Marketing

Basically, marketing revolves around the vortex of financial gain mixed with the never ending maze of public relation skills and forecasting methods.  In first sight, it may sound easy to have a product sold on the market—but on real issues and basis on testimonies from those who are under the schema of marketing and commerce, […]

The following are the proposals for the firm to be market-oriented. These are: According to M.F.Porter (1990), Market-oriented culture is a form of organizational structure, which covers the whole business and provides greater customer value. It is also known that marketing orientation tends to provide the very best solution for a many operating business globally […]

Managing Distribution and Marketing Channel: TESCO Lotus This essay is to written in to express my opinion on group 4 presentation on Tesco Lotus marketing channel and further analyze the marketing channels in more details. Tesco Lotus has undoubtedly changed the way people in Thailand goes to supermarket since it entered Thailand in 1998 and […]

In order to apply for any job opening one needs to have a resume of its own which is a summary of the education, skills and experience of an individual. It is one of the ways of screening job applicants therefore it is very important for a person to have a resume that is presentable […]

TABLE OF CONTENTS PAGES Executive Summary 3 Background 4 Introduction 5 Part 1:Current Situational Analysis 6 1. 1 Macro Environmental Analysis 6 1. 2 Micro Environmental Analysis 8 1. 3 Internal Analysis 9 1. 4 SWOT Analysis 12 Conclusion 13 Part 2: Recommendations 14 2. 1 Mission 14 2. 2 Objectives (SMART) 14 2. Segmentation, […]

The strategic marketing process can be defined as the process by which an organization assigns its marketing mix resources so as to get to its target market. On the other hand, the strategic planning process has been defined as the process of developing and maintaining a feasible balance between the organization’s targets and resources and […]

Introduction IKEA is an international company that designs home self assemble products such as; desks, beds, chairs, wardrobes, appliances and accessories. The Swedish company was originally founded in 1943 by Ingvar Kamprad who is widely known for his clean-lined image (The Telegraph, 2012, p. 1) and has since become one of the biggest self-assembly furniture […]