Tourism

Analysis What political factors affect the Museum’s ability to attract visitors? The museum is required to meet government target to attract any groups. Free admissions in museum are funded by central Government. Foreign tourists are worried about health risk such us the recent outbreak of Foot and Mouth disease and because of this they can stop to visit. What economic factors affect the Museum’s ability to generate income and increase the number and profile of visitors?

Cost of transport is barrier for some competitions, it can be expensive so people often resign of this. Economic instability affects spending on leisure activity, it means that owners of museum need to spend more money to make this museum better and more attractive. There is also free entry which encourages visits. What social factors affect the Museum’s ability to attract visitors? Museums are often seen as places for nerds and brainy people. Museum displays regarded as too boring for young people. Perception that Museums don’t include the history of different communities.

Museums don’t offer a fun relaxing environment and the threat of terrorism influences international tourists to stay at home because they think there is so boring. What technological developments affect the Museum’s ability to attract visitors? Ability to offer experience via the internet. People might need some information about the museum so do not need to go and visit museum, they can go on a website of museum and get needed information. There is a WAP technology which can help tourists plan their transport to attractions. Pest analysis By camel

Panglao Island Bohol Beaches It’s an unavoidable fact that somewhere among the Philippines’ 7,107 islands you will find the most beautiful beaches in the world. With a coastline twice the length of that of the United States, the Philippines can claim to be Asia’s Beach Capital. Enjoy the warm crystal blue waters of both the China Sea and the Pacific Ocean. Mention the Philippines and images of long, white sand beaches and bodies of water blessed with a variety of marine life come to mind. Panglao is a perfect for a great dive and beach holiday. It is a small island on the Philippines southwest of the bigger island, Bohol.

On the southern beach of Panglao there are several resorts that line up on the beach. But Tourism, however, also brings destruction. We’ve seen many beaches get abused and exploited by both residents and tourists themselves. Executive Director Bebot Pinat (Padayon, Bohol Marine Triangle) quote that “Ang dagat ay isang malaking dumpsite. ” She said that she smells the unwelcome odor of the sea where they throw their waste. Panglao Island houses many resorts but if we will examine, where they throw their liquid waste they don’t even have waste water treatment.

According to Dr. Abercio Rotor, an Environmental Scientist/ Biologist, all of these wastes will go to the sea. The water is very fertile that it can have algal bloom that which can lead in having a fish kills. The other man said that there are trucks collecting the wastes of the resorts. But he doesn’t know where they drop the wastes but he affirms that throwing of wastes in the island is prohibited. There was also riprap that is so close in the water and reportedly to extensive that it almost consumes the whole sea side, it’s sizable and it’s even expose.

Mr. Arthur Arboladura (President, Alona Beach Community Association said that it protects the tourists as well as the area of Alona. Dr. Rotor states that if someone will put up a resort, it will destroy the natural riprap and the refined composition of the soil so that there will be erosion on top. It will destroy the water environment too. Sec. Ramon Jimenez was so shocked seeing the video clip of Failon Ngayon. He affirms that it is so much near the water and it will cause scouring. He also assures that DENR will take immediate action in this issue.

Dauis, Panglao Island Bohol has many first class resorts and they all comply in all the policies. Even Mayor Jaime Jimenez said that they all have ECC’s. But Failon Ngayon was informed that Panglao Island Nature Resort and Spa give much damage in the residents nearby. The Panglao Island Nature Resort and Spa has a 531 sq. m. man made island. According to Executive Dir. Bebot Pinat there is a violation and there must no establishment near the shore. Foreshore lease is prohibited in our oceans, the Mayor said. But why all these establishments exist until now?

It’s because they are difficult to demolish, according to him. On July 06 2006, EMB issued an order suspending the “resort” ECC and directing the cessation on any undertaking or project expansion within the area not covered by any tenurial instrument (foreshore lease/ PRA permit) The PINR send a message to Failon Ngayon that although it’s existing, ECC had been suspended temporarily by then, DENR Secretary Angelo Reyes, Management has been issued a temporary restraining order to prevent the DENR from pursuing their order. The Management has defended its positioning the lower court and appellate court.

However, the DENR has raised it to the Supreme Court for its ultimate decision. And because the case is currently on trial they refuse to talk about it as well as the officials of EMB Region 7. They don’t want to forewarn the court in giving their sides. Secretary Jimenez quote” Kaninong kasalanan? Kasalanan nating lahat. Hindi posible na magkaroon ng turismo na hindi mamuhunan ng lupa ng mga bahagi ng ganyang kalikasan. Ang importante dyan ay kung sustainable ba? Maitutuloy mo ba? Ubos na ba ang problema? Ay hindi po marami pa tayong aayusin. ” Beaches are some of the most unique and enjoyable natural resources on our planet.

The beauty and calm are two of the main reasons why the coast continues to be a prime place for fun, and for setting up housing and other developments. But why this is happening? As I watch this episode of Failon Ngayon there is one question in my mind, bugging me. Why there are people who don’t care for the environment even, this “environment” keeps their life comfort? They don’t put in their mind that if they destroy the environment their children and the future generation will suffer to it. Many of us are greedy in money, power and fame that sometimes we have no morality in our actions at all.

We know what is right and wrong. And it is wrong to harm the environment as well as the people that might be affected. The fishermen and their families who have been left behind by the development and the poor folks who have not benefited from the present tourism boom do not have a voice on what they think about the issue. It is wrong to sacrifice the environment for the growth of tourism. We must keep in mind that too much tourists bring harm to the environment. We need to find a balance between satisfying the needs of tourists and reducing to a minimum the pollution it will cause.

My travel experience During the first time I stepped on the plain I was so exited about it, but when the plane started to fly I cried because I was still 3 years old I was with my dad and my mom I had so much fun traveling then I told my dad can we travel every year he said okay then I became happier and my father kept his promise every year we go traveling in some parts of Asia like Taiwan, hong kong, Singapore, Cambodia, china, Malaysia , Thailand, Indonesia, Vietnam, and others it was so much fun because you get to see places that you never imagined and I felt so good about it.

Two years ago we went to Taiwan, with my father and my cousin during the plane ride our ears was hurting so much I really don’t know why so I went to the washroom and checked maybe my ears where dirty but no I asked my daddy he said it was about some engines in the plane that makes you ears hurt.

We arrived at Taiwan early in the morning I was so sleepy then we had to hind our hotel(which was so comfortable and such a good place)then after another day we started exploring some beautiful places in like the garden, and Taipei 101 it was so high and it had the most beautiful view in whole Taipei. We only spent 1 week because it was sembreak only in October so I had missed Taiwan ever since. Then last year we went to India my country (that I still really miss so much) for ma little vacation during summer it really felt good to smell the breeze in the place where you (kainda) grow up.

Then i felt so good seeing my grand parent’s again in such a long time and also some of my relative like my aunt and uncle but the days did no last long the day we are going back to the Philippines I cried so much because I didn’t want to go back I wanted to live there but I cant my family is here so I have to stick with them as well so every day I kept on calling to know how are they and kept on asking me how is my travel life.

My traveling life mearns everything to me because I cannot just stay in one play my whole life because you got a whole life to spent and I what to see the world with it because of what every one say life it to short but not for me because you have to embrace your life to be happy to experience every thing that you did no know about the world the cause that is your life you have to live it in the fullest and no just by traveling one single country but all of it for you to see the world before it stopes in a moment.

My traveling experience is no just by going to that place but to fell it you have got to see it fell it and do it ti like then for you to have fun at the fullest that never stopes for to have a memories of what you have being doing your whole life and foe you to have al long and good experiencing life with people you what to be with and people you never you that will become you friends so never think traveling is no just going to different countries but to embrace that country like is is yours.

It is a different point from other current there is no such e-business company like XX operated today. The Organization ABC is owned and operated by our group members. Since our company is operated online, our management team is the group of our four founders. It is founded on the idea that maintaining satisfied customers is essential to the bottom line. With this in mind, our team will be working hard to ensure that all of their customers’ expectations are exceeded in all transactions.

To maintain a presence within the art and craft community and close relationships to customers and also our suppliers boriginal people, we will focus more on the professional knowledge of Australian indigenous culture and encourage local communities to Join us.

Financials

The sales growth will be conservative in the first year as when our focus is on the advertisement and make our products well known by potential customers. It is estimated that the sales increase in a 33% phase from second year of business operation. The marketing costs will remain the 10% of total sales.

And we may consider company expansion if projected sales met or exceeded our target.

Company summary

ABC Company is founded in September of this year in UNSW. The company will offer a variety of products and services of aboriginal culture. In order to have sufficient information and resources of aboriginal culture, we will cooperate with some institutions and communities. For the aspect of products, we will offer aboriginal art such as artefacts and painting which are brought from eBay, institutions such as Tandanya in Adelaide and personnel.

Moreover, we will provide aboriginal culture and its history on the website. The resources of those will be picked up from variety of institutions, communities and government’s website. For he first three years, we will focus on the business on the website. Therefore, customers and visitors can experience aboriginal culture on our website 24 hours, seven days a week. When our business is stable, we will expand our services and establish a physical store in Alice Spring. The mission of our company is to become the best platform which spreads aboriginal information and provides products.

Market niche

In the recent market in Australian, indigenous arts occupy a small part. In the recent years, the sale of aboriginal art is $8m every year, which is equivalent to sale 11 years ago. One reason is that people has few opportunities to engage the aboriginal culture. Moreover, few places have aboriginal arts. Most of arts are sold in the regional institutions and cultural centre, and are offered on few numbers of website. The mission of our company is to be the best platform to provide aboriginal culture and arts.

Therefore, we will spread indigenous culture firstly through our variety of products on the website such as gifts and painting. The range of price is from about $50 to thousands of dollars. After getting information of the product, customers could purchase the arts what they are interested in. There are two characteristics of our products. Firstly, we are not only sell aboriginal arts, but share the information and background of each art. Therefore, customers could understand the meaning of it. Secondly, as we stock artwork from institution and artists, the price could be lower than other stores.

Therefore, our products have high quality with a lower price.

Social responsibility of our business

There are two main social responsibility of our business: spreading the culture and facilitating the economy. As we share aboriginal culture on our website, more people ill familiar with its culture. Therefore, our first social responsibility is to spread aboriginal culture. For example, we will share information about meaning of painting, dancing and their music instead of merely selling products. Culture is a part of fortune for a country. Therefore, it is necessary to prevent it from disappearing.

Additionally, we will help some communities and extract $1 from our sales every $100. As we stock some artefacts from communities, it will increase the sales of them. Moreover, we will donate for the community to help it spread aboriginal culture. As a esult, it probable creates more Job opportunities for aboriginal as more people are interested in its culture. 2. Our service and product Our company will provide a series of services and products on the website. For the aspect of service, we will divide into three stages. In the first stage, we will share information about aboriginal culture and artwork.

The profile of artists and their painting also is offered. In this stage, we will focus on spreading the culture of aboriginal. In the next stage, when our business is stable, we will expand our service to day tour that visits physical museum and institution. For example, in South Australia, we will have a day tour to Tandanya to watch a show and have a workshop in Brambuk in Victoria. In our final stage of service, we will offer an opportunity to experience ancient Aboriginal rock art paintings, music, dance and storytelling in Northern Territory.

In order to achieve it, we need find more partners with us to organize the planning of travel. For the aspect of our product, we will focus on selling them on our website in the first three years. In the meantime, we will establish a small physical store in Alice Spring. We will offer several products uch as artefacts, artwork, crafts, glass and didgeridoos. Every product will attach profile of artist. As we purchase some artefacts and paintings from artists, there will be some unique artworks on our website. Therefore, it is a good choice for gifts to your friends, and good collections for collectors.

Moreover, we also have some books about aboriginal culture that will be sold on our website.

Market analysis

In recent years, the consumptions of aboriginal culture products (arts, paintings, craft and so on) are decreasing in both Australia domestic and international markets. However, it does not mean that the value of have dropped a bit. ABC Company aims to expand the market size of the indigenous products in Australia markets and international markets by selling indigenous tourism products; in the meantime, aboriginal culture information online.

The Company will market to four primary customers:

1. Tourists.
2. Amateur artists and crafters, including collectors and hobbyists.
3. Professional artists.
4. Businesses, such as architects, graphic designers, or direct mail advertisers.
5. In the meantime, customers who are interested in aboriginal culture are also our potential customers.

Target market segment strategy

Tourists

In general, tourists normally visit the physical stores near the attractions. However, tourists’ purchase amounts are limited to size, material, and there are strict regulations of overseas travelling.

Therefore, it is necessary to have partnership between travel agencies and flight companies, by sending advertisement via email to the tourists. Then tourists can order indigenous tourism products from overseas or even order the products while they are in Australia before their returns.

Amateur artists and crafters, including collectors and hobbyists

In general, most part of this segment will be targeted in low and mid-price level of our products compare with the profession artists. However, we will also consider some customers from this segment are eager to purchase the high-price level products. . Professional artists. Considering professional artists not only need to purchase the products, but also need to get regular customer service. Our business will try to set up connections between professional artists and indigenous tourism products services. For the business, such as architects, graphic designers, interior designers, or direct mail dvertisers, we will provide large amount order discount for the business oriented purchases or group-buying.

Service business analysis

Our company is an online business store sells indigenous tourism products from Australia to worldwide.

Currently customers can buy indigenous products from the stores which are located around the famous attraction sights. However, due to the strict regulations of overseas travelling, some indigenous tourism products are restricted by the materials, amount, and size. Therefore, some customers prefer to order indigenous tourism products online. Our products include: artworks, Didgeridoos, paintings, dolls, books, clothes, and some special order products, etc.

Competitions

Besides the traditional attraction sights stores, there are two main competitors in Australia, Alperstein Designs and Spirit Gallery.

Alperstein Designs entered the marketplace in 1996 and open online in 2013, it is Australia owned business. Alperstein Designs manufactures and designs products for gifts and indigenous tourism industries. Alperstein Designs has its own creative team, and works with Australia artists and designers in order to produce unique products. The products are manufactured in Australia and Asia. Alperstein Designs provides wholesale service nationally and internationally, it also has private label service for the customers who have exclusive desires.

Spirit Gallery is located in The Rocks Centre. It was established in 2002 as a small Aboriginal art & crafts store in the heart of historic Rocks area of Sydney Australia. The products include: aboriginal arts, carvings, boomerangs ceramics, glassware basket weaving, bark aboriginal artists.

Business strategy summary

Competitive edge

Instead of merely selling indigenous tourism products, ABC Company aims to spread Australia aboriginal culture and history. This point is different our business from many of our competitors.

ABC Company’s target markets are not only large consumers, but also have different price levels from low to high, in order to fulfil all kinds of the customers’ requirements.

Marketing strategy

Our marketing strategy will focus on customer loyalty, partnership, and online promotion. ABC Company will make partnership between aboriginal institutions and communities, travel agencies and flight companies. For the institutions and communities, we could provide teaching instruments for educational needs in order to achieve the promotional goals and special discounts for students and teachers via email.

In the meantime, we can get potential customers and aboriginal culture and history information from them. By working partnership with tourism agents, our business can attract customers by sending emails. Moreover, we could also provide discount deals to the customers who used partner travel agencies and flight companies. Our online promotion will rely on social networks such as, Facebook page, Twitter page, and Aboriginal culture and history videos on YouTube. Our company also have the search engine support from Google. All our promotion plans are based on the Internet, since we are an online store.

Sales strategy

The purpose of our company is to provide the friendliest online shopping experiences for our customers. First, we design and refine our website to make sure it is user friendly. Second, provide secure online payment by using Paypal. Third, provide fast and accurate delivery by working with TNT, UPS, and FedEx. Fourth, we provide the best return/exchange policy to build trust with our customers and aintain retention and loyalty. Most importantly, we will also help some aboriginal communities and extract $1 from our sales every $100.

SWOT and competitor analysis

SWOT Analysts Strength

Our company provides not only a variety of aboriginal products but also offers the services of aboriginal culture. Besides, the social responsibilities which improve the traditional culture play a key role in the objective of our company. Comparing with other aboriginal products suppliers, we do not rely on the big production of anufactory chain. Instead, we stock artwork from our local institution and artists. In the meantime, the price could be lower than other similar stores.

All in all, the most strength in our company is the unique and special quality with a lower price.

Weakness

The weakness of our company is the volume production in the short term. Since our suppliers are the aboriginal people from the local community and institution. It is difficult to replenish our stock as we required. Moreover, the professional knowledge of aboriginal culture and communication to the people is another challenge for us.

Opportunity

The aboriginal art has become more and more significant in Australia’s tourist trade. People from all over the world begin to focus on the traditional culture when they travel to Australia.

Although there are many stores especially in tourist attractions, the lack of aboriginal culture information has confused the customers and they cannot understand the reason they buy this work of art. It is an opportunity for us to bring the aboriginal culture to the Internet from physical world.

Threat

There are amounts of aboriginal culture shops today and the aboriginal show that ill attract more customers and tourists. However, our business cannot show the real perform to our potential customers. There are two main competitors for our company: Alperstein Designs and Spirit Gallery.

Competitor analysis

Our Company vs. Alperstein Designs For Alperstein Design, there are several advantages compared with our company. First, it has its own creative team; therefore, it could have its unique products. Moreover, it provides private label service for customers who wants exclusive products. Therefore, Alperstein pay more attention on different kinds of high quality roducts. For our company, even though we do not have creative team, we provide a variety of services and products which are collected from different institutions and personnel.

Overall, the price of our products will lower than Alperstein and we provide information of aboriginal culture as well. Our Company vs. Spirit Gallery For Spirit Gallery, it is a brick-click company which means both physical and online business are operating. Moreover, it will provide detailed information about Didgeridoo. Spirit Gallery also presents exhibitions for local aboriginal artists. Though e do not have a gallery for business, we provide particular aboriginal information not only focusing on Didgeridoo, but different kinds of artists and culture.

Therefore, compared with Spirit Gallery, our company pay more attention on spreading information on the website. As a result, our business is more convenient for customers searching information and products.

Financial plan

1. Sales growth will be conservative in first 12 month as it takes time for us to advertise and make our products well known by potential customers. It is estimated that the sales increase in a 33% phase from second year of business operation.
2. Marketing costs will remain the 10% of total sales.
3. We may consider company expansion if projected sales met or exceeded our target.
4. There would be a physical store in Alice Spring after three years in order to attract more tourists and present our arts work in more comfortable ways.

Important assumptions founders’ savings

Assume the overall economy of the world especially tourism marketing is stable so that economic situation would not affect business operation dramatically.

Projected profit and loss

Several important assumptions are made to calculate the projected profit and loss:

1. Sales are estimated in a conservative basis, while expenses are estimated above average to maximum values.

Livoria deliver enjoyable experience to vacationers 2. Livoria is socially responsible that always exceeds environmental and safety regulations 3. Crew members , vacationers and marine life are safe during the journey 4. The services on cruise are high quality but affordable Leveraging (S-O Strategies) Livoria’s strong brand in safety can take advantage of the growth in tourism industry and strengthen economy in Canada. After acquiring Natural Splendour, Livoria can offer mix of products that can satisfy both vacationers who value for price and for special amenities.

The steady growth in revenue and income has developed a strong financial fundamental for Livoria to expand the business in Canada. Constraints (W-O Strategies) Ineffective and inefficient promotion strategies become constraints for Livorla to get full benefit of strong demand in cruise. Because of the lack of web-based booking system, Livoria only can rely on Sales agent for booking. This not only cause Livoria to miss the opportunity to capture Saleslers who prefer booking online, but also increases the passenger acquisition cost. Even worst, Livoria attracts younger people ho less willing to spend on cruises.

Vulnerability (S-T Strategies) As Livoria is known as outstanding safety among competitors, It can give confident to vacationers that the probability of on-board outbreak of disease In the cruise Is minimal. Its unique services such as whale watching and ports of call can serve a niche market In cruise Industry. This allows Llvorla to compete with large brand operators in the market. Problem (W-T Strategies) Canadian market Is relatively small for cruise Industry and the Industry Is already dominated by large cruise ships and large brand operators. The competitive force among rivals Is very Intense..

The accident of Sandwich causes Llvorla over 3 Millions repair cost. In the future, Sandwich will still potentially harm Llvorla’s financial stability as Its damage Insurance coverage Is Ilmlted. Llvorla’s high operation cost and Ineffective marketing strategies can drive It out of the business easily. Issue Terrorist attack Is a severer external threat for Llvorla. Base on the effects of the past terrorist attacks, Llvorla’s revenue Is expected to drop around 35% In 2011. Fortunately, the effect should only last for a year. In addltlon, the accident of

Sandwich will Increase the repair cost for Llvorla In 2011. Comblnlng with the affect Llvorla’s financial health. If management does not have contingency plan, Llvorla Is expected to have 32. 4M record losses In 2011. Current financial situation In 2010 fiscal year, Llvorla performed better than planned. Total passenger was almost 2% more than planned. Revenue was 6. 6% more than budgeted, so was net Income 15. 7%. (Appendix 2) Given the terrorist attack Incident and 6 Millions repair cos n 2011, solvency ana llqu101ty 0T Llvorla are Delng concerned. I ne current long term debt to equity is 1. which implies that Livoria has risk of overleveraging. Fortunately, Income before tax and interest is 6. 43 times interest expense and current asset is 1. 75 times current liability. Moreover, Livoria has over 10 Million cash and marketable securities which is enough to pay off repair cost and interest expense next year. This conclude that the solvency and liquidity of Livoria is not an issue. Comparing over the course of 4 years, Livoria recorded increase in revenue, expense and net income. However, in 2010 fiscal year, the annually growth rate of revenue is lower compare to 2009 (13% vs. 31%).

This also causes the annually growth rate of net income drop from 67% in 2009 to 33% in 2010. Given both cruises, Sandwich and natural Splendour were operating at more than 90% capacity, even there was no terrorist attack incident, Livoria would not have impressive growth in number of passengers in the near future. Assumptions: 1) Direct material, credit card and Sales agent commission is variable to revenue. Thus, if revenue drops 35%, so does these variable costs. 2) Dry dock revenue stays the same as maintenance works should be performed no matter good or bad season. 3) Livoria can book 2.

M in capital gain by selling the dry dock 4) All maintenance, refurbishment and repair for Sandwich can be finished before the beginning of May next year. Thus, Sandwich can service in 2011 cruise season 5) Termination cost for all kinds of labour are also $6,000 each 6) Training cost for unskilled labours is $1,000 each. Alternative: 1) Divesting the Fraser dry dock. Pro: During the economic downturn, it is wise to spin off non-core business, so that company can focus its limited resources to improve its core business. Dry dock business is non-core business for Livoria. It only contributed 8. of company’s total revenue in 2010. If removing inter-division transaction and associated direct material cost, dry dock actually reported 667 thousands loss. Con: Selling price for dry dock is only 4. 3 Million which is not enough to cover the estimated repair cost for Sandwich in 2011. Later on, Livoria has to spend two Million on refurbishment every year. More importantly, reputation for safety is core competency of Livoria. Livoria is relying this to stay competitive in the market. Livoria can no longer ensure maintenance works are well performed and exceed regulation standards if it contracts the maintenance ork out.

The effects on project 2011 net income for divesting dry dock; Divesting dry dock will worse off than status quo. 2) Target more profitable market segment Base on customer survey conducted in 2010, Annual family income of our customers is $72 thousand vs. $78 thousand in the industry. It is mainly because we have more customers who under 40 years old than the industry (40% vs. 29%). The revenue per passengers per day for this group is only $209 vs. $334 for 40 to 60 years old group. In aaaltlon, we naa OITTlcult to attract repeat customers. I nere was only customers were repeated vs. % in the industry. Each repeat customer can generate $2000 vs. $1800 from first timer. The effects on project 2011 net income for aligning customer mix to industry average: Net Income before tax (691. 15) 3) Hire unskilled crew and hospitality from underdeveloped countries. Pro: It is a W-T strategy that prevents firm’s weakness from intense competition in the industry. Because of registering in Canada, Livoria has higher operating costs than competitors. By hiring employees in underdeveloped which commonly practice in all kinds of businesses, Livoria can lower its labour cost by 30%.

It is critical for Livoria to stay competitive in the industry. Con: Experienced crew is rare and invaluable. By swapping all experienced crew by unskilled labour, Livoria may risk losing its core competency – reputation of safety. Moreover, this may also affect our quality of service. Superior service is also critical to survive in the industry as well. Furthermore, termination and training costs can offset the benefits of labour cost saving. The effects on project 2011 net income for hiring unskilled labour Net Income before tax.

Introduction to Tourism BEM1012 James Ince 620021716 number one tutorial question- Describe how the components of the tourism industry interact together in order to provide tourists with their holiday experience. Please state whether you agree, or disagree with the view of some academics that there is no such thing as the ‘Tourism Product’. In the industry of tourism, there are a number of components that link together, to provide a family, couple or a group with a vacation. These components are more like steps. These steps include, how you get to your destination, where you stay, what activities you do and who organizes all of these things.

The formal names for these components are: accommodation sector, attraction sector, transport sector, travel organisers sector, destination sector. They all play a vital role in any vacation. The accommodation sector deals with where they are going to stay, for example, hotel, hostel and bed and breakfast. The attraction sector involves what activities the guest will do, while vacating. For example, Amusement parks, museums, beaches. The transport sector deals with how the tourist will get to their destination. Whether it is bus, train, plane or cruise ship.

The travel organizers are the people that market and sell you the trips. For example, travel agents, tour guides, cruise lines. Destination sector is where the government assist a business. For example, Government may guarantee revenue, tax incentives to build hotels or attractions. All of these segments need to be balanced and coordinated properly to complete a successful industry. If anyone of these steps is not completed to a certain standard, it could impact on the overall industry. In the industry, there is something called the tourism product.

This is what a destination collectively does, that either influences the tourist in a positive or negative way. At the end of the trip, it is the tourist perception of the destination, which is the tourism product. It is all the physical and non-physical components grouped together. For example, some of the physical components would be transportation and attractions. The non-physical components would be things like the weather and safety. The tourism product is providing the whole experience to the costumer, giving them the non-bias opinions for their vacation.

Some academics have said that they don’t believe there is such thing as a tourism product. I disagree with this statement, because I believe you could have a successful business that provides all of these things to the costumer. My idea of the tourism product is having all of the components and steps needed to make the perfect vacation, added into one big step. This would save the customer, a lot of effort researching on their destination, which they know nothing about. They would get the insights, and secrets on their destination. Without all of the bias and marketing strategies.

This business would be successful and reliable because, it is not their product to sell, they are just putting it together for the costumer. The business would have to put the whole trip together for the costumer. To achieve this the business would have to get an insight on what the costumer’s interests were, to therefore plan activities that they would enjoy. To complete this process, they would have to put together all of the components together. Starting with the accommodation sector. A good example of a tourism product is, in my country Barbados, there are many different kinds of vacations you could have.

If you are of the wealthy class in England, you can come to Barbados and stay in a five star resort. You can take the expensive chartered yachts out for the day as attractions. There are BBW’s you can rent to drive around for you transportation, this way; you can have all the things you have at home. If this life style does not suit you and you are more of a middle class citizen in England. You could buy a cheap airplane ticket, from a travel agent on your street. Arrive on virgin or British airways. Stay in a three star hotel, rent a small car. Choose attractions that suit you, going to the beach, spending days in rum shops.

Both of these examples give a brief explanation about what the tourism product is. The first component that the tourist must deal with while planning their vacation is, accommodation sector. This sector deals with where the tourists stay when they are vacating. This sector really depends on who is it is staying, whether it is a family, young couple, honeymooners or elderly. It depends on this because; they will want to be close to attractions that they enjoy. For example, young people will want to be close to the club street, while elderly would like to be close to museums or spas.

This links to other components because, for transportation. They would like to fly in near to their hotel; therefore they wouldn’t have to pay so much to get from the airport to their hotel. This reasoning also applies to the attraction sector also, because the tourist vacating, would prefer to be close to the attractions, that they have chosen to participate in. This sector is vital in planning for a vacation, because it determines where you are going to stay. The two factors that help people decide where they are going to stay are price and quality.

These two factors usually come hand in hand. Although if you do enough research and enough asking around. You will find a cheap place to stay, with standard quality. The main challenges that occur when dealing with these components are: safety, quality, how central it is, fake marketing and how busy it will be. The second component that is dealt with when planning a vacation is the transportation sector. This sector deals with how the tourist will get from their home to their destination. When tourist plans this stage, they look for the cheapest, safest and best quality flight.

This links to the previous component because, when you are traveling you want to get near to where you are staying. Therefore you wont have to travel far to get to your accommodation, and save money on extra traveling expenses. This component also depends on what kind of group is going on this vacation. If you have young ones that you are traveling with you won’t book first class because they would probably be too loud. It also depends on how wealthy you are. For example if you can’t afford first class, it is unnecessary to book it because it is a luxury need, not a necessity.

The third component of the tourism industry is the attraction sector. This sector deals with what the tourist will do while on vacation. To plan this, you must first look at who is traveling. For example, if it is a young group of friends, then attractions that suit them are nightclubs or amusement parks. If elderly are traveling, then museums or restaurants will attract them. This links to transport because; you need a way to get there. If it is nearby, then taxi will be adequate, but if the journey is far, then a train or bus may be necessary.

It also links to the component accommodation because of the same reason; you want to search for attractions near to your hotel. You want to do this because; you don’t have to pay that extra for distance transportation. The fourth component is the travel organizer. This sector is about who markets, sells and organizes your trip. This is the sector that is advertised in the television and radio; these people put together your trip, and try to make it as cost affected as they can. Examples of travel organizers would be cruise lines. Cruise lines are all in one package deals, you pay for everything upfront, and the whole trip is planned for you.

This is a sensible trip, because you know how much you are spending upfront. The fifth and last component is the destination sector. This sector deals with government assisting and helping the tourism industry. The government does this, because they want to economy to be competitive, and each industry to strive. Examples of government assisting the industry would be, government pay for infrastructure, incentives to build hotels or other attractions, training course for staff and allowing a business to do something, in order to attract people.

This component links to the others, because some businesses cannot afford to do all of these things without help from government. To conclude, each of these components assist each other, in order for people to have a balanced trip. These components include, accommodations, attractions, transportation, travel organizers and destination sector. Each of these is needed for a tourist to have an enjoyable trip. If one of these components is not completed, the whole trip could be impacted majorly, there needs to be a balance among all of the steps.

In the industry there is something called the tourism product, this product is the perception of the destination, from the tourist’s point of view. Whether the perception is negative or positive. It is how all of the components have come together, and how well they complemented, and worked with each other. Many academics think that there is no such thing as a tourism product; I disagree with this opinion, because I believe you can have a successful business, which provides all of these components to a customer.

Bad reputation and feedback trot some experienced guest from other companies may affect In the capacity of registering of the potential guest strength: * Unique, unpopular, perspective type of tour especially In Vietnam Vietnam Is an agricultural country which is new and unfamiliar with the foreigners. This tour is unlike many other tours, It give the tourists some realistic views and have new Interesting experiences which they can have never been before about the local peoples life. New services, activities held up such as life by taking part in some agricultural activities, cooking traditional foods, visiting the carat village and doing charityћ_ Tourists can also taste, enjoy and bring the products they made as souvenirs. Which are much more memorable and remarkable than normal gifts. Weakness: * New Corcoran, low reputation, small scale due to Limited capital As a new comer, the company hasn’t got much reputation so It’s not easy to attract many guests, The limited capital urged the company to balance carefully expenditures.

At first, the scale of the tour may not big, the Limited number of a group Is about 1 – 10 people to get experiences, fix the problems and complete the tour plan. * Place: far from central area The organic tour requires a quite large natural areas, which can provides the tourists to only the space for the activities but also the finest and most relaxing delusion_ The location is in the curbs of Hanoi, far from the urban area where has more modern facilities: hospital, shopping mall, recreation center…. The tour may takes much time to travel among tourist destinations. The distance between the place to the destination such as the nearby craft village may take more time to arrive. * Inquire investment on providing facilities: The tour Corcoran can be together with the host providing or upgrading the facility to the houses in order to bring to the guest he most convenient living condition. It’s up to the contract between two sides: The host or the company pays for the expense. This can cost the company a lot.

Upturning: plans and activities according to the region culture. Many places have some advantages to develop this type of tour is in the Red river delta, Mekong river delta, the central of Vietnam… * Attract guests for new services, new programs in the tour: recording videos, playing games, volunteer activities, visiting craft villages and earning how to make the traditional product, trekking, biking, riding around to enjoy the scenes, having a tour around the city… Threatens: * Facility condition This is one of the most required in the tour.

Tourists want to be provided basic facilities to meet their basic needs, to entertain, to communicate,… The cleanses, convenience, comparability, privacy,… Are the standard elements. The provider/host have to make sure that the facility is always ready to serve the guest in the best condition. However, the company can’t always control this thing, it depends on how he host work. * The host’s attitude and action directly influence in the quality and guests’ perception and satisfaction.

Local people is a very important element in deciding the tour is success or not. They live, communicate with the tourists so they affect directly on the tour quality. If the host has a positive and enthusiastic attitude, try to show and help the guests, this could lead to a good result and make the guest satisfied. In contrast, if the guest is served with a bad attitude by the host, this can influence to the company’s reputation, which is absolutely not goodћ especially for a new company. Bad reputation and feedback from some experienced guests from other companies may affect in the capacity of registering of potential tourists. Nowadays, people often pay more attention and read reviews about the place/ service/product they are willing to spend money on. If there are companies which also operate this type of tour and haves some negative comments on it, this may lead to the consequence is that some others tourists don’t want to use the service, and change the plan.