Communication

innocent segmentation 1 Segmentat the market for innocent’s smoothie products using relevant segmentation criteria. In order to describe the segmentation of the consumer market of innocent’s smoothie products i’m going to use three relevant segmentation criteria such as: behavioural, psychographic and profile. Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food, and live in a healthy way, and they are sure to find in innocent a very high quality products.

They could want also to improve their self-image because innocent has a strong reputation and for its high levels of price is not affordable for all. Customers’ perception of the innocent’s products is a high level quality perception and they appreciate innocent also because its ethical commitment in the environment and society trying to make better the world around the company. Psychographic: the customers that buy innocent’s smoothies are cash-rich, time poor, health conscious consumers, who have not time to eat enough fruit or to prepare healthy meals.

They can be young workers, middle aged people, family that live in cities and are very busy with them works but are aware of their health and they want to consume the right amount of fruit and vegetable per day, and they want to leave in a healthy way. Demographic: the innocent’s smoothies are sold in certain supermarkets principally in UK and Ireland but also in other european markets such as Netherlands, France, Germany, Scandinavia and others.

Customers of these products are well-to-do city’s inhabitants, their age is variable, they can be young workers, like so middle-aged people with families or not, both man and woman. Describe the current segment of innocent. The current segment of innocent is that its product are oriented in the european markets to people that are aware of their health and want to have a health life, that have money to spend on, that are environmental sensible people and that have not a lot of time to waste.

Which segment, or segments, should innocent target next? In my opinion the next segment that innocent should target is the market of old people. I think this because there are a lot of old people that are aware of their helth, that have money to spend and that want to live in a healthy way but nowadays they are not attracted by innocent’s products because its products aren’t thought for them. Therefore i think that innocent should develop an array of products thought specifically for old people to serve this segment. 3 What are the strenght and weaknesses of innocent’s product/branding strategy? Innocent has built a very successful business in the smoothie market by offering quality, fresh products and by behaving in an openly ethical manner, this has created a brand that from the point of view of customers it means quality and healthy products, its ethical strategy is using fresh and pure fruits and not use any preservatives, stabilizers or concentrates in its drink.

Therefore when customers buy Innocent brand they know that they are aquiring healthy products eco-friendly. So this is a strenghts of this approach and also the fact of being active in charity events and also the firm assures to the customers that 10% of its profits is destinated to charity activitie through the Innocent’s foundation. The company wants also to leave things a little better than it found them. So it has an ethical approach and aspires to be an ethical business.

One weakness of this approach could be that by aspiring to be an ethical business, Innocence offers its products with a high price category and the message that is communicated is that if you want healthy products you have to pay more than other products and many costumers even if they wanted to buy innocent’s products they could not be able to afford this array of products. Another weaknesses of the innocent’s product’s strategy is that since it has decided not to use any preservatives, stabilizers or concentrates its products has a shorter shelf life in the supermarket in which they are sold.

For this reason it requires an exceptionally slick system of distribution. Instead strenghts of branding strategies are events and activities organized by the company to increase and improve the brand’s awareness, such as “innocent village fete” , organized every year in Regent’s Park in London,and free tour aroun its headquarters,then it has also brand extension that is also a strenght of its strategy and it is the innocent foundations established to do charity activities in different countries and that received every year from innocent’s overall income the 10%.

Another branding strategy’s strenght is the choice of lower-case letters for the brand’s writing that expresses the unconventiol way of the company to communicate with its audience customers.

Technology is indispensable in solving modern problems, enhancing social life and ensuring a better future (Diamond 240). Technology is the application of scientific knowledge to reach among others industrial and commercial objectives of an organization or a society. It has cultural, organizational and technical aspects (Freeman and Francisco 142). Technology has become a powerful tool that is being used to improve social life and solve human problems like poverty and deceases. In addition, technology has increased the power of human beings to control and manipulate nature thereby enhancing our ability to adapt to the environment (Global Scenario Group Report 19).

Despite all the benefits of technology, it has negative side effects like unemployment. It is therefore important to assess dangers and promises of a technology in order to formulate safeguards to eliminate its negative impacts or its misuse. It is also important to put limits on some technologies like biotechnology so as to harness their full potential without lowering the dignity of human beings (Freeman and Francisco 327).

Discussion

There are many areas in which technology impact positively in the society. The globalization of the internet for example, has extended and empowered the human network (Cisco Systems E25). It has changed positively the manner in which social, political, commercial and personal interactions are occurring. The internet presents a platform on which businesses can be run, emergencies can be addressed and individuals can be informed. It is being used to support education, science and government. (Global Scenario Group Report 24).

Education has immense impact on a society. It trains the human mind to think and make right decisions. Through education, one acquires knowledge and information which can be used to solve problems like unemployment in a society (Cisco Systems E27). Technology enhances the processes of communication, collaboration and engagement which are fundamental building blocks of education. It supports and enriches students learning experiences.

It helps to deliver learning materials like interactive activities, assessments and feedbacks to a larger number of students faster and cheaper. In contrast to traditional learning methods which provide only two sources of expertise, that is, the textbook and the instructor which are limited in format and timing, online courses can contain voice, data and video which enhance understanding (Cisco Systems E30). Technology has thus removed geographical barriers to education and improved students’ learning experiences.

Technology has facilitated the formation of global communities through social networks like facebook. This has fostered social interactions independent of geographical location (Global Scenario Group Report 27). The online communities enable sharing of valuable ideas and information capable of increasing productivity and opportunities in a society. For example, one can post to a forum to share health and treatment information with other members of the forum from all over the world. Though this kind of interaction is not physical, people are still able to share their social experiences and values more efficiently with people from diverse backgrounds.

Technology has also helped to reduce poverty. Advancement in technology has led to new efficient sources of energy even to poor rural communities. The availability of cheap sources of energy opens up a society to investments and economic activities (Diamond 253). For example, technology has made it possible through genetic engineering to engineer crops that convert solar energy to fuels more efficiently.

Governments are thus able to provide cheaper efficient sources of energy even to poor rural communities since solar energy is available virtually anywhere in the world (Freeman and Francisco 307).  Genetic engineering can also be used to create plants that produce valuable products like silicon chips for computers efficiently. This can result in improved income and living standards to members of a society. Technology can therefore bring about social revolution by enriching villages thereby attracting people and wealth from cities (Freeman and Francisco 331).

Technology enables farms in remote places to function as part of the global economy. Through advancement in technology, agricultural outputs have improved thus ensuring food security. Technology helps farmers to avoid losses caused by natural disasters like drought. For example, a farmer can use a laptop enabled with a Global Positioning System to plant his or her crops with precision and efficiency resulting in high harvests.

At harvest time, the farmer can use technology to co-ordinate harvesting with the availability of grain a transporter and storage facilities using mobile wireless technology. This can help to reduce losses caused by delays. The grain transporter can monitor the vehicle in-route to maintain the best fuel efficiency and safe operation. In addition, through technology changes in status can be relayed to the driver of the vehicle instantly (Cisco Systems E34).  Technology has thus improved efficiency and effectiveness in the agricultural sector. It has enabled societies to have abundant healthy food.

Modern technology is also widely used in the entertainment and travel industries. The internet has enabled people to share and enjoy many forms of recreation, regardless of their location. For example, one can explore different places interactively without having to visit them. Technology has also enabled the creation of new forms of entertainment, such as online games (Cisco Systems E36). Entertainment is important in a society since it reduce stress and problems caused by depression.

Fears have been raised about some technologies such as nuclear weapons being used to cause massive destructions in the world (Freeman and Francisco 308). But the global community has the ability to enforce controls and limits on technology use to ensure that technology is not misused.  A beneficial technology cannot therefore be abandoned when measures can be put in place to shape and direct its use. Moreover, governments in the form of regulatory institutions and professional bodies have the potential to regulate technologies that are susceptible to misuse to ensure that they do not impact negatively on values of the society (Freeman and Francisco 316).

Conclusion

Technology is embedded in all aspects of our society and has extensive implications on culture and social activities. Technology has significantly improved health, agriculture, education, transport and communication sectors. These are critical sectors in any society as they contribute to development and improvement of living standards. Although some technologies might have side effects, measures can be put in place by governments and the international community to ensure that all technologies are used for the benefits of the society.

Analysis and evaluation

1.The sources I used are qualified on the subject of technology and its social impacts. Cisco Corporation is a leading and credible technology firm. Its products are widely accepted all over the world. In the Cisco Corporate Social Responsibility Report of 2009 the organization outlined its key activities and how they contribute to the social welfare of the community. Cisco also offers certification courses that are very popular world wide.

The Cisco Networking Academy Program is a good example of how technology can be used to enhance learning experience. In the program, the instructor provides a syllabus and establishes a preliminary schedule for completing the course content. The expertise of the instructor is supplemented with an interactive curriculum comprising of text, graphics, audio and animations. In addition, a tool called packet tracer is provided to build virtual representations of networks and emulate functions of various networking devices (Cisco Systems E31).

Freeman and Francisco in their book give a lot of examples of how technology can be used to enhance social life. They also point out some side effects of modern technology and how they can be addressed. In addition, the publisher of this book, Oxford University Press is a credible publisher and the source can thus be relied on.

Some social impacts of the modern technology are common in homes and workplaces. For example, the impacts of the internet on commerce are common. Majority of people have embraced electronic commerce and are buying goods and services online from the comfort of their homes. Electronic commerce has thus opened new doors of opportunities that are being exploited in the society.

Diamond in his book explores the rise of civilization, discussing the evolution of agriculture and technology and their impact on the society. He gives clear examples of how technology has improved the social welfare of communities especially through improvements in agricultural production. Some of the examples he gives are common and can easily be related to what is going around.

The Global Scenario Group report is a credible source. Its main sponsors who include Stockholm Environment Institute, Rockefeller Foundation, the Nippon Foundation, and the United Nations Environment Programme are advocacy organizations in the fields of technology and the environment. The research explored the historical background of technology, the current situation and what the future might look like. It gives clear examples of major scientific discoveries that are driving technology and their potential impacts.

If I had adequate time, I would do additional research to find more information on effective measures the international community can take to ensure that technology is not misused. I would particularly focus on tools the international community can employ to protect technology from irresponsible individuals like terrorists. This is because technology itself is not bad, but it is the human beings who in some cases use it irresponsibly. Therefore, if correct measures and controls are put in place technology can be used for the benefit of all in the society. This can eliminate fears and most of the .

2a. Technology shapes institutions, values and day to day activities in our society. It affects identities, relationships, social structures and economic activities (Freeman and Francisco 316). Technology is thus inevitable in the modern world. The internet has enhanced our social, political, commercial and personal interactions enabling us to share information and ideas more efficiently. Technology has significantly improved the quality of education. It has enabled learning materials to reach a larger number of students efficiently and cheaply. An improvement in the quality of education enhances the social life of a community since it enables individuals to make creative decisions capable of solving social problems.

Technology has facilitated the formation of online communities were members can share their diverse experiences and ideas. This has the potential of increasing productivity in a society. In addition, technology has helped to reduce poverty. It has resulted in efficient sources of energy even in rural areas thereby opening up rural areas for investments and developments. Modern technology has also improved efficiency in the agricultural sector therefore ensuring food security. Moreover, I discussed how modern technology has been used in the entertainment and travel industries to create new forms of entertainments like online games. Finally, I noted that although some technologies have side effects, governments and the international community have the potential to direct and control the use of technology for the benefit of the society.

2b.Some of the evidences I used include the Cisco Networking Academy Program which is an example of how technology can be used to improve quality of education. The second evidence is of a farmer using a laptop enabled with a Global Positioning System to plant his crops with precision and efficiency. The example illustrates how technology can be used to improve agricultural production. The third evidence illustrates how genetic engineering can be used to engineer crops that convert solar energy to fuels more efficiently. The energy can then be used in the rural areas to create wealth and employment opportunities. Finally, I illustrated how technology has been used in the entertainment and travel industry to create new forms of entertainment like online games.

2c.The major assumption I made is that the international community has the potential to control and direct the use of technology. This is only possible if there is peace and cooperation among all countries of the world. But this is not the case especially in the Middle East. The instability in countries like Iran and the existence of extremists have increased fears of technology being used to cause massive destruction.

3.Someone might ague that technology is a problem because we rely on it so much and that although it makes us better it also make us worse. My position is that in any human community there must be control and order. It is therefore the responsibility of governments to ensure that the society is protected from negative effects of technology.  Some people might point out the destructive effects of technology on the environment to ague against it. But if correct measures are put in place we will be able to assess the dangers and promises of any technology in order to formulate effective safeguards against its side effects.

Works cited

Cisco Systems, Inc. Cisco Corporate Social Responsibility Report. cisco.com. Cisco Systems, Inc. 2009. Web. 2009.

Diamond, Jared. Guns, Germs, and Steel:  The Fates of Human Societies. New York.  W.W. Norton. 1999. Web.

Freeman, Chris and Francisco Louca. As Time Goes By:  From the Industrial Revolutions to the Information Revolution. England. Oxford University Press. 2001. Web.

Global Scenario Group Report. Great Transition: The Promise and Lure of the Times Ahead.   gsg.org. Global Scenario Group. Web. 2002.

Cross-Cultural Communication Vol. 8, No. 6, 2012, pp. 66-70 DOI:10. 3968/j. ccc. 1923670020120806. 1356 ISSN 1712-8358[Print] ISSN 1923-6700[Online] www. cscanada. net www. cscanada. org Cross-Cultural Contrastive Study of English and Chinese Euphemisms WANG Xiaoling[a]; ZHANG Meng[a],*; DONG Hailin[a] [a] College of Foreign Languages, Hebei United University, West Xinhua Road, Tangshan, China. * Corresponding author.

Supported by Study on Application of Cross-Cultural Teaching Concept in New Standard College English Teaching; Key Project of Ministry of Education for the Year 2010, the Eleventh Five-year Plan for Educational Sciences (Grant No. gpa105030). Received 18 August 2012; accepted 7 December 2012 Abstract The use of euphemisms is a common linguistic phenomenon in all languages. By using euphemisms, people can indirectly and politely express their ideas, without making the listeners feel awkward and unpleasant. As a mirror of culture, the generation and development of euphemisms are closely related to culture.

Euphemisms in English and Chinese are also abundant, but they have both differences and similarities in expressions and cultural connotations. The cross-cultural contrastive study of English and Chinese euphemisms can help people correctly understand the deep meaning in English and Chinese languages and overcome the obstacles in crosscultural communications. Key words: Euphemisms; Culture; Cross-culture; Contrastive study WANG Xiaoling, ZHANG Meng, DONG Hailin (2012). CrossCultural Contrastive Study of English and Chinese Euphemisms.

CrossCultural Communication, 8 (6), 66-70. Available from: http://www. cscanada. net/index. php/ccc/article/view/j. ccc. 1923670020120806. 1356 DOI: http://dx. doi. org/10. 3968/j. ccc. 1923670020120806. 1356. “speech”, so the word “euphemism” literally means “word of good omen”. Routledge Dictionary of Language and Linguistics (2000) defines “euphemism” as “A kind of expressing method which aims at making people feel less embarrassed by using some words with vague and ambiguous meaning instead of those which may make people feel unpleasant and not respected”.

The generation of euphemism has its social foundation. While communicating with others, people often face the situation where they can not directly express what they want to say, or sometimes a direct expression will cause the listeners awkward and unpleasant. In these cases, people tend to choose an indirect and roundabout way to express their ideas and thoughts, so as to avoid the embarrassment. With this purpose, euphemisms come into being. Whereas the use of euphemisms is not only a social phenomenon, it is also a cultural one.

The generation of euphemism is also closely related to culture. Due to the low social productivity in the early stage of human society, people were lack of scientific and cultural knowledge, thus there existed a superstitious belief that the direct call of the name of God or a ghost will bring them bad fortune. Then the names of God and ghosts became language taboo and people found substitutes of these names. These substitutes then became euphemisms of that time. With the development of the society, euphemisms in all languages also changed.

And this on-going change has always being relying on culture. Different nations possess different natural environment, social patterns, ideological systems, modes of production and values. All these can be reflected in the use of language, including the use of euphemisms. 1. EUPHEMISM AND ITS RELATION WITH CULTURE The word “euphemism” originated from a Latin word. Its prefix “eu” means “good”, and “phemism” means 2 . C U LT U R A L S I M I L A R I T I E S A N D DIFFERENCES REFLECTED BY ENGLISH AND CHINESE EUPHEMISMS When we compare different cultures, we will find that the

Copyright © Canadian Academy of Oriental and Occidental Culture 66 WANG Xiaoling; ZHANG Meng; DONG Hailin (2012). Cross-Cultural Communication, 8 (6), 66-70 similarities and differences of the developing course of human society are manifested in cultures. Language is not only the mirror of culture, but also a part of culture. So the similarities and differences of cultures are undoubtedly reflected by English and Chinese languages, including euphemisms. 2. 1 Cultural Similarities Reflected by Euphemisms Euphemism as a cultural phenomenon has its specific role to play in culture.

Cultural similarities reflected by English and Chinese euphemisms can be concluded by the functions of euphemisms. Basically speaking, the functions of English and Chinese euphemisms are the same, which can be divided as taboo-avoiding function, politeness function, and deception function. These functions show the universal characters of human culture. 2. 1. 1 Taboo-Avoiding Function In English and Chinese, there are some words that cannot be directly said out.

For example, during the time when Christianity was prevalent in the western countries, the name of God “Jehovah” became the biggest taboo, so many euphemisms were created to replace the name, such as “the Almighty”, “the Supreme Being”, “Holy one”, “the Eternal”, “the Creator”, “the Maker”, “the Savior”, “the light of the world”, “the Sovereign of the Universe”, “Our Father”, etc.. In ancient China, the names of emperors are also tabooed. For example, Qin Shi Huang, the first emperor of China, changed “?? ” (the first month of a lunar year) into “?? ” so as to avoid the pronunciation of the character “? which is the same as the character “? ” used in his name. Another example is the euphemistic expression of “death”. People generally believe that the greatest misfortune is nothing than death, so there are taboos and euphemisms about death both in English and Chinese. The word “death” cannot be directly mentioned, and euphemisms about death are various. In English, the word “die” can be replaced by “to pass away”, “to expire”, “to be no more”, “to breathe one’s last”, “to come to an end”, “to join the majority”, “to go to one’s rest”, “to sleep the final sleep”, “to be gathered to one’s father”, “return to dust”, “run one’s race”, “be no onger with us”, “to be at peace”, “to be at rest”, “to be asleep in the arms of God/ Jesus”, “pay the debt of nature”, etc.. In Chinese, the word “? ” can be replaced by “????????????? ??????????????????????? ?????????????? ” etc.. 2. 1. 2 Politeness Function It is a normal human psychology for everybody to be respected and keep dignity before the others. So to avoid hurting others’ feelings and pride in a conversation, people often use euphemistic expressions in stead of words that will lead to the unwanted result. For instance, in Chinese, people will call those who are physical handicapped “? ?” in stead of “?? . Similarly, in English, the word “handicapped” is euphemistically expressed by “disabled” to show people’s respect. The “deaf” people are described as “hard of listening”, and “blind” people are “the visually challenged”. At present, euphemisms about body figure are more often used than ever before. As more and mo re people pay attention to their figure, you need to be careful while talking to those who have much weight. The word “fat” could never be used. But you can use words like “plump, stout, out-size, over-weight” to describe such person. In Chinese, it is also more polite to use words like “????? ” etc..

The politeness function of euphemisms is well demonstrated by the description of these low or humble occupations. To some extent, the occupations people are engaged in can show their social status, so people in the low hierarchy are usually sensitive towards their jobs. A decent and respectful call of their occupation will show respect for such persons. Therefore, “sanitation engineer” is created for “garbage collector”, “cleaning operative” is created for “road-sweeper”, “domestic help” is created for “maid” and “security officer” is created for “janitor”. In modern Chinese, there are also similar euphemisms about occupations.

For example, people call “?? ” in stead of “?? ”, and “?? ?” or “?? ” in stead of “?? ”. These euphemisms about occupations not only show the raise of civilization level, but also people’s awareness of social equity. 2. 1. 3 Deception Function With the development of the society, the use of euphemisms is not only limited in avoiding taboos and caring for the listeners’ feelings. On many occasions, it is also employed to hide the facts, and to achieve some ulterior goals. Euphemisms of this kind are widely seen in political and economic areas to deceive the public or distort the pacts.

For example, words used in war, such as “invasion” and “raid” are disguised as “incursion”, “involvement” and “military action”; Failure in a war is disguised as “break off contact with enemy”; The thousands of homeless people in the war are called “transfer of population”; “Attack” is disguised as “active defense”, etc.. These cosmetic words conceal the nature and cruelty of war, and provide reasonable excuse for waging wars. For politicians, these euphemistic words are good tools to whitewash themselves and protect themselves from being excused or charged. Euphemisms in the economic area are also widely seen.

For example, “economic crisis” is replaced by “depression” or “recession”; “poor nations” is replaced by “underdeveloped nations”, “developing nations”, or “emerging nations”. These words all cover up the reality to some extent, and the real meaning of these words need careful thinking. 2. 2 Cultural Differences Reflected by Euphemisms Due to the culture difference between English and Chinese, a topic often being talked about in one culture 67 Copyright © Canadian Academy of Oriental and Occidental Culture Cross-Cultural Contrastive Study of English and Chinese Euphemisms ay be tabooed in another culture, and something unacceptable in one culture may be quite normal in another. 2. 2. 1 Different Attitudes Towards “Old Age” The westerners are afraid of old age. In their opinion, old age indicates decay. So in many western countries, inquiring others’ age is seen to be an offense, because “age” is a sensitive topic. There are many euphemisms describing old age, such as “senior citizen, advantage in age, the mature, seasoned man, full of ages, be feeling one’s ages, past one’s prime” etc.. On the contrary, it is a tradition for Chinese people to respect the old.

As far as Chinese people are concerned, “old age” stands for wisdom and experience. In Chinese, people often add the word “? ” after a person’s family name to show his respect, such as “?? ” and “?? ”. Besides, the word “? ” can also be added before a person’s family name to show intimacy with this person, such as “?? ”, “?? ”. If a person has much experience in an occupation and is respected by others, people will call him or her “?? ?” “??? ” or “??? ” etc.. Other words indicating old age like “????????????? ” all show respect to these old people. 2. 2. Attitudes Towards Privacy The westerners attach much importance to privacy, which includes age, marriage, income, religious belief, political tendency etc. , and they do not want the others to know much about these contents. For example, a western lady will take an immediate aversion if she is asked about her age and marriage state. While in China, you can often hear people around talking about age, marriage and even income. Topics like “?????? ”, “??????? ”, “????? ”, “?????? ” are not forbidden either. Inquiring others’ salary or the price of some private belongings is also seen as impolite in the west.

If you really want to know the price of an item, you can ask “It is expensive? ” in stead of directly asking “How much is it? ” But in China, you will have no worry to ask the price. Religious belief and political tendency are also private in the west. Questions like “What party do you vote for? ” and “What’s your religion? ” cannot be asked. But in China, these questions are also free to ask. 2. 2. 3 Naming and Appellation Chinese people attach more importance to family than people in the west, and their respect for the elder generation is also shown in naming and appellation.

The name of a young should not be the same as his or her elder generation, even the pronunciation should be different. Young people could not directly call the name of the elderly ones; Instead they call them according to the rank in the family such as “?? , ?? , ?? , ? ?” etc.. Comparatively, English-speaking people do not have such strong sense of family rank and social stratum. In the western countries, there is no taboo in naming and appellation. People of different rank in the family hierarchy and social status could call each other’s name directly. It is common to hear children call their parents and even grandparents’ names.

And it is also very common for a younger person to have a same name with the elder generation. The westerners believe this kind of appellation and naming is a way of showing intimacy and will draw close the relationship between people. To some extent, it reflects the westerners’ pursuit of equality. 2. 2. 4 The Use of Numbers Cultures about numbers exist in both Chinese and English. There are different taboos about number in different cultures. In the western culture, the number 13 is seen as an unlucky number which people tend to avoid in their daily life.

For example, it is rare to see 13 people gather around the same table while having dinner or meetings. It is also forbidden to have 13 dishes on the dinner table. House number, storey number and other number marks all avoid using this number. In Chinese, the pronunciation of “4” is similar to the character “? ” (die), so people are unwilling to use this number in doorplate, story number, phone number etc.. The pronunciation of number “3” is similar to the character “? ”, so weddings and birthday parties are not held on this day.

Besides, there is a saying in Chinese that good things should be in pairs, so it is also a tradition to hold important things on even number days, so as to wish that good luck could come. 3. EUPHEMISMS AND CROSSCULTURAL COMMUNICATION 3. 1 The Definition of Cross-Cultural Communication Chinese scholar JIA Yuxin and GUAN Shijie defined cross-cultural communication as “communication between people from different cultural background” (JIA, 1997) and “communication between people or group from one cultural background and people or group from another cultural background” (GUAN, 1996).

Larry offered his definition of “intercultural communication” as “Intercultural communication is communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event” (Larry, 2009). In conclusion, inter-cultural communication, which is a kind of communication behavior, is the communication between people from different cultural background, social psychology, and people speaking different languages. 3. The Influence of Culture Differences on Cross-Cultural Communication While communicating with a person of another language, people always carry out the communication process on the basis of their own language and culture. Obviously culture differences will manifest themselves in the understanding and use of euphemisms throughout cross-cultural Copyright © Canadian Academy of Oriental and Occidental Culture 68 WANG Xiaoling; ZHANG Meng; DONG Hailin (2012). Cross-Cultural Communication, 8 (6), 66-70 communication. Thus cross-cultural understanding barrier or improper use of euphemisms will lead to pragmatic failures. . 2. 1 Pragmatic Failures Caused by Different Expression Modes English and Chinese euphemisms are typically different in structure and expression mode. Because of these differences, speakers of one language often have difficulty in grasping the information of another language. For example, Chinese speakers will be confused when they hear those English euphemisms consisted by numbers like “go to the fourth” (go to the toilet) and “a forty-four” (a prostitute). There are also some euphemisms in the form of abbreviation, like B. O. (body odor), V. D. C. (venereal disease), and T. B. tuberculosis), which will lead to understanding difficulty if the readers are lack of relative background information. Similarly, the profound Chinese culture has given birth to quantities of unique expressions, such as “??? ”, “???? ”, “??? ”, which also make the westerners confused. Besides, the use of twopart allegorical sayings, such as “????? —??? (? )”, “?????? —????? ”, and “???? ?? —???? (? )” etc. is also a unique feature of Chinese euphemisms. The use of this special structure can help release the mood in an over straightforward Chinese expression, and help readers guess the meaning inside it.

But the English readers are not familiar with this kind of Chinese expressions, so they can only sigh towards the contained meaning inside this kind of euphemisms. 3. 2. 2 Pragmatic Failures Caused by Different Value Orientations in Euphemisms The cultural value difference of euphemisms is best illustrated by words in political and social area. Many euphemistic words in political area are used to conceal the real political purpose. For example, in the Vietnam War, the U. S. government called the invasion “U. S. nvolvement in Vietnam”; The air raid to Libya is called “surgical strikes”; Civilian casualties in the Iraq War are understated as “collateral damage”. These euphemisms reflect the subtle attitude of the U. S. government to some extent, and at the same time, they show the handiness and concealment of political words. It is easy to be cheated by these diplomatic words without enough cross-cultural study. For another example, in the western countries, the word “sexy” is used to describe an attractive and charming person. If a lady is described as “sexy”, she will take it as praise and will be very happy.

But in traditional Chinese culture, the connotation of “sexy” is somewhat close to “coquettish”. If a westerner who does not know much about Chinese culture describes a Chinese lady as “sexy”, she must feel uncomfortable and take it as an insult rather than praise. But with China enhancing its communication with the western countries, more and more Chinese people have accepted the western culture and began to praise others as “sexy”. 3. 2. 3 Pragmatic Failures Caused by Different Class Concept Many words in our daily life such as “big and small”, “high and low”, “good and bad”, “rich and poor” all indicates social rank.

Compared with Chinese, English euphemisms about social rank are larger in quantity and more alert in usage. For example, in the western countries, people advocate democracy and pursuit gender equality, so they have much difficulty in understanding males in Chinese feudal society calling their wives “?? ” and “?? ”. English-speaking people are also alert to the rank below “the first class”. So in 1989, when West Germany held the 56th World Foundry Congress, the English instruction classified hotels as follows: A) Deluxe B) First Class C) Standard D) Private rooms.

This kind of ranking criteria does not define the hotels below the first class into “the second class” and “the third class”, thus avoiding people’s psychological gap. At the same time, it upgrades each class invisibly. However this kind of ranking is difficult for Chinese people to understand and use. In cross-cultural communication, in order to avoid these pragmatic failures, language user of both English and Chinese need to sharpen their cross-cultural awareness. It is also necessary to acquire as many as possible euphemistic expressions in another language.

The more characteristics we know about the culture and its euphemisms, the less barriers and pragmatic failures we will encounter. Of course, we should also bear in mind the proper situation where a certain euphemism is used; otherwise the overuse of euphemisms will appear to be pretentious and unnatural. CONCLUSION To sum up, euphemism is a common and long-standing linguistic as well as socio-cultural phenomenon in both English speaking countries and China. As a mirror of culture, euphemisms strongly reflected similarities and differences between English and Chinese cultures.

These similarities and differences have brought about conveniences and difficulties in the process of crosscultural communication. Only when people from different cultures are fully aware of the different cultural background, cultural value orientations and cultural conventions, can they remove pragmatic barriers and carry out smooth and harmonious communication successfully. REFERENCES Bussmann (2000). Routledge Dictionary of Language and Linguistics. Beijing: Foreign Language Teaching and Research Press. CAI, Yan (2005). Similarities in Communicative Functions Between English and Chinese Euphemism.

Journal of Xihua University, (1). 69 Copyright © Canadian Academy of Oriental and Occidental Culture Cross-Cultural Contrastive Study of English and Chinese Euphemisms CHEN, Junsen (2000). Foreign Cultures and International Communication. Wuhan: Huazhong University of Science and Technology Press. DENG, Xinghua (1996). Contrastive Study on Chinese and English Taboos and Euphemisms. Journal of Liuzhou Teachers College, (1). DENG, Yanchang, & LIU, Runqing (2001). Language and Culture. Beijing: Foreign Language Teaching and Research Press. GUAN, Shijie (1996). Intercultural Communication. Beijing: Peking University Press.

GUO, Hongmei (2005). English and Chinese Euphemisms and the Development of Western and Chinese Cultures. Journal of Taiyuan University, (12), 61-62. HU, Yonghong (2001). On English and Chinese Euphemisms. Journal of Mianyang Teachers College, (8), 53-54. JIA, Yuxin (1997). Intercultural Communication. Shanghai: Shanghai Foreign Language Education Press. Larry, A. Samovar, Richard, E. Porter, & Edwin, R. McDaniel (2009). Communication Between Cultures. Beijing: Peking University Press. LI, Zhongsheng (1991). Taboos and Customs in Chinese Language. Xi’an: Shanxi People’s Press. PAN, Min (2004).

Comparative Analysis of English and Chinese Euphemism. Journal of Huaiyin Institute of Technology, (8), 42-44. XUE, Yan (2001). On English Euphemisms. Journal of Lanzhou Commercial College, (12), 108-111. Copyright © Canadian Academy of Oriental and Occidental Culture 70 Copyright of Cross-Cultural Communication is the property of Canadian Academy of Oriental & Occidental Culture and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use.

Evaluate the external corporate communications of an existing product or service Types of external corporate communications Write down the meaning of each and give examples Related to CWOA * Advertising – Advertising is a way to inform in a way of notice or announcement to the public or businesses about promotions, services and products. Other can be information about upcoming events or a massive sale. Advertisement can be informed through TV, leaflets and Radio. CWOA inform their customers about new events taking place via Television advertisement as well as posters on public transport vehicles and on their websites.

Their recent service is the Zufari which is a bit like a safari but at the CWOA location. CWOA will inform families and their loyal customers about this new and exciting service that they will start providing over the Easter Holidays through TV advertisement, leaflets and their website. * Packaging – Packaging is a process to which business follow in order to protect their products from damages and ensure the product is safe and clean which stays fresh. Packaging sells a product more effectively for a business that it would without it.

Customers feel more confident when purchasing products because they know that the product is safe, clean, and best of all brand new. Packaging mostly is process by plastic but can be corrugated board as well as metal glass and paper. CWOA have their souvenir shops that have products all packaged with good aesthetics. They are packaged in clear plastic bags. For example their T-shirts will have the CWOA logo and will be in a clear plastic package for the customer to see and handle properly whilst the t-shirt also being protected from dirt. Logos – Logos are a form of identify to differentiate a business from its competitors. It helps consumers recognise all types of businesses and therefore competition rises as well. If one logo is better than another either because of the way its name is or the style, it makes a lot of difference to the sales and profits of a business. For example the Armani logo is very famous and therefore has expansive products. On the other hand, George a clothing line that sells at retails of Tesco is not as popular, however their products are very cheap but may not live up to its expectations of high quality.

CWOA have a recognisable logo that is easy to read and understand globally. It is very attractive logo that has been designed for years that consumers instantly recognise the great quality experience at the attractions. * Methods – There are different types of methods to communicate with the outside or external of the business such as the public to inform of new products and sales and or publish sales figures on the internet which has to be met by law. There are methods to inform people of their new products to ensure they are attracted to it and its value by its price.

CWOA are currently launching their new service called Zufari which is a family adventure that looks at all the different kinds of animal in the same theme of a Safari. CWOA will use methods to attract their customers to its new service. On their website they would use large, bold and colourful colours to attract readers, pictures to engage their mind and theme styles that relate to animals. Pricing methods to attract them to purchase and book online which may be a cheaper alternative such as a family deal of 4 with 20% off before a certain date. Mission Statements –Mission statements are a summary of the aims and values of a company, organization, or individual. It is a statement of their core purpose and focus that doesn’t change for a very long time. These statements can be found on any organisation website. The mission statement for CWOA can be found on their Merlin entertainment group website as well. ‘Its aim is to deliver unique, memorable and rewarding experiences to millions of visitors across its growing estate’. Mission statements underline the purpose of the business.

It gives them a direction and its customers as external commuters to see what the business’s aims is that relate to the customer. Missions statements shows customers how passionate a business is for thriving in success and in favour of the consumer with excellent services that is promised to be provided to each and every customer. However if CWOA don’t reach their goals then this can question CWIA’s abilities in proving the great customer experience they promised. This can affect their brand and its reputation. Livery –Livery is a way to distinguish colour and, style and theme to their customers from other companies. CWOA do this to many of their souvenir products so that customers are reminded of how much great fun they had from their experience at the attraction. This may ‘re-awake’ their senses and encourage them to go back to experience the same fun they had on their last visit. The livery on their products can be of their colour schemes or logo for example a teddy bear would have a logo on the shirt and a red and yellow colour background of the hirt to represent its home as CWOA. However a livery can be somewhat of a disadvantage to the business. CWOA may change their logo style, theme and or colour scheme as well as the whole logo design due to change in leadership, partnership and or takeover by another firm. This will mean that CWOA may have to change all their designs on their souvenirs as well as their products. High costs can result of this action. If logo and design is changed then customers may not be able to recognise the brand as well as they did with the first logo design.

Memories of great fun and experience may not be the same when looking at a different style logo. * Strap Lines, – Strap line is another way of saying a slogan that is a method to catch a reader’s attention and persuade them to buy their product or service. An example of a strap line used by CWOA for their new service called Zufari ‘Ride into Africa’. Slogans are a way of saying something is alike and the experience will be of a replica. The same goes to CWOA of their new service which will offer a similar real Safari experience. This kind of slogan attracts customers to visit the attraction.

Some strap lines may not be appropriate for come consumers so business need to be careful of the way they use the strap lines. A good strap line is Tesco’s ‘Every Little Helps’. This is because Tesco is a large firm with products at very cheap prices and also competitive. It is a way of saying every little saving helps make larger saving on other things. It also outlines Tesco’s objectives of cheaper products than their competitors. * Endorsements – An endorsement is an approval, from a third party or an important person, of a service or product is a way of support and or a recommendation of the business’s products and or services.

Endorsements work like an advertisement except it is less of a persuasion and more of a personal recommendation. If CWOA asked Jonathan Ross to endorse their attraction along with his family then that would make CWOA’s reputation high. Families would want to go to CWOA simply because a famous person has visited that attraction which to them can mean that the attraction is worth going to because of higher status of approval. Endorsements generally are an excellent method to increase sales fast. The endorser of CWOA, which could be Jonathan Ross, receives a fee or payment of endorsing the brand and material.

Endorsing a famous or well-known person like a celebrity is not cheap; many of them demand high fees. People will believe an outside person that they know, which they can relate to; about a business that they are not related to such as Jonathan Ross is a TV presenter of his own family show. * Sponsorship – Sponsorships are increasingly getting bigger and better. Organisations and events can run with the help of sponsorship. It is more of a promotional activity which is a form of corporate communication.

Sponsorships work like this; an organisation supports an activity, event or another organisation by giving them money and or other valuable recourses which may relate to them and in return they may want advertisement on space on their boards or area of event. And if it is another organisation than it generally requires advertisements space. An example of this is a football team such as Arsenal Football that has been sponsored by Fly Emirates which is an international airline service and has their logo on the Arsenal jersey and on around their stadiums.

CWOA are sponsored by many organisations such as EDF energy, Cornetto, MasterCard, Nintendo Wii and other smaller companies. In return CWOA puts their logos on their website, event leaflets and on their rides. Advertisements of Chessington World of Adventures Chessington World of Adventure has produced a TV advertisement of their Halloween special event taking place during the Half term. The event is called Halloween Hocus-pocus. The video is on the CWOA’s website and on TV 2 weeks before the actual event taking place. TV is a good way for advertisement because the message gets across to a wider audience.

TV advertisements are better effective because they are memorable, especially to children, because they use sound and colourful vision. This video was due for half term of October 2012. Presentation methods: Presentation methods to meet the needs of the customer – how the use of style and use of images, use of language are all targeted at specific customer groups TV is watched by many people at home and during the evenings when the family are all together at tea time, there are many family type advertisements that go on at that time of period.

TV is colourful with lots of sounds to engage the listener. CWOA have a dark Halloween theme that relates to their event. The dark theme uses darker colours, images of moons, witches, animals, people in costumes that look surreal, decorated hotel rooms and the theme park is set during the night. With many muted colours and flashing images along with multi images of animals and witches and monsters, it grabs a lot of the audience’s attention who are sitting in the comfort of their own home.

Images that are suitable for all audiences are the best to gain all target consumers. TV advertisement shows good quality images, as most families now have access to HD TVs that enable higher quality videos and images. The styles of texts they have used are very bold and gothic. The sound track has been adapted to a dark and scary theme with a few spooky laughter sound and tense tones. There are also animal sounds, such as bats and owls. Sounds like these engage the audiences well and interact with their hearing senses.

In the video are also a few animated clips that have been integrated with real life videos of the resort. These animated clips are of Halloween characters such as witches and monsters. The videos of the resort show some of their special Halloween plays and events along with new rides. Some animals are shown to show those audiences that know very little about COWA. The events show examples of Halloween parties, dress up, plays and characters in play whilst hosting families around their resort experience.

The advertisement is a good quality however I believe that the video could have been more informative rather than just showing clips of rides, animals and people in costumes. The vieo could have informed parents of ticket prices, were to look for further information details, special offers and the exact events and new features of this Halloween special and what makes it special than an ordinary day at CWOA. The clip does engage the younger audiences to carry on watching the clip and still be interested. picture/advertisement video source from: http://www. chessington. com/plan-your-trip/chessington-videos. aspx#content

INTRODUCTION

For this Portfolio, the theme I chose was ‘Peer Pressure in Sport’. Even though Peer Pressure is a broad topic, personally, I chose this theme because of my observations and experiences developed due to my involvement in sports and with other athletes. This topic can assist my academic background by showing me how to deal with people. It can also help me with my future career of being a professional rugby player where I can learn to cope and deal with issues that may come my way. This theme would be portrayed in a short dialogue where it would be analyzed and discussed.

A dialogue about a group of youths who are given an opportunity to show their talent where only seven players were needed. This caused a player to stop the sport because he wasn’t chosen. This genre was chosen because in my view, the theme was placed in a context where the reader can read and understand the points that would be brought forward without having to read between the lines. For my Expository, the Primary Source that would be used is a Questionnaire and the Secondary Source would be a website, www. bbc. com. These sources would assist my investigation and my research question.

PREFACE

Peer Pressure is the influence exerted by a peer group or an individual, encouraging other individuals to change their attitudes, values or behaviors in order to conform to group norms. This reflective is exhibited in as a dialogue because I believe that readers may better understand the concept when placed in a real life situation. This piece shows a group of teenagers from around the neighborhood, mainly footballers, who are subjected to pick their best six players and a keeper for a tournament. The setting of the dramatic piece is taken in a neighborhood.

This piece was produced and intended for a teenage audience who participate in sport activities or teenagers who watch sports. The type of language used in the reflective would allow them relate to the situation and also allow a little comic relief. This piece is expected to target the specified audience because of the negative and positive impacts on youths. They can also relate to experiencing or observing this type of situation or one similar in any sport they play or that they would like to play. This dialogue can be used at a school or at a presentation amongst teenage athletes.

This would allow them REFLECTIVE Scene 1 This scene begins on the corner of Tern Drive. This occurs in the evening time when the youths of the neighborhood usually come out their houses to hang out. Kerry: Wah going on fellas? Wats d vybz. Jody: I’m alright and you? Keevyn: I just dey for d while. Curtis: Wats the plan tonight fellas? Sweat awa? Brian: Yeah, I for dat. Allyuh hadda call out d rest ah them though. Five ah we cyah sweat alone. Kerry: Yeah boi Keevyn. You have d bike so start pedaling cuz I not walking. We would meet ur on d field. Keevyn: Steupzz, always doing me this yes.

Waheva, I would meet allyuh on d field. (Everyone departs, Keevyn on his bike to call out the others and the rest walking away to the field. ) Scene 2 On the field the friendly game of football begins. It goes on for a while, while other guys appear to partake in the custom. An unknown man also appears to watch the game. After a shot was taken wide of the goal he calls in everyone. Mr. Mac: Youths Come! Come! May I have a few seconds of your playing time? Kerry: Wam pops, what you want? I hope is not any Jehovah witness thing. (Everyone laughs) Mr. Mac: No , my name is Mr.

Mac I want to place an offer for you young footballers. Curtis: Well hurry up. Talk fast cuz d lights does come off ten. Mr. Mac: I am hosting a tournament in the indoor facility in Chaguanas. It is six and a keeper tournament but it’s only one more side I need. So choose your best six and let me know. The prize is $6,000. 00 and free to enter. (They all become enthusiastic about it and start talking amongst themselves. ) Kerry: Aite fellas. All ah we look interested, so we for it. Jody: Well I guess Keevyn would be the goalkeeper because he is very good in the goal post.

Keevyn: Waheva, don’t matter to me. Just choose a good side cuz if I get more than 3 I walking off. Kerry: Aite, the side is me, Keevyn, Curtis, Jody, Brian, Beans and Muscle Frog. Che: So what bout me? I way better dan Beans. He is rel filth and he rel slow. Brian: Nah Che. Beans having ting. He is a good playmaker. He could reach rel far dawg. You on the other hand should stop play football on a whole. Imagine you on d reserve side for Couva Sec. relax dawg. Khellon: (laughing scandalously) You have one seta cricketers starting before you. Best you really stop yes. Che: Steupzz forget allyuh boy dan.

I going home. That why allyuh not going to win anything. (Che walks off very angrily talking to himself and kicking the floor. ) Mr. Mac: OK. Enough with that petty squabble. Here is my card, (He hands Kerry the card) and you can call me to register the names of the players you have chosen. I have some more pressing matters to attend to so my time is short. Good Bye for now. (Mr. Mac makes his departure and the boys go back to play football. ) Scene 3 The team they carried to the tournament won it and some of the players were scouted for Pro League teams.

They all came out to have their evening sweat a week after for the first time since the tournament. They sent Keevyn to call out the rest of players. Keevyn: Che! Che! Afternoon! Sweat boi. (Che walks outside to his gate) Che: Nah boi, me and football is not no friend again. I realize allyuh men was talking sense last time so forget it. Keevyn: (laughs softly) You serious dan. Waheva dawgie you do your ting. Che: Yea boi allyuh is rel fake friend. (Che walks back inside his house while Keevyn rides away to call out the rest of the players. (Keevyn reaches the field already sweating to meet some of the guys juggling the ball. ) Keevyn: Eh allyuh know d youth man really stop play football. Jody: Who are you talking about? Keevyn: Che boi! D man say we was telling d truth when Mr. Mac was here. So he really stops play football. Kerry: (With a puzzled look on his face) Hmm. He cyah be serious. Waheva yes. Forget bout he. If he cyah take talk, football is really not for him. Jody: So are we going to stand and talk for the rest of the night or play football? Everyone realizes then run unto the field to begin the match. )

ANALYTICAL

This analysis is written to show the different aspects of communication. The genre of work that would be analyzed is a dramatic piece. The aspects of communication that would ensure a proper analysis are the registers used and the dialectal variations exhibited. The reflective was written to give off a comedic effect to try to keep the intended audience alert and not bore them, but also put across the points that were needed to show them situation at hand.

It was also written presupposing that the readers have encountered or will encounter experiences to which they can relate and base their discernment upon the devices employed in the piece. Throughout the piece, an informal register was used amongst the youths of the neighborhood. This can be shown because of the types of slangs used. Register is the kind of language used that is appropriate to a particular context or situation. For example “Wah going on fellas? Wats d vybz? ” This type of language was used because of how they have been friends for a great period of time and that they play football together.

However, a more formal tone is exchanged between Mr. Mac and the youths, e. g. “: Youths Come! Come! May I have a few seconds of your playing time? ”. This level of formality is due to the fact that Mr. Mac was meeting them for the first time. Mr. Mac and Jody are the only two characters who spoke Standard English and applying the acrolect variation. Mr. Mac’s use of the language may have been because of his social status or that he wanted to sound as if he actually does have status to promote his tournament. It may have also been because he was well educated.

Jody, however, may have just grown up in an environment where the language he speaks is favored more, seeing that he speaks the language even in an informal setting. The rest of the characters spoke a more basilect variation of the language. This may have been because of the setting and that they are comfortable with the language they speak or that they came from a lower class. Many of the youth’s speech contained typical creole structure such as the replacement of the ‘th’ with the ‘d’ as shown in the example “Eh allyuh know d youth man.. ”.

MGF 403 Assignment 4 Was Haier’s decision to globalize into developed markets early on a good strategy? Haier focus on difficult market first. In this context, difficult means developed and big for the market ,for example, Europe and United States markets . Zhang decides to aim for harder market first because he thinks that after Haier can conquer the developed market, the emerging or developing market should be relatively easy to penetrate. Besides, a lot of other Chinese firms is going towards the emerging markets such as Southeast Asia.

Therefore, Haier has a different management in not doing what others do. It is a good thing that Haier distribute niche products and offer many different varieties in different markets with being responsive towards customers need and feedback. In this case, Haier learns in getting to know how the market behaves as well as the competitors around. Unfortunately, there are a few weaknesses in this strategy. First of all, Haier could not be in the scale as the other big competitors therefore Haier will not receive a large market share in developed markets.

Plus, Haier in the developed market is very new and unknown by people. In addition, certain foreign markets perceive Chinese products, especially in household appliances and electronic devices, as a relatively poor quality products. This is the first impression held by most people. Can Haier build on its success in niche products to become a dominant global brand in high-end white goods? As long as Haier try to adapt their product into the current objective market, such as the water test in the washing machines, fridge temperature, and voltage, they can gain customer recognition and satisfaction.

However, in order to introduce Haier products into high-end white goods can be relatively difficult because there are still many big local companies that has the trend design and are more recognized by the people in the society. Well, starting from a unique niche product is a very good start to differentiate Haier brand to the other and promote Haier to the society. With Haier brand sounds familiar already, Haier can gradually increase its sales. And from that point onwards, Haier can control and monitor its business. Having said that Haier can do well in the specified market such as the student and offices refrigerators ,but Haier will face hallenge in launching all its standard white goods considering the outside factors. Is Haier’s “three thirds” strategy a viable or visible approach? Haier’s “three third” strategy comprises of one-third from goods produced and sold in China, one-third produced in China and sold overseas, and one-third produced and sold overseas. In order to analyze whether this strategy fits or not, we have to take a look at the market condition. If the objective market is a growing market, this strategy might apply well since we can monitor the allocation of resources and focus on important areas in the market.

On the other hand, if the market that we choose is in mature stage, this strategy might not be a good option because the company will tend to focus on a certain area of the market and disregard the other. Additionally, if there is a market that outperform the other markets, the allocation of resources in the particular market will be given to the other lower market in order to achieve the equally one-third weighted goal among them. Therefore, the potential in getting more revenue at the outperforming market will be disrupted.

Essay by Mariss Kaminskis Showing off. Showing off is a way to tell people about something good you own or are capable of, for example, do a backflip. In the story, to my way of thinking, Clara did not show off. But since the teacher said i can write about showing off, i will write about it. Showing off can be seen everywhere and about everything, for example, sports or even lawn mowing. Most people show off to impress someone or just to show how cool and awesome you are.

It’s almost like bragging but in this case you can really do it not just tell people what you can do. If you want to tell about something amazing you own you can actually show that thing to that person. For example- I have a TV with a 42 inch diagonal. If you come over I can show you. The most common field where you see showing off is sports. Hockey players show off, football players show off, basketball players show off, all kinds of athletes show off. Mostly they show off their skills.

Let’s take a popular football player –Cristiano Ronaldo. He just adores showing off his dribbling skills on the pitch. Most popular basketball player – . He just loves to shoot the ball in the basket without missing for a long time. Popular hockey player – Pavel Datsyuk. Probably the most skilled player ever. He can’t live without his skill moves to get pass defenders. So showing off is just a way to look awesome. I don’t like those people who show off or brag. But I do own a TV with a 42 inch diagonal… I really do!