Strategy

Abstract Royal Dutch Shell has established itself as a market leader in the gas and oil industry primarily due to its innovative approach to product development. By looking at the corporate strategy of the organisation a much greater understating of the use of innovative strategy can be obtained, with reference to corporate culture as well […]

Marketing Solutions Volkswagen India Case Study Innovative campaign inspires 2,700 car recommendations in 4 weeks Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. As Volkswagen pursues its goal of becoming the number one automaker in the world by 2018, India has become a key component of its […]

CURRENT STRATEGY SUMMARY FOR INFRASTRUCTURE OPERATIONS SUPPORT SERVICES (IOSS) JOINT BASE POWELL, CA This document was compiled by the IOSS project office and summarizes how many of the Joint Base Powell Infrastructure, Operations, and Support Services (IOSS) requirements listed in the draft PWS were acquired in the past. Each service area is briefly covered by […]

Case Study: Chick-fil-A “Eat Mor Chikin” (Except on Sundays) 1. Chick- fil-A is following several market-oriented strategies that differentiate it from its competitors. Looking at page 33, a marketing strategy specifies a target market and a related marketing mix. Its primary target market is more adult and female as it is offering mainly chicken products: […]