stock looking for that next hot item. These shoppers frequent such stores as Abercrombie and Fitch, Hollister, Gap, Banana Republic, and Buckle. However, trend shoppers can do it on a budget as well. The name brand is not always as important as the look, so thriftier trend shoppers can be caught shopping at stores like Target, Deb, Value City Department Stores, and Burlington Coat Factory. EBay is a godsend to the trend shopper.

They can not only find hard to find items in their area, they can usually get them at a decent price. Next there are the necessity only shoppers, better known as “the haters”. These shoppers literally hate to shop and will go only as far as absolutely necessary to get the items they need. These shoppers are seldom spotted in shopping malls, and if they do have to go to one, they are the ones who are power walking, looking straight ahead, with frowns on their faces. Necessity shoppers hate to travel to shop, and will get everything as locally as possible to save time and gas money.

If they have to make a larger purchase out of town, they have already pre-researched the options and already have the specific item in mind, with cash in hand, ready to buy it. The haters don’t spend extra time perusing different items in the store or looking for accessories. They downright dislike shopping altogether and think it is a huge waste of time and money. Necessity only shoppers hate to part with money. They either don’t have it to spend or they are saving it to buy something more substantial like a home, automobile, or boat.

These shoppers, or non-shopper rather, are really the smartest of the types of shoppers and the most disciplined. They often will turn down attending events at any mall such as comedy clubs or watching sporting events at bars because they dislike shopping venues so much.

Necessity only shoppers often earn nicknames like “tightwad” or “cheap”. Finally, the most pathetic of all shoppers are the returns shoppers, people who really can’t afford to shop, but do anyway. They buy things to make themselves feel better or like they CAN buy them, but then have to take them back within a week due to monetary situation.

I, myself, do this on a regular basis when I have no money and want to feel like I do. I know, pathetic. Returns shoppers are well known at customer service desks across the nation and salespeople fear them. With commissions at risk all through the mall, the returns shoppers have the longest wait time for customer service of any of the shoppers. When approached, they casually tell salespeople that they do not need help, “No, I’m just looking; thank you. ” Then they begin to pile the merchandise in their arms.

They go to the cash wrap with anywhere from fifty to three hundred dollars worth of merchandise. They have not tried the clothing on or sought out items that are on sale. They will immediately regret this when they get home. Some returns shoppers don’t even take the merchandise out of the bags because they know they are just going to take it back. Other returns shoppers buy things with the hope that they will be able to keep it and will hold on to the merchandise for as long as thirty days or until they need the money badly enough, kind of like a savings account of sorts.

Shopping is necessary. Some people actually enjoy to shop, making dates with their family, friends or significant others to spend the day spending money. Others loathe shopping. But between the lovers and haters, there are four main classifications of shoppers: the savvy bargain shoppers, the hip, stylish trend shoppers, the necessity shoppers (also known as the haters), and the “I wish I were rich” returns shoppers. Shopping really seems like such a trite subject, but it is a major contributing factor in a nation’s economy. It takes all types to make shopping work!

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Aeon History

History Company JAYA JUSCO is set up in Malaysia In 1984, Jaya Jusco Stores Sdn. Bhd. was established in Malaysia, in response to the Malaysian Prime Minister Dato’ Seri Dr. Mahathir’s request to help modernize thee retail industry in Malaysia using the world’s most advanced management expertise. Dr. Mahathir believed that the modernization of the retail industry was crucial for the country’s economic growth. Prior to this, in 1983 Dr. Mahathir visited Tokyo and met the then JUSCO Co. , Ltd. President, Mr. Takuya Okada to discuss the proposition of bringing the JUSCO name to Malaysia. The talks ended on a positive note and Dr.

Mahathir invited JUSCO to set up store in Malaysia. All this was part of Dr. Mahathir’s Look East policy for Malaysia. Year| Description| 1984| JAYA JUSCO STORES SDN BHD established, in response to a request from Prime Minister Y. A. B. Datuk Seri Dr Mahathir bin Mohamad, to help modernize the retailing industry in Malaysia. | 1985| The first pilot store, JAYA JUSCO Dayabumi, opened. The second pilot store, JAYA JUSCO Taman Tun Dr. Ismail opened. | 1989| JAYA JUSCO Dayabumi closed. The first Superstore, JAYA JUSCO Taman Maluri, opened. | 1991| JUSCO Melaka was opened and fully operated by Malaysian staff. The ?

ON Group’s “Hometown Forest” programme was launched simultaneously at the inauguration of JUSCO Melaka. | 1992| JUSCO Wangsa Maju (Alpha Angle Shopping Centre), our first Shopping Centre, opened. | 1994 | Our Distribution Centre began operations. Japanese Trainee Programme begun. | 1995 | JAYA JUSCO Taman Tun Dr. Ismail closed. JUSCO Bandar Utama (1 Utama Shopping Centre) opened. JUSCO Bandar Baru Klang (Bukit Raja Shopping Centre) opened. | 1996| JAYA JUSCO STORES BHD was listed on the Main Board of the KLSE. | 1997| JUSCO Ipoh (Kinta City Shopping Centre) opened. | 1998 | JUSCO Melaka Shopping Centre reopened. 1999| JUSCO Mid Valley opened. | 2000| JUSCO Taman Maluri Shopping Centre re-opened. JUSCO Bandar Puchong opened. | 2001| Launch of WAOH Charity Fund / JUSCO Fest / JUSCO’s 17th Anniversary. 22 Malaysian students and 2 former participants from the 1990 batch were invited to Japan as ‘Ambassadors ‘through the ? ON “1% Club” Programmer. | 2002| Establishment of JUSCO-OUM Retail Centre in Alpha Angle Shopping Centre, at Wangsa Maju. JUSCO Taman University opened, Japan Management Training Programmed reactivated. | 2003 | WAOH Charity Bazaar. JUSCO Home Centre opened in 1 Utama Shopping Centre. ,000 seedlings were planted in the vicinity of the JUSCO Permas Jaya store as part of ? ON’s environmental campaign, ‘Planting Seeds of Growth’. JUSCO Permas Jaya Shopping Centre opened. | 2004 | JUSCO Metro Prima Tree Planting Ceremony was held. 2,000 seedlings were planted. JUSCO Metro Prima Shopping Centre opened. WAOH Charity Fund officially registered as the “WAOH” Malaysian JUSCO Foundation. Company authorized share capital increased from RM100,000,000 to RM500,000,000. JAYA JUSCO STORES BHD. officially changed name to AEON CO. (M) BHD. JUSCO celebrated 20th Anniversary in Malaysia with Gala Dinner.

Official launch of “WAOH” Malaysian JUSCO Foundation. 30,000 seedlings planted in the Malaysia-Japan Friendship Forest, AEON Woodland, Paya Indah Wetlands. Completed Bonus Issue (1:1) for 87,750,000 new Ordinary Shares. | 2005 | AEON CO. (M) BHD. received a certificate of appreciation from the Prime Minister for its tree planting activities. Charity Gala Dinner was held. The management of AEON CO. (M) BHD. met with the Mentri Besar of Negeri Sembilan, Y. A. B. Datuk Seri Utama Hj Mohamad Bin Hj Hasan. JUSCO Seremban 2 Tree Planting ceremony was held. 3,300 seedlings were planted. JUSCO Seremban 2 opened.

JUSCO J-One Supermarket opened at Damansara Damai. AEON Tebrau City Tree Planting ceremony was held. 6,000 seedlings were planted. | 2006 | AEON Tebrau City Shopping Centre opened. Change of financial year end. AEON Taman Equine Tree Planting ceremony was held. 4,000 seedlings were planted. AEON Taman Equine Shopping Centre opened. PASAR RAYA D’HATI (formerly known as J-One) Supermarket in Pearl Point opened. AEON Cheras Selatan Tree Planting ceremony was held. 4,000 seedlings were planted. WAOH Gala Dinner held. JUSCO Queensbay store opened. AEON Cheras Selatan Shopping Centre opened. 2007| PASAR RAYA D’HATI name change ceremony held at Pearl Point Shopping Mall. | 2008 | Completed Bonus Issue (1:1) for 175,500,000 new Ordinary Shares. AEON Careline was launched. AEON Seberang Prai City Shopping Centre Tree Planting Ceremony held. 3,500 saplings were planted. JUSCO Seberang Prai City (AEON Seberang Prai City Shopping Centre) opened. Taman Asuhan Kanak-Kanak Asahi (TAKA) at Bandar Puchong Jaya opened. 24th Anniversary Tree Planting at AEON Woodland. 2,400 saplings were planted. AEON AU2 Setiawangsa Shopping Centre Tree Planting Ceremony held. 4,600 saplings were planted.

JUSCO AU2 Setiawangsa (AEON AU2 Setiawangsa Shopping Centre) opened. AEON Bukit Indah Shopping Centre Tree Planting Ceremony held. 3,000 saplings wereplanted. JUSCO Bukit Indah (AEON Bukit Indah Shopping Centre) opened. | 2009 | Pasar Raya MaxValu Pearl Point closed. 25th Anniversary Tree Planting Ceremony at AEON Woodland. 25,000 saplings planted. AEON Bandaraya Melaka Shopping Centre Tree Planting Ceremony held. 2,000 saplings were planted. | 2010 | “With All Our Hearts” Malaysia JUSCO Foundation changed name to Malaysia AEON Foundation. JUSCO Bandaraya Melaka (AEON Bandaraya Melaka Shopping Centre) opened.

AEON Mahkota Cheras Tree Planting Ceremony held. 3,000 saplings were planted. JUSCO Mahkota Cheras (AEON Mahkota Cheras Shopping Centre) opened. | 2011 | JUSCO Bandar Utama reopened. AEON Rawang Anggun Shopping Centre Tree Planting Ceremony held. 3,500 saplings were planted. JUSCO Rawang (AEON Rawang Anggun Shopping Centre) opened. Disposal of Smart Wonder World (SWW) amusement business completed. | 2012 | AEON Ipoh Station 18 Shopping Centre Tree Planting Ceremony held. 3,500 saplings were planted. AEON unveiled the new brand name “AEON” and tagline “AEON Enriching Your Lifestyle”.

Card rebranded to AEON Member Card. AEON Ipoh Station 18 (AEON Ipoh Station 18 Shopping Centre) opened. | Social responsibilities Social responsibility is an ethical or theory that an entity, be itan organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. A trade-off always exists between economic development, in the material sense, and the welfare of the society and environment.

Social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations but also to everyone who’sany action impacts the environment. Ethical Issues Ethics, also known as moral philosophy, is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. The term comes from the Greek word ethos, which means “character”. Ethics is a complement to Aesthetics in the philosophy field of Axiology. In philosophy, ethics studies the moral behaviour in humans, and how one should act.

Ethics may be divided into four major areas of study. Introduction At AEON, we believe a green environment is the basis for a better life, as such we have developed a comprehensive ecology programme to address the global warming issue and aim to significantly eliminate carbon dioxide (CO? ) emissions. To create higher environmental awareness and educate younger generations on the importance of environment protection, we have involved the participation of various parties, Non-Governmental Organisations (NGOs), government agencies and other communities, in every programme initiated by the company Green Initiatives Malaysia-Japan Friendship Forestry at Paya Indah Wetlands * On 13 September 2004, AEON held a special dinner in gloryof Tun Dr. Mahathir bin. Mohamad, the former Prime Minister of Malaysia. Tun Dr. Mahathir bin Mohamad was invited to sign a plaque, together with Mr Takuya Okada, for the launching of the Malaysia-Japan Friendship Forest. This tabletwas placed at the forest site, which was named the AEON Woodland, a special area about eight hectares set aside in Paya Indah Wetlands. * Aeon Green Fund AEON Green Fund was established in-conjunction with the “No Plastic Bag Day Every Saturday” campaign. Customers requesting plastic bags on Saturdays will be charged 20 cents for each plastic bag. The fee will serve as a deterrent to shoppers against the use of plastic bags. Proceeds charged on the plastic bags will go to the Green Fund which supports all AEON’s environmental and corporate social responsibility activities. * Aeon Eco Fair 2010 * AEON Co. (M) BHD had launched an eco-event called ‘Eco Fair 2010’ on 20 April 2010 at AEON Bandaraya Melaka Shopping Centre.

The main purpose of this event is to educate and inspire the general public and the community about the importance of sustainable practices. Green Award * Green Leadership Award 2010 * AEON won the Green Leadership Award at the Asia Responsible Entrepreneurship Awards (AREA) held in Kuala Lumpur. The award recognizes AEON for their environment protection efforts through the ‘Planting Seeds of Growth’. Reduction in Energy Consumption’ and recycling campaigns. AEON planted more than 400,000 saplings in 25 years with the ‘Planting Seeds of Growth’ activity which is now a tradition that follows the opening of each new store.

They reduced energy consumption by installing inverter systems in their offices and outlets and also encourage recycling by establishing AEON Community Recycling Centres (CRC). AEON pledges its commitment to uphold corporate social responsibilities in Malaysia. The company has always been perceptive towards conserving the environment for the sake of future generations and will continue endorsing the importance of a greener tomorrow. Green Awareness * IGEM 2010 * The Tree of Life, moulded from corrugated box material and standing proudly in the centre on the booth, is designed to reflect AEON’s ecological work towards preserving nature.

With AEON’s core philosophy of ‘Planting Seeds of Growth’, the tree not only represents seeds that have reached their potential, but highlights how trees sustain life by moderating the climate, providing a wildlife habitat and improving air quality. To remind IGEM 2010 visitors of this philosophy, a free packet of seeds is available to take home when they make a pledge on the Tree of Hope. The AEON Chairman Dato’ Abdullah b. Mohd. Yusof He are pleased to present AEON Credit Service (M) Berhad (AEON Credit) Annual Reportand Audited Financial Statements for the financial year ended 20 February 2012.

When the slower growth in global economy in 2011, the Malaysian economy remained resilient with sustained growth in domestic demand supported by mainly higher expenditure from the public sector along with growth in both business andhousehold spending in an environment of continued positive consumer sentiment. Planning The meaning of planning is the process of thinking about, organizing the activities required to achieve a desired goal and developing plans to integrate. Planning is also called forethought. Planning involves the creation and maintenance of a plan.

As such, planning is a fundamental property of intelligent behavior. In the organization creation and maintenance of a plan is very important. This is because the manager in the organization have creativity that mean that the manager ability to develop new idea and to discover new way of looking at problem and opportunity. Develop the new idea is the proses activity to the manager become successful to managerial the employee to become creative and behavior to an organization. In the Aeon Corporation manager is very successful moving from an idea to an organization to become the bigger market in Melaka.

Aeon Corporation is using the classifying manager tools managerial the employee. The top manager is making organization – wide decision and establishing plans and goals that affect the entire organization. After, the top managers making decision with past to middle manager to managerial the first – line manager. Middle manager past to first – line manager to managerial the non-managerial employee. All the employee in Aeon Corporation very honest and ethic is because they have a top manager to share their conceptual skill to think all the best toward the organization goals.

After that, middle manager will share their human skill to work with other people. After thought, first – line manager will share technical skill showed their knowledge to employee. Aeon Corporation management is very successful in coordinating and overseeing the work activities of other so that their activities are completed efficiently and effectively. Besides that, follow management role to develop the best customer relationship and customer service. Organizing Organizing is the act of rearranging elements following one or more rules or principle.

In anything is commonly considered organized when it looks like everything has a correct order or placement. It’s only ultimately organized if any element has no difference on time taken to find it. Not only can that, organizing also be defined as to place different objects in logical arrangement for better searching. Organizations are groups of people organized for some purpose, such as business or political activities. Dato’ Abdullah bin Mohd Yusof the Aeon jusco chairman he regardless of how times may have changed, is to serve the ‘Customer First ’.

He always mindful of the three keywords which make up the essence and character of the retail industry and must be considered in any development: ‘peace’, ‘people’ and ‘community’. Because ours is a person-to-person business and our existence is deeply intertwined with the people of the regions and societies in which we serve. These precepts remain the same wherever we do business, where we act as a contributing member of the local community. 2010 whiles the public sector. lly He is organizing the Accelerating Shopping Center Development and Aggressive Pursuit of GMS Stores.

He organizes to establish a solid competitive position and achieve continuous growth. Accelerating Shopping Center Development is channel in the resources towards developing attractive, integrated commercial facilities which the customers can fully enjoy, such as regional shopping center and neighborhoods shopping center. This segment can also involve leasing shopping space and facilities to tenants. The Aggressive Pursuit of GMS Stores is the General Merchandise Stores (GMS) in the Aeon Jusco with combine supermarkets and departmental stores under one roof to operate as full-line retailers.

The Products was offered range from food and other daily necessities, apparel and household goods also include bedding and bathroom products to specialized products such as home appliances, sporting goods and cosmetics. The goal of the organization is to operate as an “international-scale retailing group”. The Aeon Jusco Chairman Dato’ Abdullah bin Mohd Yusof to recognise for excellence not only in Japan also in other nations like Hong Kong and China. In the international recognition Aeon work to achieve is not only measure merely in quantifiable terms of size, growth and profitability.

The chairman also hope to be competitive at the global level in intangible aspects such as can making the customer satisfaction and corporate citizenship. He dedicated to the idea of “quality management” to further enhance our capabilities. Leading ‘Leading’ can comes from the metal-type when it typesetters inserted thin strips of lead  to increase the spacing between lines. Then it for legibility or stylistic effects. Lines of normal text without leading are said to be set solid, and usually give a dense and dark appearance to the text block.

The 5th batch of trainees who successfully completed the Japan Trainee Programmed returned to Malaysia on 17 January 2007. They are holding positions as leaders in their respective stores nationwide. In the Japan Trainee Programmer is designed to help selected leaders prepare for the every changing retail environment to overseas working conditions. One of the vital ways to increase their knowledge and skills in retailing to given them some experience in AEON Japan. This programmed also teaches them to be independent, in preparation for their future roles as leaders in the Company.

AEON also have publishes the AEON Business School to intense course for the benefit of merchandisers, store managers and deputy store managers was organized by AEON. AEON Business School to celebrate the successful completion in the course and in the special closing ceremony was held on 22 September 2006. Chairman Dato’ Abdullah bin Mohd Yusof to train and develop new leaders from within the Company, AEON CO. (M) BHD. He has created a New Leader Development Program (NLDP). The Participants were asked to present a project that applied all the skills and knowledge they gained during the one-year course.

He train the new leader to help the AEON future develop to accomplished the company goal. He has train the new leader to help to direct the staff working. He saying the “CUSTOMER FISRT’, uses the new leader to train the more quality staff. AEON CO. (M) BHD. Is organized a number of team-building activities to throughout the year to develop attitudes, motivation and unity within the Company. Team-building Program was also held for Blue Wave for the supervisors and assistant supervisors at Kem Bina Semangat Yayasan Selangor. To give them more experience to operate the manage line. Controlling

Controlling is the basic management function of establishing benchmarks or standards, comparing actual performance against them, and taking corrective action, if required. Name AEON is derived from the Latin word which means ‘eternity’. JUSCO has become a household name in the Malaysians and has been growing together with our nation since its first presence in Malaysia. The slogan ‘Customer First’ has always been the driving in the philosophy for the AEON group. Now, AEON CO. (M) BHDis moving towards globalization by taking on the global brand name for all its stores and shopping centers.

It is also the perfect opportunity for AEON to further strengthen its position in the market and to establish a clear brand identity. AEON is organizing a press launch, series of campaign posters, TVC, radio contest, customer engagement activities, and special merchandise. Furthermore, AEON will introduce a new tagline, ‘AEON ENRICHING YOUR LIFESTYLE’ to the public. The dynamic new brand name and logo are part of the company’s strategy to increase its profile as a leading retailer in Malaysia, added by Dato’ Abdullah bin Mohd Yusof, Chairman of AEON CO. M) BHD.. He believes that we have established the foundations not only for sustainable growth but also for excellence in delivering values and customer service to our customers. Dato’ Abdullah bin Mohd Yusof, Chairman of AEON CO. (M) BHD to the entire one million J CARD holders. The member cards will be upgraded to the new AEON Member Card that retains some of the previous J CARD benefits plus some added new ones also including all existing accumulated points will be transferred to the new AEON Member Card.

Every Members can replace their card at the AEON Member Card Customer Service Counter for FREE starting from 15 March 2012 – 30 April 2012. Nonetheless, new members can enjoy a new fee rate at RM24 for a 3 years membership. Besides, AEON stores will also undergo face lifting consistent with the new AEON corporate identity while still retaining the familiar JUSCO feel. All the JUSCO signage and pylon signage will be replaced in phases during the two years rebranding exercise. AEON is ambitious to improve our customer services.

The various programs will be initiated in order to increase and upgrade the company’s customer services to higher levels. We will ensure and strive to continuously provide our customers with improved and better services. Finally, we at AEON promise to continue deliver a great shopping experience that will enrich our customers’ lifestyles. Opportunity In the consistent new growth and a vigorous program of constant renovation at existing market in the region. AEON MALL has now opened its doors to retailers for the all esteemed organization to be a part of a large business opportunity in AEON MALL’s in the future developments.

In the well-established retail developer in Japan was rapidly developing in large scale shopping centers in South East Asia countries including Malaysia, Vietnam, Indonesia, Myanmar, Cambodia and even in China. we have arranged a solid business presentation about our expansion plans in these states. We are in charge of developing businesses and directly involved with the rapid emergence and operations over 60 shopping malls nations over. AEON MALL was looking ahead to aggressive shopping mall development as the AEON Group’s core company was responsible to aim sustainable growth.

In the same time, we find to strengthen initiatives that will accelerate the pace of openings and the development of sites for this endeavor. From the capacity to open new shopping on the listed countries is frightening. We are pursuing nonstop value improvement. By saying an “ALL NEW AEON MALL,”. We are making everything new also include renewing on hand shopping malls. This is reflected in the frequency of strong name that AEON MALL commands among many area store companies, which regularly name its malls as desired locations to shop and spend.

We intend to open more malls in the near future, with a quickening of pace planned from time to time. Going forward, we will aggressively expand openings of our shopping malls tailored for commercial areas and expanding business opportunities. At accessible shopping malls, AEON MALL is hurrying renovation initiatives in order to increase earnings and achieve projection by enhancing the ability of these facilities to attract customers. Sales at the average shopping mall start to soften a few years after its start business. We will make constant adjustment to maintain the good looks of our malls to customers.

In the strong economic growth in this region has also sparked positive economic opportunities that to us indicate the dawn of the age of the shopping mall. We intend to further expand our shopping mall development business even further, thereby enhance corporate value. We Regardless domestic or overseas in the AEON MALLs would and should be supported and beloved by local residents continuously. Developer versed in the retailing industry to aim build towns that are indispensible 50 years on or even 100 years into the future always see the things from the customer’s standpoint.

Finally, we will work on contributing to local communities, creating comfortable and safe shopping malls and even carrying out activities that will pass on a pretty environment to the next generation. We see real market potentials for the mall business for respectable entrepreneurs. In the our policy in going forward is primarily to gain a dominant position in the key markets of Malaysia, Vietnam, Indonesia, Myanmar, Cambodia and China, while at the same time pursuing development ventures throughout the nation.

We will also focus on developing new malls over other potential ASEAN region and aiming to increase the number of our facilities or more. Conclusion Aeon Corporation is the successful supermarket in Malaysia. This is because there have the to develop the new idea to managerial the employee in the organization. So that the AEON corporation business also very successful increase every year. This nice results is not a manager have good skill to managerial people, employee also cooperation toward the organization goal can be accomplish.

AEON Corporation is the good example to their managerial skill and the ability to do the better and think the good toward the organization. Although, management function such as, planning, organization, leading and controlling, this management function is an important way that show ability of manager can be successful or not to managerial the organization to become successful. But Aeon have today status, is because their manager have conceptual skill to do all the best toward the organization. This past few year, we can see that the Aeon corporation income statement has beautiful number; it means that Aeon Corporation has earned money.

In Melaka everyone will famous that the Aeon this bigger shopping Centre, this will prove the Aeon Corporation to improve their best attitude toward their customer. In the Malaysia normally people famous they think is the think that the customer wants to test it to satisfied their want and need. The best way for the one organization much have training class to all employee to improve himself knowledge to joint in the social and the best attitude to learn moral value to improve personal self-cultivation. Aeon corporation manager already doing the think right to showed their ability in the organization.

REFERENCE 1. AEON CO. (M) BHD (2012). History company. Retrieved 13 MARCH 2013, from aeonretail. com. my 2. AEON CO. (M) BHD (2012 ). social responsibility. Retrieved 25 march 2013, from http://aeonretail. com. my/ 3. AEON CO. (M) BHD (2012). Management function. Retrieved 20 march 2013, from aeonretail. com. my 4. Wikipedia (2009). AEON. Retrieved 24M ARCH 2013, from Wikipedia. org 5. AEONCR (2013). chairman statement. Annual report AEON 2012 (pp. 18-19). malaysia: AEON publisher credit service

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Shopping Addiction

What Shopping Can Lead To What is shopping? Is shopping something we do for fun, for fashion, or to make us happy? Is shopping in our culture? Is shopping something we have learned from our parents, growing up? Shopping can be defined in many ways, but when does shopping become a problem? In “Shopping Spree, or Addiction” by Heather Hatfield, MD, she says “shopping can be one of America’s favorite past-times, but shopping can also lead to a self-destructive addiction that will cause financial disaster (1-2). I’ll be going over two main factors, credit cards and the mall environment, that cause a shopping addiction, along with the type of illness, depression, that also causes a . I’ll also talk about the treatment individuals go through to overcome the addiction. The dictionary definition of shopping is the act of a person who shops. It does not define an overreaction to shopping. What is an overreaction to shopping? It’s a shopping addiction. A shopping addiction is referred to as shopoholism, and is just as unhealthy as alcoholism, drug abuse, and gambling.

In some cases there are similarities amongst these addictions. For instance, alcoholics will hide their bottles, and shopaholics will hide their purchases. Having a shopping and spending addiction is defined as being inappropriate, excessive, and out of control. “Like other addictions, it has to do with impulsiveness and lack of control over one’s impulse. In America, shopping is embedded in our culture; so often, the impulsiveness comes out as excessive shopping,” says Donald Black, MD (quoted in Hatifield 1-2).

A article by David Futrelle, who is a licensed psychologist and prominent researcher of Shopoholism, states that shopoholism is an impulse control problem rather being an obsessive compulsive disorder (OCD). For an example, a person with OCD will wash their hands and find relief whereas a compulsive shopper will get a high. The euphoria compulsive shoppers feel keeps them coming back for more, and more, and more (Futrelle). Individuals who are compulsive shoppers aren’t able to control their behavior through rational considerations. They will not be concerned if they don’t have enough money to pay.

Since credit is so easily available, it makes it easy for people to spend, but before they know it they will find themselves in debt. The word credit card is in almost every shopaholic’s story. But it’s not credit cards that cause shopping addictions. According to statistics most individuals who develop this addiction are in their early twenties. Normally, this is after they get their first real job and their first credit card. It’s not just shopaholics who have problems spending with credit cards. It’s everyone. Using credit cards is easier, and we feel like we got it for free because no money has come out of our pocket, just not yet anyway. People who use credit instead of cash tend to spend 20%-30% more than someone who is paying with cash” says Gary Herman, director of counseling services for consolidated credit (quoted in Futrelle). With all the spending that’s going on the debt keeps piling up. Individuals won’t know how much debt they are in. Eventually individuals will go into denial on how much they really spent and owe back. People will end up owing back twice as much as they thought they did. Credit cards aren’t to blame for addictive shopping; they just play a big part in a person’s life who is addicted to shopping.

The way malls, stores, and advertisements are set up plays a big part on how people spend. Advertisers influence people to shop and spend more. Malls and shops are set up to attract people with their displays. For instance, people can go into their favorite store and there could be a sale. Of course the shopper will buy more than they really need because they feel like they have gotten a deal. “In a way malls and stores seduce us to buy, and it can lead to an addiction” says James J. Farrell who is a professor of history at St. Olaf College (53-55).

Companies also will use their slogans to get people to buy and spend more. Take BMW for instance, their slogan is “The Ultimate Driving Machine. ” This slogan tricks people into thinking that if they don’t own a BMW then whatever car they do own is not good enough. Other catchy slogans include Levi jeans, “You Walk a Little Taller in Levis” or Visa “Everywhere You Want to be. ” Companies use these tactics to persuade people to spend and spend and spend, attracting the shopalcholics until individuals can’t spend any more. Nine million people in America suffer from shopoholism, and it’s more common in women.

There have been studies conducted to see if addictions are genetic. “About 10%-15% may have a genetic predisposition to an addictive behavior” says Ruth Engs, MD (quoted in Hatifield 1). As reported by Dr. Adrienne Backer “There is a strong link between compulsive shopping and an inadequate maternal relationship (quoted in Futrelle). ” Frequently the mother was depressed or absent emotionally causing the daughter to develop a low self-esteem, resulting in the daughter turning to shopping to feel happy (Futrelle). In reality people who have a shopping addiction are covering up a low self-esteem.

Dr. Louise Chang who is a physician at Grady Memorial hospital states that the endorphins, dopamine, and naturally occurring opiate receptors get switched on in the brain, and people will feel a high that makes them feel good about themselves for that short amount of time while shopping. The causes of addictions and why addicts will continue their destructive behaviors remain uncertain. Most individuals who suffer from compulsive shopping have a history of psychological problems and difficulties at home, and this plays a huge part in forming this compulsion (Chang 1).

There are many warning signs to look out for in individuals who are addicted to shopping. Some of the signs to look out for are spending over budget, compulsive buying, being obsessed with money, and feeling lost without credit cards or cash. Having a shopping addiction will cause arguments with other family members about the individual’s shopping habits. A shopping addiction is a vicious cycle that keeps repeating itself. For most people shopping is going to the mall with friends or to buy the latest style, but for compulsive shoppers, shopping makes them feel good.

About ninety years ago German psychologist, Emil Kraepelin defined excessive shopping as an illness calling it “onioman,” (quoted in Velez-Mitchell 20-25) but only recently it’s being understood as a disorder. After individuals shop they feel guilty or depressed about how much they spent. In some cases individuals will feel so guilty they will go back to the store and return the merchandise thinking they will feel relief. Again once they return home they find the guilt has gone away, but then they will feel anxious. The outcome of feeling anxious will lead to another shopping spree.

It’s an ongoing cycle. More than half the time shopping addicts have to hide their problem from loved ones to avoid arguments. Individuals will let merchandise pile up in their car until loved ones aren’t home. Then they take their purchases inside. In marriages, one will have secret bank accounts or credit cards to avoid confrontation with their significant other about spending money. Just like any other addiction it takes a toll on family relationships or personal relationships. Individuals will spend every extra minute they have at the mall instead of being home.

Individuals will also isolate themselves from others because they become preoccupied with their behavior. Before one notices that their partner has a problem, they usually are in debt for $75,000 or more. The husband or wife is equally responsible for the debt their significant other has obtained. Usually this addiction will ruin a relationship, and if one is married it will end with divorce, which is stated by Jane Velez Mitchell who is an awarding winning journalist and bestselling author (192-198). Is there a cure for someone who has a shopping addiction? The answer is yes. The first thing to do it to admit one has a problem.

There are different levels of a shopaholic. Individuals will have to find a debtors anonymous 12 step program to go to. This program is important for ongoing support and maintenance. Individuals will also have to go through credit counseling. “There are no standard treatments for shopping addictions” says Donald Black, MD (quoted in Hatifield 1-2). There is one type of medication that is given to people with a shopping addiction and that is an antidepressant, called Celexa. The cause of a shopping addiction results in the individual being depressed, and they will use shopping to relieve their depression and feel happy.

But antidepressants don’t always work, and many victims they have to go to counseling. For individuals who try to recover from this addiction, it’s a good idea to get rid of check books and credit cards which fuel the problem. People also should not shop by themselves. They should find other meaningful ways to spend their time. With people who have a severe shopping addiction, it’s recommended that someone else controls their finances for them. If someone disagrees with what I’ve written about shopping addictions, they are either an addict or wealthy.

People with shopping addictions or any other addiction don’t realize they have a problem and think they are ok. It’s very hard for one to realize and admit they have a problem. In seeking help for this addiction a person needs to admit they have a problem in order to recover from the addiction. Another type of person who would disagree with a shopping addiction is someone who has money to spend. If an individual has money and can afford going on shopping sprees regularly, then why not buy everything they want. But individuals who are wealthy won’t realize they have a problem, and they could be suffering from depression.

The first thing to do to recover from this addiction is to admit one has a problem, otherwise treatment won’t work. Works Cited Chang, Louise, MD. “The New Addiction. ”WebMD. 2009. Web. 5 July 2011. Farrell, James J. One Nation Under Good. Washington D. C: Smithsonian Books, 2003. Print. Futrelle, David. “Do You Shop Too Much. ” Money Magazine. Money Magazine, 31 Oct. 2003. Web. 1 July 2001. Hatifield, Heather,MD. “Shopping Spree, or Addiction? ” WebMD. 2004. Web. 5 July 2011. Velez-Mitchell, Jane and Sandra Mohr. Addict Nation. Florida: Health Communications, 2011. Print.

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Definition Essay on Redneck

Redneck You might be a redneck if you have ever mowed the lawn and found a car. We have all heard this famous phrase, along with many more, from the comedian Jeff Foxworthy. But what does being a redneck really mean? Many southern people have been stereotyped as rednecks because of their accents, slang and lack of formal communication ability. But it takes more than just the way a person talks to make them a redneck, like attitude and appearance. The term “redneck” began being widely used after the hippie era when men started cutting there long hair short enough to burn their necks.

A white member of the southern rural laboring class is how a knowledgeable person has officially defined “redneck”. Yes, they are from rural areas and are from a working class of people, though it does take more than language and accent to classify someone as a redneck. A redneck will wear shorts and boots for the comfort not because it is a fashion statement. It’s someone that would rather go mudding or four wheeling on a weekend, rather than going for a dinner and a movie.

Thoughts of getting dirty doesn’t send them running for the nearest bathroom where they can clean themselves up. Rednecks are not afraid of backbreaking manual labor, but after work they are going to blow off steam all night. They will generally get an hour or two’s worth of sleep before returning to work to sweat out the alcohol from the night before. Rednecks are very proud to be Americans, they generally chew tobacco, and hunting and fishing is a big part of who they are. Rednecks are generally big fans of football and could tell you every driver in a Nascar race.

Gucci, Macy’s, and malls, are not places that you will see a redneck shopping. Just go to your local Wal-Mart and you will surely see many there doing there one stop shopping. Where else can you buy hunting supplies, guns and ammo, fishing gear, food, clothing, and electronics all in one store? Picture this, a full moon high in the sky, with more stars shining than a person could count in a month. A vibrantly green field outlined with trees, with a creek running across the back. A dirt road along the outside edge of he field leading to the back corner where there are four wheel drive trucks backed up to a red glowing bonfire that was built with what was found along the creek bank. The trucks look as if they have been dipped like an ice cream cone, but only in mud. Coolers filled with beer are closely positioned around the people that are sitting on the tailgates and standing around the fire. ‘Something Bout a Truck,’ blasting from a stereo that cost more than the truck cost before the big mud tires were put on.

Without a worry or a care in the world this party will continue until the wee hours of the morning. This is a true example of what a redneck is. A simple, every day, hard working person who could care less what this week’s fashion statement is. They are who they are, and if you don’t like it, they don’t care. They are a laid back partying group that are just out to blow off steam and have some fun. Many people say that being called a redneck is a bad thing, but rednecks are proud of who they and for them it an honor.

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Different Brands of Car Dealerships Are Usually Located Near One

1. Different brands of car dealerships are usually located near one another on the same street. What are the pros and cons of this strategy? There are several pros and cons when considering car dealerships locating near one another on the same street. Car dealers cluster because it is in their best interest to do so, given consumer behavior. Buyers would be less prone to buy if dealers were discrete and far away from one another, but they are more prone to shopping if dealers cluster along the same street. One disadvantage of this strategy is the high level of competition amongst each other.

This strategy also encourages dealerships to decrease prices, have sales or promotions on vehicles to attract customers. It also encourages the employers to find additional ways to keep their employees motivated to maintain high quality customer service. 2. How does the mall that you shop at frequently combine the shopping and entertainment experience? The mall that I shop at frequently combines the shopping and entertainment experience by expanding the size of the mall and introducing a vast selection of food choices in the food court.

Recently, they open another food court on the other end of the mall, which also has new restaurants from which persons can choose from when they desire to have a meal. In addition, they built a theatre which has eight screens that can be viewed on a daily basis. Also, the entertainment experience is enhanced by performances of both local and international artiste on a regular basis as they perform different genres of music and dance. 3. Why would a Payless Shoe Source store locate in a neighborhood shopping center instead of a regional shopping mall?

A Payless Shoe Source would locate in a neighborhood shopping center instead of a regional shopping mall because neighborhood shopping centers are attached rows of stores managed as units, with onsite parking usually located in front of the stores. Payless would want to locate here because they offer customers convenient locations and easy parking, and they have relatively low occupancy costs. Whereas, a regional shopping mall have higher intensity of competition. This is so because it is an enclosed area with similar types of stores with the same products.

Also, the occupancy cost is high, in addition to the restricted rules governing window displays and signage. And, customers don’t always have time for a leisurely stroll through a mall. A freestanding location is more convenient because customers can park in front the store, buy what they want, and continue their other errands. 4. Staples and Office Depot both have strong multichannel strategies. How does the Internet affect their strategies for locating stores? Internet has become a major turning point in businesses today.

Because of the internet, customers can now order their products from both Staples and Office Depot via the internet. There is no need for them to actually visit a store to see what they have to offer and purchase goods. As a result of this shift in the internet technology, Staples and Office Depot don’t have to be as concerned about the location of their stores. Once their goods and services are well advertised and popular (which they are), people will see them via the internet and make the necessary purchases.

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The Wisdom of Crowds

The Smartest People May Not be as Smart as a Crowd, but Who can Find a Smart Crowd? In The Wisdom of Crowds, author James Surowiecki contends that the “smartest people” are often not as smart as a group of individuals formed under the right circumstances (XIII). Surowiecki backs up his claim by giving numerous real life examples of crowds that meet the criteria of having diversity of opinion, independence, decentralization and aggregation, and have proven to be smarter than almost any one individual in the group.

Surowiecki has proven that he has a strong case for his theory of smart crowds but the exclusivity of this group of people has me wondering just how easy it is to identify or form such a group for practical purposes if no expert is available to mitigate a situation. I feel that such ability would take practice and an increase in awareness to master, but still, I do believe it can be done by almost anyone.

Without addressing the specific argument of the reasonable ease of any one person being able to form a smart crowd, Surowiecki does provide a persuasive example in favor of my theory when he tells the story of the missing submarine Scorpion in May 1968. With no experts immediately available, naval officer John Craven assembled a group of men with a wide range of knowledge and asked them to submit their best guess on questions about the submarine’s disappearance from a variety of scenarios he concocted (XX).

The result of his survey was a calculation of the answers that led to a location found to be only 220 yards away from where the submarine was found five months after it disappeared (XXI). Craven did this on the fly and without the help of any of the “smartest people” and found a better solution than any one expert ever did. Although an expert like Surowiecki finds it easy to identify examples of a wise crowd, I had to ask myself if I could do the same.

I found myself thinking back to when I had been placed on a committee at work whose goal it was to come up with a good solution on how to integrate personnel from different departments on a volunteer basis only. On this committee were two representatives from each respective department (filling the diversity of opinion and decentralization requirements) and one Supervisor sent to guide the group.

As a group, we developed several possible solutions to this issue and were sent back to our departments to deliberate on our own as to what we thought was the right course of action so that we could come to a decision at our next meeting. By the next meeting it was found that the majority of us had independently decided that by allowing employees the most freedom, by way of being able to travel to any department they liked, we would get the most participation through volunteerism.

We were soon overrided by the supervisor and told the most beneficial way to go about it was to narrow the option down to only allow travel to one department where it was believed those who did volunteer would potentially learn the most; this is the option that was adopted. Over the next few months, employees were allowed the opportunity to travel to the specified department, and few took advantage of it. It was soon after decided, by a group of supervisors, that in order to get better participation employees should be allowed to travel to which ever department they liked and by allowing this freedom they did receive more participation.

What this proved to me, was that our small group of independently thinking people were able to identify a solution that the employees saw as a correct one and that the smart person in the group, counting on his expertise, forced our hand in a less desirable direction. Despite the smart person taking over our group, I can say with confidence that I was indeed part of a wise crowd. Since I consider myself an amateur at developing or identifying a wise crowd, and Surowiecki an expert, I next sought a source I deemed to be novice to see what imput they could they could offer on my theory.

My sister Abby and her husband Carlos are owners of a boutique custom cake and cupcake shop called Nadia Cakes, and last year they decided to expand their business from California to another state; in July they drove across the country in search of the perfect place to open their new shop. They stopped in several states, casually talked with local communities and surveyed surrounding areas before coming to the tentative solution that Minnesota was in need of a custom cake and cupcake shop and would be a great place to call home.

In an effort to make as informed a decision as possible, they decided to do market research in the form a survey in the community they had identified as a promising location. They chose two different shopping centers they were considering for their store and surveyed 100 shoppers in each. The shoppers were asked multiple questions during the survey including where they usually buy cakes, and if a boutique cake and cupcake shop were to open in the area how likely they would be to purchase cakes there.

Through this diverse, independent crowd who drew on their local knowledge, they were able to aggregate the information they collected and learned which shopping center would be best for their business and that the community was highly in favor of a shop like theirs opening in the area. The information my sister and her husband collected led them to move to Minnesota where they have had an overwhelming response from the community even though it will be several months more until the shop opens.

In just the two months they have been there they have been featured live on CBS, Fox and NBC morning shows and their following on their Facebook Advertising page for Minnesota has risen to 2,000. And if that isn’t enough proof that the crowd was right, the fact that they can hardly keep on top of all of the future cake and cupcake orders pouring in via Facebook and email is. Although I still struggle to identify a wise crowd on my own, I am happy that I was able to identify these few examples from an expert, novice and beginner, and am confident that others can as well.

My experience with the wise crowd at work was a strong example to me of how anyone can be involved in one and good evidence that the smartest person isn’t always right. My sister is simply a small business owner with good work ethic and without even knowing it, created her own wise crowd with great results and no need for an expert. Surowiecki is surely correct that the smartest people aren’t always right and his method to finding a solution without them is certainly valid in my book. Works Cited Surowiecki, James. The Wisdom of Crowds. New York: Random House, 2005. Print

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