Marketing

I have chosen to investigate EE’s and John Lewis’s marketing techniques as they are both large profitable businesses which are well known within the UK due to their marketing teams. They both are large companies within their markets and have plenty of competition from other businesses which means they must constantly outsell the competition to […]

A History of Bose Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then professor of electrical engineering at the Massachusetts Institute of Technology. As an MIT grad student in the 1950s, Dr. Bose decided to purchase a new stereo system. He was disappointed to find that speakers with impressive technical specifications failed […]

Core benefits : Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Cassowaries watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases the functions of normal […]

Businesses are moving beyond a transactional model for their brands. Today’s consumers aren’t looking for a product only — they want an emotional connection with the brand. The previous generation may have purchased something based on a fancy box or a slick sales pitch, but the new generation wants to know how else a product […]

Case Studies – Answers to the Questions B2B Marketing Managers At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today’s guest blogger, Casey HIbbard, also known as the queen of case studies. In her blog – Stories that Sell – Casey shares success-story marketing […]

INTRODUCTION Global marketing is the act of marketing products or services across national, political or cultural boundaries in a bid to maximize sales, diversify, achieve economies of scale, and explore new territories (Keller, 2003). Marketing on a global scale has been born primarily due to globalization and international expansion. Multinational companies need to expand beyond […]

TITLE PAGE Subject:    MKT8003 Service Marketing Management Assignment 1 (Individual assignment) Title of Assignment:     Marketing Audit Report – Camp Five Sdn Bhd Total Word Count   :    2000 words Date of Submission:    31 August 2012 EXECUTIVE SUMMARY This marketing audit report is prepared for Camp Five to indicate how the organization is currently performing in […]