Strategy

1. Introduction         This paper  supports  the argument  that companies outside the industry sector can draw useful lessons from the strategies used by Canon in its own industry. This paper will also discuss some of the strategic areas that may be of interest to other industries and the limitation of using the said information. 2. […]

FedExis the leading global provider of supply chain management services to corporate customers It maintains a fleet of more than 665 aircraft and more than 41,000 motor vehicles and trailers. To complement the express delivery business, FedEx Ground provides small-package ground delivery in North America, and less-than-truckload (LTL) carrier FedEx Freight hauls larger shipments. FedEx […]

Essay on Under Armour’s Distribution Strategy Under Armor (UA) was founded by American ex- football player Kevin Plank in 1996 Its headquarters are in Baltimore, Maryland. Plank started the business in his grandmother’s basement. The word of mouth publicity brought revenue and ultimately in two years time Plank started reaping profit (Under Armour ® 2010). […]

In Vietnam, with the current high demand and consumption of potatoes, potato snack industry is considered a very competitive market in which many companies are trying to obtain the most of the market shares. Consequently, this pricing strategy must not be ignored. Before setting the price, Poca has to consider that of other big firms […]

Introduction Unilever is a multinational company with over 180 000 persons on six continents. It has research laboratories in different parts of the world. Unilever’s profit in 2005 stood at ˆ40 billion, making it one of the leaders in international market. The business at Unilever has an incorporated board of controllers and the company works […]

ABSTRACT The business environment of the modern world is very complex and effective business strategy plays an important role in the success of a business firm. The implementation of a strategy at the right time and right place to the right people is the key for success. The firm which succeeds in implementing this can […]

“Are you ready to go blu” runs the Sony campaign for Blu-ray discs. The Blu-ray Disc Association (BDA) developed the Blu-ray technology in the year 2000. “The Blu-ray disc is a next generation optical disc format that enables the ultimate high-def entertainment experience” – this is the definition provided by the Blu-ray Disc website. The […]