Theories

The notion that serious crime is stemmed from minor disorders and fear of crime was a well-developed hypothesis in the 1980s by James Q. Wilson and George Kelling (Hinkle & Weisburd, 2006). Wilson and Kelling (1982) had coined this theory as “broken windows”. Broken windows theory states that disorder in a society causes the residents of the society to develop fear (Hinkle & Weisburd, 2008). The authors go on to state that fear is the fueling source behind delinquent behavior, which resulted in higher rates of serious crimes (2008).

The main concept of this theory illustrated that if police were to target and eliminate minor disorders through community policing, it would have an overall impact on the reduction of crime rates (Gau & Pratt, 2008). Broken windows theory was not accepted by all, in fact it sparked a great deal of controversy (Wilson & Kelling, 1982). The opposing views of broken windows theory argued that it was too weak because of the lack thereof empirical evidence proving the correlation between implementation of broken windows policing methods and decrease in crime (Harcourt, 1998).

The purpose of this essay was to compare and contrast the two different perspectives on the broken windows theory. This paper shall also conclude whether the broken windows theory can be successfully used within a community policing model. In my opinion the broken windows theory had enough substantial groundwork presented that it was successfully used within community policing. To begin, according to Clyde Cronkhite (2004) the theory was true. Cronkhite connects “disorder and crime as part of a developmental sequence” (2008, p. 46). The main concept that Kelling and Wilson stated, was that if small minor disorders such as littering, public drinking, graffiti etc. were tolerated in a society than it would spiral out creating more serious crimes (Cronkhite, 2004). Cronkhite (2004) gave reasoning behind their theory stating that serious crimes stem from criminals assuming that once there was social acceptance of minor delinquent behaviors, the community became vulnerable and were less likely to act against such behaviors. Broken windows entails a process whereby unchecked visible disorder signals to residents that community lacks social control. This assumption is that the law-abiding citizens and the criminal alike are attuned to this signal” (Gau & Pratt, 2008, p. 164). Gau and Pratt (2008) gave an explanation as to why criminals tend to flood the streets when minor disorders are present in society. The authors reasoned that it is because the general public sought shelter or safety off of the streets which in turn allowed criminals to occupy the area (Wilson & Kelling, as cited in Gau & Pratt, 2008).

From personal experience in third year of University I attended a midnight street walk of downtown Toronto, which allowed me to draw on the same conclusions as Gua and Pratt. During the street walk it was clear that certain geographical areas provided an outlet for further crime to exist based on social senses, such as Regent Park. Also, based on physical evidence that remained on George St in front of Seaton House; needles on the floor, graffiti on the walls and empty alcohol bottles not only concluded that this area was a favorable environment for crime, but that indeed some form of illegal acts had occurred.

Furthermore, Gua and Pratt (2010) discussed how the perceptions of disorder in a community instilled fear into its members and how fear created social disengagement from the community. The broken windows perspective outlined the cognitive thought behind what individuals viewed as disorders (Cronkhite, 2004). In other words, disorder was always in the eye of the beholder, which in this case was the community. The way the community interpreted the delinquent behavior for example littering, determined whether the community was going to reject or accept it into their societal values.

Based on the community’s decision we must consider an outsider’s perspective on such behavior as well. James McCabe (2008) goes on to talk about how it was not the physical aspect of the act (litter in itself) but rather the symbolism it created that lead to increase in crime. McCabe also stated that if individuals saw littering as a threat to social order, this threat would no longer be overlooked or considered unimportant, instead littering would be viewed as a key catalyst to a chain of negligent behavior (2008).

Fear was a result of the negligent behavior, fear also generated attachment to the visible characteristics of delinquency, helping outsiders derive a negative stigma about a community (J. Irwin, personal communication, Oct 3rd, 2012). Tepperman and Curtis (2011), provided an explanation as to why crime occurs based on the social functionalist approach coined by Emile Durkheim “in order to have a well-functioning society it requires values, cohesion and social control” (p. 19).

This theory was based on the principal that social problems are socially created (Tepperman and Curtis, 2011), the social functionalist approach supported the original work on the broken windows theory, which stated that minor disorders are classified and looked at based on individual perception (source). Structural functionalist approach established that problems in a society originate from the observation of others’ consequences (Tepperman and Curtis, 2011). In this particular case the consequences of the minor delinquent acts created greater chaos.

To combat the growth in crime rates in any geographical area, “broken windows philosophy entails addressing the minor problems in a community before they create conditions that welcome and/or permit more serious offences” (McCabe, 2008, p. 291). McCabe (2008) also theorized that if you were to control the disorder you could then control the crime. The outcome this theory had on police response was that it created the order maintenance policing strategy (Cronkhite, 2004). This was the gateway introduction to community based policing.

Broken windows theory demanded that there be community involvement (McCabe, 2008). The positive correlation between community policing and reduction of crime rates, was not necessarily in the affects the police have on the disorder itself, but rather the sense of order being restored into the community through hands on approach (Sampson & Raudenbush, 2004). When the community saw active policing, and a restored sense of community, people began to feel safer within society and were more inclined to help with community restoration initiatives (McCabe, 2008).

The order maintenance strategy operated based on a community policing model, which is known as The Ontario Association of Chief of Police (OACP) Model (G. Hanna, personal communication, Sept 26th 2012). Wilson and Kelling’s theory was based on the social science experiment of Phillip Zimbardo, who had studied the snowballing effect on vandalism at the Stanford University Campus parking lot New York City in 1969, once a vacant car was left unattended to (McCabe, 2008).

Kelling and Wilson (1982), indicated that disorder and crime have a strong positive correlation based on the yielded results from Zimbardo’s experiment. The first to implement the order maintenance approach was the New York Transit Authority (NYTA) (Corman & Mocan, 2005). The NYTA tackled the Subway vandalism problem head on, they eliminated graffiti, and arrested those who tried to cheat the subway fare system (Corman & Mocan, 2005). Bratton the main leader in organizing the initiative, stated that the theory was accurate (Corman & Mocan, 2005). Bratton went on to explain that there was a dramatic drop in rime rates committed in the subways following this approach, thus backing up the broken windows theory (date). After realizing the positive results of aggressive order maintenance strategy, the broken windows theory was then put to the test by the NYPD (Corman & Mocan, 2005). The NYPD were also only reaping the benefits from this decision. Deploying this strategy had an impact on the offender’s belief that the risk of apprehension was high, thus the NYPD sent a clear message to the community that law and order prevail over petty and serious crimes (Sampson & Cohen, 1988).

Immediately after the implementation of order maintenance, NYPD saw significantly decreasing numbers in serious crimes such as homicide, robbery and rape (Corman & Mocan, 2005), the city ended up reaching its all-time low. Kelling in his later work wrote, “Both experience and substantial formal research demonstrated that disorder left untended ultimately leads to serious crime… Fighting disorder, by solving the problems that cause it, is clearly one the best ways to fight serious crime, reduce fear, and give citizens what they actually want from the police force”. Kelling 1999, p. 29 as cited in Gau & Pratt, 2008, p. 167). Another Dutch researchers conducted an experiment that revealed how visible social disorder increased an individual`s temptation to indulge in delinquent behaviour (Kaplan, 2008). A Dutch researcher, Keizer tested this theory by; “placing an envelope containing a 5 euro-note hanging from a mailbox… when the mailbox was clean, 13 percent of passers-by stole the envelope. When the mailbox was surrounded by trash, the percentage jumped to 25 percent, and then 27 percent when it was covered by graffiti. (Kaplan, 2008, p. 1). It was evident that the presence of litter (minor disorder) increased the rate of crime double fold. This Netherland experiment bolstered the broken windows theory (Kaplan, 2008). On the contrary, these results fueled the debate of whether the broken windows theory was the driving force behind crime reduction in the area. While researchers tried to determine the root causes to a particular crime, the macro-social approach shed light on crime originating from “poverty, unemployment, racism, class conflict, etc. ” (McCabe, 2008, p. 92) Kennedy and Moore (1995) believed that the police did not have direct impact on these crime causing issues, therefore no direct impact on crime. Harcourt was the main author to challenge the broken windows theory. He scrutinized the theory as well as the data gathered by author Skogan, statingthat although there were several measures of serious crime (assault, sexual assault, and burglary) available in Skogan’s research, he only disclosed the findings on crime correlated to robbery (Harcourt, 1998). This made Skogan’s work discreditable and biased.

Another reason why broken windows was said to be invalid is due to people`s perceptions on the relationship between crime and disorder; whether or not they are separate entities (Corman & Mocan, 2005). “If disorder and crime seem to be different in the eyes of neighborhood residents, then order maintenance policing may have a fighting chance at crime reduction. If however, the two phenomena merge into one in the minds of those residents, then broken windows theory and its accompanying order maintenance policing strategies will need to be rethought. (Gau & Pratt, 2008, p. 170). Furthermore, the main concept of broken windows theory was attacked. The idea that if disorder is not found frightening, citizens remain on the streets, therefore streets are not being opened to criminals, thus criminal behaviour would not take place (Hinkle & Weisburd, 2006). Interestingly, the studies conducted against the theory have not given much attention to the relationship between disorder and fear, which was surprising given its importance in the model. (Hinkle & Weisburd, 2006).

Studies based on broken windows are too inconsistent to be able to draw a definite line as to whether or not the theory was accurate and the possibility of integration into community policing. Researchers have stated that there are statistically better predictions of crime such as community stability and collective efficacy of the neighborhood, therefore police should not focus their time into “fixing” the broken windows theory but rather dedicate their time to other predictors (Weisburd & Braga, 2007).

Consequently, if police were to dedicate their time on the other factors rather than on minor disorders there would be less objectivity in regards to police involvement (Weisburd & Braga, 2007). The authors point out that although all individuals would be in favour of collective efficacy, it was hard to address and improve upon (2007). Making it easier said than done. These other statistical predictors of crime were rational and helpful in regards determining all possible causes of crime, but they were far too ambiguous of concepts to be solved through practice (Weisburd & Braga, 2007).

Thus broken windows theory was a practical option, it was applicable to any community and it was able to be implemented quickly. According to the OACP Model order maintenance policing would be considered as part of the community mobilization and crime prevention sector. This sector allows the police to take charge and impact minor disorders preventing future crime while encouraging community members to get involved, thus transitioning toward safer communities and to the ultimate goal of low need for police assistance (G. Hanna, personal communication, Sept 11th, 2012).

In conclusion, the macro-social approaches, lack thereof empirical evidence, relationship between fear and disorder as well as perceptions on social disorders were the critiques made against the broken windows theory. Despite these critiques, the theory proved to be true through real life application. Therefore I draw to the conclusion that it was and continues to be successfully incorporated into the current policing model. If police services in Ontario dedicate more time to target the social disorders visible in our communities, they will help build positive relations in the community.

By restoring order in our communities we are another step closer to eradicating serious crimes (Wilson & Kelling, 1982). References Corman, H. , & Mocan, N. (2005, April). Carrots, sticks, and broken windows. Journal of Law and Economics, 48(1), 235-266. doi:10. 1086/425594 Cronkhite, C. (2004, March 1). Illusions of order: The false promise of broken windows policing (Book). Criminal Justice Review (Georgia State University), 29(1), 245-248. Retrieved October 1, 2012, from http://web. ebscohost. com. subzero. lib. uoguelph. ca/ehost/pdfviewer/pdfviewer? id=50642dd3-c8cc-4a96-aa51-1baee6674c01%40sessionmgr114&vid=1&hid=107 Gau, J. M. , & Pratt, T. C. (2008, May 1). Broken windows or window dressing? Citizens (in)ability to tell the difference between disorder and crime. Criminology & Public Policy , 7(2), 163-194. doi:10. 1111/j. 1745-9133. 2008. 00500. x Gau, J. M. , & Pratt, T. C. (2010, August). Revisiting broken windows theory: Examining the sources of the discriminant validity of perceived disorder and crime. Journal of Criminal Justice, 38(4), 758-766. Retrieved October 1, 2012, from

Outline and evaluate one theory of attachment (12 marks) Bowlby’s theory is an evolutionary theory because, in his view attachment is a behavioural system that has evolved because of its survival value and, ultimately, its reproductive value. According to Bowlby, children have an innate drive to become attached to a caregiver because attachment has long-term benefits. Both attachment and imprinting ensure that a young animal stays close to a caregiver who will feed and protect the young animal.

Thus attachment and imprinting are adaptive behaviours. Infants who do not become attached are less likely to survive and reproduce. Attachment ‘genes’ are perpetuated, and infants are born with an innate drive to become attached. Since attachment is innate, there is likely to be a limited window for its development i. e. a critical or sensitive period. Development of all biological systems takes place most rapidly and easily during a critical period. Bowlby applied the concept of a sensitive period to attachment.

He suggested that the second quarter of the first year is when infants are most sensitive to the development of attachments. The drive to provide caregiving is also innate because it is adaptive (i. e. enhances survival of one’s offspring). Infants are born with certain characteristics, called social releasers, which elicit caregiving. The social releasers include smiling and crying. Another social releaser is a baby’s face. Attachment is the innate behavioural system in babies; caregiving is the response in adults. Both provide protection and thereby enhance survival.

The formation of attachments depends on the interaction of these systems. Attachment is important for protection, and thus acts as a secure base from which a child can explore the world and a safe haven to return to when threatened. Thus attachment fosters independence. Bowlby also believed that infants form a number of attachments but one of these has special importance. The bias towards on individual, the primary attachment, is called monotropy. Infants also have other secondary attachment figures that form a hierarchy of attachments.

The one special attachment is most usually an infant’s mother. Bowlby believe that sensitive responsiveness was the key – an infant become most strongly attached to the person who responds most sensitively to the infant’s social releasers (the ‘sensitivity’ hypothesis). This person become the infants primary attachment figure, providing the main foundation for emotional development, self-esteem and later relationships with peers, lovers and one’s own children. Attachment starts as the relationship between a caregiver and infant.

This relationship may be one of trust or of uncertainty and inconsistency, and creates expectations about what all relationships will be like. Gradually the infant develops a model about emotional relationships: Bowlby called this an internal working model. This model is a cluster of concepts about relationships and what to expect from others – about whether relationships involve consistent or inconsistent love, whether others make you feel good or anxious, and so on. The internal working model means there is consistency between early emotional experiences and later relationships.

This leads to the continuity hypothesis – the view that there is a link between the early attachment relationship and later emotional behaviour; individuals who are securely attached in infancy continue to be socially and emotionally competent, whereas insecurely attached children have more social and emotional difficulties late in childhood and adulthood. The research by Lorenz supports the view that imprinting is innate because the goslings imprinted on the first moving object they saw. A similar process is likely to have evolved in many species as a mechanism to protect young animals and enhance the likelihood of their survival.

If attachments fail to develop, the conclusion from research appears to be that once the sensitive period has passed it is difficult to form attachments. For example, Hodges and Tizard found that children who had formed no attachments had later difficulties with peers. If attachment did evolve, as Bowlby suggests, to provide an important biological function, then we would expect attachment and care giving behaviours to be universal i. e. found in all cultures. Tronick et al. (1992) studied an African tribe, the Efe, from Zaire, who live in extended family groups.

The infants are looked after and even breastfed by different women but usually sleep with their own mother at night. Despite such differences in childrearing practices the infants, at six months, still showed one primary attachment. This supports the view that attachment and caregiving are universal and not influenced by different cultural practices. Many psychologists have criticised Bowlby’s ideas regarding montropy and argued that the babies’ attachment to the first attachment figure is not necessarily special or unique.

Schaffer and Emerson’s longitudinal study of 60 Glasgow babies found that multiple attachments seemed to be the norm for babies rather than the exception – at the age of 18 months 87% of babies had multiple attachments. Schaffer and Emerson also found that the strongest bond was not necessarily to the mother as Bowlby had implied. At 18 moths, only half of the samples were strongly attached to their mothers and about a third were strongly attached to their fathers.

Bowlby’s ideas about the importance of attachments have produced substantial amount of research. Most evidence suggests that early attachment experiences can have an influenced on later adult relationships. However, it is important not to overestimate this influence and to consider other factors such as later life events, which influence adult relationships. Bowlby’s idea regarding monotropy has been challenged and evidence supports the view that multiple attachments may be the rule rather than single and unique attachments.

Using material from Item A and elsewhere, assess the usefulness of subcultural theories in explaining ‘subcultural crime and deviance’ in society today (21 marks) Subcultural theories believe that people who commit a crime share different values to the rest of society. Subculture theories come from two different schools of sociology which are appreciative sociology and strain theory.

Appreciative sociology came from the University of Chicago in the early 20th Century; Chicago sociologists were determined to appreciate other lifestyles and cultures in Chicago using a participant observation which existed after a huge number of migrants from Europe and Southern USA. Whyte’s Street Corner Society (1943) suggests that deviant groups in society have clear norms and values which justify their behaviour.

The Chicago study would say that it is useful in explaining subcultural crime and deviance because they used participant observations to get more accurate results within different subcultures and Whyte would also agree that it is useful because they could justify their behaviour by the norms and values in which they share. In item A “some sociologists link subcultural crime and deviance to the nature of capitalism” this shows that some sociologists believe that it doesn’t matter about what your norms and values are but depending on the amount of money that you have will determine you to turn to crime.

In a stratified society they have goals which are linked with their position in the social system, each layer share different goals, but the system can only work if the majority of people can reach their goals, however, if they can’t then you can reach an anomie. This theory of that crime is committed due to your social class isn’t useful because it is more stereotypical to say that a lower on under class would commit the crimes rather than middle and upper class due to their subcultures norms and values being different but it isn’t to say that they won’t commit the crimes but it would be for different reasons.

Robert Merton (1938) located a deviance within a functionalist framework. He said that crime and deviance were a result of a strain between the socially accepted goals of society for example having your dream house, and socially approved means of achieving these goals which are getting a job in which can support the socially accepted goals. This can lead to a state of anomie in which an individual suffering from anomie would strive to attain the common goals of a specific society yet would not be able to reach these goals legitimately ecause of the structural limitations in society. As a result the individual would exhibit deviant behaviour. Merton then suggested if a section of society cannot achieve a set of goals, they look to alternative ways of achieving their goals. There are 5 different forms of behaviour which could be understood as a strain between goals and means and they are: conformity (wanting to fit in), innovation (progressing), ritualism (things you go for), retreatism (step back from society) and rebellion (rebel against society).

Merton’s theory has proven useful because he said that due to the poor fit in society causes anomie and by identifying 5 different forms of behaviour each member in society will fit into one section and is easier to place them into a subculture to help explain crime and deviance, by using the five stages will help locate the highest rates and become more useful to people analysing crime rates and what their behaviour is between their goals and means.

Cloward and Ohlin (1960) said that Merton had failed to appreciate that there was a parallel opportunity structure to the legal one which is called the illegitimate opportunity structure. In this illegitimate opportunity structure a regular criminal career is available, with recognised means of obtaining the society’s goals. Dick Hobbs (1998) used the illegitimate opportunity structure to interview successful professional criminals who had demonstrated that they have a possible career in crime as they were given the right connections and qualities to be a criminal.

The illegal opportunity structure has 3 different subcultures which are: criminal such as gangs, conflict such as people fighting against society and retreatist which are people retreating from society. The illegitimate opportunity structure is seen as useful in explaining subcultural crime and deviance because for some people there is a criminal opportunity structure and is easy to identify which category they fall into and how it is easier to move from one to another depending on the values and morals in each group.

In conclusion subcultural theories are useful in explaining subcultural crime and deviance in society today because categorising people into particular groups allows it easier to compare and allows people to justify reasons for committing the crimes rather than just stereotyping particular people, and as seen in the Chicago study using participant observations becomes more reliable and get more of an insight into why people commit the crimes they do.

Name: Yue Qi BA501 1H-Management Theory & Org-FA12 Instructor: Dr. Scott Burke Week 8(10/17-10/23)-Spin-out management: Theory and practice Critique Critique The article The Tensions of Organization Design: Optimizing Trade-offs discusses a new theory of organization design which is the tensions of organization design that managers must face and resolve. Robert Simons introduces four crises in different stages of organizational growth, including the crisis of leadership, the crisis of autonomy, the crisis of control, and the crisis of red tape.

To anticipate and avoid the crises just mentioned, managers must design organizations that can adapt over time. And the author offers a number of tensions that affect organization design which we must be sensitive to the need to reconcile the tensions between: Strategy and structure, Accountability and adaptability, Ladders and rings, Self-interest and mission success. The author uses an organized thought process throughout the article that helps to develop a clear understanding of the subject matter.

The author begins with a background of the importance of this subject and the factors that make the subject relevant in today’s environment: “New technologies have increased productive capacity, markets have become global, the pace of competition has quickened, work has become more complex, and the capabilities of workers have been enhanced. Information technology, outsourcing, and alliances have changed the traditional boundaries of the firm”. Then the article go with the negative effects an organization will encounter by doing nothing, using previous research from Greiner and Miller & Friesen.

Next, the four tensions of organization design are discussed in a manner that is easy to comprehend. Each tension is given its own section that gives a background of the information that is about to be presented and the implications for organizations to tend to those tensions. A crisis of leadership emerges in an entrepreneurial structure when the leadership of founding entrepreneurs is no longer suitable for the management of a larger company and the organizational structure will change to functional structure which is based on specialization and separate business functions.

Under this structure, decision making becomes highly centralized. As the firm is growing, the decision making prevents company from contact with customers and market and leads to a crisis of autonomy. Then the organizational structure will be redesigned as a decentralized structure. After the company’s growth resumes, a crisis of control arises from a set of problems, such as waste of resource, decline of profit, and hampered coordination. The segment structure, which relies on the new centralized staff groups, like a new top management team, replaces the former structure.

Over time, central staff groups become more powerful, leading to a crisis of red tape in which decision making slows down and a lot of time is wasted in meetings. Therefore, the organizational structure will back to basics and cut through the bureaucracy. To avoid the crises just described, managers must always redesign organizations with changing circumstances. The second one is the tension between accountability and adaptability. There are always some imbalance problems between accountability and adaptability, like agency problem and ethic problem.

For instance, top managers may focus on the accountability for today’s goal to accomplish a great job while stakeholders may emphasize the adaptability for the future to retain competitiveness of the company. By using governance mechanisms, like stock-based compensation schemes or promotion tournaments and career paths, this kind of problem can be resolved. The third one is the tension between ladders and rings, namely, the tension between vertical hierarchy and horizontal networks. If an organization has vertical hierarchy, it chooses a mechanistic structure; and, an organization with horizontal networks has an organic structure.

When managers trade off ladders against rings, they also balance differentiation and integration, centralization and decentralization, and standardization and mutual adjustment. The tension between self-interest and mission success is the last one managers should consider. The author demonstrates this problem through introducing the change of the view of human nature in organizations, and concludes that every individual in every organization makes some important decisions: Should I work toward my own self-interest, the goals of the subunit to which I belong, or the goals of the overall organization taken as a whole?

If the tension is interrupted, employees may leave the organization and the organization will lose part of its workforce. Thus managers should recognize the importance of the tension between self-interest and mission-based goals to keep the advantage of human resources. In all, Robert Simmons’ work was organized in a way that made the information clearly understandable and that helped to engage the reader.

Media influence affects the order of presentation in news reports about news events, issues in the public mind. More importance to a news-more importance attributed by audience. Media Priorities It says what people should think about and how people should think about. These are the levels of agenda setting theory:

• First Level: Mostly studied by researchers, media uses objects or issues to influence the people what people should think about.
• Second level: Media focuses on the characters of issues how people should think about. Agenda setting theory used in political ad, campaigns, business news, PR (public relation) etc.

The main concept associated with the agenda setting theory is gate keeping. Gate keeping controls over the selection of content discussed in the media; Public cares mostly about the product of a media gate keeping. It is especially editors media itself is a gatekeeper. News media decides ‘what’ events to admit through media ‘gates’ on ground of ‘newsworthiness’. For e. g. News Comes from various sources, editors choose what should appear and what should not that’s why they are called as gatekeepers.

Priming Activity of the media in proposing the values and standards by which objects of the media attention can be judged. Media’s content will provide a lot of time and space to certain issues, making it more vivid. To say in simple words, Media is giving utmost importance to a news so that it gives people the impression that is the most important information. This is done every day the particular news is carried as a heading or covered every day for months.

Headlines, Special news features, discussions, expert opinions are used. Media primes news by repeating the news and giving it more importance E. g. Nuclear deal.

Framing is a process of selective control. Two Meanings

• Way in which news content is typically shaped and contextualized within same frame of reference.
• Audience adopts the frames of reference and to see the world in a similar way. It is how people attach importance to news and perceive it context within which an issue is viewed.

Framing talks about how people attach importance to certain news in case of attack, defeat, win and loss, how the media frames the news such that people perceive it in a different way. We can take India and Pakistan war; same happening is framed in different ways in both the countries. So depending on which media you view your perception will differ.

Criticisms of Agenda setting theory is

• Media users not ideal, people may not pay attention to details.
• Effect is weakened for people who have made up their mind.
• Media can’t create problems. They can only alter the awareness, Priority etc.

John Rawls is perhaps the most significant intellectual in philosophical ethics to have written in the past hundred years. It is nearly impossible to address ethics in contemporary philosophy without saying something about John Rawls. Central to his theory of justice are the concepts of fairness and equality from behind what he terms a “veil of ignorance”. Rawls’s veil of ignorance is a component of the way people can construct society.

He refers to an “original position” in which a person is attempting to determine a fair arrangement for society without any preconceived notions or prejudices. In this original position, people are behind what Rawls calls a “Veil of Ignorance” and do not know where they will fall in the social hierarchy in terms of race, class, sex, disability, and other relevant factors.

Rawls is a Kantian liberal in that he believes that principles of justice should be universalizable, and so the only way to ensure that people will select fair principles of justice is to be certain that they do not know how the principles they select might affect them as individuals. A person behind the “veil of ignorance” does not know which side of a social contract he or she will be on, does not know his or her race, class, sex, or status in society.

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A person who does not know what privileges he or she will be born with (or without ) is, in Rawls’ view, more likely to construct a society that does not arbitrarily assign privilege based on characteristics that should have no bearing on what people get. Rawls believes that a society cannot be just without fairness and equality and believes this veil of ignorance both reveals the biases of current society and can help to prevent biases in establishing future social arrangements.

Rawls is often thought of as a liberal philosopher given his position emphasizing fairness regardless of social status. His philosophy can be used to justify programs like affirmative action but has also been used by the more politically conservative to argue that the American political system allows each person a fair chance and that most people would choose the American political system from behind a veil of ignorance. Source: John Rawls-A Theory of Justice

Starbucks has evolved one of the fastest flourishing companies in the United States. Get downing from 1992, the company ‘s net gross improved at a compounded growing rate of 20 % , to $ 3.3 billion in financial 2002. Gross net incomes have grown at an one-year compounded growing rate of 30 % to $ 218 million in financial 2002, which is the highest figure in net earning of company ‘s history ( See Exhib it 1 ) . As Business Week tells it:

On Wall Street, Starbucks comes last biggest growing narrative. Its stock, including four splits, has raised more than 2,200 % over the old decennary, exceling Wal-Mart, General Electric, PepsiCo, Coca-Cola, Microsoft, and IBM in aggregative return. Now at $ 21 [ September 2002 ] , it is vibrating near its all-time high of $ 23 in July [ 2002 ] , before the overall pronounced bead.

1 To go on this rapid gait of growing, the house ‘s senior executives are looking to spread out internationally. Specifically, they are interested in farther enlargement in Europe ( including the Middle East ) , Asia Pacific ( including Australia and New Zealand ) and Latin America. Expanding in these three continents represents both a challenge and an chance to Starbucks. While the chance of increased grosss from farther enlargement is readily evident to the company ‘s top direction, what is non clear is how to cover with turning “ anti-globalization ” sentiment around the universe.

This instance looks at issues that are originating as Starbucks starts to rule java markets around the universe and explores the alterations which might be required in scheme.

The 25-year end of the company is to be an enduring, and great company with the uttermost respected and recognized trade name in the universe, known for inspiring and fostering the human sprit. The mission statement of the company is to joint several steering rules to estimate the rightness of house ‘s determination. In depicting Starbucks ‘ echt attack towards competition, Fortune notes:

The scheme is straightforward: Blanket an country wholly, even if the shops cannibalize each other ‘s concern. A new shop will frequently pull off to capture about 30 % of the gross revenues of a nearby Starbucks, but the company takes this as a good thing: The everywhere attack of the Starbucks cuts down the costs direction and bringing, it decreases the client lines at single shops, and increases pes traffic for all the shops in an country.

Last hebdomad 20 million people purchased a cup of java at a Starbucks. No American retail merchant has a highest figure of client visit. A typical client Michigans by 18 times a month ; since the company went public, It has climbed an norm of 20 % a twelvemonth. Even in down economic system, Starbucks traffics have risen between 6 to 8 per centum a twelvemonth. Possibly even most noticeable fact that Starbucks has managed to bring forth those sorts of the Numberss with virtually no selling by giving merely one per centum of one-year income on advertisement. For several

old ages, Perceivers have found that US coffee-bar market may be nearing towards impregnation. They point to tag consolidation, as bigger participants of java saloon snap up some of the smaller java saloon rivals. More, they take a note that Starbucks ‘ shop base is excessively maturing, and making to lag in the growing of unit volume and house net income. In the response of that, some point, Starbucks has changed its way towards foreign markets for the continued growing. For illustration Business Week notes:

To counterbalance the hesitating returns of its first decennary, Starbucks has no pick but to export its construct smartly. Indeed some perceivers give Starbucks merely 2 old ages maximal before it saturates the U.S. market. The concatenation now [ in August 2002 ] operates 1200 international mercantile establishments, from Beijing to Bristol. This gives immense room for grow. Infact, about 400 or its planned 1200 new shops in this twelvemonth would be constructed overseas, which will stand for a 35 % rise in its foreign base. Starbucks hopes to duplicate the measure of its shops globally, to about 10,000 in 3 twelvemonth period.

Our attitude towards international enlargement is to set focus foremost on the partnership, and state 2nd. We believe in local connexion to get everything up and working. Finding the right local spouses is the key to negociate local ordinances and others jobs. We search for spouses who are common in our values, civilization, and motivations about community development. We are fundamentally interested in spouses who could steer us in the procedure of induction in foreign location. We are seeking the houses with: ( 1 ) common doctrine to ours in footings of shared values, corporate citizenship, and committedness to be in the concern for long draw, ( 2 ) experience with multi-unit eating house, ( 3 ) For the bar of impersonators, holding resources to spread out the Starbucks construct rapidly. , ( 4 ) To pick premier existent estate locations, holding strong real-estate experience along with cognition, ( 5 ) Must be holding cognition of retail market, and ( 6 ) committedness of the people should be available to our undertaking.

In an international joint venture, it is the spouse that chooses shop sites, does all the preparatory and choice work, which are so submitted for blessing to Starbucks. Cydnie Horwat, VP for International Assets Development Systems and Infrastructure, elaborates how a Starbucks market entry program initiates with trade name edifice, which afterwards facilitates further rapid enlargement in a state:

When come ining a market foremost, we look for different things in the initial 1 to 3 old ages than subsequently on. During these early old ages we are developing our trade name. Our shops are the largest beginning of advertisement, as they do n’t make a batch of separate advertisement. Therefore we possess higher investing in shops in the first 3 old ages. Approximately 60 to seventy per centum of shops which are opened in these initial 3 old ages are our biggest brand-builders.

Before 10 old ages, we had 125 shops and 2000 employees. Today we have 62,000 employees working in 30 different states outside of North America, who are functioning about 22 million clients in a hebdomad. Our nucleus client comes about 18 times a month. With the bulk of grownups throughout ball imbibing 2 cups of java a twenty-four hours and with Starbucks holding less than seven percent portion of aggregative java ingestion in the U.S. and less than one per centum globally, these are the initial yearss for the growing and advancement of company. We have got a theoretical account that is rather good tested from market to market.

Starbucks is good on its way to go a planetary trade name. Harmonizing to Business Week:

[ T ] he Starbucks name and image is associated with 1000000s of people around the universe who consume its merchandises. In Business Week study of the top hindered international trade names published in August 5 [ 2002 ] It came one of the quickly turning trade names. At a clip when one corporate star after another has collapsed to earth, brought down by disclosures of net incomes misstatements, executive greed, or worse, Starbucks has non faultered. But being a international company is non risk free. As Business Week points out,

Global enlargement carries a large hazard for Starbucks. For one thing, it makes decreased money one every overseas shop as most of them are operated with local spouses. While this makes easier to get down on foreign sod, it decreases company ‘s portion of the net incomes to merely 20 to 50 per centum.