Communication

We also watched the new NSPCC advert which focuses on making people feel guilty. We used the idea of making people feel guilty but looked at it from a different angle. The NSPCC made people laugh at all the horrible things happening to children but we did it by distressing people with the horrible stories that appear on the screen. They used the idea of creating a shock at the end of the advert as well. This pushed us even more to try and create a shock at the end of our advert. They used the idea of everything going quiet at the end of the advert to help them with the visual images, this influenced us to do the same and stop the background noise so that people focus solely on what is said on screen.

After agreeing on the structure and images in our television advert we looked at it and thought that it would be a good idea to take the last shot and use it as our newspaper advert. We all thought this was a good idea but said that it needed slightly more information. We then each drew a rough sketch of how we would change it and showed it to each other. We took the good parts from each idea and it turned out that we all contributed equally to the design because we took one part from each design.

The most important decision in the design of our advert was the colour of the background. I wanted the background to be white with black writing and Harry wanted it to have a black background with white writing. We however resolved on a black background because it has more impact and will stand out against the rest of the paper. Another important decision was whether or not we used a stop sign or just used the word stop in large lesson. On the decision my opinion won over Gemma’s because we thought that it would be a better idea to keep it simple.

Our entire group had very good ideas, James put forward the idea of using direct commands but when he sketched his idea he used three commands which we thought was too much. Harry had the idea of the background to stand out but his idea lacked some of the vital information. Kyle wrote most of the words to the song and had the initial thought of writing our own words to a well-known nursery rhyme but was unsure of the visual aspect of the adverts.

Gemma suggested that we should use the images and distressing stories to attract attention and gain the sympathy of the viewers but her idea for the advert contained much to much information to digest all in one go. It was my idea to keep everything very simple and dramatic but I didn’t have many ideas on how to carry this out and had an idea of perspective in the advert, which was very unsuccessful. I think our advert will appeal to our target audience because it is very bold but still simple; it also stands out on a page and makes a big statement. If you are flicking through a newspaper a big black page is going to make you take notice and the fact that there is not too much information on the page helps people to see the real purpose of the ad.

To find out about advertising we looked in and found some books on advertising we also asked the media teacher at our school about some of the basic techniques in advertising. This proved very useful and taught us about how to appeal to different people and how to give people all the information you need without swamping them. We were told that the advert must be timed correctly so that people could digest the information and come to grips with their emotions. This piece of information was particularly useful because it showed us that we needed to slow our advert down. We also learnt that it was good to use the symbol of a well-established charity such as the NSPCC.

This helped us with our adverts because at first we weren’t going to use the logo but after hearing this decided to because it is very well known throughout the UK and people trust that the money they donate will go to a just cause. We found out from the book we read that scaring people really pushes them to donate money we played on this and used the stories we had to scare and distress people so that they would part with their money.

I think both our adverts will work very well because they have a lot of impact and stand out. They will also appeal to a wide range of people, which is what we were aiming for. I think their simplicity and straightforward attitude would help the charity to raise money. I also think they would encourage other people to get involved in work with that charity and raise awareness and concern in many people because of the chilling accounts in the television ad and the blunt approach in the newspaper ad.

I believe that the message of putting a stop to child cruelty is portrayed well in the adverts because of the images and stories and also the instruction to stop. It also helps that the charities aims are well known so we didn’t have to be explicit in the information that we gave. At first I was disappointed in the task we were set because I was really looking forward to the media section of the course and thought that the task set did not live up my expectations. But when I got into the task I really enjoyed it. I liked working with a group that I wouldn’t normally work with and when we were making decision it was a fair process and the entire group contributed which was a really good thing to be part of. I think we worked well as a group and I gained lots of knowledge about advertising and all the skills that I never knew existed in the task.

I enjoyed seeing the difference between advertising on television and advertising in newspapers and thought it was a very worthwhile task for both the development of my English and comparison skills and in the gain of extra knowledge. It was a new experience and has helped me to realise all the psychology that goes into advertising and all the thought people who work in these areas must put in to entice the viewers into parting with their money.

When Fiat launched its new 500X model last year, the car manufacturer tried something unique: The company partnered with Dynamo, the popular star of “Magician Impossible,” . As part of the campaign, brand managers at Fiat took the 500X to 74 cities across Europe. The tour culminated in a grand live performance during which Dynamo “brought to life” a model of the car from a three-dimensional light show.

This is how experiential marketing looks. The objective is to engage the audience, entice members to actively participate in your campaign and allow them to create a one-on-one connection with the brand. Customers then positively associate their experience with your product, service and company.

Fiat’s live magic performance was only the opening act. What came later demonstrated the real power of experiential marketing. Fiat teamed with Microsoft to re-create the magical Fiat 500X illusion on Xbox One and Xbox 360. The result? Fiat  — an impressive leap for a company whose sales had fallen since 2009.

Create benchmarks

The question remains: How much impact did the experiential campaign have on the overall marketing strategy? The goal of the “Power of X” campaign was to get people to associate 500X with a magical experience at one of Dynamo’s performances or via their Xbox system. But such an experience alone is not enough to push people to buy a high-ticket product. At the outset, experiential campaigns might seem impossible to quantify in terms of success or contribution to the bottom line. But it can be done.

If you’re an established brand and an experiential campaign is just one of many events in your year, the easiest (and most obvious) way to measure its impact is through benchmarking. Project your annual sales in the absence of the campaign and then transpose it against the actual sales figures.

For instance, if you own a product line that sees 5 percent growth year-on-year, any bump in sales after an experiential campaign may be attributed to it. It’s not as easy in the real world, where factors such as pricing, competition and buyer sentiments also are at work.

Survey consumers to learn their needs and motivations

If you’re launching a new product with little historical data, you might not have the luxury of benchmarking. In those instances, consumer surveys can be extremely powerful. This is how you do it:

1. Survey Demographic Data: Capture the age, gender, occupation and other details of the average consumer targeted by your experiential campaign. Benchmark this against demographic data obtained from your end buyers.
2. Post-Purchase Surveys: Use consumer surveys to understand how variables such as features, price, competitive advantage and location contribute to the purchase. The survey also should tap into how your brand is positioned in customers’ minds. You then can benchmark the results against the position you wished to attain throughthe experiential campaign. For instance, if 80 percent of survey participants at the Dynamo show associated 500X with a magical experience but only 10 percent of the actual buyers espoused a similar brand image, Fiat’s sales more accurately might be attributed to factors not directly influenced by the experiential campaign.

Survey and benchmarking results never will be as accurate as measuring the conversion rate on a pay-per-click campaign. But these strategies provide directional help if you want reassurance you’re headed down the right path. Often, that’s enough reliable evidence to make decisions.

Organic search is a big component of most digital marketing plans, and for good reason: Studies have shown that placement on the first page of search engine results is critical for driving traffic to your website.

Related: 

In fact, only  percent of all searchers bother to look beyond the first page of search engine results. The lion’s share of clicks, or about  go to the page one results.

Given these stats, it makes sense to focus more of your time on boosting organic search. Among the many SEO tweaks you can make to a site, few have as much power to boost your page rank as link-building. So, what does that entail?

Link Building 101: How do you get links?

Link-building is actually very simple. You can reduce it to two steps:

1. Identify websites you’d like to have link to your website.
2. Ask those sites to link to your site.

Sounds simple enough, but within those two steps lies a sequence of tasks you’ll need to tackle in order to build your links.

Identifying websites for link-building

The first step is to make a list of sites to target for your link-building activities. Link-building can include guest posts, requests to link to your existing content or a free offer of content that includes a link, such as an infographic with an embedded link.

After you’ve made a list of sites you think would be great targets for a link-building campaign, visit them to read their policies on guest posts or requests for links.

Related: 

Another way to identify sites for link-building purposes is to assess your competition’s links. Using tools such as , or , you can plug a competitor’s URL into the tool and see which sites link to theirs. Then you can approach those sites and pitch them on reasons to link to yours.

A third way to identify websites for link-building is to run Google searches for your brand name or use Google alerts to learn when your brand is mentioned. Then send a simple note to the website owner asking for a link from your brand name. It’s a simple step but one often overlooked by many business owners.

Key takeaways:

• Look for sites closely related to your niche, industry or topic.

• Review their policies on links. Can you request them or provide guest posts, for examples?

• Create a spreadsheet and start saving URLs for your link-building campaign.

• Use tools like Ahrefs, Moz and others to identify links to your competitor’s sites, then use them as a springboard for your campaign.

• Identify sites already mentioning your brand by name, and request a link.

Ask them to link to your site: the content question

Webmasters will link to your website only if you give them a compelling reason to do so. That means offering great content that appeals to their readers.

For your link-building campaign, you can either create new content or make a list of your best content. New content in the form of guest posts offers an original post to a website in exchange for a link. It’s time-consuming to write new posts, but it can yield great benefits if you’ve targeted the right sites.

If you don’t have time to write posts, you can find freelancers on Craigslist, Guru or other sites to ghost-write posts for you.

To make a list of your best content, review your website statistics and see which pages get the most traffic. These are the starting point for your campaign. If you can find related content in your list of target websites, email the website owner with a short, polite pitch to link to your content. Keep track on your spreadsheet of whom you’ve approached and their responses.

Between these two approaches, guest posts usually get better results. Busy site owners love the opportunity to publish fresh, new posts. If your pitch is targeted to their audience, you may end up with regular opportunities to guest-post for them. Links from these posts are under your control, so you can link from great anchor text, or long-tail keywords that will enhance the boost from the link.

Other link-building tips

Infographics are hot right now, and offer great link-building potential. You’ll want to hire a designer to create an original infographic based on specs that you provide. The final output should be a great graphic, as well as Javascript and HTML code that can be easily embedded into your target websites. Make it as simple and easy as possible for webmasters to embed your graphic, and include your target links inside the code.

Start with your customer profiles, and develop infographics that appeal to your target audience. Use your website list to approach potential webmasters about your infographic opportunity. Bloggers are especially open to infographics that fit in with the quick, short bursts of information typical of blog posts.

Related: 

For more great link building resources, see the

Advertising puts up the price of things we buy This is true mostly but it is sometimes not the case. Companies will need to pay for their advertising but some will advertise without putting up the price of their products, but most will, as they need to regain the money spent or end up with a smaller profit margin. Some companies will not increase their costs however in order to keep competitive with low prices. Examples of companies that will not increase prices due to a new advertising campaign are

1. ) Asda, they actually lower their prices in the advert as an incentive for people to shop there, this is a great example of an advert that does not increase their prices. Their adverts may be cheaply made so they do not need to increase prices to get a higher profit margin as more people will buy their products as they have seen the adverts with the cheap prices. 2. ) Cadbury, this is another company that will not have to increase prices to pay for their advertising budget.

Their adverts are on 16 times a week, because they advertise 4 times each episode of Coronation Street, which is on 4 times a week, each time they advertise it costs them i?? 75,000 for one minute, this soon adds up to i?? 62,400,000. 00 a year. But because they have a high brand loyalty they can spend this without increasing their products’ price. Because people buy Cadburys because it is one of the worlds best known chocolates. But some companies will increase their prices dramatically from advertising campaigns

3.) Curry’s raise their prices for their products in order to fund their advertising. But although the advert shows the prices of products falling they raise the prices of all of their other products, this is due to the need to fund the adverts for a higher profit margin for the company. 4. ) Guinness have risen their prices tremendously after the advert involving the horses and also the one with the squirrel in the pub. These adverts were voted the best of all time and cost a lot of money to make, they had to increase their prices if they were to make a profit at all.

Overall companies will increase their prices after an advertising campaign so as to achieve a higher profit margin and to get the money back after the advertising campaign. The companies that don’t are high-ranking companies that can afford to rely on high brand loyalty to raise their profit margin. Companies such as Cadbury will not increase product prices for advertising campaigns. Advertising helps people aspire to a more fulfilling lifestyle This is again both true and not true. It really depends on each person’s idea of fulfilment and Maslow’s pyramid of needs, Self-actualisation as well, this is what Maslow saw as ultimate fulfilment.

People are fulfilled in different ways, for some people fulfilment lies only in money, for others it is the satisfaction of what they do and their livelihood. For example, some people may after a bit of spending may become more and more materialistic and want more and more, this means that they will never be truly fulfilled as advertising tells them of new things. Fulfilment varies form person to person and you cannot say all people are fulfilled and motivated by the same things. Examples of when people are told by advertising they are not fulfilled are :

1.) Games consoles, some game previews say games now will “change your life” this is exaggerating too much and says that you need these games and consoles if you to ever be fulfilled in life. X-Box adverts show the man flying and are showing you will never be truly fulfilled unless you own an X-Box. They are meant to be entertaining and not to affect your life, you may feel partially fulfilled, but not truly. 2. ) However this only shows one kind of fulfilment, another kind is in your livelihood not your wallet. The NHS adverts tell you that a career in the NHS can be fulfilling as you may feel like you have made your contribution to the world.

This is not always true, but this fulfils some people but not others. It depends what kind of a person you are. The same can be applied to BUPA or teaching. However there are some adverts which do not demonstrate fulfilment such as 3. ) The NSPCC advert shows the exact opposite with the child being thrown around. Neither of them is fulfilled, and will not help others watching become fulfilled by this advert. This will not fulfil many people, it may affect your life as a viewer slightly but not entirely, you will not be fulfilled by this advert. 4. ) The NHS smoking advert, with the guy on the sofa, who talks about how he has lung cancer.

This will not fulfil anyone as listening to someone talk about lung cancer may affect your life, the advert will not help you reach self-actualisation, which according to Maslow is the ultimate fulfilment. Overall adverts are made to attract to a product, which are supposed to help you reach self-actualisation and fulfilment. However most adverts are not persuasive enough or we don’t have enough money to buy on impulse. So adverts are made to fulfil us but in the end will not, they will try to fulfil us by making us buy that companies product but we will not just buy on impulse.

Advertising exploits people’s anxieties and inadequacies. This depends on a few issues, which will affect to a person whether or not that advert can be entertaining. – The person’s taste, different people have differing views on what is entertaining and what is not. – How many times the advert is shown or spoken, if an advert is shown/spoken too many times then it may become irritating and may put you off the product – The time the advert is shown/spoken at. – The media which you are relying on for your advertising, EG TV or Radio. Examples of adverts that are entertaining are :

1.) The Imperial Leather Duck advert with the dancing duck in the shower, this I find very funny to watch, as it is amusing and is not shown too many times, if it was shown over and over again in one hour then it may become irritating. However it may be just me who finds this amusing, other people may have different views. 2. ) The new Fox Mints advert with the fox attacking the bear, I also find this amusing and it’s not shown too much, although it doesn’t advertise the product well it is a funny advert and can appeal to all audiences young and old, even with differing views on comedy.

The problem with both of these adverts is that they both don’t advertise the product well but as adverts they are amusing, this may entice you to pick the product up and try it, but not as much as a usual advert. Some adverts do the opposite to this though, examples of this are : 3. ) The Guinness horses advert, with the surfers and the horses. This advert although it was good the first few times, after a while became quite annoying. It may be good for demonstrating computer graphics but apart from that it doesn’t advertise the product and is on so much it is annoying.

4.) The Hovis advert with the two kids arguing becomes annoying as well as it is shown over and over again. Although funny at first, after a while of the same advert it becomes repetitive, boring, and may in the end put you off the product. This is the sort of tactic companies want to avoid. Overall you cannot say whether advertising is entertaining or not as it varies from person to person, which advert it is, which media it is on and how many times the advert is showing. Each person will have differing views on advertising and on whether it is good or bad, you cannot define a whole race with either yes or no.

Advertising is irritating This is again anther question, which is dependent on a few variables, much like the previous question. This is dependent on : – How many times the advert is shown/spoken – Which media it is – The person listening/watching the advert – The time of day/night the advert is shown/spoken at These factors will affect whether or not an advert is irritating or not, and whether it is entertaining or not. Examples of adverts that are irritating are : 1. ) The Flash adverts, these do not change from advert to advert and just show the same thing each time, something to clean the bathroom.

The adverts may be new to the company but to the audience we have seen these over and over again. The adverts are also played again and again and become irritating easily. 2. ) The Police advert with the celebrities who claim they couldn’t do a policeman/policewoman’s job. This advert strikes me as irrelevant, we don’t need to know what they can and can’t do, and for a police force that is supposed to be having problems this seems like a waste of money. Although not shown often, once or twice is enough to make this advert annoying.

However not all advertising is irritating, some can be amusing and entertaining. 3. ) The ITV digital advert with Johnny Vegas and the monkey are hysterical, they aren’t shown too much and although they don’t actually advertise the product they are amusing, this is just my personal opinion, other people may find this irritating. The new advert advertises the product as well as being funny. 4. ) Another advert, which is amusing, is the Malibu advert with the Caribbean people in, with the line, “Is your mother proud of you ? “.

This makes me laugh every time and although somewhat stereotypical and racist, there is no intention of this advert to be hurtfully racist in any way. This is again only my opinion, other people may feel this advert is really annoying. Overall you cannot say whether advertising is irritating or entertaining. You cannot do this because of the four factors that I put forward earlier. You cannot define an entire race’s feelings and emotions towards advertising in either yes or no. There would have to be an answer in the middle, people are individual and so are their tastes and opinions.

Exams are tests held for students to show their progress and knowledge in different subjects. These ‘assessments’ are kept at regular periods of time every academic year. But ? What are the advantages and disadvantages of exams? This topic is an argumentative one. Let’s see what would happen if tests and examinations were abolished by looking at the advantages and the disadvantages. Disadvantages of exams: 1 . ) Students are stressed due to the pressure of exams.

They usually get nervous before the exam itself and end up forgetting everything they studied as soon as they look at the paper due to the tension. 2. ) Some students are able to rote-learn the content. This is unfair to other students as this gets the rote-learners good marks but they don’t actually understand the concept and those who can’t rote-learn aren’t able to score satisfactory marks. 3. ) The pressure of exams has the students cramming the notes and staying up all night to study so that they complete the portion on time. ) The students are also pressured with the hope of their parent’s to get nice marks and they may fall into depression and sometimes they might even commit suicide. These are some of the arguments supporting the disadvantages of exams. Advantages of exams.

Students study harder to achieve better marks than their fellow classmates. Exams may pressurize the students but if they do their work properly and on time, they can try harder and work harder to get good marks. 2. If we be honest, the students wouldn’t actually study if exams were abolished. They wouldn’t be worried about the tests, marks or grades and hence, they wouldn’t study. These are some of the arguments supporting the advantages of exams. According to the disadvantages and advantages of examinations mentioned above, respectively, there would be different effects on the students regarding the abolishment of exams. Essay by Florins S. Credit to: Different articles on the internet. What If Exams Were Abolished?

In this mock press release from The Onion, the author satirizes the way products are marketed to consumers. He seems to think that the methods used by advertisers are exaggerated and manipulative. The author shows his contempt for marketing techniques by using Irony, diction, and hyperboles. The use of Irony Is evident In this mock press release. The author uses this Irony to point out logical flaws sometimes seen In advertisements. For instance, a woman claims that “after wearing MagnaSoles for seven weeks, [she’s] noticed a significant decrease in pain” (lines 59-60).

Customer testimonials are often used as an advertising technique. However, this particular one is showing irony because the injury of a sprained ankle could clearly be healed by time in seven weeks”not necessarily because of some miracle product. The audience recognizes this irony and finds it humorous. Another irony that the author is showing is the description of an “intelligent-looking man in a white lab coat” (lines 67-68). This is ironic because he is not necessarily intelligent, he merely appears to be intelligent.

This parodies the advertising technique of using actors to sell products, as opposed to actual certified pecialists. All of these examples of Irony clearly show misleading tactics of marketers. The authors use of comical dlctlon emphasizes the audacious tone that real advertisements use to sell their products. However, this author flouts that bold tone by use of sarcastic and exaggerated word choice. For example, he mocks the scientific words typically used by using made up words. He creates terms like “pain nuclei,” “kilofrankels,” and “comfortrons. By inserting this satirical diction, the author is creating a connection to scientific vocabulary typically used in advertising. Consumers are often misled by vocabulary that they are unfamiliar with, and this author is satirically proving that. Specifically, he uses the term “pseudoscience” which sounds, to an uninformed ear, like a legitimate field of study. However, a clever reader will understand that “pseudff’ means fake, and therefore the very term means “fake science” (not legitimate). By using such exaggerated diction, the author proves his satirical point that people will believe anything that sounds scientific.

The author of this mock press release also uses hyperbole to mock real advertisements by ointing out their exaggerations. The article contains a quote by the product’s creator that claims it is “not just a shoe insert”it’s a total foot rejuvenation system” (line 16-17). This is an exaggeration of what typical advertisements say about their product. All advertisers want to sell their product as a “cure-all. ” Through hyperbole, this article is mocking this convention. In addition, the article claims that “if the frequency of one’s foot is out of alignment with the Earth, the entire body will suffer” (lines 43-45).

This is clearly a fantasy fact because we know that your entire ody is not necessarily Impacted by the biomagnetic connection of your foot to the ground. The author’s hyperbole serves to further prove that advertisements often use bombastic exaggeration. The satirical devices used by the author poke fun at real advertising techniques. Through scientific-sounding diction, strong, humorous hyperbole, and ludicrous Irony, the author effectively makes his point that marketing techniques are deceptive and somewhat shady. techniques by using irony, diction, and hyperboles. The use of irony is evident in this mock press release.

The author uses this irony o point out logical flaws sometimes seen in advertisements. For instance, a woman specialists. All of these examples of irony clearly show misleading tactics of marketers. The author’s use of comical diction emphasizes the audacious tone that reader will understand that “pseudo’ means fake, and therefore the very term means that claims it is “not Just a shoe insert”it’s a total foot rejuvenation system” (line body is not necessarily impacted by the biomagnetic connection of your foot to the hyperbole, and ludicrous irony, the author effectively makes his point that marketing

The aim of this report is to ensure that Millar Ltd has a competitive advantage to compete with the existing rivalry in Australia and also letting the managers know more about the different environments. The report conducts an analysis of the telecommunication services industry in Australia using the Porter’s Five Forces Model and Hofstede’s Cultural Dimensions. Millar Ltd is well established Italy telecommunication services company which provides good quality of telecommunication services.

In order to expand to Australia successfully, the company must consider using the adequate resource based on the research about Australia domestic telecommunication services market. In this report, it provides competitive strategy for a Millar telecommunication services to enter the industry in Australia In first part, the report discusses Porter’s five forces model which are threat of new entrants, threat of substitutes, bargaining power of suppliers, existing rivalry and competitive strategies connect with Australian telecommunication services industry.

And then, it applies Hofstede’s Cultural Dimensions and it is identified in five aspects: power distance, uncertainty avoidance, collectivism and individualism, quality and quantity of life, and time orientation which shows a big difference between the two cultures. At the end, the recommendations provide some strategies to adjust the operating in Australia. There are many telecommunication services companies in the market. Economies of scale may exist if there are many companies in an industry.

An economy of scale is a situation in which the long-run average cost curve declines as the firm increases output, (Mctaggart, Findlay and Parkin, 2007). This is the point where the company should know well about their Minimum Efficient Scale (MES). If the MES of the telecommunication service company is known, then the company can determine the amount of market share necessary for low cost entry, (Vodafone and 3 flag “economies of scale” from merger 2009). Nowadays, there is a more attaching importance to the use of high technology in this modern society.

Therefore, companies should centre on using high technology asset to produce products or provide services. Assets specificity is the extent to which the telecommunication service company’s assets can be utilized to produce a different product. High capital is required to enter into the telecommunication services industry which needs large investments on technology, distribution, service outlets and plants. The cost of setting up a telecommunication service company is higher than other industry. The existence of economies of scale creates a barrier to entry.

Although there are many companies in this industry, the cost such as buying raw material may not decrease. Moreover, cost of setting up a telecommunication service company is higher because the company uses high technology asset and need large investments for technology. Therefore, there is a high barrier for the new competitors entering into the telecommunication services industry. Switching costs refer to the buyer’s perceived costs of switching from the existing to a new supplier, (Heide and Weiss, 1995).

Switching costs cover the entire switching process, and not only include costs incurred at the actual moment of switching, but also includes assessing information, performing the transaction, and studying and getting used to the new service provider special rights, (Fornell, 1992). Moreover, transaction costs occur when starting a new relationship with a provider and occasionally include the costs necessary to terminate a relationship, (Klemperer, 1987). Besides that, the main determinant of customers switching costs should be the result of comparison of each company such as service quality and loyalty programs, (Lee and Murphy, 2005).

Nowadays, the services market is becoming ever more competitive, as price competition intensifies and the shifting of loyalty becomes an acceptable practice. Not only that, the use of customer’s loyalty as a competitive advantage and increasing service quality tends to make the customers more satisfied and loyal, (Petruzzellis, D’Uggento and Romanazzi, 2006). Satisfaction also has a significant impact on customer loyalty, (Sharma and Patterson, 2000) and as a direct antecedent, leads to commitment in business relationships, (Burnham, Fels and Mahajn, 2003). Hence, greatly influencing customer’s repurchasing intention, (Morgan and Hunt, 1994).